How To Write A Killer Press Release

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them.

If you understand that the purpose of a press release is to grab attention then you might also begin to realize that there is a bit of an art to writing an effective one.

This art actually begins with proper format. It probably shouldn't matter how you format a good story but editor after editor has told me that if a press release comes to them and is not properly formatted, it often doesn't get read. Read that again if you are bit of a maverick. You want to read about your company in the news then you might just have to follow the rules.

Ultimately your story will have to stand on its own but follow this accepted format and you stand a better chance of making that all important first impression.

+ For release timing

The very first thing to appear on your release is the release date or time. If your story is for immediate release say so For Immediate Release. If there is a reason to hold some news or a seasonal deadline say so. For Release Before Halloween. Some background type releases can also carry the - Release at Will tag

+ Contact Information

Don't make it hard for them to get in touch with you. Right under the release info state your name, address, direct phone, and email address under the heading "For more information" Remember the real point is to get them to call you.

+ The Headline

90% of all advertising effectiveness rides on the effectiveness of the headline. It is no different for a press release. Most readers will decide whether or not you have anything to say based solely on the grabbing power of your headline. Pull them in quickly. Write 5-6 attention grabbing headlines and then put your release away for day or so. Come back and see which ones still grab you. It is that important.

+ Dateline

At the start of the body of your release you are expected to provide some useful information. First the date of the release and then the city the release originates from. Put a dash after the city and then start the body of your release. ie: February 18, 2003 - Kansas City, Mo - Today in history...

+ Double space

Double space the body of your release. This probably goes back to the days when reporters made notes by pencil in the space between the lines but I guess some still do that.

+ First Paragraph

Okay, so now your headline grabbed them. Tell them what you're going to tell them in the first paragraph. Don't beat around the bush or try to be cute here. Hit them with your best shot.

+ Quotes and Credentials

Quotes make for interesting reading. Try to find a newspaper story without a quoted source of some sort. Add your own quotes and then add some credentials to the person you attribute the quote to. If it's you and you're a master plumber with 25 years of experience, then say so. "The flora and fauna was breathtaking," said Bill Sphenkle, one of Kansas City's most experienced plumbers.

+ Call to action

If you want them to interview or visit your website to find out more information, then say so. Bill Sphenkle is available for interviews. Just don't hype your company or product. Nothing gets your release tossed faster.

+ End

At the end add the symbol # # #

There is a free software program that will allow you to write attention getting, perfectly formatted press releases by simply filling in some blanks and answers guided questions. You can download Instant Press Release


http://www.ducttapemarketing.com/Instant-Press-Release.htm

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach, speaker and author. Find out more at http://www.ducttapemarketing.com.

In The News:

Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
How This Italian Entrepreneur Went From Politics, To PR, To Running 3 Businesses  ForbesPaola Diana's patriarchal Italian upbringing turned her into a rebel. Today as founder of the Diana Group, she provides bespoke childcare and lifestyle ...
Microsoft moves consumer PR from 3 Monkeys Zeno  PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...
A night of inspirational communication  PRWeekLast night's PRWeek U.S. Awards highlighted the best work of the past 12 months as well as the previous two decades, but one young communicator eclipsed ...
The PR Week Special 20th Anniversary Edition 3.22.2019  PRWeekAfter a night of celebrating the best of the best in PR and communications, PRWeek's Steve Barrett, Diana Bradley, Thomas Moore, and Sean Czarnecki look ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Denny's brings on Allison+Partners as PR AOR  PRWeekSPARTANBURG, SC: Denny's has selected Allison+Partners as its PR AOR after the restaurant chain reorganized part of its marcomms structure. Denny's hired ...
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Talking on TV for Justin Trudeau’s Liberals a busy sideline for PR pro Amanda Alvaro  Toronto StarFlying from Arizona to Ottawa to New York City in a recent week shows how many irons Alvaro has in the fire — even if politics wasn't what she was raised to ...
Oil Giants Invest $110 Billion In New Fossil Fuels After Spending $1 Billion On Green PR  HuffPostExxon Mobil Corp., Royal Dutch Shell, Chevron, Total and BP together have spent more than $1 billion on public relations since the Paris Agreement.
Will Meghan Markle's New Hire Stop Her Family Drama?  The Cheat SheetIt's no surprise then Harry and Meghan just hired an expert PR rep as a form of crisis manager to handle Meghan's family drama.
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Agritech Expo Zambia Welcomes iDE Zambia in Chisamba in April  PR.comiDE Zambia has just come on board as a silver sponsor for the upcoming Agritech Expo Zambia, taking place in Chisamba from 11-13 April 2019.
Sweet PR leaves a sour taste for the whole industry after MailOnline furore  PRWeekThe furore around the MailOnline pulling a story after a case study was submitted by a PR agency boss under a false name should raise alarm bells. Opinion.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Michelin puts North American PR AOR account up for review  PRWeekGREENVILLE, SC: Tire manufacturer Michelin is putting its PR AOR account in North America up for review. "Michelin North America is engaged in a ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
PR Primer: Learn To Promo Your Business On March 28 At 2019's First Dtec Forum Powered By Entrepreneur Middle East  EntrepreneurDubai Technology Entrepreneurship Campus (Dtec), a Dubai Silicon Oasis Authority-owned technology startup centre, and Entrepreneur Middle East have ...
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
CIPR quizzed on ethics after granting 'Sweatygate' agency boss membership  PRWeekA prominent fellow of the PRCA has questioned the CIPR for granting membership to the agency boss of the notorious 'Sweatygate' ethics scandal, despite the ...
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Strong Day for Jackets During Florida State Relays  Georgia Tech Official Athletic SiteFinal Results. TALLAHASSEE, Fla. — On the first and final day of the Florida State Relays for the Yellow Jackets, the Georgia Tech track and field team saw ...
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
Analyst Says GM Poorly Handled Plant Idling PR Fallout  GM AuthorityPaul Ingrassia, editor at the Revs Institute for Automotive Research, says GM needs to change its PR response to critics of its decision to idle four factories.
Howard Schultz Hired a Corporate Mouthpiece for His “Centrist” Presidential Campaign  The InterceptTucker Warren, who has been running communications for Howard Schultz since January, is also a partner at a PR firm with numerous corporate clients.
On the Move Saxum Hies Jennifer Monies; The PR Trust Names Tobias van Veen Exec. Director; PPG Recruits NRA's Emily Elizer - Wed., Mar. 20, 2019  O'Dwyer's PR NewsCommunications consulting firm Saxum has hired Jennifer Monies as senior director of public affairs in its Oklahoma City office. Monies joins Saxum from ...
PR: Blockchain Day at RISK 2019  Bitcoin NewsThe international conference RISK 2019 to give host to Blockchain enthusiasts and experts on the second day of the conference in Laško, SloveniaREAL ...
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
This Is a Test, Please Disregard - A3  PRNewswireCLEVELAND, March 23, 2019 /PRNewswire/ -- This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test ...
Woman-Owned Public Relations Firm Announces Partnership To Help Empower Women To Achieve Economic Independence  PRNewswireCHICAGO, March 21, 2019 /PRNewswire/ -- Morreale Communications, a leading, mid-sized public relations firm is announcing the launch of a community drive ...
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Husband & Wife Agency Appointed To Manage Social And PR For Maxwell Foods  B&TMaxwell Foods Products has appointed Missy Mischief PR and Mister Mischief Creative to manage social media and PR for its “Fuel by Nature” brand.
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
SEC announces $26 million settlement fund for certain UBS Puerto Rico investors  Caribbean BusinessInvestors 'harmed' in relation to 23 non-exchange-traded, closed-end funds may file claims. SAN JUAN – The Securities and Exchange Commission (SEC) ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
IWD: Why being a woman working in PR in the Middle East is the best thing I've ever done  PRWeekIWD: Why being a woman working in PR in the Middle East is the best thing I've ever done. From PR Week.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Watch: People's Vote spoofs Fyre Festival trailer with Brexit film  PRWeekA youth organisation campaigning for a new public vote on Brexit has compared the process of leaving the European Union to the illusive Fyre Festival in its ...
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
Case study: What happened when Cards Against Humanity trolled Black Friday  PRWeekCompany: Cards Against Humanity Campaign: Black Friday Agency: No agency assisted. In-house team handled strategy, social media, copy, and design
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
NBN shakes up comms team with Nokia's Tim Marshall to lead PR  mUmBRELLA*Nokia former head of marketing and corporate affairs for Oceania, Tim Marshall, is to join NBN's PR team after the departure of Dan Chamberlain to Amazon.
Interview with Igor Kholkin, SEO and Digital PR Specialist  TechBullionIgor Kholkin is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Key findings coming next as Mueller wraps Russia-Trump probe  WHIOAttorney General William Barr was reviewing the special counsel's confidential report on the Russia.
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
A crisis for Walmart’s disabled workers, and a PR crisis for the retail giant  The Washington PostMore than a dozen current and former disabled greeters said Walmart's new requirements left them in a lurch and afraid they'd lose their jobs.
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
Wisconsin GOP's Lame-Duck Power Grab Ruled Unconstitutional  PR Watchby Mary Bottari and Scott Zimmerman. A Wisconsin judge ruled on Thursday that laws passed by the Republican-controlled legislature in December to limit the ...
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
The sovereignty question for Puerto Rico | TheHill  The HillThe time is ripe for the Committee on Natural Resources to take a serious look at sovereignty for Puerto Rico.
Puerto Rico private sector jobs higher than before 2017 hurricanes  Caribbean BusinessSAN JUAN – Puerto Rico Gov. Ricardo Rosselló again took the opportunity to announce that, for a sixth consecutive month, salaried employment reflected ...
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
40 Under 40: Katharine Sherrer, Director of Public Relations, MGM Resorts International  Las Vegas SunThursday, March 21, 2019 | 2 a.m. - Katharine Sherrer was a senior at Emerson College in Massachusetts majoring in theater studies with a focus in costume ...
Puerto Rico to Ban Conversion Therapy on Minors  Out MagazineThe governor has announced he will sign an executive order.
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Felicity Huffman Hires Trayvon Martin Family's Crisis PR Team  The BlastFelicity Huffman's regular PR team can't handle the heat from the media circus surrounding the actress' criminal charges, so the star has brought in some heavy ...
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
AFC U23 Championship 2020 Qualifiers: Asian football on the rise – China PR coach Guus Hiddink...  FOX Sports AsiaFormer Korea Republic and current China U-23 head coach Guus Hiddink has said that he is happy to see the progress the sport of football is making in the ...
Pentagon plan to fund Trump’s wall could hit Puerto Rico, European allies hard  The Washington PostPentagon plans to take money away from military construction projects to pay for President Trump's border wall would potentially deal an outsize blow to Puerto ...
More than 670000 Puerto Rico residents have received cuts to food stamp benefits amid congressional impasse  Washington PostPuerto Rico has started cutting benefits paid out by a food stamps program used by more than 1 million of its residents, as federal lawmakers have not provided ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
JetBlue pilots accused of drugging, raping female flight attendants  The Washington PostWhen the JetBlue plane from Washington touched down in San Juan, Puerto Rico, three women from the flight crew did what most visitors to the tropical island ...
‘Will drive out ‘godmen’ from Western Ghats’: CPI(M) Kovai candidate PR Natarajan  The News MinuteThe CPI(M) office off 100 feet road in Coimbatore looks busy. On a sunny Wednesday afternoon, people walk in hoping to meet the party's candidate for the Lok ...
Puerto Rico is on its way to 100% renewable electricity  pv magazine USAA bill to mandate that the island's electric system move to 100% renewable energy by 2050 has passed the Puerto Rico Senate and is being sent to the House ...
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More