Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives.

It's lost opportunity of the worst kind. And a shame, because the reason we do public relations in the first place is to change the behaviors of certain groups of people important to the success of those very Doubting Thomas managers.

First, I would say to them, surely, it's not that difficult a concept to understand or accept. People act on their perception of the facts; those perceptions lead to certain behaviors; and something can be done about those perceptions and behaviors that leads to achieving your organization's objectives.

Better yet, you can establish the degree of behavior change you want, up front, then insist on getting that result before you pronounce the public relations effort a success.

That way, you KNOW you're getting your money's worth.

Here's another approach. How can you measure the results of an activity more accurately than when you clearly achieve the goal you set at the beginning of that activity? You can't. It's pure success when you meet that goal.

Public relations is no different. The client/employer wants our help in altering counterproductive perceptions among key audiences which almost always change behaviors in a way that helps him or her get to where they want to be.

But, as Doubting Thomases you might ask, are we really qualified to do that job?

I think yes, because everything we do is based on the same realities -- people act on their perception of the facts, and we can do something about those perceptions. And when public relations activity successfully creates, changes or reinforces that opinion by reaching, persuading and moving-to-action those people whose behaviors affect the organization, the public relations effort is a success.

It works this way in practice.

* you may wish to encourage a certain audience to sample your soft drink brand's great taste and refreshing flavor, in the process creating perceptions of value, then new sales.

* or you may want people to perceive your organization more positively, thus strengthening its reputation.

* it could be as simple as communicating a company's strengths to a target audience leading them to a positive perception of the firm, in turn leading to new investments in the company's shares.

I know, Mr. or Ms. Manager, that you are not primarily interested in our ability to communicate, paint images or schmooz with the media. Nor are you especially fascinated with our efforts to identify target audiences, set public relations goals and strategies, write persuasive messages and select communications tactics.

What I believe you DO want is a change in the behaviors of certain key audiences leading directly to the achievement of your business objectives.

Which is why we continually stress that quality planning, and the degree of behavioral change it produces, defines the success or failure of a public relations program.

Done correctly, when public relations results in modified behaviors among groups of people important to an organization, we could be talking about nothing less than its survival.

So, for your organization, Ms. Manager, that means public relations professionals must modify somebody's behavior if they are to help hit your objective and earn a paycheck - I believe everything else is a means to that end.

O.K., Mr. Manager, let's look at how public relations might work for you out on the ground. We'll use the example of a national marketer of furniture imported from the Far East. First, we identify the key operating problem to be addressed. Let's say we receive news reports and other input, amplified by competitive trouble-making out in the trade, about rumors circulating to the effect that serious quality problems have cropped up in the company's factories in Southeast Asia.

Here, we verify whether the allegation is true or false. So, because the company's sales have leveled off and are starting to decline, public relations counsel and staff, working closely with the company's manufacturing people here and abroad, establish conclusively that rumors of declining quality are without foundation, and simply untrue.

But, even though the rumors are not true, we still want to verify the status of both consumer and trade PERCEPTIONS of the company's product quality.

But, surprise! Probing consumer opinion through personal contact and informal polling out in the market place, counsel and staff determine that, in fact, there really IS a disturbing perception out there that the company's furniture line is "of low quality and overpriced."

It's useful to make the point here, Ms. Manager, that public relations problems are nearly always defined by what people think about the facts, as opposed to the actual truth of the matter.

Moving on, we establish the public relations goal: alter the public perception of the company's furniture quality. This will lead to positive consumer behavioral changes, in turn resulting in furniture buyers returning to company showrooms once again.

Now we determine the public relations strategy. We only have three choices: CREATE opinion where none exists, CHANGE existing opinion, or REINFORCE that existing opinion. Because existing opinion has turned negative on the quality of the company's furniture, the public relations strategy will be to begin the process of CHANGING that opinion from negative to positive.

Here, we identify key audiences. In this case, at the top of the list is the furniture-buying public - customers and prospects - as well as the trade and business communities, employees, local thought-leaders and media in the company's retail outlet locations, and a number of other possible stakeholder groups.

Now, Ms. and Mr. Manager, we begin preparation of what we hope will be persuasive messages for communication to our target audiences.

It's a challenge. The messages must disarm the rumors circulating in the furniture community with clear evidence of excellent design and construction quality, and seconded by credible third-party endorsements such as satisfied customers and top design consultants.

Regular assessments of how opinion is currently running among target groups must be performed, constantly tweaking the message and, finally, action-producing incentives for individuals to take the desired actions must be identified and built into each message.

Those incentives might include the very strength of the company's forthright position on the quality issue, high-credibility designer endorsements, plans for expansion that hold the promise of more jobs and taxes, or even the sponsorship of a new cable TV furniture design show.

So, how will target audiences in the various company locations actually be reached, Mr. Manager Thomas? Among a wide variety of available communications tactics, choices include face-to-face meetings, Internet ezines and email, hand-placed newspaper and magazine feature articles and broadcast appearances, special consumer briefings, news releases, announcement luncheons, onsite media interviews, facility tours, brochures and promotional contests.

Now, it's time to monitor progress and look for signs of improvement. Public relations staff and counsel must speak regularly with members of each target audience, monitor print and broadcast media for evidence of the company's messages or viewpoints, and interact with key customers, prospects and influentials.

At last, indicators that the messages are moving opinion in your direction will start appearing. Indicators like comments in community business meetings, mentions in research analyst's reports, local newspaper editorials, e-mails from members of target audiences as well as public references by political figures and local celebrities.

What is happening, is that the action program is beginning to gain and hold the kind of public understanding and acceptance that will lead to the desired shift in public behavior.

And the end-game for this example of public relations in action?

When the changes in behaviors become truly apparent through increased showroom traffic, media reports, thought-leader comment, employee and community chatter and a variety of other feedback - in other words, clearly meeting the original behavior modification goal - two things have occurred. One, the public relations program is a success and, two, by achieving the behavioral goal you set at the beginning, you are using a near-perfect public relations performance measurement.

To assess behavior changes and, thus, the degree of success the public relations program has achieved, we need evidence of changes in behavior showing up as follows: Internet chatter and in print and broadcast news coverage, letters-to-the-editor, consumer and customer reactions, shareholder letters, comments from community leaders, informal polls of employees, retirees, industrial neighbors and local businesses, feedback from suppliers as well as reaction from elected officials, union leaders and government agencies.

But, we can't let the Doubting Thomases off the hook without reminders that some very basic but unattended perceptions may be out there that could lead to very costly negative behaviors. For example, Mr. Manager:

* if sales prospects are unaware of your product or service, you will not get them as customers.

* if your customers don't remain convinced of the value of your product or service, you lose them.

* and if employees believe you don't care about them, productivity suffers.

And on and on when still more audiences like citizens, journalists, regulators, investors and legislators don't believe you.

In the end, a sound strategy combined with effective tactics leads directly to the bottom line - altered perceptions, modified behaviors, a happy CEO and a public relations home run.

So, Mr. and Ms. Manager Thomas, what do I believe you want from us? I believe you want us to apply our special skills in a way that helps you achieve your business objectives. But no matter what strategic plan we create to solve a problem, no matter what tactical program we put in place, at the end of the day we must modify somebody's behavior for you if we are to earn our money.

Which is why I say that when you measure our real effectiveness, you will be fully satisfied with those public relations results only when our "reach, persuade and move-to-action" efforts produce that visible modification in the behaviors of those people you wish to influence. In my view, this is the central, strategic function of public relations - the basic context in which we must operate.

Doubting Thomases aside, I hope these remarks contain a nugget or two that assists you in leading the non-believers in your organizations to a better understanding of the function of public relations. Especially how it can strengthen relationships with those important groups of people - those target audiences whose perceptions and behaviors can help or hinder the achievement of their business objectives.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit: http://www.prcommentary.com; [email protected]

In The News:

30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Big Oil spent $1 billion on climate lobbying since 2015 Paris deal: Report  Business StandardThe five largest publicly listed oil and gas majors have spent $1 billion since the 2015 Paris climate deal on public relations or lobbying that is "overwhelmingly ...
Microsoft moves consumer PR from 3 Monkeys Zeno  PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...
The PR Week Special 20th Anniversary Edition 3.22.2019  PRWeekAfter a night of celebrating the best of the best in PR and communications, PRWeek's Steve Barrett, Diana Bradley, Thomas Moore, and Sean Czarnecki look ...
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Dubai's Waterfront Market appoints new creative comms agency  PRWeekCommunication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Dubai's Waterfront Market - one of the emirate's ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Guerrilla Sales & Marketing: Save a seat for PR  The Daily MemphianPublic relations departments are like fire departments, although PR folks would much rather prevent your organizational fire than put it out. Lori ...
Oil Giants Invest $110 Billion In New Fossil Fuels After Spending $1 Billion On Green PR  HuffPostExxon Mobil Corp., Royal Dutch Shell, Chevron, Total and BP together have spent more than $1 billion on public relations since the Paris Agreement.
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
Will Meghan Markle's New Hire Stop Her Family Drama?  The Cheat SheetIt's no surprise then Harry and Meghan just hired an expert PR rep as a form of crisis manager to handle Meghan's family drama.
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Torod Neptune, Gail Heimann win Outstanding Professional awards  PRWeekTorod Neptune, Gail Heimann win Outstanding Professional awards. From PR Week.
Zenger Folkman Webinar Warns Companies About Creating the Right Coaching Culture  PR.comIf your organization is like most, there are growing expectations for managers to coach and offer feedback to their teams. Pushing a coaching culture is one way ...
Tackling taboos  PRWeekConsumers are increasingly interested in businesses' charitable credentials - but engaging people in tough topics still proves challenging, says Astellas Pharma ...
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Roddy Dewe, PR boss, dies aged 83 | Business  The TimesRoddy Dewe, the public relations supremo who launched many of the big privatisation campaigns of the 1980s, has died. He was 83. Dewe, pictured ...
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Agritech Expo Zambia Welcomes iDE Zambia in Chisamba in April  PR.comiDE Zambia has just come on board as a silver sponsor for the upcoming Agritech Expo Zambia, taking place in Chisamba from 11-13 April 2019.
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
PR: Blockchain Day at RISK 2019  Bitcoin NewsThe international conference RISK 2019 to give host to Blockchain enthusiasts and experts on the second day of the conference in Laško, SloveniaREAL ...
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Succeed On Purpose Launches Free "Find Your Purpose" Course  PR.comFor the first time ever, Succeed On Purpose, a career and personal transformation organization, has made its popular “Find Your Purpose” course available to ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Mail Online pulls article after discovering PR agency boss used column to promote client product  PRWeekMail Online has taken down a case study contributed by a PR agency after learning the column had been used to promote the agency's client. News · Tweet ...
Factory PR Is Seeking Spring '19 Fashion VIP Interns In Los Angeles  FashionistaFactory PR is a preeminent communications agency that sits at the nexus of style and technology innovation.
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
Youth Voices Create a Brighter Future at Church of Scientology Nashville  PR.comThe Church of Scientology Nashville with The Way to Happiness Association of Tennessee observed World Happiness Day with a special youth presentation ...
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Rose Medical Center Names Andrew Weinfeld, MD, New Chief Medical Officer  PR.comDenver, CO, March 23, 2019 --(PR.com)-- Rose Medical Center is pleased to announce the appointment of Andrew Weinfeld, MD, as its new Chief Medical ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
Watch: People's Vote spoofs Fyre Festival trailer with Brexit film  PRWeekA youth organisation campaigning for a new public vote on Brexit has compared the process of leaving the European Union to the illusive Fyre Festival in its ...
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Apple’s unorthodox PR blitz is a total genius move [Cult of Mac Magazine No. 289]  Cult of MacSo. Many. New. Products. Who would have guessed Apple would roll out multiple hardware upgrades in the week prior to a big media event? Here's why that.
Interview with Igor Kholkin, SEO and Digital PR Specialist  TechBullionIgor Kholkin is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Weber Shandwick UK consumer marketing chair Emma Thompson departs  PRWeekWeber Shandwick UK consumer marketing chair Emma Thompson departs. From PR Week.
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
AFC U-23 Championship 2020 qualifiers – Philippines vs China PR; live stream, updates, when and where t...  FOX Sports AsiaOn Matchday 2 of the ongoing AFC U-23 Championship 2020 qualifiers, Group J member Philippines U-23 will take on China U-23 in their second match.
Puerto Rico private sector jobs higher than before 2017 hurricanes  Caribbean BusinessSAN JUAN – Puerto Rico Gov. Ricardo Rosselló again took the opportunity to announce that, for a sixth consecutive month, salaried employment reflected ...
Henderson Franklin to Host 27th Annual HR Law & Solutions Seminar  PR.comHenderson, Franklin, Starnes & Holt, P.A. will host the 27th Annual HR Law & Solutions on Friday, March 29, 2019 at the Sanibel Harbour Marriott Resort & Spa.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
40 Under 40: Katharine Sherrer, Director of Public Relations, MGM Resorts International  Las Vegas SunThursday, March 21, 2019 | 2 a.m. - Katharine Sherrer was a senior at Emerson College in Massachusetts majoring in theater studies with a focus in costume ...
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
The sovereignty question for Puerto Rico | TheHill  The HillThe time is ripe for the Committee on Natural Resources to take a serious look at sovereignty for Puerto Rico.
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
Last customers being reconnected to Puerto Rico power grid  Washington PostSAN JUAN, Puerto Rico — Crews were preparing Wednesday to shut down generators that have powered an island off Puerto Rico's coast — the last customers ...
Puerto Rico to Ban Conversion Therapy on Minors  Out MagazineThe governor has announced he will sign an executive order.
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
More than 670000 Puerto Rico residents have received cuts to food stamp benefits amid congressional impasse  Washington PostPuerto Rico has started cutting benefits paid out by a food stamps program used by more than 1 million of its residents, as federal lawmakers have not provided ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Donald Trump's new, confusing closing argument against the Mueller report  CNNAs Washington waits for word -- that could come as soon as Friday -- about the status of special counsel Robert Mueller's report into Russian interference in the ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
Pentagon plan to fund Trump’s wall could hit Puerto Rico, European allies hard  The Washington PostPentagon plans to take money away from military construction projects to pay for President Trump's border wall would potentially deal an outsize blow to Puerto ...
How Puerto Rico Became The Latest Battleground For Abortion Rights  Refinery29The Puerto Rico House of Representatives passed the first major anti-abortion bill in decades. Here's why PS950 alarmed advocates and health providers.
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
Puerto Rico’s number-crunching frustrates even the best minds  Financial TimesPuerto Rico is not a banana republic. Yes, there are bent local officials with control over huge and not fully explained cash balances, a clumsy and overbearing ...
‘Will drive out ‘godmen’ from Western Ghats’: CPI(M) Kovai candidate PR Natarajan  The News MinuteThe CPI(M) office off 100 feet road in Coimbatore looks busy. On a sunny Wednesday afternoon, people walk in hoping to meet the party's candidate for the Lok ...
JetBlue pilots accused of drugging, raping female flight attendants  The Washington PostWhen the JetBlue plane from Washington touched down in San Juan, Puerto Rico, three women from the flight crew did what most visitors to the tropical island ...
AFC U23 Championship 2020 Qualifiers: Asian football on the rise – China PR coach Guus Hiddink...  FOX Sports AsiaFormer Korea Republic and current China U-23 head coach Guus Hiddink has said that he is happy to see the progress the sport of football is making in the ...
Defunding Pentagon projects for border wall could sting Puerto Rico, allies  The Fayetteville ObserverWASHINGTON — Pentagon plans to take money away from military construction projects to pay for President Donald Trump's border wall would potentially deal ...
Bonang Matheba's bubbly: Typo or PR stunt?  IOLThe savagery on the streets of Black Twitter is just on another level. Remember “Binglish”? Well, 18 months later Bonang Matheba is being dragged again on ...
Confronting Puerto Rico's Coal-Ash Crisis  The NationA mountain of toxic coal ash is sickening the territory's residents.
Saudi Arabia fund hires PR firm in the wake of Khashoggi murder  Financial TimesPIF is chaired by Prince Mohammed bin Salman, who reportedly ordered the killing.
Puerto Rico’s Energy Future Is Renewable  BloombergWhen Hurricane Maria devastated Puerto Rico, it cut short nearly 3,000 lives, displaced thousands of families, and subjected the commonwealth to the longest ...
Hurricanes Create Natural Climate Change Laboratories in Puerto Rico  Voice of AmericaThe destruction from hurricanes that hit Puerto Rico two years ago are creating conditions that help the study of how climate change will effect forests.
Find Legendary Surfing and Sunsets in Puerto Rico’s Chillest Beach Town  ThrillistGo whale spotting and food truck hopping in the Caribbean's surfing capital.
Puerto Rico and the Constitution  The Wall Street JournalA court ruling could devastate the U.S. territory unless Congress acts.
House delegation's immediate priority in Puerto Rico doesn't include statehood  NBCNews.comDemocrats in control of the House say they are focusing on Puerto Rico's reconstruction and scrutinizing the role of the federal control board in charge of the ...
Roommate Of OKC Murder Victim Wants Teen Suspects To 'Pay The Price'  news9.com KWTVOKLAHOMA CITY - Three teenagers have been arrested in connection to a deadly Southwest Oklahoma City home invasion from last month. The victim's ...
A man-made disaster looms over Puerto Rico  The Washington PostMOST AMERICANS know Puerto Rico as the scene of the worst humanitarian and economic disaster of our nation's recent history, Hurricane Maria, which ...
Puerto Rico Bondholders Fume for Being Shortchanged in Swap  BloombergMoney manager Glenn Ryhanych sat in his office in Virginia, waiting for a final resolution of bankrupt Puerto Rico's nearly two-year saga with its $17.6 billion of ...
Puerto Rico Open, Round 3: Leaderboard, tee times, TV times  PGA TOURD.J. Trahan, Roberto Diaz and Nate Lashley share the lead in Puerto Rico. Here's everything you need to know for Saturday's action.
How to spark joy with winning social media tactics - PR Daily  PR DailyAre your social media programs filled with tasks that worked last year but barely move the needle now? De-clutter them with the Your 2019 Essential Skills for ...

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything,... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More