Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial the behaviors of an organization's key audiences really are to its success, be it big or small, non-profit, business, association or even a public sector enterprise.

Sounds elemental, doesn't it? But the truth is, few organizations can succeed today if those target audience behaviors don't fit the organization's objectives.

Fortunately for those working in public relations, most people act on their own perception of the facts which leads to behaviors about which we can do something. And that means that when we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished.

So, while applying that reality to your operation helps you achieve your objectives AND success, the public relations people still must modify somebody's behavior if they are to help you hit those objectives. Happily, it can be done and done well, as long as you keep your eye on that behavioral endgame.

For example, you may wish to influence people to begin thinking more positively about your organization, thus strengthening its reputation and business potential. It could be as simple as communicating your organization's strengths to a target audience leading them to want to work more closely with you. Or even providing environmental activists with the facts about the company's full compliance with Federal regulations, in the hope they will bring their plant-site demonstrations to an end.

But remember, until you have a solid indication that target behaviors have, in fact, changed in ways that meet your primary behavior modification goal, you DON'T know if your investment has paid off.

So, let's look at ways to increase one's comfort level about that public relations investment. Here are five steps, that can help you hit the public relations goal - desired behavior modification -- on your next public relations venture.

Above all, in my opinion, you must keep your eye on the end-game, and not merely the communications tactics, because the reason we do public relations in the first place is to change the behaviors of certain groups of people important to the success of our organization.

Step 1 Accept the Fact That People Act on their

Perception of the Facts

Most behavioral experts agree that people really do act on THEIR perception of the facts, and that how they react to those facts actually does affect their behaviors. It follows that individual understanding of those facts must be contin- ually informed if those behaviors are to help achieve the organization's goal and objectives.

Step 2 Create, Change or Reinforce Opinion

Here, after assessing opinion among your target audiences through media monitoring, opinion sampling and thought- leader contact, you must decide how you will approach each target audience. Choosing the correct mode - 1) reinforcing existing opinion, 2) creating new opinion from scratch or 3) changing current and possibly long-held views -- is obviously central to your message preparation strategy and its copy approach.

Step 3 Reach, Persuade and Move-to-Action

Now, you must reach, persuade and move-to-action those people whose behaviors will affect your organization. That includes, among others, a variety of stakeholders including customers, employees, prospects, retirees, media, legislators and regulators, and both financial and plant communities.

Reaching these target groups means applying the most effective communications tools available to you. Again, among others, these will include such tactics as media relations and publicity- generating news conferences and press releases, newsletters and e-mails, high-profile speeches, charitable contributions, investor relations and informal opinion surveys.

Persuading these important groups of stakeholders to your way of thinking depends heavily on the message you prepare for each target audience. You must understand and identify what is really at issue at the moment; impart a sense of credibility to your comments; perform regular assessments of how opinion is currently running among that group, constantly adjusting your message; as well as highlighting those key issue points most likely to engage their attention and involvement.

Step 4 Gain and Hold Understanding and Acceptance

By this time, your action program should begin to gain and hold the kind of public understanding and acceptance that leads to the desired shift in public behavior.

Signs that your messages are turning some opinion in your direction should appear. A chance comment in a business meeting, a popular columnist's observations, e-mails from interested parties or co-worker alerts that this political figure or that local celebrity made public references to your topic, should begin to build. Many of these indicators, each reflecting the state of individual perception, will gradually begin to reflect the modified behaviors you have in mind.

Step 5 Modify the Behavior, Achieve your Goal

When the changes in behaviors become truly apparent through media reports, thought-leader comment, employee and community chatter and other feedback, at the same time clearly meeting your original behavior modification goal, your public relations program is a success.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit: http://www.prcommentary.com; [email protected]

In The News:

WILLIAMSON PR IS SEEKING SHOWROOM INTERNS IN NEW YORK, NY  FashionistaWilliamson PR is a multi-brand wholesale showroom and PR agency that represents a full range of men's, women's, and accessories brands.
Hazy issue of legal cannabis sparks debate among PR pros  PRWeekHazy issue of legal cannabis sparks debate among PR pros. From PR Week.
Target Consolidates Corporate, Product PR Work With Ketchum  The Holmes ReportMINNEAPOLIS — Retail giant Target, which works with a number of PR agencies, has consolidated much of its corporate and product PR business with ...
PR In Continental Europe – Integrated, Creative, Thriving  The Holmes ReportWhile the merits of European Union membership is currently being mulled over, one thing is for certain — the PR market in continental Europe is thriving.
PR: What makes USDQ so unique?  CoingapeThe USDQ is a decentralized stablecoin that is being developed by the PLATINUM ENGINEERING and is set to launch by early 2019. USDQ will be backed by ...
PR: MoneyToken Launches VIP Services for Big Crypto Investors  Bitcoin NewsSome great news today for all crypto-holders and investors: top crypto-lending platform MoneyToken has just released a unique VIP Customer *Service* Program ...
How Amazon Is Shaping PR Strategy  ForbesAmazon is on fire in the e-commerce space. It is not only dominating digital retail, but also staking a claim in multiple industries, including music, advertising and ...
The How-To: Harnessing The Power Of Public Relations  EntrepreneurWith its origin tracing back to ancient civilizations, the “big bang” moment when PR came into existence is debatable. Not drawing the line there, the very ...
PR: Monarch Blockchain Corporation Now Supports Bitcoin Cash in Monarch Wallet  Bitcoin NewsThe Monarch Wallet now supports Bitcoin Cash (BCH). Users can now store, send, and receive BCH in-app. Qualified Users Can Earn Interest & Purchase BCH ...
Ogilvy's new head of PR - 'We're match fit; our model is attracting new business'  PRWeekOgilvy's new UK head of PR and influence, Matt Buchanan, says the agency has completed its internal restructuring and the 'one Ogilvy' model is helping it ...
PR survey finds communicators think tech's influence isn't positive  PRWeekPR survey finds communicators think tech's influence isn't positive. From PR Week.
Lippe Taylor's Paul Dyer joins The PR Week podcast  PRWeekLippe Taylor's Paul Dyer joins The PR Week podcast.
Women in PR prepare for third summit  GhanaWebWomen in Public Relations (PR) Ghana, a professional networking platform for Women in Public Relations, Communications, and media fraternity is gearing up ...
Here’s how you can ace your PR game  YourStoryThe public relations sector is booming and many independent agencies have cropped up all over the country. But how can you prepare the perfect pitch?
General Insurance Corporation of India awards its PR mandate to Veritas Reputation PR  Exchange4MediaThe PR mandate is for 3 years & it covers all aspects of corporate reputation management, financial communications and media outreach across India in print, ...
Publicis: 'The Opportunity Is Huge' For Epsilon & PR Agencies  The Holmes ReportThe company said acquiring data marketing company Epsilon will benefit its PR agencies as they become increasingly data-driven.
Global Public Relations (PR) Tools Market Insights Report 2019-2026: Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB  B2B News UpdatesThe global “Public Relations (PR) Tools Market” report conveys the analytical and statistical data related to the market in a much elucidating manner. The Public ...
Why Media Relations Isn't Enough For Effective PR  ForbesThe lifecycle of a news story is not what it once was.
Grayscale PR Is Seeking Summer Showroom Interns In New York, NY  FashionistaGrayscale PR is looking for summer showroom interns who are interested in pursuing a career in Public Relations.
İmamoğlu's 'humble workers meal' PR setup exposed  Daily SabahEkrem İmamoğlu, the newly elected Istanbul mayor from the main opposition Republican People's Party (CHP), was exposed pretending to refuse a special ...
Distinguished Russian Cosmonauts at Creta Maris  PR.comConclusion of an Agreement between Aegeo Spas Leading Spa Management Solutions and the Aerospace Medical Center of Russia.
PR Account Director job with Creative Media Marketing | 395613  mediabistro.comWe are a fast paced, high energy public relations agency specializing in the beauty and lifestyle arena and we're looking for a self-motivated, pro-active Account ...
30 jobs in the PR and marketing world - PR Daily  PR DailyOne weekend of thrilling basketball is in the books, and the madness continues Thursday. All but one of the 16 teams left in the NCAA Men's Division I ...
How to make a career in Public Relations? Here's all you need to know  Times of IndiaEducation News: If you think you possess the skill of convincing people, can talk smart and handle pressure, then, Public Relations (PR) career is apt for you.
PREP ROUNDUP: Glenwood's Bryce Risner sets PR in 300m hurdles; Roaring Fork soccer rolls to 9-0 win  Glenwood Springs Post IndependentThere's a new top seed in the 4A state track and field meet in the 300m hurdles.Glenwood Springs senior Bryce Risner blazed his way through the competition ...
Experience is king at the New York Auto Show  PRWeekCar companies are hosting more shows at their own venues, but those events can't capture the scope of an auto show, experts say. News Analysis ...
Audrey Smith Earns the Real Estate Negotiation Expert Designation  PR.comRealtor Audrey Smith of RE/MAX Alliance Group in Venice, Florida, Earns the Real Estate Negotiation Expert (RENE) Designation.
3 ways MSNBC optimizes social media to handle crises - PR Daily  PR DailyIn today's news cycle, crises can appear—and grow exponentially—within hours. Social media platforms are behind much of the ramped-up speed. To avoid a ...
Balancing Marketing And PR Targeting To Build A Brand  ForbesIs it right for a publicist to only focus on the consumers that tend to translate into a purchase? Is that really how you build a brand?
PR: BitCash Offers Fiat Banking Tools and Stability  Bitcoin NewsBitCash – a new cryptocurrency ecosystem developed by blockchain engineer and serial entrepreneur Christian Kassler – launched on 28 August 2018.
5 Legal Issues PR Professionals Must Know  G2 CrowdLearn the legal issues that impact reputations and how to deal with these issues, because maintaining reputations is a crucial part of being a PR professional.
Lisbon school board hires former TV reporter to handle PR | News, Sports, Jobs  SalemNews.netLISBON —The school board is joining with four other area school districts in hiring a public relations person to highlight things going on the district that d.
Despite Poor Weather, Jackets Turn Out Multiple Pr's – Men's Track & Field — Georgia Tech Yellow Jackets  Georgia Tech Official Athletic SiteTomorrow's action is scheduled to begin at 11 a.m..
Crosshairs Communication bags PR duties for 91springboard & Medusa  Exchange4Media91springboard is a co-working community created for start-ups, while Medusa is an India-based beer brand.
The differing leadership styles of Mark Read and Martin Sorrell  PRWeekIt is just over a year since WPP founder and CEO Martin Sorrell stepped down after 33 years at the company following an internal investigation into accusations ...
Would you name your baby Klondike...for a Klondike bar?  PRWeekWatch: Actress Anna Farris goes undercover as a marketing director to try to convince expectant parents to do just that. Blog · Tweet ...
The Muslim Women of Spoken Word Are Coming  PR.comThey are infused with more than spoken word...music and creative variety add unique layers of depth that can only be found in this exciting new production.
PR Crisis Management: Agency Pros Recommend Strategies To Weather The Storm  ForbesMembers of Forbes Agency Council offer their top crisis management tactics to use when a brand must address negative publicity.
Jackets Finish Georgia Tech Invitational on a Positive Note  Georgia Tech Official Athletic SiteFinal Results. THE FLATS — One the final day of the Georgia Tech Invitational the Georgia Tech track and field team saw their team win five different events ...
Clean Law Releases a U.S. Policy to Sustain Families  PR.comAuthor and social enterprise entrepreneur, Aaron W. Wemple has announced the upcoming release of “2020 Family Bill - Sustaining Our Future.” The book is set ...
Dentsu Webchutney Is The ‘Digital, PR and Direct Specialist Of The Year’  BW BusinessworldWith 40 metals in its kitty, Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN), has been named the 'Digital, PR and Direct ...
PR: Bitcoin Depot Adds 30 Bitcoin ATMs in Chicago With Zero Fees  Bitcoin NewsAs cryptocurrencies continue to influence the financial *service* industry and provide users with endless possibilities, bitcoin ATMs have proven to play a critical ...
Adidas Appoints Three Agencies To New UK PR Roster  The Holmes ReportLONDON — Adidas has appointed three agencies to its UK PR roster after an comprehensive pitch process that started last October with 10 firms in the picture, ...
Seattle elites coordinated a PR campaign in response to 'Seattle is Dying'  Hot AirLast month I wrote about an extraordinary news special produced by station KOMO in Seattle. Provocatively titled “Seattle is Dying” the hour-long special argued ...
Oracle Launches Agency Review For North American Product PR  The Holmes ReportREDWOOD CITY, CA — Tech giant Oracle is shopping for an agency to handle North American PR for its products, an assignment that currently belongs to tech ...
Mattel Reviews Seven-Figure European PR Mandate  The Holmes ReportLONDON — Mattel has put its European PR account up for review, including corporate communications and consumer work for its brands, the Holmes Report ...
Automakers Rev Up Electric Vehicle PR Engine  24/7 Wall St.A new survey indicates that a solid majority of drivers in the northeastern U.S. are considering buying an electric car as their next new vehicle.
A Scottish PR company is called Korero: is it appropriation?  Stuff.co.nzA Scottish public relations agency with a Māori name, Korero, is walking the tight rope between cultural appropriation and paying respect to a culture, a Māori ...
Increasing The Effectiveness of PR Agency Partnerships in China  The Holmes ReportOnly two-thirds of China marketers are happy with their PR agency relationships. What are US agencies doing wrong?
PR: CoinAll lists MINDOL and Offers a 25000 MIN Giveaway  Bitcoin NewsOn April 2019, CoinAll, one of the fastest-growth cryptocurrency exchanges, announced the listing of Mindol (MIN). At the same time, a 7-day celebration was ...
'98% of PR fails': Australian Traveller Media managing director  mUmBRELLA*Australian Traveller Media managing director Quentin Long has said that editorial inboxes are proof that 98% of PR fails. Speaking to travel marketers,
Golin duo named Young PR Lions MENA champions  PRWeekThe PRCA has awarded Golin MENA with the fourth annual Young PR Lions MENA award, which recognises the most creative young PR professionals in the ...
Tech PR community mourns Ryan Donovan  PRWeekNAPA, CA: The PR industry is mourning one of its best-known technology experts, Ryan Donovan, who died last week at his home in Napa, California. Donovan ...
Argus Broker Affiliate Sells Arkansas Self Storage Facility  PR.comA-AAA Storage sold to 3 B Storage, an experienced owner and operator of self-storage facilities in the region on April 16th 2019. Larry Goldman, CCIM ...
The Drum PR Awards to be judged by professionals from L'Oreal, Unilever, Sony, Google & GSK  The DrumL'Oreal, Diageo, Unilever, Sony, Google, GSK and Yo Sushi are some of the brands from which communication and marketing professionals are set to judge ...
Tourism Australia Reviews Global PR Support  The Holmes ReportSYDNEY — Tourism Australia is reviewing its global PR support, via a series of tenders that also include local market assignments in China, North America and ...
'Hey, Journalists Are Infuriating, Too,' Says PR Pro to The Careerist | The American Lawyer  Law.comRecently I wrote 9 Ways You're Ticking Me Off about how public relations and marketing people drive me crazy. Here's a response from one Big Law ...
PR lessons from Boeing’s poor handling of the 737 MAX crisis  The Next WebImagine for a second you run the largest aircraft manufacturing company in the world. You have orders worth +$600-billion of an aircraft model that, as of March ...
KIIT School of Mass Communication Organises Public Relations Summit  Kalinga TVProf. Himansu Sekhar Khatua, CEO, School of Mass Communication lauded the efforts of his team to organise such a vibrant event.
How PR Founder Tara Ackaway Turned An Internship Experience Into A Thriving Business  ForbesTara Ackaway, CEO and founder of Social Wise Communications, founded a boutique public relations, social media, talent management and creative strategy ...
Lindsay Lohan flubs tweet promo in copy-and-paste snafu  Page SixLindsay Lohan may need a refresher in copy and paste. Enlarge Image Twitter. In a tweet sent out at 6:49 p.m. on Thursday, Lilo posted: “I need you to tweet,” ...
HBO's winter-cold response to Trump's 'Game of Thrones' tweet  PRWeekEven President Donald Trump is getting in on "Game of Thrones" mania on Twitter, and HBO isn't happy about it. On Thursday morning, as Attorney General ...
Bayer Consolidates Global Corporate PR With 3 Agencies After Monsanto Deal  The Holmes ReportGerman conglomerate rethinks corporate reputation support for its crop science group after troubled Monsanto acquisition.
Community Development Nonprofit Needs PR Support - Wed., Apr. 17, 2019  O'Dwyer's PR NewsIsles, Inc., a NJ-based urban green development nonprofit, is seeking PR and marketing services for a statewide campaign intended to inform the public ...
Former Bell Pottinger partner Victoria Geoghegan returns to PR  PRWeekFormer Bell Pottinger partner Victoria Geoghegan has been hired by risk management and corporate comms consultancy Thoburns. She was regarded as a ...
Omnicom PR revenue dips 0.5% in Q1  PRWeekOmnicom PR revenue dips 0.5% in Q1. From PR Week.
The Practice bags Sony India's PR mandate  Campaign IndiaSony India has announced the appointment of The Practice as its PR and communications partner. The agency's mandate will start on 1 April 2019. The agency ...
Q1 2019: Omnicom PR Firms Dip 0.5%  The Holmes ReportThe drop in revenue puts an end to a growth streak that spanned four consecutive quarters.
Kellogg's Shifts US PR Mandate From Edelman To Weber Shandwick  The Holmes ReportBATTLE CREEK, MI — Food giant Kellogg's has tapped Weber Shandwick to handle its US PR duties, which it dubs 'influencer engagement', following a ...
Francesca Simons PR is hiring an entry level full time PR Coordinator In New York  FashionistaFrancesca Simons is a leading, fine jewelry publicist located in New York, representing luxury fine jewelry brands on a project and freelance basis.
Hunger and an ‘Abandoned’ Hospital: Puerto Rico Waits as Washington Bickers  The New York TimesVIEQUES, P.R. — A newborn's cries rarely echo anymore though the hallways of what passes as a hospital on the ravaged island of Vieques, off the coast of ...
Spark Communications Lands PR Brief For Swedish AI Startup  The Holmes ReportLONDON — Spark Communications has been appointed by Swedish software company Peltarion to manage UK PR for its artificial intelligence platform.
Pizza Hut Singapore names new PR partner  Marketing InteractivePizza Hut Singapore has appointed W Communications as its new PR partner. The account was previously handled by McGallen & Bolden. W Communications ...
Puerto Rico Will Stop Burning Coal Next Year  FuturismPuerto Rico has a plan in motion to shut down its coal-burning power plants by next year. The Puerto Rico Energy Public Policy Act, recently signed by Puerto ...
Energy giant E.ON chooses PR agency following review  PRWeekEnergy giant E.ON chooses PR agency following review. From PR Week.
Breakfast Briefing: Five things to know Friday  PRWeekSarah Sanders admits lies; Ancestry.com ad critiqued; Facebook posts about security missteps; Chinese communists critique Jack Ma, stage re-education camp ...
Obituary: Ryan Donovan, Well-Regarded Senior PR Counselor Passes Away at 52  The Holmes ReportSAN FRANCISCO — Ryan Donovan, whose public relations career spanned three decades across agency and prominent in-house roles, passed away ...
Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesTwo of the companies -- Shell and Chevron -- said they rejected the watchdog's findings.
White People Don’t Live in Flint or Puerto Rico, So President Sends Aid to France  The RootFive years have gone by, some 1825 days, since the people of Flint, Mich., were doomed to a life with no clean water, with no clear end in sight. (Nestle just ...
LETTER: No side fearmongering on PR  The GuardianAmong the fear-mongering claims of the No side in the upcoming referendum on proportional representation is that PR will result in unstable minority ...
Here Are the Advertising, Media and PR Nominees for the 23rd Annual Webby Awards  AdweekThe 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and the nominees for the advertising, media and public ...
Brand Film Festival London 2019: more speakers confirmed as event nears  PRWeekMore top speakers and panellists have been confirmed for Brand Film Festival London 2019, the awards and conference from PRWeek and Campaign that ...
Trump Is Still Whining About Having to Help Puerto Rico  Vanity FairPresident Donald Trump is once again ranting about Puerto Rico, complaining about the amount of aid money the U.S. territory has received in the wake of ...
'Stop the bull': Feud erupts between Rick Scott and Chuck Schumer over Puerto Rico  POLITICORick Scott campaigned on standing up for Puerto Rico. But with President Donald Trump warning senators not to provide more aid to the island, the Florida ...
The Resurrection Of Yearning: The PR Story Behind The Launch Of “JAWA”  BW BusinessworldPiyush sharma - This is an exciting prospect for the entire motorcycling community in India. From a PR perspective, it will be interesting to watch how marketing ...
Lending a hand in Puerto Rico | News, Sports, Jobs  Altoona MirrorHurricane Maria devastated Puerto Rico in September of 2017, causing an estimated $90 billion in damage. Tens of thousands of homes and buildings were ...
Play ball! Little League opens season at Pr. 40 - The Villager  The VillagerGreenwich Village Little League held its Opening Day ceremonies Sat., April 6, at Pier 40, at W. Houston St. A full lineup of local politicos was on hand, including ...
PR Team Making Best Use of Girls’ Hotness Online  Mirchi9Payal Rajput took all the advantage of her hotness in her first movie RX 100 and created enough craze for herself in the young audience. People thought, offers ...
Clarity PR Hires Alex MacLaverty As Global COO  The Holmes ReportLONDON — Clarity has hired Alex MacLaverty to the role of global chief operations officer, as the fast-growing technology specialist continues to bolster its ...
Infographic: Social media stats to inform your next move - PR Daily  PR DailyWhich online platforms are most likely to help your organization raise awareness and reach new customers? Social media is an ever more important tool for PR ...
PR: 7Eleven Launches IEO on LAToken Exchange  Bitcoin News7Eleven is a blockchain-based technology payment platform, that is convenient for customer to buy and sell products. Currently, 7Eleven token is being ...
Nicole Yost named Public Relations Person of the Year  Loveland Reporter-HeraldNicole Yost, founder and chief communicator at Fyn Public Relations in Loveland, was named Public Relations Person of the Year by the Colorado Chapter of ...
Powerful installation brings to life reality of Chicago gun violence  PRWeekPowerful installation brings to life reality of Chicago gun violence. From PR Week.
Living Off the Grid and Safe From Hurricanes in Puerto Rico  The New RepublicIn this jungle community, self-sustaining homes are built from trash and can withstand the deadliest storms.
Puerto Rico renewable energy goal: 100 percent clean energy by 2050  Vox.comPuerto Rico Gov. Ricardo Rosselló has placed a definitive bet on wind, water, and sunshine. Last week, he signed a bill, the Public Energy Policy Law of Puerto ...
Five PR's Leads the Way for the Jackets – Men's Track & Field — Georgia Tech Yellow Jackets  Georgia Tech Official Athletic SiteFinal Results. OXFORD, Miss. — On the first and final day of the Joe Walker Invitational for the Jackets, the Georgia Tech track and field team saw five ...
Apprehension as Police Plan Relocation of PR School from Ilorin to...  PR Nigeria NewsApprehension as Police Plan Relocation of PR School from Ilorin to Nasarawa, the home state of the acting Inspector General Police, Mohammed Adamu.
Fiesta River Parade Party Hosted by the Weston Centre  PR.comWeston Centre tenants will gather to celebrate Fiesta at Weston's annual River Parade Party with delicious food, music, activities and San Antonio's famous ...
Michael Kay closes gap on Mike Francesa, but ESPN PR's "beats" claim is wrong  Awful AnnouncingSome good news for Michael Kay of a further-closing gap on Mike Francesa was blunted by a PR overreach claiming Kay's show "beats" Francesa's.
Puerto Rico Suffers As Disaster Relief Bill Stalls  WBURA $13-billion disaster relief bill is in limbo in the Senate, because of a fight over funding for Puerto Rico. Democrats have been pushing for more money for the ...

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More