Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.

I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.

Nor are you likely to see prospects who know little or nothing about you.

Ditto for people who may be miffed about something you, or one of your people, said or did publicly.

And forget about those folks with a REAL beef about your business. Like "I didn't get what I thought I paid for," or "it didn't live up to its promise" or "my emails weren't answered" or "they take 5 days to answer a phone inquiry."

Let's face it, meeting this challenge is either a priority for you or it isn't.

If it is, here's a little advice.

First, you should know that public relation's clout is rooted solidly in its fundamental premise:

"People will act on their own perception of the facts before them. And those perceptions will lead to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those folks whose behaviors affect the enterprise, the public relations effort is a success."

And THAT'S clout in any language!

But the trick lies in using it to your best advantage. So, because few of us can do justice to a dozen target audiences at once, let's start by selecting the one with the most impact on your business. Members of such an important group could range from homemakers, teenagers or retirees to 30-something males, techies or military dependents on a nearby base. Only you can say.

Now, do you know everything you should about the members of that audience, that "public?" Are you aware of how they perceive you and your business, if at all? Probably not in enough detail, so you need to take the time to meet with several individuals drawn from that audience. Listen carefully to their feelings and beliefs about your business, its products and services. And be sensitive to media mentions of your business.

Pay special attention to any hints of misconceptions and inaccuracies about you and your business, as well as possible trouble areas that might be brewing.

With those data gathered, you and your public relations advisor can set your strategy. And that means deciding whether the opinions you've gathered from members of your key audience need to be created (in the absence of any opinion), changed or simply reinforced. There must also be agreement on the time frame in which the activity will take place.

This is especially important because you must now prepare persuasive messages to be aimed at those whom you discovered are harboring misconceptions, or no perceptions at all about you. Your objective will be to move that opinion in your direction.

Which brings us to our "beasts-of-burden" - the communications tactics designed to carry those persuasive messages to members of your key target audience.

There are dozens of communications tactics available to you. Everything from media interviews, news releases and letters-to- the-editor to facility tours, personal meetings and newsletters.

But your work is still not done. To get the clout promised at the top of the article, you must monitor your progress by continuing to interact with folks from your target audience. The key is watching and listening carefully for indications of a new awareness of you, your business and how it functions in both the community and your special marketplace.

At the same time, a sign that progress is being made will appear in the form of a new receptivity to those persuasive messages by members of your key target audience.

Of course, how much progress you achieve will depend heavily upon your continued personal involvement in the activity, and the amount of effort you invest.

Finally, as welcome signs of modified target audience behaviors begin to appear, team members may take heart that the clout offered by public relations has once again prevailed.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit: http://www.prcommentary.com; [email protected]

In The News:

Public Relations expert advocates training, certification of PR practitioners  VanguardA Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
PR: Postar - Public Chain Transaction Platform  Bitcoin NewsRecently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
Blockchain PR firm Wachsman cuts 16 staffers amid crypto volatility  PRWeekNEW YORK: Blockchain PR and events firm Wachsman has let 16 staffers go in its New York and Dublin offices. The firm employed more than 110 people ...
Guest Blog: Its Time for PR and Marketing to Get Together for Good  Columbus CEOPublic relations and marketing, it's time to put aside your differences.
Big Law Strikes Back: Firms' Consulting, Crisis PR Test Big Four  Bloomberg LawGlobal law firms are turning the tables on the Big Four accounting firms' incursions into the legal industry by setting up consultancies that assist clients with ...
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
Sefiani wins Xero Australia's PR account  mUmBRELLA*Sefiani Communications Group has won the PR account for Xero Australia. Incumbent agency Sling & Stone will continue to handle Xero's global product.
The future of PR and AI: It's never been better, or worse  Media UpdateThe public relations industry is not being left out of the digital innovation wave, but the need for the human touch – especially when reputations are at stake – will ...
2018's top 10 controversial marketing and PR stories that had readers hooked  Marketing InteractiveHere are the juiciest stories of 2018 that had readers hooked and asking for more.
Flume Digital Marketing and PR appointed by Tsogo Sun  Media UpdateFlume Digital Marketing and PR has added Tsogo Sun – South Africa`s largest listed hotel and hospitality group – to its growing stable of clients.
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
‘Fabulation’ Theater Review: Lynn Nottage’s Riches-to-Rags Story of a PR Queen  TheWrapCasual theater fans familiar with the work of two-time Pulitzer Prize winner Lynn Nottage may be surprised at the broad, sitcommy nature of her 2004 play ...
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Ranieri rebrands agencies under one name as it targets 'rapid growth'  PRWeekRanieri rebrands agencies under one name as it targets 'rapid growth'. From PR Week.
Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeekThe company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
AI startup Uptake brings on Brunswick's John Gallagher  PRWeekArtificial intelligence startup Uptake has named former Brunswick director John Gallagher as its chief communications officer. He started in the newly created ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
The Startling Thing Hurricanes Are Doing To Puerto Rico Watersheds  ForbesWhat hurricanes like Maria and Irma are doing to Puerto Rico watersheds and why it worries scientists.
Arizona Diamondbacks' Josh Rawitch wins Fishel Award MLB public relations  ESPNJosh Rawitch of the Arizona Diamondbacks has won the Robert O. Fishel Award for public relations excellence in the major leagues.
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
How Keith Weed transformed Unilever into an organization at the forefront  PRWeekUnilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional ...
Puerto Rico Overhauls Tax Laws to Help Workers, Businesses  VOA NewsPuerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers and some business owners amid a 12-year recession.
Harry Redknapp can exploit I'm A Celebrity success for millions, says PR expert  BT TVThe King Of The Jungle will get a barrage of offers, according to a leading PR specialist.
Beleaguered WPP predicted to announce job losses  PRWeekWPP is expected by analysts to announce thousands of job cuts on Tuesday as it attempts to soothe investors' worries, which today dragged its share price ...
Snap names 21st Century Fox's Julie Henderson chief communications officer  PRWeekNEW YORK: Snap Inc. has hired Julie Henderson as chief communications officer. Reporting to CEO Evan Spiegel, Henderson will lead global communications, ...
Puerto Rico to hire crews, fix 106K streetlights post-Maria  ABC NewsPuerto Rico's power company said Monday that it plans to hire private firms to repair some 106,000 streetlights across the U.S. territory that remain in the dark ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
Juniper Networks Reviews PR Agency Support  The Holmes ReportEdelman has been serving as Juniper's global AOR since 2011.
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
PR queen Montarna McDonald weds lawyer Nick Pitt  Daily MailPublicist Montarna McDonald, 28, tied the knot with lawyer Nick Pitt in an intimate ceremony on Friday.
Lady cop alleges anti-corruption DCP/SP PR Patil of seeking sexual favour  Nagpur TodayNagpur: The city SP of Anti Corruption Bureau (ACB), P R Patil has been booked by the department for allegedly molesting female employee of the department ...
Over 57,000 foreigners with PR status granted citizenship since 2008  New Straits TimesKUALA LUMPUR: A total of 57191 people holding Malaysian permanent resident (MyPR) status were awarded Malaysian citizenship between 2008 and Sept ...
Industry News In Brief (December 10, 2018)  The Holmes ReportF/W/V invests in AMP3, BrandLinkDC rebrands, PR Council gets new board members and research from Accenture.
Is NW reshuffle just a PR exercise or will it bring stability, improvement?  News24North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
US Attorney's Office To Sponsor Organized Crime Drug Enforcement Task Force Training For USVI And PR Law Enforcement Officers -  VI ConsortiumUnited States Attorney Gretchen C.F Shappert announced today that the Virgin Islands U.S. Attorney's Office is sponsoring training this week for prosecutors from ...
Coca-Cola Picks Frank As UK PR Agency For Diet Coke  The Holmes ReportThe agency takes over from Text100 to lead the PR brief for the diet soft drinks brand.
PR: iCumulate - A New Era in Social Investing  Bitcoin NewsiCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...
David Iannucci new head of Prince George's EDC - Washington  Washington Business JournalDavid Iannucci has been named president and CEO of the Prince George's Economic Development Corp. after driving former County Executive Rushern Baker's ...
'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'  PRWeek'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'. From PR Week.
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
The media is not the establishment's PR machine  Asia TimesAt a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Samsung is reportedly reviewing its PR agency amid concerns over growth  SamMobileAccording to a report, it appears Samsung Electronics has decided to review the performance of its PR partner for the company's mobile business, Edelman.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Candelero All-Inclusive Makes Debut in Puerto Rico  Caribbean JournalThe first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Public Relations Society of India Vizag receives Best Chapter Award  The Hans IndiaPublic Relations Society of India PRSI, Visakhapatnam Chapter has been adjudged as the Best Chapter in organising programmes among all the 22 chapters ...
Paul Ralph “PR” Chopard – Edgewood  kmch.comPaul Ralph “P.R.” Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
New Congress, same issues for Puerto Rico | TheHill  The HillLast week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
Nikol Popov is Back, Hits 58.8 100 Breast PR at TN Invite Prelims  SwimSwamAfter two years without breaking 1:00, Popov smashed through the 59.0 barrier for the first time in her life with a huge swim this morning in the 100 breast.
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
No changes proposed to PR certificate rules, Gov tells Omar  Kashmir LifeSrinagar Governor Jammu and Kashmir Satya Pal Malik on Sunday evening replied to a letter by former chief minister Omar Abdullah who on behalf of his party ...
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
Yadier Molina: Returning to Puerto Rico when he was most...  The Athletic"To see what he did when Puerto Rico needed it most, how he stepped up, was just very impressive.”
UE project aims to repower Puerto Rico school with solar panels  Evansville Courier & PressA University of Evansville class is working to provide solar power to a school in Puerto Rico, helping it save money it can reinvest into education.
Puerto Rico House to request Jones Act exemption  Caribbean BusinessSAN JUAN – Puerto Rico Rep. José Aponte Hernández will ask the new U.S. Congress to study a request made this weekend by the National Hispanic Caucus ...
Chhattisgarh PR Commissioner transferred amid sting row  All India RadioIn the midst of assembly elections, Chhattisgarh government has shifted out its Commissioner Public Relations Rajesh Sukumar Toppo - two days after ...
Puerto Rico’s St. Regis Bahia Beach Resort Is Back  Caribbean JournalWhile Puerto Rico has quietly become a haven for high-end hotels in recent years, one property has remained its signature luxury resort: the St. Regis.
Puerto Rico resident commissioner argues for Offshore Wind for Territories Act on House floor  Caribbean BusinessSAN JUAN – Congresswoman Jenniffer González Colón spoke on the U.S. House floor Monday in support of House Resolution (H.R.) 6665, the Offshore Wind ...
Matthew Hedges 'shocked' after PR deal between British Government and his captors is revealed  Chronicle LiveMatthew Hedges and his wife Daniela Tejada say they are shocked to discover the Government signed a PR deal with the UAE while he languished in jail.
Real Madrid and UEFA's PR play to cover up Sergio Ramos' doping controversy is a threat to fair play  FirstpostRamos is often hailed as the poster boy of winning-it-all-costs and has had a long history of bending rules, and he gets adored by his fans for it. It's hard to rule ...
Puerto Rico Army Guard honors MIA Soldier from Korea  United States ArmyCpl. Francisco Ramos Rivera, a 19 year-old Puerto Rican from Aibonito and member of the 24th Infantry Division, was declared missing in action (MIA) during ...
School PR consultant calls Parkland critics 'crazies'  ABC NewsA public relations crisis consultant hired to advise a Florida school district after a mass shooting is apologizing after dismissing the district's critics as "crazies" ...
Facebook's outgoing VP of comms defends using PR firm to dig up info on critics  CNETElliot Schrage says Definers helped Facebook "understand the backgrounds" of its critics, but denies it pushed fake news.
Readers write: Positive views of China and Puerto Rico, and portrayal of socialism  The Christian Science MonitorMany thanks for The Monitor's View articles “In China, a great leap in corporate governance” and “Puerto Rico says 'Come on down!' ” in the Sept. 24 Weekly ...
Democrats pledge to use new House majority to investigate Puerto Rico’s oversight board  Washington PostA leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineFollowing years of shuttling back and forth between L.A. and Seattle, the Communications chief actually left the Jeff Bezos run home of Transparent and The ...
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
EMEA News In Brief (December 10, 2018)  The Holmes ReportAd agency Grey moves into PR and PA in Denmark; Michelle Hutton is chair of Cannes PR Lions jury; Propeller Group acquisition; new work for Frank and ...
Puerto Rico needs more entrepreneurs. What's being done to help them?  NBCNews.comWhile business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
U-20 WNT Takes Down China PR 1-0 at 2018 Women's Nike International Friendlies  U.S. SoccerThe U.S. Under-20 Women's National Team defeated China 1-0 in its final match at the 2018 Women's Nike International Friendlies. The USA broke through in ...
Dori: City getting rid of select warrants for social justice PR moment  MyNorthwest.comAs if we didn't already let enough crime go unpunished, now the city wants to get rid of 200 outstanding warrants because they disproportionately affect people ...
Resiliency in Puerto Rico with Barista Factory's Jeanflorent Rivera  Daily Coffee NewsHurricanes, floods, earthquakes, volcanic eruptions and other natural disasters will sporadically wreak havoc in coffee-growing communities throughout the ...
Miss Puerto Rico Valeria Vazquez crowned as Miss Supranational 2018 on their 10th-anniversary  Times NowThe night is finally here. After a long wait, Miss Supranational 2018 has been crowned. Miss Puerto Rico, Valeria Vazquez was crowned as the 10th Miss ...
Facebook's PR attack dog also targeted Apple and Qatar  Wired.co.ukThe PR firm hired by Facebook to discredit its critics with online articles also carried out campaigns against Qatar, Apple, and American environmentalists.
Will the Annexation of Puerto Rico Lead the Dolphins to the Playoffs?  The PhinsiderRemember all the media types trying to jinx the Miami Dolphins, citing Tom Brady's record in Miami? Some of us saw the premonition of the “Narrator's Curse” ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
'My Father Is In There': Anguish Builds In Puerto Rico Mountains Over Decimated Tombs  NPRThe damage to 1800 tombs in the Lares Municipal Cemetery was so extensive — and so horrifying — that health officials locked the cemetery gates after ...
Puerto Rico and storied resort hotel weather the storm, finally  OregonLiveOn Dec. 14, more than a year after the hurricane, El San Juan Hotel will swing open its double doors, ushering in guests and the soft Caribbean breeze.
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBCFacebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
Facebook’s new PR disaster shows it has a lot of growing up to do  The Irish TimesPR agency's discrediting of firm's critics by labelling them agents of Soros is dangerous.
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
What's really behind Carole Middleton's PR blitz?  Daily MailFor someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...
Deadpool has absolutely wrecked The Avengers with a new PR stunt  JOE.ieAfter months and months of waiting in agony, fans of the Marvel Cinematic Universe were finally treated to their first view of the aftermath of Avengers: Infinity ...
Puerto Rico sends bonuses to workers, ignoring fiscal warning  ReutersDec 5 (Reuters) - Puerto Rico dispersed millions of dollars in holiday bonuses to government workers on Wednesday despite a warning from its federally ...
Puerto Rico Civil Rights Commission again requests to participate in Puerto Rico bankruptcy proceedings  Caribbean BusinessSAN JUAN – Concerned about the lack of discussion of human rights and international human rights law standards regarding Puerto Rico's public debt crisis, ...
Hurricane Maria's economic impact on Puerto Rico: At least $43 billion, possibly as high as $159 billion  USA TODAYThe latest report from Puerto Rico's planning board paints a grim picture, estimating the impact of Hurricane Maria on the island's economy at $43 billion, ...
Boeing Leadership Faces PR Hurdles After Lion Air Crash  Wall Street JournalThe Lion Air accident in Indonesia has created new engineering and public relations challenges for Boeing Co. and its chief executive Dennis Muilenburg.
Puerto Rico Pledges to Go All-Renewable by 2050  Scientific AmericanScientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the ...
Corker mocks White House as 'public relations firm' for Saudi crown prince | TheHill  The HillSenate Foreign Relations Committee Chairman Bob Corker (R-Tenn.) on Tuesday criticized the White House for acting like a “public relations firm” for Saudi ...

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

How About MANAGING Your Own PR?

It's one thing for a senior manager to approve story... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

Media Relations: When Numbers Lie

NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More