Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Are You Dissing Public Relations > NetSparsh - Viral Content you Love & Share

Are You Dissing Public Relations

If you leave a star player sitting on the bench, you could be the loser.

Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.

If you agree, what are you doing to insure their support? At the least, you need to prioritize those key target audiences and work them hard from the top down because few of us can do them all at once.

When I say work them hard from the top, I mean start by monitoring carefully how members of that most important target audience feel about your business. You must interact with them and ask a lot of questions.

Notice any negative feelings? How about misconceptions that need fixing? Any inaccurate understandings of your products and services? In short, ANY perceptions about your business that you need to alter?

With information like that in hand, you can set your public relations goal. It could be as simple as this: clear up that misconception, explain away that inaccurate understanding, or respond clearly and positively to feelings of uncertainty.

So, with your goal all set, what's next? Right! You select a strategy. Since you have only three choices, it will be an easy decision. Create opinion (perceptions) where none exist, change existing opinion, or reinforce it. Let the goal you established guide your strategy selection.

Now you go for the meat on the bone, your message. And it will need to be a specific and compelling message that clearly and creditably lays out, for example, why the rumor is dead wrong, or why that belief about the company is not only inaccurate, but unfair. In brief, the message must be both crystal-clear and very believable.

But even a first-class message does no good sitting on a shelf. It needs aggressive communications tactics to carry it to the eyes and ears of members of your key target audience, whose behaviors you wish to alter.

Fortunately for all concerned, there are dozens of communications tactics available to you. They range from emailings, speeches, press releases and face-to-face meetings to broadcast interviews, consumer briefings and open houses and a lot of others.

But the moment of truth arrives when you remonitor how members of your key target audience NOW perceive you and your business. Again, you must ask plenty of questions while attempting to highlight how, and if perceptions have been altered by your communication. What about that frighteningly inaccurate perception of your business - better than before? And the specific misconception that most of your products are made in South East Asian sweat shops. Any improvement there? And the small number of interviewees who had never even heard of your firm. Has that number been reduced?

If insufficient progress is noted, remedies include a heavier, and wider concentration on communications tactics. As would a review of, and adjustment to your message content.

The prize remains the same. Altered perceptions leading to desired behaviors that directly contribute to the success of your business.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.

Robert A. Kelly © 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit: http://www.prcommentary.com; bobkelly@TNI.net

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

NewsOK.com

'Bite the dog,' buy this book, learn PR
NewsOK.com
A friend of mine wrote a book about public relations. It is a good book. I recommend it to anyone who dares practice the art of PR. There. Whew. It took nine months for me to be able to put those words down. See, my friend has committed PR for some ...


Forbes

Traditional Versus Digital PR: Is There A Need For Both?
Forbes
The last two decades have been a whirlwind of change. Email, social media, instant messaging -- there are now more ways to communicate with each other than ever before, and unsurprisingly, this revolution is changing the way that people consume ...


PRSA Los Angeles Celebrates Region's Best Public Relations Achievements
PR Newswire (press release)
The chapter named past PRSA-LA president Brian O'Connor of Princess Cruises its 2018 Public Relations Professional of the Year. The communications team from NETFLIX was recognized as the 2018 Public Relations Team of the Year. Former player ...

and more »

Benzinga

5 Ways Cannabis Companies Use PR To Succeed
Benzinga
Branding allows a company to communicate their identity to customers, and PR helps cannabis companies net media coverage, reach customers, build a reputation and even attract investors. “Public relations is at the core of any brand or marketing strategy.


Telegraph.co.uk

Saudi Arabia's 'liberal' shift was always PR spin
Telegraph.co.uk
The Saudis have our measure, I'm afraid. They grasp just how trivial, shallow and greedy Western opinion-formers can be. Mohammed bin Salman, the de facto Saudi ruler since June 2017, knew that he had to press only two buttons for his regime to get ...


News24

New ANC manifesto: Legitimate or PR stunt?
News24
Omgama Mtimka. The African National Congress (ANC) has announced a plan to craft its manifesto by soliciting input from the wider public. It intends to launch the resultant manifesto at its annual birthday bash in January 2019, accommodating the ...


Forbes

Facebook Opens A War Room To Fight Election Interference and Bad PR
Forbes
Facebook's war room is the nerve center where the company will wage a potentially never-ending battle against disinformation and election interference. Facebook has another foe that the war room will help it fight: public relations disasters. The ...
Exclusive: Women's March target of elaborate Facebook scam run from BangladeshCNN
How the Russians did itCNNMoney
Facebook takes down suspected Russian network of pagesCNNMoney

all 449 news articles »

nwestiowa.com

PR Construction invests in Ireton
nwestiowa.com
In Ireton, projects include building Main Street Auto Body, Iowa State Bank, WD Grease and custom homes for Dustin and Rachael Houlton and Clark and Bonnie VandeBerg. PR Construction also was instrumental in the upgrade to the Ireton Ball Park.


The Holmes Report

Webinar: PR in a Polarized, Politicized World
The Holmes Report
In this high-stakes climate, successful public relations must be politically engaged. As brand protectors, PR professionals must be ready to navigate this treacherous new territory and guide their charges safely through. Join us for a thought-provoking ...


CNN

Fareed: US behaving like Saudi government's PR
CNN
Fareed: US behaving like Saudi government's PR. CNN Tonight. CNN's Fareed Zakaria discusses President Trump's course of action since the apparent assassination of Saudi journalist Jamal Khashoggi. Source: CNN ...

Google News

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

What I Do

I believe this about public relations.People act on their own... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More