PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?

Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?

You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation. And, in the bargain, helps persuade those key external audiences to your way of thinking, helping move them to take actions that allow your department, division or subsidiary to succeed.

After all, what public relations boils down to are these realities: the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed. Your public relations effort must involve more than parties, videos, booklets and column mentions if you really want to get your money's worth. And you need a simple blueprint that gets everyone working towards the same external audience behaviors insuring that the organization's public relations effort stays sharply focused.

Sounds like good stuff, and it is!

Here's one blueprint that can lead you in that direction: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

And results like these can come your way. New proposals for strategic alliances and joint ventures; customers making repeat purchases; prospects starting to work with you; membership applications on the rise; capital givers or specifying sources looking your way, and even bounces in showroom visits.

How, you are asking, do such managers produce results like those?

They spend some time figuring out who among their most important outside audiences behaves in ways that help or hinder the achievement of their objectives. Then, they list them according to how severely their behaviors affect their organization.

More to the point, precisely how do most members of your key outside audiences perceive your organization? If paying for professional survey counsel isn't in the cards (or in the budget!), your PR colleagues will have to monitor those perceptions themselves. Actually, they should be quite familiar with perception and behavior matters since they're already in that business.

All of which means meeting with members of that outside audience and asking questions like "Are you familiar with our services or products?" "Have you ever had contact with anyone from our organization? Was it a satisfactory experience?" And if you are that manager, you must be sensitive to negative statements, especially evasive or hesitant replies. And watch carefully for false assumptions, untruths, misconceptions, inaccuracies and potentially damaging rumors. When you find such, they will need to be corrected, as they inevitably lead to negative behaviors.

Big job now is to pick out the actual, offending perception to be changed, and that becomes your public relations goal. You obviously want to correct those untruths, inaccuracies, misconceptions or false assumptions.

The toughest part of this exercise is that a PR goal without a strategy to show you how to get there, will taste like asparagus with pancake syrup. So, as you select one of three strategies (especially constructed to create perception or opinion where there may be none, or change or reinforce it,) what you want to do is insure that the goal and its strategy match each other. You wouldn't want to select "change existing perception" when current perception is just right suggesting a "reinforce" strategy.

Now you must create a compelling message carefully put together to alter your key target audience's perception, as specified by your public relations goal.

Remember that you can always combine your corrective message with another news announcement or presentation which may give it more credibility by reducing the apparent need for such a correction.

The message you convey must be not only compelling, but quite clear about what perception needs clarification or correction, and why. Naturally, you must be truthful and your position logically explained and believable if it is to hold the attention of members of that target audience, and actually move perception in your direction.

It's easy to see why some folks refer to the communications tactics necessary to move your message to the attention of that key external audience, as "beasts of burden." After all, they must carry your persuasive new thoughts to the eyes and ears of those important outside people.

You have a really wide choice because the list of tactics is a long one. It includes letters-to-the-editor, brochures, press releases and speeches. Or, you might choose radio and newspaper interviews, personal contacts, facility tours or customer briefings. There are scores available and the only selection requirement is that the communications tactics you choose have a record of reaching people just like the members of your key target audience.

Of course, you can always move things along by adding more communications tactics, AND by increasing their frequencies.

In short order, you'll hear calls for progress reports. But you will already be hard at work remonitoring perceptions among your target audience members to test the effectiveness of your communications tactics. Using questions similar to those used during your earlier monitoring session, you'll now become beady-eyed looking for signs that audience perceptions are beginning to move in your general direction.

Despite the article's headline, public relations results are no small matter. In my view, your results will be directly dependent on whether you base your PR budget primarily on tactics, or the creation of key stakeholder behavior change that leads directly to achieving your managerial objectives.

One can hope it will be the latter.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit: http://www.prcommentary.com; [email protected]

In The News:

PR Is Not Dead: How PR Has Evolved In The Digital Age  ForbesPR has shifted in a lot of ways to effectively provide success to brands and consumers alike.
Crosshairs Communication bags PR and Social Media mandate for Kiehl’s India  Exchange4MediaCrosshairs Communications will be responsible for crafting and managing Kiehl's key messages across the Indian market and manage end-to-end social media.
PR Lions: Edelman, Weber, Ketchum lead the comms charge in lists heavily dominated by ad agencies  PRWeekPR Lions: Edelman, Weber, Ketchum lead the comms charge in lists heavily dominated by ad agencies. From PR Week.
Urvashi Rautela Slams Media For 'Giving Integrity' To Disgraced Ex-PR  NDTV NewsUrvashi Rautela posted a statement on her social media upbraiding the media for making her former PR manager legit.
Ketchum scores Social Grand Prix PR credit for Wendy's campaign  PRWeekKetchum scored its biggest Cannes Lion trophy of the year on Wednesday for its work on the Keeping Fortnite *Fresh* campaign for Wendy's, winning a PR credit ...
PR: Bitcoin.com Announces Mining Partnership With Bit Mining  Bitcoin NewsBitcoin.com and Bit Mining are excited to announce a business partnership focusing on BCH and BTC mining. A New Beginning. This joint endeavor is between ...
Edelman, Havas PR, Weber: more campaigns from PR shops shortlisted at Cannes  PRWeekCampaigns for which Edelman, Havas PR and Weber Shandwick/3PM Agency have been credited with idea creation have been shortlisted in the Brand ...
4 steps to boost PR campaigns with social media influencers - PR Daily  PR DailyWhen used thoughtfully, influencer marketing campaigns can help PR efforts flourish. Cision's recent Social & Influencer Guide for PR outlines social media ...
30 jobs in the PR and marketing world - PR Daily  PR DailyA bombardment of self-captured photos will soon be upon us: Friday is National Selfie Day. The narcissistic celebration was created by DJ Rick McNeely in 2014 ...
5W PR Travel PR Practice Area Named Top 20 in US  PRNewswireNEW YORK, June 18, 2019 /PRNewswire/ -- O'Dwyers, a leading public relations industry publication, has officially released its annual PR rankings naming 5W ...
PR, media and social media should all be in the same WhatsApp group  Bizcommunity.comPR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with ...
Edelman, Weber, Havas PR, MSL: PR shops on Cannes Lions shortlists as festival begins  PRWeekPR agencies have received multiple nominations in the latest batch of Cannes Lions shortlists, as the International Festival of Creativity begins on the French ...
Railways To Hire Public Relations Experts, Woo Social Media Influencers  NDTV NewsA team of private public relations professionals will soon drive the railways' publicity campaign both at the Union ministry in the national capital as well as in ...
How Nintendo approached the PR battle at E3 2019  VentureBeatNintendo brought up the rear in showing off new games at the 2019 Electronic Entertainment Expo, but it made a lot of noise last Tuesday with its Nintendo ...
Illumine8 Marketing & PR Wins Multiple International Marketing Awards  Yahoo FinanceIllumine8 Marketing & PR wins both a Gold Hermes Creative Award and a Communicator Award of Excellence for the second straight year. FREDERICK, Md.
Cannes Lions 2019: 23 shortlists for India in Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer  Best Media InfoIndian agencies have secured 23 shortlists at Cannes Lions 2019. The international festival of creativity announced the shortlists across Direct, Media, PR, ...
Former Cambridge Analytica CEO withdraws from Cannes Lions panel  PRWeekFormer Cambridge Analytica CEO and founder Alexander Nix has withdrawn from a panel on the morality of data at Cannes Lions after news of his attendance ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
Cannes Lions: plus ça change, plus c'est la même chose  PRWeekCannes Lions: plus ça change, plus c'est la même chose. From PR Week.
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Cannes: How Can PR Break Down Stereotypes & Change Behaviour?  The Holmes ReportA Holmes Report/FleishmanHIllard panel discussed looked at ways marketers can break through the stereotypes that are keeping them from reaching targeted ...
Has Wahaca's 'walk-out policy' damaged years of positive hospitality jobs PR?  MorningAdvertiser.co.ukA reputation can take years to build and a matter of minutes to destroy; a phrase that was sadly demonstrated this week. Wahaca and potentially the hospitality ...
Infographic: How influencers make their money - PR Daily  PR DailyInfluencer marketing has become an essential messaging channel for marketers and PR pros. As brand managers look to recapture consumer trust and build ...
Preview: The PR World At Cannes 2019  The Holmes ReportAs PR celebrates 11 years of Cannes Lions, the Festival will feature plenty of main stage and fringe events from agencies, including Holmes Report panels and ...
Alison Brod's Burger King work shines on Wednesday winners lists at Cannes  PRWeekThe Direct category included a PR firm winning a Bronze Lion and another bagging PR credits for a campaign at the Grand Prix, Gold, Silver and Bronze levels.
PR industry veteran Tony Tan launches new agency in Singapore  Mumbrella AsiaPR industry veteran Tony Tan has founded a new agency called Autonomy. Tan is founder and managing director of the Singapore-based agency. He was most ...
PR Trends to look out for in 2019  EntrepreneurThe client demands are tough to meet so a PR professional is required to be a pro at these things.
$2.6M in unpaid PR fees owed to government  Cayman CompassJust over 100 people have had their permanent residency status revoked for failing to pay PR fees, $2.6 million in uncollected fees still outstanding. Data from a ...
Singapore PR veteran Tony Tan launches consulting firm Autonomy  Marketing InteractiveConsulting firm Autonomy has launched in Asia Pacific, headquartered in Singapore. The agency aims to help organisations build and articulate innovation ...
PR: Legislators Support V20 Summit in Response to New FATF Rules  Bitcoin News[Osaka, Japan, 18 June 2019] Legislators have shown their support for the V20 Summit which is set to take place alongside the G20 Leaders Summit in Osaka, ...
PRSA: New White House press secretary must support the press  PRWeekNEW YORK: The Public Relations Society of America has asked the White House to choose a replacement for Sarah Huckabee Sanders who will hold more ...
Infographic: Top graphic design trends - PR Daily  PR DailyYour visual *content* can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand ...
The PR Week at Cannes 6.18.2019: WE's Melissa Waggener Zorkin  PRWeekAuthenticity is the key to brand purpose - and communicating about it. We discussed this and related topics with the venerable agency CEO. (Partner *content*).
The Worldcom Public Relations Group Welcomes Four New Partner Firms: Airfoil (Detroit), IN.FOM (Singapore), MAARC (Paris) and Tell-Em (Nairobi) Join Partnership  Yahoo FinanceThe Worldcom Public Relations Group, the leading global partnership of public relations firms, continued building out its global partnership by adding Airfoil ...
PR: Monarch Launches IEO on LAToken Exchange  Bitcoin NewsMonarch is changing the world of Crypto. With a Universal Decentralized Crypto Wallet, The MonarchPay payment solution allowing businesses and individuals ...
Financial Advice for Your PR Agency - Tue., Jun. 18, 2019  O'Dwyer's PR NewsConsider an SBA loan. Funding capital to support your PR agency's growth is an ongoing challenge. When searching for funding for your PR agency, you'll want ...
Fake followers found all over Love Island contestants' Instagram accounts  PRWeekFake followers found all over Love Island contestants' Instagram accounts. From PR Week.
East Anglia's public relation firms lead industry revolution | Suffolk and Essex Business News  East Anglian Daily TimesPublic relations has changed - and not every firm will survive. But in East Anglia PR agencies are leading an industry-wide revolution - Sarah Chambers ...
Mnangagwa hires second United States public relations firm for $1 million  ZimLive.comJOHANNESBURG, South Africa – President Emmerson Mnangagwa, battling to end Zimbabwe's international isolation, has recruited a second public relations ...
The Time Is Now: Integrate Your PR and Marketing Strategies  Business 2 CommunityPublic relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets ...
'Journalists and social media influencers are too spoiled' - agency CEO on regional PR drawbacks  PRWeekNot a Cliché founder Duha Shabib says, as the region looks to foster its image, PR is needed now more than ever - but the Middle East faces a unique set of ...
Jaywing appointed to PR brief by PrettyLittleThing  Prolific NorthPrettyLittleThing has appointed Jaywing PR to deliver a new PR strategy that will “drive positive brand sentiment”. The brief builds on a four-year technical SEO ...
Photoshopping of women into all-male tech photo sparks backlash - PR Daily  PR DailyPhotoshop won't prevent a PR backlash—and manipulating photos can be perceived as undermining public trust. The decision to add two women into a group ...
The PR Week at Cannes 6.17.2019: Spotify's Dustee Jenkins  PRWeekIn the first of our series of mini-podcasts from the 2019 Cannes Lions International Festival of Creativity, we sat down with Dustee Jenkins, head of global comms ...
PR agencies don't do enough strategy  mUmBRELLA*PR agencies don't do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output ...
City talks to PR firm on bond election strategy  Ontario Argus ObserverThe City of Fruitland continues to prepare for a probable fall bond election, which would be the latest attempt to create more work space for the city police ...
P&G Moves US Home Care PR Duties To M Booth Citizen Relations, which was AOR for  The Holmes ReportCINCINNATI — P&G is moving its US home care business — most recently handled by Citizen Relations — to M Booth, which has been named the CPG giant's ...
Streetsense hires PR veteran Julie Chase  Washington Business JournalIt's the latest in a series of moves Chase has made in recent years.
3PM wins Bronze Lion (and the thanks of Cleveland sports fans) for Victory Fridge  PRWeekThe Cleveland Browns' first win of last season has led to a victory in Cannes for Weber Shandwick's 3PM Agency. The firm, made up of staffers from Weber and ...
Lockport graduate recognized by PR News  The Herald-NewsStephanie Peterson, head of communications for IHOP, was recognized by PR News as a Top Women in Public Relations during the professional organization's ...
PR Awards Asia winners for 2019 revealed | Awards  Campaign IndiaWeber Shandwick Asia-Pacific was crowned APAC PR Consultancy of the Year and an Era Ogilvy campaign for Lee Chang Yung Chemical won the Campaign ...
COO Danielle Wuschke exits MSL  PRWeekNEW YORK: Danielle Wuschke, U.S. COO at MSL, has left the agency amid a string of departures. Wuschke, who was also EVP of global practices and sectors ...
Font PR to train public servants how to deal with the media  Gold Coast BulletinTHE public relations firm credited with helping the Tasmanian Liberals claim federal election victory in Bass and Braddon has received a contract to deliver ...
OPINION: Wading through the PR tsunami post-pipeline approval  Chilliwack ProgressThose who hate the pipeline, hate Trudeau's decision – those who hate Trudeau, still hate him.
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
Facebook's cryptocurrency gets high-level and online pushback - PR Daily  PR DailyFacebook is diving into the global cryptocurrency market, but many aren't ready for the tech giant to have more power. The company's new offering, called Libra, ...
Citizen Relations picks Robyn Jackson as health and wellness lead  PRWeekNEW YORK: Citizen Relations has named Robyn Jackson as EVP and head of its health and wellness practice, a newly created role. Jackson reports directly to ...
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
Uber combines marketing, comms under PR lead Jill Hazelbaker  PRWeekSAN FRANCISCO: Uber is combining its marketing, communications and policy teams under the leadership of Jill Hazelbaker, SVP of communications and ...
Port Hawkesbury town council hires PR agency to find out answers on proposed Inverness airport  Cape Breton PostThe Town of Port Hawkesbury has hired a government public relations firm in Ottawa to seek out answers to questions it has on a proposed airport for the village ...
MI5 turns to CIPR for help in preventing terror attacks  PRWeekUsing comms as a weapon against the threat of a terrorist attack is at the heart of new guidance developed by Britain's Security *Service* and the CIPR. News.
Patient advocacy the focus for promoted MHP health team director  PRWeekPatient advocacy the focus for promoted MHP health team director. From PR Week.
Senior Cabinet Office staffer takes charge of GREAT campaign  PRWeekClaire Pimm, deputy director for campaigns, insight and evaluation at the Prime Minister's Office and Cabinet Office, has been appointed interim director of the ...
FirePRO members consider move to fee-based system following PRCA proposal  PRWeekFirePRO, the organisation for fire and rescue services comms people, is considering a proposal from the PRCA to handle its administration and offer its ...
Racepoint Sheds Staff As Huawei Shifts Global Consumer PR Duties Europe/Asia MD Andrew Laxton among  The Holmes ReportLONDON — Racepoint has shed staff in its London office after losing out from key client Huawei's global consumer PR review, the Holmes Report can reveal.
Pritchard, Couric and Baldoni call for #SeeHim movement  PRWeekP&G's lead marketer was reflecting on images of masculinity in marketing and the fallout from Gillette's controversial The Best Men Can Be campaign. News.
Sexual harassment is damaging the reputation of the public affairs sector  PRWeekI wish it wasn't a conversation we had to have at all, but as this research makes shamefully clear, it remains a huge issue across our industry. As I'm sure many ...
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
How to make it in public relations in 2019  Vogue AustraliaPop culture has always portrayed public relations as a glossy career path, peppered with designer wares, elaborate parties and high-flying clients.
Isn't it Time to Regulate the Public Relations Industry?  AdAge IndiaThis is a new age when seemingly innocent editorial can be bought, when advertising can actually masquerade as PR and communication campaigns can be ...
Amazon's Prime Day is reportedly July 15, according to leaked PR email  CNETIt's always one of Amazon's biggest days of the year for sales and discounts.
Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
PR agency bosses and charity comms chief in Queen's Birthday Honours list  PRWeekThe bosses of PR agencies MC2 and Shepherd PR have been recognised in the Queen's Birthday Honours list - as both agencies celebrate their 20th birthdays.
Linden considering Jim Devine for local PR contract  New Jersey GlobeThe Linden City Council will vote tonight on Mayor Derek Armstead's proposal to award a public relations contract to a company run by controversial.
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
Podcast: GL events UK & EIGHT PR discuss 'The Good Event Guide'  Event Industry NewsTo record this week's podcast, the Event Industry News team was invited down to the home of Origin, by Crucial FX, in London to talk to the founder of EIGHT PR, ...
PR agency W Asia expands to KL, hires Kiranjeet Kaur to lead ops  Marketing InteractiveFormed as a result of increasing clients needs in Malaysia, W in KL will be led by Kiranjeet Kaur, former national PR manager at Hilton KL.
NRA Sues Its PR Firm, Ackerman McQueen, Over Failed 'Coup'  TIMEThe NRA sued its longtime public relations firm, accusing it of engineering a failed “coup” attempt to undermine the NRA's leadership.
Golin wins regional PR mandate for Porsche  Mumbrella AsiaGolin has won the regional public relations mandate for Porsche Asia-Pacific across 13 markets including Brunei, Cambodia, French Polynesia, Indonesia, ...
WPP to drop all single-use plastics by 2020  PRWeekWPP has pledged to phase out single-use plastics in its 3,000-plus agency offices and campuses around the world by the end of the year. The company, which ...
Three Hires PR Head & Hands Consumer Duties To PrettyGreen  The Holmes ReportLONDON — Mobile network Three has appointed Laura Wilkinson-Rea as its new head of PR and social. She joins from eBay, where as head of PR UK ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
PR Fire Department hosts 16th annual event  Park Rapids EnterpriseWannabee firefighters explored fire engines and quizzed Park Rapids firefighters during Saturday's open house. The fire hall was open for public tours, and the ...
Unilever CEO: 'Woke-washing' is polluting purpose  PRWeekUnilever CEO: 'Woke-washing' is polluting purpose. From PR Week.
Statehood push for DC, Puerto Rico part of Dems' 'full-bore socialism,' McConnell says  Fox NewsHouse Democrats' attempts to grant statehood to the District of Columbia and Puerto Rico amount to “full-bore socialism” -- which Senate Majority Leader Mitch ...
US being cast as 'disgraceful' villains is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
Are Mike Ashley and Roland Duchatelet using the same PR adviser? Lee Bowyer now staying!  The MagYou have to ask the question, is Roland Duchatelet getting his PR advice from the same place as Mike Ashley? Newcastle fans are hoping against hope that this ...
Puerto Rico Says: Build the Statue, Build 45!  CNSNews.comIn 2010, during the administration of then-Puerto Rico Republican Governor Luis Fortuño and under the leadership of Republican Puerto Rico Senate President ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Adfactors PR bags PR and communications mandate for Mercedes-Benz India  Exchange4MediaThe account will be managed from the Mumbai and Delhi offices.
Puerto Rico's oversight board strikes $35 billion restructuring deal with commonwealth's bondholders  CNBCThe oversight board in charge of Puerto Rico's ongoing debt restructuring saga announced late on Sunday they have come to terms with bondholders of around ...
Mango PR rebrands as The Mango Agency  Mumbrella AsiaLondon-headquartered Mango PR has changed its name to the The Mango Agency. The new name is supposed to more accurately represent the firm's ...
Sartorius Starts up Operations at Expanded Site in Puerto Rico  Business WireAfter investing more than 100 million U.S. dollars, Sartorius, a leading international partner of biopharmaceutical research and the industry, started.
Washington Women in Public Relations Announces 2019 Emerging Leaders Awards Honorees  PRNewswireWASHINGTON, June 19, 2019 /PRNewswire/ -- Washington Women in Public Relations (WWPR), the oldest professional society for female communicators in ...
Independent Thriller 'Season of the Witches' will be produced in Puerto Rico.  uscannenbergmedia.com“Season of the Witches,” is the name of the new psychological thriller produced and directed by Deborah Riley Draper, Sherri Daye Scott and Ilene Liff Mier, ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight 'unsafe' content - PR Daily  PR DailyAs social media platforms struggle to police and banish extremist *content* and hate speech, marketing partners are stepping in to help. On Tuesday, the ...
Namrata’s PR for Mahesh!  Mirchi9It was a proud moment for Mahesh Babu and Namrata when a team of doctors had completed 1000 cardiac surgeries giving life to the little hearts. This team ...

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More