Public Relations

The wind of changes...

The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The field of Public Relations is rapidly transforming as well.

PR can bring a human touch to business and, if it is used correctly and effectively, can be that powerful tool bringing you success in all spheres, public and private, commercial and non-profit. Please notice that it is not possible to consider PR as an isolated process, since every act or intervention has a direct effect on a perceptiv market.

Grab the components from your personal marketmix and see if your profile is currently congruent to the basics of the company marketing strategy or trademark policy. To make it move just be out of your mind and pick an activity to trigger the spin-off process. Anything from an ad on the local BBS to actions designed to match and target the market with a performance that will be easy to identify for agents demanding whatever you plan to provide. Combine new ideas even if not evaluated when you are stucked in rigid or predictible behavior which can be obstructive and raise limitations when you approach the position as a confident provider of services and products you wish to expose. /ceteris paribus

Firetail Networks/JF

About The Author

All rights reserved Fritzlabs/Prosensa

fritzlabs.com

[email protected]

In The News:

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The Verge

How Facebook's crisis PR firm triggered a PR crisis
The Verge
In time it will come out that this response including hiring a public relations agency whose work includes what is euphemistically referred to as “opposition research” and is more commonly understood to involve smear campaigns. These campaigns target ...
Facebook hired firm with 'in-house fake news shop' to combat PR crisisNBCNews.com
Facebook, Facing Backlash, Fires PR Firm It Hired To Discredit Soros, Other CriticsForbes
Facebook accused of dark PR tacticsBBC News
Daily Beast -Variety -New York Times -Facebook Newsroom
all 1,454 news articles »

Forbes

Why Purpose Is Important To Your PR Strategy
Forbes
While pursuing B Corp status aligned with our overarching goal of having a purpose beyond profit, it also became our most important and highest performing public relations (PR) story of the year. Many of the major travel outlets, and even business ...


Forbes

How To Reframe The Perception Between PR And Ego
Forbes
But here's the thing: Your content never changes, and PR should really be about connecting with the media to share the value you can bring to their audience. Therefore, it's really important for you to shape the context and your view of how you're ...


The Verge

Facebook-linked PR firm Definers pushed criticism of Apple, Google, and Bird
The Verge
As Facebook reels from a bombshell New York Times report published this week, much of the focus has been on a controversial public relations firm hired by the company. Definers Public Affairs, a DC organization, pressed reporters with information ...
Qualcomm reportedly hired crisis PR firm behind Facebook ...Engadget
Facebook's former PR firm seeded fake stories about bias at Apple NewsTNW
It's not just Facebook. GOP-linked firm “brought oppo research to Silicon Valley”Fast Company
CNBC -Yahoo Finance -Branding in Asia Magazine -New York Times
all 29 news articles »

Irish Times

Facebook's new PR disaster shows it has a lot of growing up to do
Irish Times
This came after it was revealed in a New York Times article that the company had hired a PR agency to discredit its critics by claiming they were agents of the billionaire George Soros, a frequent subject of anti-Semitic conspiracy theories, which are ...


New York Magazine

Facebook Can't Explain the Difference Between Its PR Operation and Russian Troll Farms
New York Magazine
That Facebook would hire a PR firm to protect itself is not that surprising. Mark Zuckerberg described it as a “typical D.C. relationship” in a conference call on Thursday and said he only learned about Definers from the Times' report. If Definers is a ...
Facebook is being accused of hiring a PR firm to smear its opponentsMIT Technology Review
Senators send letter to Mark Zuckerberg asking for more details on the opposition PR firm Facebook hiredCNBC
Breakfast Briefing: 5 (Facebook) things for PR pros to know on Friday morningPRWeek
Investing.com -IDG Connect (blog) -MuMbrella -New York Times
all 210 news articles »

New Zealand Herald

WikiLeaks founder Julian Assange hires Kiwi PR guru Richard Hillgrove
New Zealand Herald
Controversial WikiLeaks founder Julian Assange has hired a Kiwi PR guru to bolster his global image while he remains holed up in a London embassy. New Zealand publicist Richard Hillgrove, whose previous employers include Charles Saatchi, Dame ...
US Is Optimistic It Will Prosecute AssangeWall Street Journal
Julian Assange has been charged, prosecutors reveal inadvertently in court filingWashington Post
Court filing indicating possible Julian Assange charges - DocumentCloudDocumentCloud

all 2,037 news articles »

The Indian Express

Amid sting row, Chhattisgarh PR commissioner transferred
Times of India
RAIPUR: Just before assembly elections in the state, Chhattisgarh government has shifted out its commissioner for public relations Rajesh Sukumar Toppo, two days after opposition Congress complained to Election Commission demanding action against ...
Chhattisgarh PR Commissioner transferred amid sting rowAll India Radio
PR secretary Toppo relieved of responsibility on EC's instructionUnited News of India

all 24 news articles »

New York Times

A Fugitive Financier's Charm Offensive Has PR Firms Proceeding With Caution
New York Times
The owner of one public relations firm hired by Mr. Low's legal team, James Haggerty, said in one filing that he believed all of his work fell within the litigation exemption to FARA. But Mr. Haggerty, who is also a lawyer, wrote that he registered ...


PrinceGeorgeMatters.com

Prince George PR referendum ballots cast climbs slightly ...
PrinceGeorgeMatters.com
On Nov. 6, less than three per cent of Prince George had sent their proportional representation ballot to Elections B.C., but as of today (Nov. 16), there has been ...
Kamloops among top cities to return PR referendum ballots ...Kamloops Matters

all 3 news articles »
Google News

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More

PR Going According to Plan?

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10 Tips for Tantalizing News Releases

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Managers: Why PR is SO Key

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Publicity: When Calling a Reporter, Keep it Short

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Publicity Tips from the Pros

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How Real PR Works

For some, public relations works well when their news release... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

5 Critical Tests Every Press Release Must Pass

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Its Just Common Sense!

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Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Competition in the News Creates Spin

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Making Press Releases Work - Creating News Where None Existed

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Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Getting Traffic Through Publicity

If your reading this, you must be online and most... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

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Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Managers and PR: One Thing Is Clear

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R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More