How To Write A Press Release

A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.

This document contains only a brief overview of the basic structure of a release. For a more in-depth walkthrough of the Do's and Dont's, together with a step-by-step guide with examples, refer to Chapter 2.1 within the 'Marketing your Business' book, available at www.marketingyour.biz.

Start by ensuring you actually have a story that is newsworthy - nothing annoys editors more than continually getting items that are of little or no interest to their target audience. A news story might relate to:

A new product launch

New appointment of staff

Forthcoming event

Customer case study

Company performance

The title of your press release is very important and should be short, snappy and to the point. It has to make the editor interested enough to read the first paragraph, but also tell them precisely what the release is about, so there is no room for abiguity here.

The first paragraph must follow the title in summing up the rest of the release's content, but delving a little more into the depth of the story. It needs to contain the 'who, what, where, how and why' to your story.

The main body of the release is where you go into more detail. You need to substantiate the claims you made in the previous paragraphs as to why this story is of interest to the person reading it.

The closing content is to direct the reader as to where they can go to find out more. This might direct them to a sales line, a website, or where a product is available for demonstration/purpose.

Finally, you need to tell editorial staff about your company. Not all of them have photographic memories, so include a short paragraph with an overview of your business.

Chapter 2.1 within the practical sections of 'Marketing your Business' also includes a full sample press release, together with examples of releases from blue-chip companies. It also discloses some of the glaring mistakes made by many companies and highlights what you can do to help ensure your press release gets read and published. The following chapter also recommends several ways to distribute press releases correctly.

About The Author

Since 1992 Martin Bailey has been involved with the marketing activities of small and medium sized companies, either through working directly for the organisation or by assisting friends and colleagues in their own business ventures. Based in the UK he regularly assists companies around the world in creating product and brand awareness for their chosen marketplaces. He has also written a number of IT and technical articles for niche market trade magazines.

In The News:

Washington Football Team Continues Fumbling Its PR  PR News - For Smart Communicators
PR Sports Photo Flashback: July 6, 2020 | Sports  Plattsburgh Press Republican

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Speak Up

Another way to really become known in your area is... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

How Real PR Works

For some, public relations works well when their news release... Read More