Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".

Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.

CNN and USA Today are NOT going to automatically contact you. Instead, these people are EXPECTING you to "pitch" them on story ideas.

They EXPECT you to hunt them down, notify, inform, and solicit story ideas.

This is simply the truth of people in the media. True, they don't want a sales pitch, but the DO want unique, interesting stories.

Without going into a tirade about the role of media in our culture, you simply have to accept the fact, that if you want media coverage, you're going to need to take the initiative.

I know, you may have fears and hesitation about calling some of the "hotshots" in the media, however, if you do not approach them, they will not approach you, even if you've got the hottest story in town!

SO, get the fantasy of producers finding you out of your head, right now!

Good, now welcome to a brave new world....

Now that you've forgotten about that silly idea, you can NOW TAKE ACTION!

The articles in this newsletter in weeks to come will give you many angles on using PR to get media. You'll get fail-safe, proven methods to get the attention of key players in the media. You'll learn who to contact, how to begin the relationships, and how to make those relationships productive.

You will also learn the "mindset" so that you can set yourself up psychologically for success.

But NOTHING happens until you take action. Not just "episodic", one-shot action, but systematically, week after week, proactively soliciting the media, to get the publicity you deserve.

You can do this. I believe in you. Just take one step att a time, and witness your story proactively shared with the world.

Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to [email protected]

In The News:

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The Verge

How Facebook's crisis PR firm triggered a PR crisis
The Verge
In time it will come out that this response including hiring a public relations agency whose work includes what is euphemistically referred to as “opposition research” and is more commonly understood to involve smear campaigns. These campaigns target ...
Facebook hired firm with 'in-house fake news shop' to combat PR crisisNBCNews.com
Facebook, Facing Backlash, Fires PR Firm It Hired To Discredit Soros, Other CriticsForbes
Facebook accused of dark PR tacticsBBC News
Daily Beast -Variety -New York Times -Facebook Newsroom
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Forbes

Why Purpose Is Important To Your PR Strategy
Forbes
While pursuing B Corp status aligned with our overarching goal of having a purpose beyond profit, it also became our most important and highest performing public relations (PR) story of the year. Many of the major travel outlets, and even business ...


Forbes

How To Reframe The Perception Between PR And Ego
Forbes
But here's the thing: Your content never changes, and PR should really be about connecting with the media to share the value you can bring to their audience. Therefore, it's really important for you to shape the context and your view of how you're ...


The Verge

Facebook-linked PR firm Definers pushed criticism of Apple, Google, and Bird
The Verge
As Facebook reels from a bombshell New York Times report published this week, much of the focus has been on a controversial public relations firm hired by the company. Definers Public Affairs, a DC organization, pressed reporters with information ...
Qualcomm reportedly hired crisis PR firm behind Facebook ...Engadget
Facebook's former PR firm seeded fake stories about bias at Apple NewsTNW
It's not just Facebook. GOP-linked firm “brought oppo research to Silicon Valley”Fast Company
CNBC -Yahoo Finance -Branding in Asia Magazine -New York Times
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Irish Times

Facebook's new PR disaster shows it has a lot of growing up to do
Irish Times
This came after it was revealed in a New York Times article that the company had hired a PR agency to discredit its critics by claiming they were agents of the billionaire George Soros, a frequent subject of anti-Semitic conspiracy theories, which are ...


New York Magazine

Facebook Can't Explain the Difference Between Its PR Operation and Russian Troll Farms
New York Magazine
That Facebook would hire a PR firm to protect itself is not that surprising. Mark Zuckerberg described it as a “typical D.C. relationship” in a conference call on Thursday and said he only learned about Definers from the Times' report. If Definers is a ...
Facebook is being accused of hiring a PR firm to smear its opponentsMIT Technology Review
Senators send letter to Mark Zuckerberg asking for more details on the opposition PR firm Facebook hiredCNBC
Breakfast Briefing: 5 (Facebook) things for PR pros to know on Friday morningPRWeek
Investing.com -IDG Connect (blog) -MuMbrella -New York Times
all 210 news articles »

New Zealand Herald

WikiLeaks founder Julian Assange hires Kiwi PR guru Richard Hillgrove
New Zealand Herald
Controversial WikiLeaks founder Julian Assange has hired a Kiwi PR guru to bolster his global image while he remains holed up in a London embassy. New Zealand publicist Richard Hillgrove, whose previous employers include Charles Saatchi, Dame ...
US Is Optimistic It Will Prosecute AssangeWall Street Journal
Julian Assange has been charged, prosecutors reveal inadvertently in court filingWashington Post
Court filing indicating possible Julian Assange charges - DocumentCloudDocumentCloud

all 2,037 news articles »

The Indian Express

Amid sting row, Chhattisgarh PR commissioner transferred
Times of India
RAIPUR: Just before assembly elections in the state, Chhattisgarh government has shifted out its commissioner for public relations Rajesh Sukumar Toppo, two days after opposition Congress complained to Election Commission demanding action against ...
Chhattisgarh PR Commissioner transferred amid sting rowAll India Radio
PR secretary Toppo relieved of responsibility on EC's instructionUnited News of India

all 24 news articles »

New York Times

A Fugitive Financier's Charm Offensive Has PR Firms Proceeding With Caution
New York Times
The owner of one public relations firm hired by Mr. Low's legal team, James Haggerty, said in one filing that he believed all of his work fell within the litigation exemption to FARA. But Mr. Haggerty, who is also a lawyer, wrote that he registered ...


PrinceGeorgeMatters.com

Prince George PR referendum ballots cast climbs slightly ...
PrinceGeorgeMatters.com
On Nov. 6, less than three per cent of Prince George had sent their proportional representation ballot to Elections B.C., but as of today (Nov. 16), there has been ...
Kamloops among top cities to return PR referendum ballots ...Kamloops Matters

all 3 news articles »
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