3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into the power of publicity.

1. Effective ? Publicity has been proven to be 10 times more effective than traditional advertising. Your customers believe what they read in the newspaper or watch on the TV news because humans by nature believe what is reported to them as news.

2. Affordable ? Obtaining publicity can cost as little as $0 dollars. Business owners can substitute a little time and imagination for money or hire publicity professionals, many of which have very affordable rates when compared to advertising.

3. 3rd Party Credibility ? Having reporters write about your business in a news format gives your business 3rd party credibility that's extremely valuable. Anyone can sing their own business' praises, but getting respected people in the media to do it provides a type of credibility that ads and money just can't buy.

There are numerous other reasons to use publicity. Next time you are looking for a new way to get the word out about your business, consider tapping into the power of publicity.

About The Author

Jenna Roman co-owns and operates JR Publicity, an Englewood, NJ-based public relations and marketing company with her husband, Josh Roman. For additional information, visit www.jrpublicity.com.

[email protected]

In The News:

Nick Clegg: “I'm not just providing a PR gloss”  Financial TimesICYMI, former deputy prime minister-turned-YouTube sensation-turned-Facebook flack Nick Clegg went on Radio 4's Today programme earlier on Monday to ...
West Coast PR Agency, The Fearey Group, Expands to Include Montana Marketing and Communication Services  PRNewswireSEATTLE, June 25, 2019 /PRNewswire/ -- Today, The Fearey Group (Fearey), a full-*service* communications firm celebrating 38 years, announced its expansion ...
Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
PR Strategy: 5 Powerful Secrets to Awesome Media Attention  Business 2 CommunityYour B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the ...
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
Rio PR Is Hiring A PR & Marketing Assistant In New York, NY  FashionistaRio PR is a luxury fashion and lifestyle PR agency based in NYC.
Cannes: PR Jurists Implore Industry To 'Show The World What We Do'  The Holmes ReportA Holmes Report discussion at the Cannes Lions International Festival of Creativity gleaned insights from PR category jurists.
PR CEOs five times more likely than general population to come from fee-paying school  PRWeekMore than a third (34 per cent) of UK PR consultancy bosses attended fee-paying schools - nearly five times the rate of the general population, a new report on ...
Danone Shifts India PR Duties To Avian WE Avian WE will drive Danone's Health and nutrition  The Holmes ReportAvian WE will drive Danone's Health and nutrition agenda across India.
Avian WE bags Danone's PR mandate | PR  Campaign IndiaDanone India has appointed Avian WE as its PR consultancy on record following a competitive pitch. Avian WE's remit covers both corporate and brand ...
PR IP at risk of being used without payment  MarkLives.comFor a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
Infographic: Three reasons why creativity is key in PR Publicity News  Media UpdateAlthough a public relations campaign is made up of a variety of components, many brands often leave out one of the most important ones — creativity.
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportGolin became the first PR agency to be credited with "idea creation" as well as PR support work on a Gold Lion winner, while Scholz & Friends took the Grand ...
Nike Reviews North American PR Agency Support The work, which covers the US and Canada, is  The Holmes ReportBEAVERTON, OR — Nike, which built its brand around high-impact marketing, is reviewing its North American PR support, the Holmes Report has learned.
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
Does the PR fallout over misogyny even matter to voters in the Conservative leadership battle?  PRWeekOn Thursday, Mark Field slammed a female Greenpeace demonstrator up against a wall and forcibly removed her from a private function by the neck after she ...
Norwich City seek new PR boss as staff leave Premier League club | Latest Norfolk and Suffolk Business News  Eastern Daily PressNorwich City Football Club is looking to recruit a new public relations guru ahead of their return to the Premier League.
MSL partners with Czech sister agency Kindred for influencer offer  PRWeekMSL is partnering with sister digital and media agency Kindred in the Czech Republic to form a new offer focused on influencer marketing and strategic PR.
PR Trends to look out for in 2019  EntrepreneurThe client demands are tough to meet so a PR professional is required to be a pro at these things.
National Flexible warns of damaging effects of PR Notes price hikes  Packaging NewsNational Flexible is warning of the potential damage on the packaging industry by the recent fluctuation and escalation in the cost of plastic PR Notes.
Mets PR Scores Win After Brutal Loss - Mon., Jun. 24, 2019  O'Dwyer's PR NewsThe New York Mets are turning in another disappointing season but their PR team hit one out of the park yesterday after mild-mannered manager Mickey ...
Railways To Hire Public Relations Experts, Woo Social Media Influencers  NDTV NewsA team of private public relations professionals will soon drive the railways' publicity campaign both at the Union ministry in the national capital as well as in ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
Facebook's Libra Presents Another Privacy, PR Problem - Mon., Jun. 24, 2019  O'Dwyer's PR NewsU.S. lawmakers have pushed back against Facebook's plans to unveil a new cryptocurrency initiative.
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
Argos add K/P Medeiros to PR; running back Timmis retires  CFL.caTORONTO — The Toronto Argonauts have signed national kicker/punter Zack Medeiros to the practice roster, the team announced on Tuesday. Medeiros, 28 ...
Crosshairs Communication bags PR and Social Media mandate for Kiehl’s India  Exchange4MediaCrosshairs Communications will be responsible for crafting and managing Kiehl's key messages across the Indian market and manage end-to-end social media.
PR to hike passenger train fares by 7pc  DAWN.comLAHORE: The Pakistan Railways (PR) has decided to increase fares of all passenger trains by seven per cent, citing hike in oil prices. “The increasing oil prices ...
NDA named finalist in top PR awards  GOV.UKThe Nuclear Decommissioning Authority will join some of the UK's top PR teams tonight as part of an awards ceremony marking the best communications ...
Monash University and crypto firm Luna hire PR agency in Indonesia  Marketing InteractiveLondon-based cryptocurrency platform, Luno and Monash University in Australia have appointed PRecious Communications for communication activities in ...
30 jobs in the PR and marketing world - PR Daily  PR DailyA bombardment of self-captured photos will soon be upon us: Friday is National Selfie Day. The narcissistic celebration was created by DJ Rick McNeely in 2014 ...
The Tampon Book, Which Protests Taxes on Menstrual Products, Wins PR Grand Prix at Cannes  AdweekBudweiser, McDonald's and Donate Life California win gold Lions.
ProfNet Experts Available on Global Conversations through PR, Retaining Top Talent  Yahoo FinanceAlso in This Edition: Jobs for Writers, Media Industry News NEW YORK , June 24, 2019 /PRNewswire/ -- Below are experts from the ProfNet network who are ...
Washington Post: Puerto Rico might not get $600 million in aid until September despite new law  CNNWashington (CNN) The Trump administration has not sent $600 million in emergency food stamp aid to Puerto Rico two weeks after President Donald Trump ...
Cannes Lions 2019: 23 shortlists for India in Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer  Best Media InfoIndian agencies have secured 23 shortlists at Cannes Lions 2019. The international festival of creativity announced the shortlists across Direct, Media, PR, ...
Puerto Rico Governor Ousts Treasurer Amid Reported FBI Probe  BloombergPuerto Rico Governor Ricardo Rossello asked for the immediate resignation of Treasury Secretary Raul Maldonado just hours after the cabinet member ...
How Are Startups Reinventing PR In India?  The Holmes ReportSuccess for startups often relies on the right brand visibility generated through public relations.
Grisham named to dual White House press secretary, communications director role  PRWeekThe White House has found its replacement for Sarah Huckabee Sanders -- and for former communications director Bill Shine. First lady Melania Trump tweeted ...
TfL apologises for approving controversial taxi campaign  PRWeekTransport for London has apologised for offence caused by an ad for taxi-hailing app Kapten that it said it approved "in error". The execution was part of a ...
Urvashi Rautela accuses her former PR Manager of character assassination in her latest tweet  Times NowBollywoof actress Urvashi Rautela has blasted her ex PR manager in her latest tweet. She also accused the person of assassinating her character – check out ...
PR: Bitcoin.com Announces Mining Partnership With Bit Mining  Bitcoin NewsBitcoin.com and Bit Mining are excited to announce a business partnership focusing on BCH and BTC mining. A New Beginning. This joint endeavor is between ...
Butt selfie campaign calls for LGBTQ accountability in healthcare  PRWeekNEW YORK: Forget normal selfies, now it's all about butt selfies. Hudson Cutler and its client Dating Positives are asking people to take (fully dressed) butt ...
PR: Anxone Provides Multi-Layer Security For Crypto Storage  Bitcoin NewsHacking is a front and center issue for digital asset exchanges. Especially given its worrying year-over-year increases, from US$152mn in 2016 to US$950mn in ...
5W PR Travel PR Practice Area Named Top 20 in US  PRNewswireNEW YORK, June 18, 2019 /PRNewswire/ -- O'Dwyers, a leading public relations industry publication, has officially released its annual PR rankings naming 5W ...
Exclusive: Leadership changes as Havas Lynx chief heads for the US  PRWeekDavid Hunt, chief executive of Havas Lynx in the UK, has left the agency following his promotion to a new role within the Havas group in the US. News · Tweet ...
‘Draft PR cards will be issued in 2 days’  Deccan HeraldCommissioner (Survey, Settlement & Land Records) Munish Moudgil said that when a property is surveyed, then draft property cards under Urban Property ...
Mastercard celebrates LGBTQIA+ community with Acceptance Street  PRWeekWelcome to Acceptance Street. The rainbow-colored sign of progress stands at Christopher Street in New York City, the home of LGBTQIA+. Mastercard worked ...
Wendy's sends out mysterious lunch invite to a 'couple million' people  PRWeekWendy's teased its Twitter followers with a Google Calendar invite on Monday, asking its 3.21 million followers to lunch on August 19. The fast food chain posted ...
Hispanic Public Relations Association Announces Call-For-Entries For The 2019 HPRA National BRAVO! Awards  PRNewswireNEW YORK, June 24, 2019 /PRNewswire/ -- The Hispanic Public Relations Association (HPRA) today announced the call-for-entries for the highest accolade in ...
My Biggest Gaffe: One extra zero turned sampling into a tsunami  PRWeekMy Biggest Gaffe: One extra zero turned sampling into a tsunami. From PR Week.
PR: Monarch Launches IEO on LAToken Exchange  Bitcoin NewsMonarch is changing the world of Crypto. With a Universal Decentralized Crypto Wallet, The MonarchPay payment solution allowing businesses and individuals ...
Racepoint Sheds Staff As Huawei Shifts Global Consumer PR Duties Europe/Asia MD Andrew Laxton among  The Holmes ReportLONDON — Racepoint has shed staff in its London office after losing out from key client Huawei's global consumer PR review, the Holmes Report can reveal.
PR firm under fire from gay brewery for representing Israel Folau  Daily TelegraphThe Israel Folau saga has now swept up his public relations firm with a backlash from clients.
TheNewsMarket MD steps down, seeking 'next chapter'  PRWeekManaging director of TheNewsMarket Matt Thompson is leaving the online video and *content* producer after 19 years to pursue new business opportunities.
Huawei, PR Spin Fails To Deliver Certainty About Android Updates, Retailers In The Dark  ChannelNewsThe consumer PR division of Chinese multinational telecommunications company Huawei have taken to not returning calls, as we seek answers to several ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in graphic design trends, the picture that sparked a backlash, increasing the reach of your messaging on social media ...
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
Guidelines on the Interpretation of Puerto Rico’s Employment Legislation, Chapters 6 and 8  JD SupraAs we have previously discussed, the Puerto Rico Department of Labor (PR DOL) recently published the first edition of its Guidelines on the Interpretation of ...
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
Cannes: How Can PR Break Down Stereotypes & Change Behaviour?  The Holmes ReportA Holmes Report/FleishmanHIllard panel looked at ways marketers can break through the stereotypes that are keeping them from reaching targeted ...
How I Save: The PR in Leeds earning £32k a year with £5k saved  Metro.co.ukIn our weekly saving series, we look at the personal finances and budgeting of a 27-year-old PR who spends most of her money on food and socialising.
Cannes Lions: Social & Influencer, PR and Direct winners  ShotsOne of the fastest-developing categories at the festival, the Social & Influencer Lions recognise work that, in the words of jury president and Founder of.
DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services  PRNewswireSCOTTSDALE, Ariz., June 11, 2019 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and health IT public ...
Meghan Markle 'more involved' in public image decisions than Queen - 'Everyone signs NDAs'  ExpressMEGHAN MARKLE is “more involved” in PR decisions than anybody else in the Royal Family, including the Queen, royal correspondent Rob Shuter has ...
Mercedes Martinez's “homework assignment”: Keep Puerto Rico in mind  People's WorldCHICAGO—Mercedes Martinez has a “homework assignment” for all of the U.S. “I want Puerto Rico to remain visible and for people to keep in mind the political ...
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Wizspk Communication bags PR & Social Media mandate for 'Bottles for Change'  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
New corruption allegations hit Puerto Rico's government  Yahoo NewsA top Puerto Rico official said Tuesday that he appeared before a federal grand jury investigating a former government adviser in the latest corruption allegation ...
Who is Carrie Symonds? Boris Johnson’s girlfriend and Tory PR guru who could join him in 10 Downing Street  iNewsCarrie Symonds, 31, is a PR executive dating Boris Johnson who could move into 10 Downing Street with him if he becomes prime minister.
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
Willis leaves Orion for Bonnier as Stimpson moves to PR  The BooksellerNot a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.
PR industry veteran Tony Tan launches new agency in Singapore  Mumbrella AsiaPR industry veteran Tony Tan has founded a new agency called Autonomy. Tan is founder and managing director of the Singapore-based agency. He was most ...
Nike hires Ogilvy's DC office lead Kathy Baird  PRWeekBEAVERTON, OR: Nike has hired Ogilvy's Kathy Baird as senior director of editorial and experiences in the global employee communications team. Baird starts ...
Interpublic declines NRA pitch  PRWeekThe National Rifle Association is holding a pitch for its advertising account after an acrimonious split with Ackerman McQueen. Interpublic Group has declined to ...
Urvashi Rautela bashes former PR manager for assassinating her character; read post  Deccan ChronicleUrvashi was trolled for posting a cosy picture with Virat Kohli's wax statue on social media.
T Vijay Kumar Reddy AP's new Commissioner of I & PR  The Hans IndiaThe State government appointed T Vijay Kumar Reddy, Additional Director, Press Information Bureau of India, as Commissioner of AP Information and Public ...
Jail for PR who defaulted on NS obligations and stayed out of Singapore for over 5 years  The Straits TimesSINGAPORE - A Singapore permanent resident defaulted on his national *service* obligations to pursue his education overseas and unlawfully remained outside ...
PR firm to help South Bend school district prepare for referendum  South Bend TribuneSOUTH BEND — Leaders of the South Bend schools could likely ask voters to approve a tax referendum in May 2020, and school board members decided ...
Report: Jason Miller exits Teneo after profane tweetstorm  PRWeekWASHINGTON: Teneo MD Jason Miller has exited the firm, according to The Daily Beast. Miller's reported departure comes after his profane tweetstorm last ...
Ready to craft a content strategy? Answer these questions first - PR Daily  PR DailyCrafting a successful *content* strategy requires a comprehensive approach that's flexible enough to adapt to your evolving needs. If you're just starting out (or ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Judge rejects expat mum's bid to give up Singapore PR status. She thought son could skip NS.  TODAYonlineSINGAPORE — A Family Court judge has dismissed a Portuguese mother's application to move her two young children from Singapore to the United Kingdom.
Paul Pogba agent Mino Raiola hiring Juventus PR to improve shocking image of his agency  The SunEnrica Tarchi has been targeted to work on building up the public perception of controversial transfer fixer Raiola and his stars.
RPSC Recruitment 2019, Apply Online for 23 Public Relation Officer PRO Posts  Jagran JoshRPSC Jobs 2019: Rajasthan Public *Service* Commission (RPSC) has invited applications for the recruitment of Public Relation Officer (PRO) Posts in ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Radioactive PR improves work-life balance with four-day working week  Employee BenefitsPR agency Radioactive PR has improved work-life balance and halved employee sick days since introducing a four-day working week in June 2018.
Podcast: Why Public Relations & SEO Need Each Other  The Holmes ReportThreepipe, Ready10 and 10 Yetis Digital join the Echo Chamber.
Avon reveals raft of promotions with Khan made head of PR  The BooksellerAvon has unveiled a number of promotions across the division, with Katie Loughnane, Sabah Khan and Molly Walker-Sharp all stepping up to new roles, as well ...
Jail for PR who defaulted on NS obligations  The Straits TimesA Singapore permanent resident (PR) defaulted on his national *service* (NS) obligations to pursue his education overseas and unlawfully remained outside the ...
US being cast as 'disgraceful' villains is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
How native content helps consumers 50 and older make purchasing choices - PR Daily  PR DailyYou're probably focusing on native advertising a lot these days—and wondering if you're getting your money's worth. Native ads are integral to the media mix, ...
Chamber eyes Puerto Rico to bolster local workforce  Columbus TelegramJust like many others living in manufacturing-centric communities across the United States, Columbus leaders are being forced to creatively problem solve in ...
Every Year, Puerto Rico Rings in Summer With an All-day Beach Party and Midnight Swim  Travel+LeisureEvery year on June 23, “Noche de San Juan” — the eve of the feast day for Saint John the Baptist — turns into a day-long celebration in Puerto Rico. Although ...
PR Council Will Require Members To Pay Interns At Least Minimum Wage  The Holmes ReportNEW YORK — In a move aimed at boosting diversity, the PR Council will require all of its member agencies to pay US interns at least their market's minimum ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
Watch: Jaguar Land Rover video targets gender stereotyping  PRWeekPrimary school children are asked to draw a picture of an engineer to highlight gender stereotypes in a new Jaguar Land Rover campaign. News ...
First Nations ownership in Trans Mountain poses public relations problem for opponents  Vancouver SunThe re-approval of the Trans Mountain expansion throws open the door for pro-pipeline First Nations to gain an ownership stake in the project, which could pose ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
Business Extra: Adnoc on fertile ground, Boeing's troubles and Facebook's latest PR push  The National'The National' breaks down the week's business headlines.
Mike Ashley PR campaign now moving up through the gears as Rafa Benitez contact ends in 8 days  The MagLooks like things are set to go up a few notches with Mike Ashley and a PR push in the coming days, weeks… It feels like the entire football club is in limbo.

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More