Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they're hot contenders for elimination.

This is a very myopic way of thinking, especially for companies who want to remain globally competitive. Instead, at times like these when resources are under severe scrutiny, look at this as a golden opportunity to analyze your strategies. Put your activities under a microscope and closely examine what you're doing and why you're doing it. Often during times of plenty, the finance reins loosen up and some highly creative juggling takes place when budgets exceed their estimations. Obviously, we enjoy the abundant mentality and wish that it could last forever. But just as with all things in the universe there has to be a balance, and shortages add stability to plenty. Whenever highs exist, lows are inevitable.

So, instead of reacting to the highs and lows of the marketplace, what can you do to maintain a steady balance? Marketing and training are definitely keys to your success, so let's examine five benefits and how they relate to your tradeshow participation.

1. Analyze your weakest links

When you take time to look examine your operation in more detail, you often discover that many of your actions are done out of habit rather than being productive and profitable. Think about some of the shows that you attend. How do they really fit into your marketing strategy? Are you attending them just because you've always done so, or because your competition is there? These are often your weak links, the shows that utilize unnecessary time and energy. Think about doing away with the "nice to be at shows" and rather opt at putting all your energy into the more profitable events that attract larger quantities of your target market.

Another weak budgetary link is associated with excessive employee spending at shows, such as dining at the finest restaurants and ordering the highest priced items just because the boss is paying. Consider setting up a per diem allowance and make employees accountable for expenses. You might even reward them with the difference if they under spend their stipend.

2. Exhibit a global competitiveness mindset

To be a contender in the global marketplace and establish a vanguard positioning, you have to be out there come rain or shine. And, tradeshows signify an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you're a serious player in the industry. However tough, it's important to keep tradeshows as one of your major promotional strategies. Rather consider reducing space than totally pulling out a show, provided of course, that it's the right show for you. Unfortunately, if you stop exhibiting completely, the "buzz" on the show floor says publicly that you must be in financial trouble. This may be completely false, but it's people's perceptions that count. They're the reality they believe. As the old adage states, "out of sight, out of mind." And, since memorability is a key factor associated with exhibiting, if you're not seen, how can you possibly be remembered!

3. Focus on long-term results

Investing in both marketing and training means that you're interested and willing to focus on long-term results. Neither is designed to give a "quick fix," rather using them continuously in an organized and planned manner, will produce results. They're like a dripping faucet, so long as the drops constantly fall into the tub, it will fill up. However, if you maintain a "turn on, turn off" approach, that is train and market in times of plenty and discontinue when there's a shortage, then your results are likely to mirror your actions. Look at how you can keep an operational equilibrium to avoid the highs and the lows. Develop a consistent marketing and training strategy.

4. Inspire loyal workers

Often companies are reluctant to invest too much in training staff for fear that once trained, they'll leave for "greener pastures." Since there are no guarantees in life, that's always going to be a risk, but does that mean you shouldn't develop your people to be the best they can be? Absolutely not! The reasons employees leave may be many. Employees may leave because of frustration or stress. They might feel unappreciated or undervalued. It could be that they believe your company is heading for an iceberg and want to "jump ship" before it sinks. Maybe they feel that their salaries are not in line with the jobs they are performing. Or they could feel that they don't have enough authority, growth opportunities, or direction in their careers. Training is often the key to help inspire loyalty.

5. Improve performance

Employees are the backbone of your company. Without them, your company cannot stay afloat. The relationship between employees and employers has to be a partnership; if they feel their needs are being ignored, they will leave you. But when both sides work on the same wavelength, share the same goals and ideas, the company will be on the right track for success. What better place than the tradeshow floor to exhibit this mentality. Your exhibit staff represents your internal customer-service team and your company ambassadors. They stand for your entire organization. These people have the awesome responsibility of making or breaking future relationships with attendees, prospects and customers. Their attitude, body language, appearance, and knowledge help to create positive or negative perceptions in the minds of visitors. Make sure that they're well trained and can do what you expect of them. Training shows that you recognize your team's importance in the company and look to develop their skills to improve performance.

Exhibiting is a powerful extension of your company's marketing strategy and your people are the backbone of your company. Eliminating your marketing and training budgets during times of recession is tantamount to profitability suicide. So consider looking at other places to make those cuts!

About The Author

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, author: "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

In The News:

Expert says PR needs an ethical upgrade | 1 NEWS NOW  TVNZThe news media are often to blame for the spread of misinformation, but the PR industry slips under the radar.
Five Important PR Lessons Agency Pros Have Learned From Their Mentors  ForbesGood advice can save people a lot of heartache and unnecessary work. Here are some things to consider.
Hong Kong tries and fails to hire PR firms to rebuild image  BBC NewsHong Kong's government contacted eight public relations firms to try and rebuild the embattled city's image, but all of them declined the contract. The city has ...
The school curriculum is failing PR and we need to fix it  PRWeekWhile I was studying at university, my course had around 30 students. That's all. This number decreased by the time graduation rolled around, too. It doesn't take ...
PR Council's Ninth Annual Diversity Distinction Awards Honors Communications Organizations, Professionals and Programs Aimed at Improving Diversity and Inclusion  Business WireThe PR Council (PRC) announced the winners of the ninth annual Diversity Distinction in PR Awards tonight at its annual Member dinner. The awards, spo.
Exclusive: PR agency bosses pledge to support global climate strike  PRWeekThe bosses of leading UK PR agencies have signed an open letter pledging to support staff who wish to join climate strikes tomorrow, PRWeek can reveal.
How PR and the world has changed in the PRCA's first 50 years  PRWeekTo celebrate the 50th anniversary of the founding of the world's biggest PR professional body, with more than 30,000 members, we explore the past, present and ...
How to get your ads working, and whether PR is worth it  TechCrunchJulian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing ...
Performance, advice and inspiration at PR Council's Critical Issues Forum  PRWeekNEW YORK: Eschewing traditional panel discussions, the PR Council's 2019 Critical Issues of the Modern Workplace Forum featured a mix of poetry, song and ...
HSBC Plans PR Blitz to Win Over Beijing  BloombergHSBC Holdings Plc has launched a public-relations offensive aimed at leaders in Beijing, reflecting worries that its position as the biggest foreign bank in China ...
PR Genius Tony Wyllie Takes His Talents Away From Dan Snyder  DeadspinSports radio station WJFK in D.C. reported today that Tony Wyllie has quit as Dan Snyder's communications director to take a job with the Special Olympics.
Greater meaning: The 2019 Diversity Distinction in PR Awards  PRWeekAgencies and brands are not only boosting their diversity efforts, but also broadening them to be more inclusive and innovative. The proof is in the entries to the ...
Greggs, Virgin and McDonald's: complete winners list of The Drum's inaugural PR Awards  The DrumIt was a big night for brands like Greggs, Virgin and McDonald's at The Drum's inaugural PR Awards, which took place at The Marriot Grosvenor Square Hotel, ...
2019: Year of Transformation for Russia's PR Sector  O'Dwyer's PR NewsFor Russian communications agencies, the year 2019 has meant adapting to transformation, change and a number of worldwide trends.
PR: CropBytes Farming Game Built on Tron Set to Revolutionize Farming Digitally  TWJ CryptoWant to become a farming tycoon and cash out the crypto earned just by playing an exciting game based on blockchain technology? CropBytes have heard you.
Singh won’t be used as Trudeau PR ‘tool’ to help him deal with blackface  CityNewsThe Liberal Party pledged Saturday to keep private the details of any conversation between NDP Leader Jagmeet Singh and Justin Trudeau about the blackface ...
Schitt's Creek's Tips for Budget-friendly PR and Emmy Nominations  PR News - For Smart CommunicatorsNot only was Pop TV outspent in its marketing and PR efforts, look at how much several networks spent on TV talent to garner an Emmy nomination.
My house burned down and my agency is stronger  PRWeekPersonal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based ...
Advice For Communications Professionals: Consider Tech PR  ForbesThere's a need for those who can make technology that's interesting sound interesting.
Why website accessibility is crucial for a client's digital reputation - PR Daily  PR DailyStemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today's online audiences.
How to apply for Australia Permanent Residency (PR) Visa in 2019  India TodayAustralia is one of the best countries to apply for Permanent Residency (PR) Visa as it allows one to work and settle in the country for a period of 5 years.
Seven Skills Every Modern-Day PR Team Needs  ForbesThe lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success.
Apple's PR Chief Steve Dowling Departing, Phil Schiller to Take Over on Interim Basis  MacRumorsApple's vice president of communications, Steve Dowling, is leaving the company after 16 years, reports Recode. Dowling in 2014 took over...
What the Future of PR Looks Like  Business 2 CommunityPublic relations has changed considerably the past few years and is presenting exciting times for business and brands. skip. Ads by Hooly. This change is ...
The PR Week: 9.20.2019: Howard Schacter, Acreage Holdings  PRWeekAcreage Holdings' Howard Schacter joins The PR Week podcast.
Jagmeet Singh Doesn't Want To Be A PR 'Tool' In Trudeau's Blackface Scandal  HuffPost CanadaOTTAWA — The Liberal Party pledged Saturday to keep private the details of any conversation between NDP Leader Jagmeet Singh and Justin Trudeau about ...
PROTON's Vijayaratnam Tharumartnam on why bosses can't expect PR to just 'buy' a story  Marketing InteractiveThe PROTON brand has grown to become synonymous with Malaysia ever since its founding in 1983. Undoubtedly the pride and joy of many Malaysians, ...
The Feather in Felicity Huffman Crisis P.R. Campaign Cap  Vanity FairCommunity *service* began almost immediately for the first parent in the college admissions scandal sentenced.
BBH hires The Academy's Chris Bamford as first PR creative director  PRWeekBartle Bogle Hegarty London has hired Chris Bamford as its first creative director in PR. Bamford started this month and is part of the creative department, ...
Northeastern communications team wins three awards from PR News, besting PepsiCo, National Geographic, and Johnson & Johnson  [email protected]Northeastern University's communications team on Tuesday won three national awards at PR News's Platinum PR Awards in New York, topping a group of ...
The PR Process That Drives Hundreds of Links Time After Time  Search Engine JournalLinks remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...
Will Prince Harry's PR pal lead his mission to Namibia?  Daily MailSources tell me Harry hoped to squeeze in a secret visit to Namibia ahead of the couple's ten-day tour of Africa - but his strict itinerary meant it was not possible, ...
Gaming company Bethesda chooses new PR agency  PRWeekGaming company Bethesda chooses new PR agency. From PR Week.
Destiny Church PR man Jevan Goulter's company in financial trouble over unpaid $4500 debt  Stuff.co.nzOn Instagram, Jevan Goulter lives a life of luxury, flitting between super yachts and five star hotels and hanging out with glamorous friends, champagne flute ...
How can I apply for Canada PR?  India TodayCanada PR: Here's how you can apply for PR in Canada from India.
The 150 people PR show  EJ InsightThe number 150 seems to bear some special significance to the HKSAR government. Otherwise why would it pick only 150 people for the first “open dialogue” ...
ANDER & Co Honored At PRNews' 2019 Platinum PR Awards  PRNewswireMIAMI, Sept. 19, 2019 /PRNewswire/ -- ANDER & Co – the Miami-based, full- *service* public relations and digital strategy firm with global reach – announced ...
What next in the Brexit PR war?  BBC NewsDeal or no deal? What about the backstop? Talks seem stuck and it's unclear where we go from here.
TM's Izlyn Ramli on PR: 'It can be a thankless job, so we must be driven by a higher purpose'  Marketing InteractiveIn an era of rapid expansion in digital media and technologies, PR goes beyond just sending out press releases or planning events. Increasingly, PR ...
10 Tools for Clear Communication Between PR and Content Teams  G2See some of the useful software options to help your PR and *Content* teams learn how to communicate clearly.
Redskins' PR boss Tony Wyllie exits after nine years, lots of controversies  Awful AnnouncingFrom "definitely a fake account" to interrupting on-field interviews to Arab Spring analogies, Tony Wyllie had quite the run handling PR for the Redskins.
Facebook outed a Ukrainian PR agency which spent $1.6 million on ads for fake accounts and pages  INSIDERFacebook announced Monday that it has taken down hundreds of fake accounts, groups, and pages originating from Ukraine and Iraq.
Gallup says the PR industry has a bad reputation. Here's what can be done about it  PRWeekPR didn't finish dead last in a Gallup poll released this week about industries with the best and worst reputations, but it came perilously close, with the ...
Eight PR firms decline to work with Hong Kong government  SupChinaHas the Hong Kong government damaged its image beyond repair? Public relations firms — professional image-repairers — seem to think so. Eight PR firms ...
HSE’s €1m spend on national children’s hospital PR ‘unacceptable’  The Irish TimesHSE spent over €11m on consultancy fees for national children's hospital group.
€1m PR spending on new children's hospital is branded 'unacceptable'  Independent.ieThe spending of more than €1m on public relations for the controversial new national children's hospital has been branded "unacceptable".
BBH hires Chris Bamford as first creative director in PR  CampaignLiveBartle Bogle Hegarty London has hired Chris Bamford as its first creative director in PR. Bamford started this month and is part of the creative department, ...
Were global PR firms justified in rejecting work with the Hong Kong government?  Mumbrella AsiaEight global public relations firms approached by the Hong Kong government turned down the chance to work on a campaign to burnish the city's credentials.
Influencer fraud's $1.3B price tag—and how marketers can respond - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Sept. 16, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...
Are Silicon Valley marketing and comms pros over it?  PRWeekDeparting Apple comms head Steve Dowling's memo to staffers about his exit this week recounted the "countless keynotes, product launches and the occasional ...
Apple PR Boss Exits  ChannelNewsApple's news driver, Steve Dowling, is in the news himself, following his announcement that he will leave the iPhone maker after 16 years as head of public ...
Fossil Fuel Ad Campaigns Emphasize 'Positives' After Climate Science Denial PR Lands Industry in Hot Seat  DeSmogThis story is part of Covering Climate Now, a global collaboration of more than 250 news outlets to strengthen coverage of the climate story. Public relations ...
PR veterans still struggling two years after Hurricane Maria  RochesterFirst(CBS) – When Hurricane Maria battered Puerto Rico two years ago this week, Pedro Díaz Márcanos' home in Guayama, a small city in the island's southeastern ...
More than €1m spent on PR for controversial Children's Hospital  Independent.ieMORE than €1m has been spent on public relations for the controversial new National Children's Hospital, the Dáil's spending watchdog have been told.
Legally Blind PR Student to Speak at PR Council Forum  O'Dwyer's PR NewsA legally blind PR student at New York University's School of Professional Studies will deliver a presentation at a Carnegie Hall forum tomorrow that focuses on ...
The How-To: Owning Your PR Even On A Tight Budget  EntrepreneurA record number of 366 startup deals took place in 2018 across MENA, amounting to a total investment of US$893 million. According to Magnitt's The Start-up ...
Media Mantra bags the PR mandate of MyOperator  afaqsCall management system provider MyOperator announces the appointment of Media Mantra as its PR and communication partner. The appointment will further ...
Covering Climate Now: How to harness PR and communications in pursuit of net zero  www.businessgreen.comA host of top PR professionals provide tips and insight on how green businesses can positively influence the defining story of our time.
Ogilvy India’s PR capabilities shine at Asia-Pacific Sabre Awards  Best Media InfoOgilvy topped all agencies with 16 Sabre Awards, alongside impressive performances from competition at the Asia-Pacific Sabre Awards in Singapore last night.
Traditional PR Doesn't Work Anymore. Here's What Does.  The Business of FashionNEW YORK, United States — PR just isn't what it used to be. Consider the experience of Tibi designer Amy Smilovic, who started her New York-based label in ...
PR crises that have defined 2019 - PR Daily  PR DailyThere are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...
PR minister visits modern control system  Business RecorderLAHORE: Federal Minister Pakistan Railways Sheikh Rashid Ahmad visited railway control office set up on modern lines at the Pakistan Railway headquarters ...
LinkedIn promotes communications lead Melissa Selcher to CMO  PRWeekSUNNYVALE, CA: LinkedIn is promoting communications leader Melissa Selcher to CMO, replacing Shannon Brayton, who is planning to retire. The promotion ...
Domino's Pizza announces retained consumer PR agency  PRWeekDomino's Pizza announces retained consumer PR agency. From PR Week.
Why and how PR pros should embrace artificial intelligence - PR Daily  PR DailyArtificial intelligence (AI) is finding its way into customer *service*, online search and even the crafting of articles. All this gives rise to a new phenomenon for ...
CharityComms publishes wellbeing guide for PR staff  Third SectorWritten by the digital communications specialist Kirsty Marrins, it offers tips for maintaining good mental health in an 'always-on' culture.
Avenir names Rick Murray managing partner of Shift  PRWeekBOSTON: Avenir Global has appointed Rick Murray as managing partner of Boston-based Shift Communications. Murray, who is continuing to report to Avenir ...
Purdue Pharma Hired PR Firm That Rebranded BP After Deepwater Horizon Spill  The InterceptPurdue Pharma, the pharmaceutical firm that manufactures OxyContin and allegedly helped fuel widespread addiction to painkillers, has turned to some of the ...
Small Business PR Done Right with 3 Tips  Business 2 CommunityWell have all heard of the benefits of PR, we all understand what it can do for your business but we rarely take the time to figure out the inner workings of public ...
Most popular undergraduate PR courses revealed  PRWeekMedia studies and journalism are the most popular courses for young people looking to learn about PR, according to annual data published by UCAS, the ...
Experts: Huawei's Offer to License 5G Technologies a 'Smart PR Move'  Caixin GlobalExperts called Chinese tech giant Huawei's offer to license 5G technologies to the U.S. a “smart public relation move.” In an interview with the Economist posted ...
How Katie Sturino Went from Working in PR to Becoming an Influencer-Entrepreneur  FashionistaIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion industry about how they broke in and found success.
Royal Caribbean: Want to help the Bahamas? Book a ticket  PRWeekMIAMI: The best way to help Bahamians affected by Hurricane Dorian is to book a trip to the islands, according to Royal Caribbean VP and chief ...
There seems to be a PR campaign against France's Steam reselling ruling (update)  Windows CentralOn September 17, a French court said that Valve needed to let its consumers resell their digital games in the country. This concept was initially proposed by ...
How Tim Bell was overtaken by modern PR  Financial TimesThe mouth of hell gapes in warning, yet Doctor Faustus cannot repent and avert damnation, in the play by Christopher Marlowe. My Faustian moment came after ...
The Mystery PR Man — or Three — Behind Taliban Propaganda  OZYIs he real or fake? One man or many? Nobody knows for sure about Zabihullah Mujahid.
Pype Selects Ripley PR as Public Relations Agency of Record  PRNewswireWASHINGTON, Sept. 9, 2019 /PRNewswire/ -- Pype, a leading construction software platform that uses machine-learning to provide unprecedented data ...
PR Icon Kelly Cutrone bans Jezebel writer for life  Page SixPR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...
E.ON tackles air-quality crisis with 16ft lungs  PRWeekOn a mission to highlight the perils of air pollution in the Big Smoke, E.ON has erected a 16ft activation on London's South Bank. Created by Engine PR agency ...
PR agency implements four-day week after successful trial  PRWeekMedical comms consultancy Synergy Vision is making its four-day working week permanent, saying the move made staff happier, less anxious and more ...
PR blessing in hiding in Kashmir  Telegraph IndiaAn “awareness” blitz in the Valley to assure residents that they would not be compelled to part with their land.
PR School Board sets tax levy at maximum  Park Rapids EnterpriseThe preliminary levy can only be adjusted downward, before the final levy is set at a Truth in Taxation meeting in December. Written By: Robin D. Fish | Sep 21st ...
No takers for PR campaign to rebuild HK image  Hong Kong StandardThe Hong Kong government has tried but failed to secure help from any of the global public relations firms it has approached to salvage the ...
How Implementing a PR Program in Your Business Will Change it Forever  Grit DailyFor many small business owners, the most important thing to keep business running is leads in the door. Due to cash flow, small businesses need to be ...
Meghan Markle told new PR company she wanted to 'break the internet' in secret talks  ExpressThe Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of ...
Raheem Sterling ditches his PR agency after its England captaincy news leak  The TelegraphRaheem Sterling has split from the public relations agency that leaked news about him getting the England captaincy.
Homebase looking for new consumer PR agency  PRWeekHomebase looking for new consumer PR agency. From PR Week.
PR agency expands following client wins  Insider MediaHuddersfield-based communications agency Scriba PR has moved to larger offices following a series of client wins.
Why the heart of a PR agency should be driven by content: Asif Upadhye, SPRD  Exchange4MediaUpadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative.
Tim Bell, PR and advertising executive, 1941-2019  Financial TimesTim Bell, who has died aged 77, was a swashbuckling spin-doctor who became a confidante of Margaret Thatcher and helped to create Britain's public relations ...
Harry and Meghan hire Hollywood based-firm for PR support  PRWeekRoyal couple Harry and Meghan have 'surprised' royal staff by appointing a Hollywood-based PR firm after a string of recent PR missteps, according to media ...
3 Winnebago County Board members explore hiring PR help to improve board's image  Rockford Register StarROCKFORD — Three Winnebago County Board members met with a public relations expert last month to discuss how her agency could help the board combat ...
PR Tips for Democrats to Connect with the American Public  PR News - For Smart CommunicatorsAs the Democrats prepare for tonight's debate, I offer advice as a former editor-in-chief of a celebrity magazine and a current PR pro: Don't ignore American pop ...
Infographic: 12 crucial video marketing statistics - PR Daily  PR DailyJust how important is video for your messaging? That's the question every communicator must answer as they ponder investing in video production equipment ...
Will Snyder's PR Leads San Marcos Boys to 5th Place at Raider Invite  NoozhawkSenior Will Snyder ran a personal best of 15:52 for three miles and finished in sixth place at the Raider Invitational cross country meet at College Park in Oxnard.
Burger King has major meltdown (of its plastic toys)  PRWeekThe fast food behemoth is ditching all plastic toys from junior meals from today and commemorating the move by melting a giant toy – an oversized jeep-driving ...
Leading AI Innovator, SparkBeyond, Selects 5W Public Relations as Agency of Record  PRNewswireNEW YORK, Aug. 27, 2019 /PRNewswire/ -- SparkBeyond, the leading AI innovator that empowers organizations to solve their most complex challenges by ...
CIPR names new 2020 president elect  PRWeekCIPR names new 2020 president elect. From PR Week.
2020 Salaries for Marketing, Advertising, and PR Positions | Study  MarketingProfs.comThe median starting salaries for a marketing, advertising, and public relations jobs in the United States vary widely by position. Check out this salary guide for ...
Watch: Global Climate Strike launches with multi-platform campaign  PRWeekWatch: Global Climate Strike launches with multi-platform campaign. From PR Week.

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More