How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.

Regardless of the business you're in, you always want publicity for your products and services. After all it is "free advertising" essential to the growth of your business.

However for maximum effect your publicity campaign must be well thought out and pre-planned.

This article shows you a step by step approach to getting FREE advertising through your publicity campaigns.

Step 1

You must determine beforehand where you intend to conduct your publicity campaign.

Which of the following are you targeting :

  • Printed Mass Circulation Media

  • Internet Publications

  • Radio

  • Television

  • Trade Shows

  • Other (e.g Industry publications)

Step 2

Write a Cover Note to the main decision makers.

The cover note should be short, no more than 100 - 150 words.

Explain why your article is news and why it will appeal to readers.

For example - If you offer people business opportunities, you could write something like :

Write a brief explanation of what your business opportunity is about. (Tell the editor what this opportunity is about.)

This business opportunity is aimed at people trying to achieve financial freedom. It is also useful for those already in business, who want to build multiple income streams. (Tell the editor who it is aimed at)

This will be of real value and interest to your readers. (Tell the editor his readers will find it of benefit)

Please review and if you need any more information contact me at....(Ask the editor for action)

If you intend to send the publicity material by snail mail, print the cover note on good quality, pastel coloured paper. Blue or Ivory works well.

Make sure your cover note is addressed to a named decision maker.

In general for newspapers this will be the City or News editor, for Radio and TV it will be the News Director and for all publications the Managing Director.

Step 3

Presentation and layout of the Publicity Release.

The Publicity Release is a short article no longer than 500 words.

The layout of the article is critical.

Make sure you have about one inch in margin at the top and bottom of the page. Allow one and a half inches margin around the left and right edges of the page.

In the top margin write in capitals PRESS RELEASE and DATE.

Set the date a day or two forward of your posting date if you intend to send the publicity release by post. This ensures the date is current when your release is opened.

If you are sending the release out by e-mail, set the date to the date you send the mail out.

Skip a line or two and then write in capitals FOR IMMEDIATE RELEASE

Finally in the bottom margin write in capitals FOR MORE INFORMATION followed by your name and contact details.

Step 4

Writing the Press Release.

The Press Release uses the same techniques of copy writing as you would use in writing a sales letter or an advert.

Always write as you would to an individual. Make the article personal and connected to the reader.

Don't forget that the first reader you have to get past is the editor or news director. Therefore keep the idea of new and news at the front of your mind as you write.

Quickly and clearly show why your article is new or news. What sets it apart from other stories running in the publication ? Describe how it helps the readers in a different, unique, cheaper, quicker or any other way.

Above all bring out why your story is of benefit to the editor's readers. If he cannot identify the benefits you bring, he will not use your story !

Step 5

What you need to know about news editors and directors.

The first is they are very busy people. They literally have thousands of things to do and they have to make many and quick decisions often on limited information.

The second is they know why you are writing to them. They know you are looking for free publicity.

What does this mean for you ?

Firstly, your Press Release must quickly and clearly point out the benefits of your product.

There is no room for fluff or padding. Get to the point quickly.

Secondly, do not write about yourself, your opinions, or views, in the article. If the editor decides to use your copy, he will contact you for a biography.

Stick to the facts about the news item.

Thirdly, never round on an editor demanding why your Release was not used, or used in a different format. This will get your name marked and future submissions from you will be binned un-opened.

Treat editors with respect, after all they are giving you access for FREE to huge circulations, and they will treat you with equal respect.

If you take the time to learn what the editor and his readers want, and if you provide it in a readily useable format, then you will get your Publicity Releases published more often than not.

Step 6

Timing the Press Release.

For some products and services, particularly seasonal ones you need to ensure your releases are sent at the appropriate time.

For instance if you offer garden and landscaping services and products, you might want to time the Press Release for Spring.

You might also be in a business where you create products for your market at short notice. Here you might tailor your releases and products to general events in the news spotlight.

For instance when employment slowdown in the economy is a "livewire" news item you might send out a Release on your Resume Writing service.

One final kind of timing to keep in mind is publication or broadcast deadline.

Make sure you find out when the deadlines are and work towards getting your Release in before that cut off.

Creating well written, properly laid out Press Releases is the best possible way of getting FREE publicity and advertising on a massive scale.

What would it mean if you could double or triple the visitors and customers to your web site ?

Write your first press release this month and once you are a published author, see how your business fortunes change for the better.

About The Author

Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.

In The News:

Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportGolin became the first PR agency to be credited with "idea creation" as well as PR support work on a Gold Lion winner, while Scholz & Friends took the Grand ...
Weichert, Realtors® - Evolution Group Tags Staten Island PR Firm Relevant Public Relations as Marketing Rep  PRNewswireSTATEN ISLAND, N.Y., June 20, 2019 /PRNewswire/ -- Weichert, Realtors® – Evolution Group, a Staten Island, N.Y.-based real estate agency, has chosen ...
Nike Reviews North American PR Agency Support  The Holmes ReportThe work, which covers the US and Canada, is currently handled by Outcast Agency.
Research reveals two in ten executives do not know what 'PR' stands for  PRWeekA new report into how executives in large companies perceive PR also found that 40 per cent do not think it delivers good value to their business. News · Tweet ...
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions  AdAge.comBecause Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
The importance of PR  Bizcommunity.comThere is always one question on the lips of everyone that I talk to about PR and it is; just why is PR so important anyway? Does PR really have that much of an ...
Crosshairs Communication bags PR and Social Media mandate for Kiehl's India  Exchange4MediaCrosshairs Communications will be responsible for crafting and managing Kiehl's key messages across the Indian market and manage end-to-end social media.
4 steps to boost PR campaigns with social media influencers - PR Daily  PR DailyWhen used thoughtfully, influencer marketing campaigns can help PR efforts flourish. Cision's recent Social & Influencer Guide for PR outlines social media ...
How I Save: The PR in Leeds earning £32k a year with £5k saved  Metro.co.ukIn our weekly saving series, we look at the personal finances and budgeting of a 27-year-old PR who spends most of her money on food and socialising.
Here's How This PR Maven Balances Deadlines, Family Life and Uncertainty  The AdvocateIn this episode of Resilience, Entrepreneur Network partner Alley spotlights Beltkiss Sanborn, the founder of Bilquis Ocon PR, about some her biggest ...
WPP's Mark Read joins the PR Week podcast  PRWeekThe WPP CEO clarifies what could've been seen as disparaging comments about the role of the chief communications officer. Audio · Tweet ...
Indian Railways to Hire Private PR Professionals in Each Zone for Publicity  News18According to the guidelines, a team of 17 trained professionals, including a team leader, a social media manager, *content* analysts, *content* writers, video editors ...
Diversity 'kite mark' for employers part of Blueprint to boost BME presence in PR  PRWeekA diversity "kite mark" scheme for employers is part of a new "Blueprint" initiative from BME PR Pros - alongside schemes to promote leadership and attract new ...
PR: Bitcoin.com Announces Mining Partnership With Bit Mining  Bitcoin NewsBitcoin.com and Bit Mining are excited to announce a business partnership focusing on BCH and BTC mining. A New Beginning. This joint endeavor is between ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
Jail for PR who defaulted on NS obligations and stayed out of Singapore for over 5 years  The Straits TimesSINGAPORE - A Singapore permanent resident defaulted on his national *service* obligations to pursue his education overseas and unlawfully remained outside ...
Edelman, Havas PR, Weber: more campaigns from PR shops shortlisted at Cannes  PRWeekCampaigns for which Edelman, Havas PR and Weber Shandwick/3PM Agency have been credited with idea creation have been shortlisted in the Brand ...
Urvashi Rautela accuses her former PR Manager of character assassination in her latest tweet  Times NowBollywoof actress Urvashi Rautela has blasted her ex PR manager in her latest tweet. She also accused the person of assassinating her character – check out ...
Preview: The PR World At Cannes 2019  The Holmes ReportAs PR celebrates 11 years of Cannes Lions, the Festival will feature plenty of main stage and fringe events from agencies, including Holmes Report panels and ...
PR Trends to look out for in 2019  EntrepreneurThe client demands are tough to meet so a PR professional is required to be a pro at these things.
Cannes Lions 2019: 23 shortlists for India in Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer  Best Media InfoIndian agencies have secured 23 shortlists at Cannes Lions 2019. The international festival of creativity announced the shortlists across Direct, Media, PR, ...
Multiply acquires social content firm Umbrla  PRWeekNEW YORK: Multiply, a PR and social agency headquartered in New York, has acquired Denver-based social *content* firm Umbrla. Multiply, which also has ...
Cannes: How Can PR Break Down Stereotypes & Change Behaviour?  The Holmes ReportA Holmes Report/FleishmanHIllard panel looked at ways marketers can break through the stereotypes that are keeping them from reaching targeted ...
Avon reveals raft of promotions with Khan made head of PR  The BooksellerAvon has unveiled a number of promotions across the division, with Katie Loughnane, Sabah Khan and Molly Walker-Sharp all stepping up to new roles, as well ...
PR industry veteran Tony Tan launches new agency in Singapore  Mumbrella AsiaPR industry veteran Tony Tan has founded a new agency called Autonomy. Tan is founder and managing director of the Singapore-based agency. He was most ...
UK PR agency celebrates 70% growth one year on from four-day work week trial  Exhibition NewsLast June, the founder of Radioactive PR announced an initial six-week trial of the four-day week and after receiving a positive response from both clients and ...
Has Wahaca's 'walk-out policy' damaged years of positive hospitality jobs PR?  MorningAdvertiser.co.ukA reputation can take years to build and a matter of minutes to destroy; a phrase that was sadly demonstrated this week. Wahaca and potentially the hospitality ...
Urvashi Rautela bashes former PR manager for assassinating her character; read post  Deccan ChronicleUrvashi was trolled for posting a cosy picture with Virat Kohli's wax statue on social media.
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Jail for PR who defaulted on NS obligations  The Straits TimesA Singapore permanent resident (PR) defaulted on his national *service* (NS) obligations to pursue his education overseas and unlawfully remained outside the ...
First Nations ownership in Trans Mountain poses public relations problem for opponents  Vancouver SunThe re-approval of the Trans Mountain expansion throws open the door for pro-pipeline First Nations to gain an ownership stake in the project, which could pose ...
PR co-ordinator  Pedestrian TVaPLUS is the newest premium infant formula range. We are Australian owned and produced, and presenting a premium product at an extremely competitive ...
For Those Missing Puerto Rico, 'En Mi Viejo San Juan' Is Both Anthem And Lament  NPRThis story is part of American Anthem, a yearlong series on songs that rouse, unite, celebrate and call to action. Find more at NPR.org/Anthem.
P&G Moves US Home Care PR Duties To M Booth Citizen Relations, which was AOR for  The Holmes ReportCINCINNATI — P&G is moving its US home care business — most recently handled by Citizen Relations — to M Booth, which has been named the CPG giant's ...
Dominican Republic hires 'crisis management' amid PR nightmares  New York Post Dominican Republic authorities are working with "crisis management" specialists over a double-whammy of a public relations nightmare -- the mysterious deaths ...
Infographic: Top graphic design trends - PR Daily  PR DailyYour visual *content* can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand ...
PR Awards Asia winners for 2019 revealed | Awards  Campaign IndiaWeber Shandwick Asia-Pacific was crowned APAC PR Consultancy of the Year and an Era Ogilvy campaign for Lee Chang Yung Chemical won the Campaign ...
How Are Startups Reinventing PR In India?  The Holmes ReportSuccess for startups often relies on the right brand visibility generated through public relations.
Mnangagwa hires second United States public relations firm for $1 million  ZimLive.comJOHANNESBURG, South Africa – President Emmerson Mnangagwa, battling to end Zimbabwe's international isolation, has recruited a second public relations ...
Supreme Court to take up cases on Puerto Rico financial crisis  CNNWashington (CNN) The Supreme Court on Thursday agreed to take up a series of major cases arising out of constitutional challenges to the Financial Oversight ...
$2.6M in unpaid PR fees owed to government  Cayman CompassJust over 100 people have had their permanent residency status revoked for failing to pay PR fees, $2.6 million in uncollected fees still outstanding. Data from a ...
Greenbrier hires Vanessa Lindlaw as partner  PRWeekSAN FRANCISCO: Crisis agency Greenbrier is launching a "proactive" PR business with the hiring of Vanessa Lindlaw. She joined The Messina Group agency ...
Business Extra: Adnoc on fertile ground, Boeing's troubles and Facebook's latest PR push  The National'The National' breaks down the week's business headlines.
PETER ROBERTS PR agencies don't do enough strategy  mUmBRELLA*PR agencies don't do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output ...
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekYouTube may remove children's *content* from its site; Burger King's tagged photos on Instagram NSFW; and other news. News · Tweet ...
Racepoint Sheds Staff As Huawei Shifts Global Consumer PR Duties Europe/Asia MD Andrew Laxton among  The Holmes ReportLONDON — Racepoint has shed staff in its London office after losing out from key client Huawei's global consumer PR review, the Holmes Report can reveal.
Infographic: Top social media trends, by the numbers - PR Daily  PR DailySocial media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.
Mitch McConnell calls representation for D.C. and Puerto Rico "full-bore socialism"  SalonSenate Majority Leader Mitch McConnell argued in a Fox News interview that giving congressional representation to the millions of Americans who live in ...
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
Flack on Friday: Pitching woes, PR legend, pizza pleasure, Tory drug bores  PRWeekIn Flack this week: Bad form in PR pitching, Boris is "behaving" as other candidates come clean, and how late PR veteran Paul Winner won over Jerry Lewis and ...
Isn't it Time to Regulate the Public Relations Industry?  AdAge IndiaThis is a new age when seemingly innocent editorial can be bought, when advertising can actually masquerade as PR and communication campaigns can be ...
Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
Port Hawkesbury town council hires PR agency to find out answers on proposed Inverness airport  Cape Breton PostThe Town of Port Hawkesbury has hired a government public relations firm in Ottawa to seek out answers to questions it has on a proposed airport for the village ...
Madchatter Brand Solutions wins PR mandate for POKKT  Exchange4MediaLaunched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app ...
Moz: Google Diversity Update Was A Tiny Improvement & Maybe A PR Maneuver  Search Engine RoundtableMoz published data showing how based on their 10000 keyword data set that the Google diversity update where Google would infrequently show more than two ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
Golin wins regional PR mandate for Porsche  Mumbrella AsiaGolin has won the regional public relations mandate for Porsche Asia-Pacific across 13 markets including Brunei, Cambodia, French Polynesia, Indonesia, ...
Purplebricks hires PR firm that aims to  Estate Agent TodayPurplebricks has hired the Weber Shandwick PR firm to handle much of its non-investment related public relations. Weber Shandwick has its global ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Vireo Health Expands into Puerto Rico's Rapidly Growing Medical Cannabis Market  PRNewswireMINNEAPOLIS, June 20, 2019 /PRNewswire/ -- Vireo Health International, Inc. ("Vireo" or the "Company") (CSE: VREO), a leading physician-led, ...
Dentsu PR aligns with think tank for insight into Japan-US relations  PRWeekAmid uncertainty about trade and diplomacy between Japan and the U.S., Dentsu Public Relations has formed a partnership with an American think tank, the ...
US being cast as 'disgraceful' villains is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Tuesday morning. From PR Week.
Life Wireless® Now on Claro Network in Puerto Rico  Business WireCOVINGTON, Ga.--(BUSINESS WIRE)--Life Wireless® is pleased to announce a new joint partnership with Claro, the most powerful network in Puerto Rico and ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Klopp: Why I thought Oliver Kahn was an ‘arrogant pr*ck’ but don’t anymore  The Empire of The Kop - a blog about Liverpool F.C.Jurgen Klopp gives the best, most honest and interesting interviews of any manager out there. Liverpool's boss speaks from his heart, but with immense ...
Adfactors PR bags PR and communications mandate for Mercedes-Benz India  Exchange4MediaThe account will be managed from the Mumbai and Delhi offices.
NRA Sues Its PR Firm, Ackerman McQueen, Over Failed 'Coup'  TIMEThe NRA sued its longtime public relations firm, accusing it of engineering a failed “coup” attempt to undermine the NRA's leadership.
Linden considering Jim Devine for local PR contract  New Jersey GlobeThe Linden City Council will vote tonight on Mayor Derek Armstead's proposal to award a public relations contract to a company run by controversial.
Hillsborough Leaders Join Push for Puerto Rico Statehood  NY1The Hillsborough County Commission is on record supporting a bill that would make Puerto Rico a state without any conditions.
PR: Decoin Exchange Launches Unique Revenue Sharing Protocol  Bitcoin NewsAmid the gory reports of fake trading volumes claimed by crypto exchanges which have made many traders apprehensive of crypto trading, one rising exchange ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
Botswana hires Hollywood firm to fight elephant hunting PR  The Associated PressWASHINGTON (AP) — The Botswanan government has enlisted a public relations firm with deep ties to Hollywood to push back against the bad publicity ...
Puerto Rico's oversight board strikes $35 billion restructuring deal with commonwealth's bondholders  CNBCThe oversight board in charge of Puerto Rico's ongoing debt restructuring saga announced late on Sunday they have come to terms with bondholders of around ...
US Latino population grows, but Puerto Rico sees unprecedented drop  41 NBC NewsWhile the Hispanic population in the United States grew by two percent (1,164,289) between 2017 and 2018, Puerto Rico lost almost 130,000 people in the ...
Are Mike Ashley and Roland Duchatelet using the same PR adviser? Lee Bowyer now staying!  The MagYou have to ask the question, is Roland Duchatelet getting his PR advice from the same place as Mike Ashley? Newcastle fans are hoping against hope that this ...
Does Capitalism Have a PR Problem?  FortuneCorporate leaders gathered at the Fortune CEO Initiative in New York City argued that was the case at a town hall on trust and transparency on Tuesday ...
PR(15)DA EP Vol 1 Tracks Revealed by Shazam  EDMTunesIt seems that our prayers have been answered with new music from Pryda. According to some Reddit threads circulating now, PR(15)DA Vol 1 really is still ...
Wahaca weighs up PR cost of forcing a waiter to pay for 'eat and run' diners' bill | Latest news  Hot DinnersIt's been a bad weekend for Mexican restaurant group Wahaca who spent the weekend dealing with the fallout from a Twitterstorm which blew up on Saturday ...
New executive of Public Relations and Allied Services Association of Rajasthan constituted  Business StandardThe new executive body of the Public Relations and Allied Services Association of Rajasthan (PRASAR) of the Department of Information and Public Relation ...
Mango PR rebrands as The Mango Agency  Mumbrella AsiaLondon-headquartered Mango PR has changed its name to the The Mango Agency. The new name is supposed to more accurately represent the firm's ...
Puerto Rico Says: Build the Statue, Build 45!  CNSNews.comIn 2010, during the administration of then-Puerto Rico Republican Governor Luis Fortuño and under the leadership of Republican Puerto Rico Senate President ...
Namrata’s PR for Mahesh!  Mirchi9It was a proud moment for Mahesh Babu and Namrata when a team of doctors had completed 1000 cardiac surgeries giving life to the little hearts. This team ...
Statehood push for DC, Puerto Rico part of Dems' 'full-bore socialism,' McConnell says  Fox NewsHouse Democrats' attempts to grant statehood to the District of Columbia and Puerto Rico amount to “full-bore socialism” -- which Senate Majority Leader Mitch ...
Executive director of Puerto Rico's Oversight Board defends proposed restructuring deal  CNBCThe executive director of Puerto Rico's Oversight Board is standing by the restructuring agreement that it reached with a portion of bondholders to address $35 ...
Mnuchin Delayed Tubman Bill So Trump Wouldn't Cancel It And Create PR Mess  TPMTreasury Secretary Steve Mnuchin delayed and possibly permanently derailed the process of putting Harriet Tubman on the $20 bill so President Donald Trump ...
Building a More Resilient Puerto Rico with Clean Energy  Union of Concerned ScientistsYanel de Ángel and Ramón Bueno, an architect and climate expert originally from Puerto Rico, discuss how the island can bounce back stronger with renewable ...
Local Public Relations Practitioner Earns Professional Certification  SarasotaKim Livengood, president-elect of the Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA), has earned professional certification ...
Newsroom First the court action, next the PR blitz Oranga Tamariki failed in court action to  NewsroomOranga Tamariki failed in court action to alter a Newsroom video story on its controversial baby uplift in Hawkes Bay - now it is moving to a public relations ...
La Perla, San Juan, Puerto Rico - Photo of the Day  Havana TimesHAVANA TIMES – You don't have to be a professional photographer, just send an image (in black and white or color), with a photo caption indicating where it ...
Foot Locker: Foot Locker's female referee by MCSaatchi PR & Virtue  The DrumJust as women's football has taken centre stage, Foot Locker in Europe has launched its latest campaign that aims to inspire greater inclusivity in football and ...
Adrian Lee appointed MD at PR firm Critical Path  Mumbrella AsiaPublic relations firm Critical Path has hired Adrian Lee as managing director for South East Asia, a newly created role. Lee was previously a strategic consultant ...
Nike Pulls Its ‘Puerto Rico’ Air Force 1 Low Sneaker Amid Controversy Using a Panama Design  Footwear NewsNike has pulled its forthcoming 'Puerto Rico' Air Force 1 Low due to the use of a print that originated from the Guna people of Panama.
Puerto Rico Population Seen Falling More Than Half This Century  BloombergHurricane Maria pummeled impoverished Puerto Rico in September 2017 with death and destruction. An even greater economic loss could lie ahead.
Puerto Rico College Republicans Are Raising Money For A Trump Statue  The Daily CallerThe College Republican Federation of Puerto Rico are raising funds for a President Trump Statue which would be placed in front of the Capitol building in San ...
2019 NCAA Men's Distance Prelims: Bryce Hoppel Gets a PR, a Terrific 1500 Final Is Set, & the Heat Claims Some Victims in the Steeple  LetsRun.comBy LetsRun.com. June 5, 2019. AUSTIN, Tex. — The men's distance prelims are in the books at the 2019 NCAA Outdoor Track & Field championships. A steamy ...
Aurelius Investment, LLC v. Puerto Rico  SCOTUSblogConsolidated with: Financial Oversight and Management Board for Puerto Rico v. Aurelius Investment, LLC · Official Committee of Debtors v. Aurelius Investment ...

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Publicity - The Right Media Person to Call for Free Publicity

You won't accomplish much if you call the gas company... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

How Real PR Works

For some, public relations works well when their news release... Read More