Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours? > NetSparsh - Viral Content you Love & Share

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y." Chances are, the reporter came armed with questions and if he really did his homework, knew what answers to expect. You should be just as prepared. Media training can't make the tough questions go away, but it can give you the tools to control the interview. Here are some tips:

? Anticipate the toughest questions and prepare/rehearse your answers in advance. Know going in what YOUR goal is for the interview. Are you releasing new information or reacting to an event or story that's already out there?

? Be able to cover key points in a conversational manner. Don't memorize. It will sound like it.

? Collect information from the reporter before the interview?

What is the deadline?

What is the story about? What is the hook/interest angle?

How do I fit into the story? What do you want? Quote? Statement? Interview?

Who else have you spoken with? What did they say? (This will also give an indication of where the story is heading. Are the other interviewees credible?)

What documents do you have have/need? (Does the reporter have a document you haven't seen? Have them fax or e-mail a copy before the interview.)

When will the story run? How long will it be? (There's a big difference between a minute-thirty TV news story, and a long, background article in the morning paper.)

? Have a mini-tape recorder handy. Tell the reporter that you'll be taping the interview, so you have a copy of what is said. This lets her know you're not a rookie.

? Beware of the reporter on a "fishing expedition". Wide-ranging, vague questions can be tricky and potentially dangerous. Reporters are fond of "What if" scenarios or "Could it happen here?" Clarify what she's going for. "I think what you're asking is?" It's O.K. to admit you don't understand the question or can't predict the future. If you find the interview veering off-course, bring it back on track. "You said we'd be talking about X and I'll be happy to answer your questions about that."

? Don't say "off the record" or believe something will be "off the record." There's no such thing as "off the record."

? Use simple terminology. If the subject is complicated, and the reporter is not up to speed, provide a simple verbal primer on the topic before the interview begins or give the reporter a handout of key information.

? Practice. Attend media training. See yourself on camera so you know what the audience will see.

The simple strategy of "tell 'em what you're gonna to tell 'em, tell 'em, and then tell 'em what you told 'em" is tried and true when it comes to the media interview. That leads to another tip. Know when to stop talking. Many a damaging sound bite has been uttered when the interviewee's guard was down, after he/she thought the interview was over.

©2005. All Rights Reserved

Through their workshops, seminars and consulting projects, Nancy Stern MA and Jody Hammond, MA, help people keep connected through conscious communication and savvy media skills. They can be reached for communication skills and media training at 800-280-2666 or on the web at http://www.onthespotmediatraining.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

Five Little-Known Ways PR Agencies Can Help Your Products Hit The Shelves
Forbes
Technology PR agencies are known to be in place to create and generate great content that usually results in increased brand awareness for their clients. In most cases, such agencies work on using the power of both traditional and new media channels to ...


PR Account Executive
mediabistro.com
Our client, an ad agency in Allentown, PA is looking for a PR Account Executive to provide comprehensive PR, media relations and communication support to a broad range of clients primarily in the consumer products sector. This is an ongoing freelance ...


The Guardian

World's biggest tobacco firm under fire over 'disgraceful' PR stunt ...
The Guardian
The world's biggest tobacco firm has been accused of staging “a digraceful PR stunt” by offering to help NHS staff quit smoking to help mark the service's 70th ...

and more »

Motley Fool

Pizza PR Problems, Private-Equity Postulation, and More
Motley Fool
In this MarketFoolery podcast, host Mac Greer is joined by analysts Jason Moser and Taylor Muckerman to put some of Wall Street's more interesting news items into context for investors. First, they consider the efforts now underway at Papa John's ...


The Holmes Report

Smoke And Mirrors? PR Industry Filters Out Tobacco Pitch
The Holmes Report
Big tobacco's public travails — a seemingly never-ending parade of manipulation, deceit and disinformation — has resulted in the unlikely scenario that most PR agencies have opted to distance themselves from an industry that remains a potentially ...

and more »

Bizcommunity.com

What is PR really?
Bizcommunity.com
PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company. All three of these individuals need PR, but they need ...


Public Relations: the Next 50 Years
O'Dwyer's PR News
Fifty years of chronicling the growth of the PR industry is certainly a milestone worthy of reflection. Jack O'Dwyer was a financial journalist at two of the biggest daily newspapers in the U.S., the New York Journal-American and the Chicago Tribune.


The Hill

NAACP statehood statement leaves Puerto Ricans perplexed
The Hill
"The NAACP stands with the people of Puerto Rico now more than ever, and we affirm our ability to work together in our joint struggle for equal protection, equal opportunity, and free will. Puerto Rico should be free to decide its preferred option in a ...


European Public Relation Robots Market Report 2018: 2014-2016 Historical Data, 2017 Revenue Estimates ...
PR Newswire (press release)
The report estimates the total revenue of European public relation (PR) robots market has reached $59.6 million in 2017 and will continue to grow rapidly driven by an increasing adoption of PR robots in a magnitude of industrial applications across Europe.
Global Public Relation Robots Market to 2025: Market will Reach $7.95 Billion During 2018-2025 Owing to a Growing ...Markets Insider

all 8 news articles »

Bitcoin News (press release)

PR: trade.Io Appoints Banking Veteran David Hannigan to Run OTC Desk
Bitcoin News (press release)
Wednesday Lugano, Switzerland – trade.io, a leading cryptocurrency exchange and innovator of the industry's leading liquidity pool, today announced that David Hannigan has joined the company as its Chief Dealer. David brings almost 30 years of trading ...

Google News

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More