Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"

Here are ten reasons why media coverage can help your online business grow:

  • Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, online or offline, can benefit from positive media exposure.

  • Almost no business can afford to be absent from the Internet these days; even a local real estate agent gains a competitive edge from having a web site. By the same token, an online business gains a strong advantage by having an offline presence. Online and offline marketing of all types support each other.

  • Search engines won't bring most web site owners business. I just did a Google search for "books", and found about 85.2 million entries. Ninety-five percent of searchers will likely click on the first two (Amazon.com and BarnesAndNoble.com), most of the others will never get to the second page of the searches. This means that 85,199,990 web site book sellers cannot rely on search engines. How about searching for the word bookstore? Still almost seven million entries, and guess who the top two are?

  • You can't cheat the search engines. Try a search for books and carpentry. The odds are much better, with only 106,000 entries. That still means 105,990 web site book sellers will rarely be found. How about books and promotion? Almost two million entries. If a million carpentry book sellers are reading this article, five are smiling. The rest will only smile with an offline presence, such as a great article in their local newspaper or a call-in show on a radio station half way across the world.

  • The media can create interest in your product or service if they feature you as part of an interesting story. Online or offline, that's what media coverage does. A good story is gold.

  • The media is just starting now to wake up to the exciting things happening online. Timing is everything and this is the time.

  • The media are now working increasingly online. The online and offline worlds are converging more than ever before. Articles that appear in local papers, industry magazines and even commentary on radio broadcasts find themselves on the Internet. That can often mean powerful links to your web site. Publicity offline means promotion online.

  • If you are running a contest, placing a new interactive program on your site, winning an award, taking donations for a charity or doing anything noteworthy online, it is of interest in the offline world. The media can act as a funnel for people who spend less time than you and I do in front of a computer screen.

  • In the mainstream media, you are trustworthy. If they see it on TV or in the newspaper, people believe it. (Funny, they SAY they don't trust the media, but their actions speak louder.) Since web marketing is about relationships and trust (That is your strategy, right?), you can build that relationship with people who are only now getting online or who may not even be online for another couple years. By the time they are ready to buy from you, the relationship has already begun because they have carried your offline credibility (that's the biggest value of media coverage) with them onto the Internet.

  • In the mainstream media, you are real. I know many people who still don't buy anything online. They simply do not trust someone they cannot see. Sure, you might be honest, but how do they know? You could disappear into the ether tomorrow. While bricks-and-mortar stores can close just as fast, there is an impression that they are more real and more permanent. You can increase your realness and permanence through a media presence, and thereby increase your customer base.

    Media relations is not always easy and not everyone can make it. You have to have something interesting to tell and have a creative way to make it newsworthy. But it is a low-cost way to drive traffic to your web site. And you may not need to get onto the front page of USA Today to succeed. You may simply want a mention in a few niche magazines where your targeted traffic can be found.

    So if you don't like the idea of being a million entries down on a web search, or even 60 entries down, consider a low-cost, effective alternative ? the media. With the right angle, media relations and publicity can expand your engine faster than search engines.

    About The Author

    After a decade and a half as one of Canada's top consumer advocates, often conducting over 600 media interviews each year, David Leonhardt is sharing his knowledge with others. Pick up a copy of his special report "Get In The News!" at http://www.TheHappyGuy.com/publicity-self-promotion-report.html

    [email protected]

    In The News:

    5 Questions for Comcast's Adriana Arvizo, a 2019 Top Woman in PR  PR News - For Smart CommunicatorsEach year, PR News celebrates its list of Top Women in PR, an elite group of communications professionals who have spearheaded highly successful ...
    Bitcoin PR Buzz Announces January PR Sale With $200+ Discounts  PRNewswireBELIZE CITY, Belize, Jan. 18, 2019 /PRNewswire/ -- To celebrate the start of another year for crypto, Bitcoin PR Buzz are offering up to $200 off all PR packages, ...
    CIPR launches service to help clients recruit PR talent and agencies  PRWeekThe Chartered Institute of Public Relations (CIPR) has launched a client adviser *service* to guide businesses through the process of hiring public relations ...
    Fusion Media to handle PR for sports clothing brand  PRWeekFusion has been tasked with helping the company grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers as ...
    Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
    The PR Week 1.18.2019: Hot Paper Lantern's Ted Birkhahn  PRWeekTed Birkhahn, president of the recently launched Hot Paper Lantern, joins the podcast to talk about why he and his partner, CEO Ed Moed, split from ...
    Expanding Rocco Forte Hotels group appoints UK PR agency  PRWeekPRCO has been appointed as the UK PR agency for Rocco Forte Hotels. The group has a portfolio of 11 hotels and resorts in iconic destinations, with several ...
    When the public relations industry does PR for itself  Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...
    Molly Huddle Going for Speed at the 2019 London Marathon  runnersworld.comHow fast can Molly Huddle really run 26.2 miles? She's hoping to find out this spring, when she heads to the London Marathon, where she wants to land on the ...
    MHP and Mischief to adopt 'Engine' branding  PRWeekMHP Communications and Mischief will operate under the 'Engine' banner and could dissolve their legacy brands in years to come, PRWeek has learned. News.
    PR tender issued in effort to attract more British tourists  The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.
    Be out front with your company culture  PRWeekBe out front with your company culture. From PR Week.
    Mesut Ozil ups PR war that’s antagonising Arsenal – so will he play Chelsea?  The SunUnsettled midfielder makes another post over his fitness and hunger to play ahead of Chelsea clash in attempt to throw spotlight on Unai Emery decision to axe ...
    Suspect in Tema port PR manager's murder remanded  GhanaWebThe Tema TDC Magistrate Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, ...
    ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
    Gillette debate cuts two ways  PRWeekA new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent ...
    Breakfast Briefing: Tesla plots a 'very difficult' roadmap  PRWeekTesla is planning to cut about 7% of its workforce, or about 3,000 positions, as it looks to lower the price of its Model 3 sedan and boost production of the car.
    From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
    Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
    Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
    Only 10000 expected at DC Women's March, amid PR battle and clash with National Park Service  WUSA9.comWASHINGTON, D.C., USA — What was once a uniquely American moment is likely to fade into memory this weekend, when the latest Women's March is ...
    Ikea seeks agency for new global PR account  PRWeekAround half a dozen agencies have been contacted to pitch for the account, with the world's largest furniture retailer focused on consultancies with a global ...
    Letter: DM editorial treats climate change as PR problem  Charleston Gazette-MailI look forward to the Friday paper when the Daily Mail WV section features a development theme and the editorial interprets it. With the “Sun, wind, and ...
    The Mixed Reception of the Hamilton Premiere in Puerto Rico  The AtlanticPolitical discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.
    PR & Wholesale Internship OMG FIVE Internship / Work Experience  Pedestrian TVOMGFIVE PR is seeking university students to intern with us. We are looking for candidates who can intern one day a week with a minimum three-month ...
    Aura Enters PR Campaign in Western Canada & Grants Options to Director  Investing News NetworkAura Health Inc. (CSE:BUZZ) is pleased to announce that the Company has entered into a strategic PR campaign in Western Canada with R. Ian Cochrane.
    PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
    PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
    Public Relations Firm Thrives, Celebrates Decade In Chandler  San Tan Sun NewsBy Colleen Sparks. Managing Editor. A public relations agency in Chandler known for hitting the ground running when it comes to generating recognition for its ...
    PrettyGreen promotes Sarah Henderson to MD  PRWeekSarah Henderson has been promoted to managing director of PrettyGreen and will join the board after a year in which she won every pitch she led. News.
    FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
    The White House calls food stamp funds for Puerto Rico 'excessive and unnecessary'  GristThe White House is all about providing piles of fast food to elite college athletes, but when it comes to funding Puerto Rico's post-hurricane food stamp program, ...
    How to PR your life and influence people  New Zealand HeraldCould individuals benefit from applying the principles of PR to their own lives?
    Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
    Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
    Grayling hires ex-Boris Johnson adviser  PRWeekBen Gascoigne, a former adviser to Boris Johnson as both Foreign Secretary and Mayor of London, is joining Grayling UK as a director in its public affairs team.
    Republican congressman Jason Smith apologises for shouting ‘go back to Puerto Rico’ during tense debate  The IndependentA Republican congressman apologised for shouting “Go back to Puerto Rico“ on the House floor on Thursday, said California's Democrat representative, Tony ...
    Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
    Cision® PR Newswire® Distribution Completes SOC 2 Type II Report  PRNewswireLeading global provider of earned media software demonstrates excellence for compliance in client security and confidentiality CHICAGO, Jan. 18, 2019...
    PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
    Elizabeth Warren heading to Puerto Rico next week | TheHill  The HillSen. Elizabeth Warren (D-Mass.) is planning a trip to Puerto Rico next week amid reports that President Trump is considering diverting hurricane relief funding to ...
    'Shockingly inaccurate', 'wholly unfair', 'naive' - pros slam PR episode of The Media Show  PRWeekPR professionals are up in arms about how the industry has been characterised on a public relations episode of BBC Radio 4's The Media Show. News Analysis ...
    Jimmy Fallon Visits Puerto Rico and Performs With Lin-Manuel Miranda  Hollywood ReporterDuring Jimmy Fallon's visit to Puerto Rico, 'The Tonight Show' host rode a zip line and performed with Lin-Manuel Miranda on the 'Hamilton' stage.
    What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
    Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
    Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
    After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
    A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
    White House Slams Democrats For Puerto Rico Vacation During Shutdown  The Daily CallerSarah Sanders harshly criticized Democratic lawmakers for flying to Puerto Rico for a political event and vacationing during a partial government shutdown.
    Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
    Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
    Puerto Rico governor hits Trump over talk of using disaster funding for wall | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Friday tore into President Trump over reports he might reallocate natural disaster funding to build a border wall, warning ...
    Amazon stirs social media pot with tongue-in-cheek hashtag - PR Daily  PR DailyA good hashtag is crucial for social media marketing. Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and ...
    PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
    PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
    PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
    NB Power launches PR campaign for revived smart meter plan  CBC.caNB Power is going on a public relations campaign to garner support for its smart meter plan. The utility is planning public consultations before it brings the ...
    Shutdown leaves Puerto Rico bondholders in dark over debt swap  Accounting TodayPuerto Rico's plan to slash its sales-tax-backed debt relies on a tax-free exchange of old bonds for new ones. But the partial U.S. government shutdown has ...
    PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
    Kevin Fret: Rapper shot to death in Puerto Rico at 24  CNNRapper and LGBT activist Kevin Fret was shot to death Thursday as he rode a motorbike in Puerto Rico, CNN affiliate Noticentro.tv reported.
    Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
    PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
    Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
    Puerto Rico medical cannabis industry left without banking institution  Caribbean BusinessSAN JUAN – Tu Coop, the only banking institution providing financial services to medical cannabis businesses in Puerto Rico, will stop doing so, leaving the ...
    30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
    Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
    Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
    After the storm: A year after Hurricane Maria tore through Puerto Rico, local Rotary members continue to rebuild homes and lives - Puerto Rico (The United States of America)  ReliefWebEnglish News and Press Release on Puerto Rico (The United States of America) about Food and Nutrition, Recovery and Reconstruction, Children, Tropical ...
    EXCLUSIVE: East Alabama man wanted in 1985 Capital Murder arrested in Puerto Rico  WRBLCHAMBERS COUNTY, Ala. (WRBL) An East Alabama murder suspect on the run for nearly 34-years has been captured. News 3 has confirmed 57-year-old ...
    New Pelham Bay Puerto Rican spot PR Sazon opens its doors  WABC-TVHungry? A new neighborhood Puerto Rican spot has you covered. Called PR Sazon, the *fresh* addition is located at 3285 Westchester Ave. in Pelham Bay.
    Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
    GOP Congressman Yells 'Go Back to Puerto Rico' at Democrats on the House Floor  SplinterAn attempt at a voice vote on the House floor Thursday was abandoned after it devolved into a shouting match, according to The Hill. The vote, proposed by ...
    Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
    More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
    Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
    Puerto Rico bankruptcy decision a Death Star for Wall Street  American ThinkerA U.S. Bankruptcy Court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...
    We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
    Jimmy Fallon seen dancing in the Puerto Rico streets as he prepares for hurricane relief show  Daily MailJimmy Fallon is getting ready for a special episode of The Tonight Show from Puerto Rico, which will benefit hurricane relief efforts, with the host spotted dancing ...
    Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
    Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
    Small Fry Basketball Team Places 2nd at P.R. Invitational Tournament  Saint Croix SourceIn preparation for the International Small Fry Basketball Championships to be held in Orlando, Fla., the St. Croix Small Fry All Stars Basketball Team traveled to ...
    Billions of Puerto Rico's debt might be invalid, federal oversight board says  NBCNews.comPuerto Rico's federal control board is asking a court to invalidate over $6 billion worth of debt issued by the U.S. territory in clear violation of constitutionally set ...
    Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
    Disgraced former MP sets up PR firm on release from jail  Brisbane TimesDisgraced former Queensland state MP and convicted fraudster Scott Driscoll is out of jail and advertising his services as a public relations and branding ...
    POWER: Political contender or another Amushelelo PR stunt?  New Era LiveYoung entrepreneur Michael Amushelelo has been waxing lyrical about a new political party he said he has created to contest elections this year. He discussed ...
    Trump sends letter to Pelosi saying he's postponing her 'public relations event'  KSN-TVTrump sent Pelosi a letter Thursday informing her that the trip she had planned to "Brussels, Egypt, and Afghanistan has been postponed" while the government ...
    Alex Cora, Red Sox manager and Puerto Rico native, mulls skipping White House visit over Trump policies  CBS NewsBoston Red Sox manager Alex Cora, a Puerto Rico native who has been outspoken about its need for hurricane relief, indicated Thursday he may skip the World ...
    Julián Castro: Trump 'failed the people of Puerto Rico' | TheHill  The HillSAN JUAN, Puerto Rico — Democratic presidential candidate Julián Castro on Monday panned the Trump administration's response to Hurricane Maria, saying ...
    Trump may use Puerto Rico, California disaster funds to build border wall  New York Post President Trump has been briefed about using disaster-relief money meant to help storm-soaked Puerto Rico and fire-ravaged California to build his border wall, ...
    Murder of GPHA PR Manager: House boy remanded into prison custody  Graphic OnlineThe Tema District Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, Mrs.
    PR: Bitex Global Launches XBX on Global Exchanges  Bitcoin NewsAs per the reports, January 1, 2019, Bitex has launched its cryptocurrency in worldwide cryptocurrency exchanges, coin namely XBX which is now accessible for ...
    Finley: Lawrence joins Puerto Rico beach party  The Detroit NewsWith the federal government in partial shutdown, more than 30 Democratic Congress members and their families breezed off to a beach resort in Puerto Rico last ...
    Feds seize 14 kilograms of cocaine shipped to Connecticut from Puerto Rico - Hartford Courant  Hartford CourantStriking an apparent blow to a drug ring operating in central Connecticut, federal authorities working an eight-month investigation seized more than 14 kilograms ...
    Jack Wolf, Santa Rosa public relations leader, dies at 61  The Santa Rosa Press DemocratJack Wolf, a Montgomery High grad, handled public relations projects for government agencies and businesses across the North Bay.
    Trump could end up taking money from Puerto Rico disaster funds to build his border wall  Business InsiderTrump may divert $13.9 billion from civil works projects, including reconstruction efforts in Puerto Rico, to build the border barrier.
    Boy, 12, says a prayer, calls for peace in Puerto Rico as a crime wave has left 20 dead in 10 days  Daily MailA 12-year-old boy in Puerto Rico afraid of leaving his home issued an emotional plea, saying a prayer begging for peace in his homeland.
    Berrios, Baez, Bauer host clinic in Puerto Rico  MLB.comBAYAMON, Puerto Rico -- On the eve of Three Kings Day, a major holiday in Latin America marked by festivals and children eagerly awaiting presents, Twins ...
    SHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Activision Blizzard, Inc. - ATVI  PRNewswireNEW YORK, Jan. 11, 2019 /PRNewswire/ -- Pomerantz LLP is investigating claims on behalf of investors of Activision Blizzard, Inc. ("Activision" or the ...
    PR: ZPool Launches ZCash Mining Pool  Bitcoin News2019.1.1, one of the world's largest ZCash mines—ZPool officially opened up its ZCash mining pool, and started recruiting miners from all over the world free of ...
    La Estatua de Colón – Arecibo, Puerto Rico  Atlas ObscuraDiscover La Estatua de Colón in Arecibo, Puerto Rico: This giant bronze image of Christopher Columbus embarked on a voyage of its own.

  • 33 Reasons To Do A News Release

    News releases are not the best way to get major... Read More

    What is News?

    What may be the more appropriate question is: What makes... Read More

    Do-It-Yourself PR: An Accident Waiting to Happen

    Early in my career as a public relations consultant, I... Read More

    Media Training: Three Reasons to (Almost) Always Stay On-The-Record

    The words are pop culture heroes.Movies such as "The Insider,"... Read More

    Media Relations: How to Get Your Letter to the Editor Published

    You may remember Forrest Gump's Vietnam pal ? the one... Read More

    PR: Time For a New Playbook?

    When your public relations results pretty much depend on whether... Read More

    How to Get More Mileage Out of Your Media Coverage

    Maybe it played for Kevin Costner in "Field of Dreams,"... Read More

    VIP Database; Does Your Company Have One?

    The VIP databases are fun to create and can be... Read More

    Why PR is an Engine for Economic Growth

    Business, non-profit and association managers committing their public relations resources... Read More

    Do You Have Issues?

    Every organization has issues that could affect its operation. The... Read More

    Managers and PR: One Thing Is Clear

    As a business, non-profit or association manager, you have a... Read More

    Getting to Know Your Local City Council Members

    The easiest way to meet city council members is to... Read More

    In PR, You Pay When You Stray

    Don't let yourself be diverted by communications tactics playtime. You... Read More

    Etymology- How Words Change Over Time

    Etymology is the study of the origins of words.As languages... Read More

    Hispanic Media Training: How It Can Benefit You

    How can media training help you create a successful Hispanic... Read More

    Public Relations Strategies: Announcing News on a Press Tour

    Gaining news coverage on a successful press tour requires planning,... Read More

    Business - How to Build it Using the Media

    Have you ever noticed that when someone is interviewed on... Read More

    PR: Advice You Didnt Ask For

    Although, as a business, non-profit or association manager, you may... Read More

    24 Killer Press Release Secrets

    1. Your press release should sound like news, not an... Read More

    Why Public Relations Doesnt Just Happen

    Public relations is a very important part of the marketing... Read More

    Time to Spruce Up Your Public Relations?

    Better check out the public relations fundamental premise, then take... Read More

    Are You Sure You Know What Youre Doing?

    Because when it comes to public relations, non-believers can produce... Read More

    How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

    HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

    Are You Dissing Public Relations

    If you leave a star player sitting on the bench,... Read More

    What? You Havent Got a Capability Statement?

    What's a Capability Statement?As the name suggests, it tells potential... Read More