Press Releases

How do press releases or interest stories have an effect on meeting new potential clients?

Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. The press needs to have stories about what is happening in your product or service area. They are not looking for the common place activities you provide; they are looking for what is unique about you. After all, the press has to write stories, why not all about you? You have to determine what they are looking for by reading their newspaper and by learning what the editor or producer is looking for.

You will need to write your press releases to their attention. The press release should always be short. They should contain the most important information first, such as who you are and your company name. The first paragraph should contain all the exciting things you want to announce. The remaining 2 paragraphs should give a little more detail but not too much. You want them to write about you and what you are doing. Some newspapers will want to have other information and you will need to provide a press kit for their reading. Just remember that when you send out a press kit, you should only do so if the publication requests it or when they state ahead of time that you need to submit one. A press kit should contain the press release, In any case, please remember, it is YOU who needs to make the news!

A press release is one way that you can make an announcement. There are many other places in the media where you can highlight company. For example, you can place announcements in many places besides newspapers. Announcements can be anything, not just a promotion.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

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How Modi-haters became his PR angels  Sify NewsYou can't fault the BJP's public relations cell for the careful planning that went into what was, in fact, a dreadfully banal interview.
Nike Puts On For Puerto Rico With a New Air Force 1 Low Colorway  The SourceNike is prepping a special iteration of the classic Air Force 1 silhouette made specifically for the people of Puerto Rico.
PRWeek reveals the Top 150 UK PR consultancies in 2019  PRWeekPRWeek reveals the Top 150 UK PR consultancies in 2019. From PR Week.
Swissx's Alki David Lands in Puerto Rico for Cannabis Fueled Rescue Mission  Yahoo FinanceAlki David has landed in Puerto Rico aboard the Swissx Express jet with a licensed master marijuana grower and other key business partners on board.
PR: CoinDeal – Premier League Sponsor Ready for New Challenges in US Market  Bitcoin NewsLast season in the Premier League brought a huge success for the both teams – Wolves and CoinDeal. The crypto exchange, thanks to this brave marketing ...
Penman bests her PR to take 100 gold | News, Sports, Jobs  Williamsport Sun-GazetteKatie Penman had no visions of grandeur about beating Selinsgrove's Megan Hoffman in the 100 final at the District 4 track and field championships on ...
Q1 2019: WPP PR Firms Down 0.3%  The Holmes ReportWPP's PR and public affairs firms report revenue decline of 0.3% on a like-for-like basis, less pass-through costs.
Irishman sells New York PR firm Kyne for $20m  Independent.ieA specialist health-sector PR firm founded in New York in 2009 by Irishman David Kyne has been sold in a deal valuing the business at $20m.
A Festive Mural Appears On The Nike Air Force 1 Low For Puerto Rico  Sneaker NewsThe Nike Air Force 1 Low has appeared in a new Puerto Rico-themed makeup, complete with a festive mural. Check out a full set of official images here.
PR Special Fasig-Tipton Midlantic Sale: The Original 'Distracted' Kentucky Derby DQ'd Horse - Horse Racing News  Paulick ReportThe controversy over this year's Kentucky Derby disqualification refuses to die, even after the running of the second leg of the Triple Crown. In this edition of the ...
Police took at least 7 years to charge Singapore PR for money laundering  The Online CitizenIt was reported on Thu (16 May) that Singapore PR, Amos Paul Gabriel, who is a Nigerian was sentenced to three years' jail and fined S$4,200 for money ...
Universities 'more interested in public relations and politics than research'  The Weekly TimesSky News host Chris Kenny says the Green-Left is doing 'all it can to ramp up the 'alarmist, whip up hysteria, mislead the public and corrupt our language' in ...
Businessman donates $100 million to help Puerto Rico  CNNBusinessman and philanthropist Orlando Bravo is donating $100 million to fund humanitarian efforts in Puerto Rico.
PR: PBET Merges Online and Physical Gambling Worlds  Bitcoin NewsIt's estimated that 72 % of real-world casino gamblers play online too and statistically, those that play both tend to spend around 15 % more in the physical ...

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