VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.R. directors and presidents of large companies, etc. And anyone who's anyone in your market or trading area should be put into your VIP database for easy reference. We recommend using a Microsoft Excel Spreadsheet as a format.

To insure accurate information you will need to call the presidents of all clubs and introduce ourselves. By clubs we mean the Rotary, Kawanis, Lions, Elks, Optimists, Soroptimists, Genealogical Society, New Comers, etc. Then jot down all of their annual and or big upcoming events they have planned, their basic mission, big projects, weekly meetings and club contact names. Presidents of clubs love to talk about all the great things they are doing. They'll talk your ear off. So listen. When they are done talking, you start talking, volunteering and telling them about your services or products and thus you become a resource for them to do good in the city. They will pretend to care for ten to fifteen minutes and then give you the names and phone numbers of their club officers and various committee heads. These go in the VIP database. It doesn't take much to get yourself invited to a meeting or two.

Most local politicians are listed in the white pages. They usually have an answering machine and don't pick up the telephone. They want to look accessible, but it's all a facade. Half of the local politicians return phone calls and the others don't care unless you are a contributor to their re-election or you are a VIP. You need to make contact with them and tell them of your pro-active approach in your business to be a community based business and you want to help.

As your database gets bigger you will see the value and the simple meeting of all these folks will start an insider buzz and it will bring business your way as you tap into the community that supports you. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

How to Make the Most of Your Remote PR Internship  PR News - For Smart Communicators
PR Sports Photo Flashback: July 3, 2020 | Sports  Plattsburgh Press Republican
PR Account Executive  Pedestrian TV
PR Newswire - Start of Day  Yahoo Finance UK

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything,... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long... Read More

Publicity - The Right Media Person to Call for Free Publicity

You won't accomplish much if you call the gas company... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More