Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on our route. If you volunteer to deliver flyers to all your customers for an upcoming club event, you can develop incredible rapport with these groups. The word of mouth referrals will be great. Consider the fact that these service clubs contain the grass roots movers and shakers of the town. You can put up flyers for events on your counters or post a flyer in the window, this does tremendous advertising for positive events.

Many times these clubs need volunteers. The bigger the club, the easier it is to do large projects. By volunteering, you help the club with strength and in achieving their goals. When working with clubs and community groups, you will notice that many people will volunteer and not follow through. This creates very negative feelings in the minds of other members, so remember to follow through.

Not everyone is able to remember names well, but it is imperative for you to learn everyone's name that you meet in a service club. They will no doubt mention you or praise you in their conversations. People will approach you and say "Oh, you know Fred Wilson, don't you?" "Ah, ah, ah, I don't know" you say. Wrong answer. You should have remembered their name. You should keep a Data Bases Of Service Clubs and names in a Microsoft Excel file called Service Clubs Data Base. This database should contain a list of all the service clubs in your area and surrounding cities. Use this information to coordinate community projects and to help open communications with other groups.

This is yet another opportunity to spread your name through the network of community groups and the multitude of members involved. By being involved with these groups, you can be part of everything that makes your town what it is. You will be a positive element. You will be part of the solution not the problem. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

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Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Pesky regulator crashes the banks' PR party  Sydney Morning HeraldFinancial institutions are dragging the chain on fixing fees for no *service* compensation and ASIC is not impressed.
Anna Paquin's Flack lifts shiny lid of PR to reveal a dark heart  The AgeThis comedy drama starring Oscar-winner Anna Paquin is a dark look at the bright and breezy world of celebrity PR.
Arizona Senator Kyrsten Sinema Crushed Her PR at New Zealand Ironman  runnersworld.comArizona Senator Kyrsten Sinema completed the New Zealand Ironman in under 13 hours on Saturday, March 2. She set a personal record for the distance.
Christchurch shooting: Crusaders name review should continue, says PR lecturer Chris Galloway  NewshubThe Crusaders rugby franchise should continue its review into a name change, after last week's tragic shooting in Christchurch, according to Massey University ...

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