Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on our route. If you volunteer to deliver flyers to all your customers for an upcoming club event, you can develop incredible rapport with these groups. The word of mouth referrals will be great. Consider the fact that these service clubs contain the grass roots movers and shakers of the town. You can put up flyers for events on your counters or post a flyer in the window, this does tremendous advertising for positive events.

Many times these clubs need volunteers. The bigger the club, the easier it is to do large projects. By volunteering, you help the club with strength and in achieving their goals. When working with clubs and community groups, you will notice that many people will volunteer and not follow through. This creates very negative feelings in the minds of other members, so remember to follow through.

Not everyone is able to remember names well, but it is imperative for you to learn everyone's name that you meet in a service club. They will no doubt mention you or praise you in their conversations. People will approach you and say "Oh, you know Fred Wilson, don't you?" "Ah, ah, ah, I don't know" you say. Wrong answer. You should have remembered their name. You should keep a Data Bases Of Service Clubs and names in a Microsoft Excel file called Service Clubs Data Base. This database should contain a list of all the service clubs in your area and surrounding cities. Use this information to coordinate community projects and to help open communications with other groups.

This is yet another opportunity to spread your name through the network of community groups and the multitude of members involved. By being involved with these groups, you can be part of everything that makes your town what it is. You will be a positive element. You will be part of the solution not the problem. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
Champaign school board approves 40-year PR vet as communications head  Champaign/Urbana News-GazetteCHAMPAIGN — A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018  PRWeekBA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018. From PR Week.
The ultimate guide to working in public relations  Media UpdateIf you`ve ever considered working in the public relations industry, there are a few things you will need to keep in mind before you start. Luckily, media update has ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
PR News' Top Women in PR Awards - Enter Today!  prnewsonline.comThe Top Women in PR Awards will celebrate those women who have made bold advances in these areas in the last year for their own organizations or for ...
Chili's Grill & Bar promotes Ellie Doty to marketing head  PRWeekDALLAS: Chili's Grill & Bar has promoted Ellie Doty to SVP and head of marketing. Doty is reporting to Wyman Roberts, CEO and president of Chili's and parent ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
TPT'S Adetokunbo Modupe emerges PR Personality of the Decade  The Eagle OnlineThis was the submission of the Chief Consultant of TPT International, Adetokunbo Modupe, who was guest speaker at the December 2018 edition of the Lagos ...
Entergy suing PR company hired during push for power plant  FOX 8 Live WVUEEntergy New Orleans is suing a Public Relations firm that it hired while pushing for a New Orleans East power plant.
Channel 4 chief marketing and communications officer Dan Brooke exits  PRWeekBrooke (pictured) will leave the broadcaster in early 2019 to launch a marketing and communications business. His new company will focus on "helping ...
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
Sabrina and Versalume Announce Joint Development of Smart Garments  PR.comToday, Sabrina and Versalume, leaders in performance apparel and laser-fiber lighting respectively, announce the joint development of wearable smart ...
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
Kate Middleton Wears Diana's Engagement Ring But It Actually Belongs To Prince Harry  10 dailyHere's a twist we didn't see coming. Kate Middleton's whopping 12-carat sapphire engagement ring -- which she was given by her now-hubby Prince William ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
Health trust comms chief moves to NHS Improvement role  PRWeekHealth trust comms chief moves to NHS Improvement role. From PR Week.
Israel's blitz of Hezbollah's terror tunnels will help win the PR war  New York Post Israel prizes stealth and surprise in battle. Yet it's now conducting a highly publicized military operation, destroying Hezbollah attack tunnels snaking...
Pivotal Research's Wieser: WPP has a 'sound approach for the future'  PRWeekNEW YORK: Pivotal Research maintained its buy rating for WPP's stock on Tuesday, after the holding company's newly minted CEO Mark Read announced his ...
Nissan to create 40-foot snow globe  PRWeekNissan is creating a 40-foot snow globe experience to promote its Altima model. The "impossibly smart snow globe" in New York will be a multisensory indoor ...
‘Fabulation’ Theater Review: Lynn Nottage’s Riches-to-Rags Story of a PR Queen  TheWrapCasual theater fans familiar with the work of two-time Pulitzer Prize winner Lynn Nottage may be surprised at the broad, sitcommy nature of her 2004 play ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeekThe company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
Former Burson-Marsteller exec Bill McQuillen returns to BCW  PRWeekWASHINGTON: Burson Cohn & Wolfe has named Bill McQuillen as EVP, MD, and media leader in Washington, DC. He started in the new role in mid-November.
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Mark Read interview: 'No more major agency network mergers are planned'  PRWeekMark Read, the WPP chief executive, has said he is not planning any more major agency network mergers following those of JWT and Wunderman and VML ...
'I'll stop pulling my hair out now': CES rolls back media list policy following complaints  PRWeek'I'll stop pulling my hair out now': CES rolls back media list policy following complaints. From PR Week.
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Puerto Rico's New Tax Break Lures Money as Expiration Date Looms  BloombergOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
Over 57,000 foreigners with PR status granted citizenship since 2008  New Straits TimesKUALA LUMPUR: A total of 57191 people holding Malaysian permanent resident (MyPR) status were awarded Malaysian citizenship between 2008 and Sept ...
O2 Award-winning journalist leaves Mail for PR firm 32West  HoldTheFrontPage.co.ukAn award-winning regional daily journalist has left the industry to join her former editor's public relations company. Ulverston-based consultancy 32West has ...
PR queen Montarna McDonald weds lawyer Nick Pitt  Daily MailPublicist Montarna McDonald, 28, tied the knot with lawyer Nick Pitt in an intimate ceremony on Friday.
Independent influencer marketing board set up to promote best practice  PRWeekAn independent influencer marketing board has been set up to help educate and advise the industry on best practice when creating social campaigns.
Beleaguered WPP predicted to announce job losses  PRWeekWPP is expected by analysts to announce thousands of job cuts on Tuesday as it attempts to soothe investors' worries, which today dragged its share price ...
Coca-Cola Picks Frank As UK PR Agency For Diet Coke  The Holmes ReportThe agency takes over from Text100 to lead the PR brief for the diet soft drinks brand.
PR: iCumulate - A New Era in Social Investing  Bitcoin NewsiCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...
The media is not the establishment's PR machine  Asia TimesAt a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Hurricanes Yield "Fundamental Change" In Puerto Rico's Watershed  WNPR NewsResearchers in Puerto Rico say hurricanes Irma and María made long-lasting and ongoing impacts to forest and coastal ecosystems.
'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'  PRWeek'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'. From PR Week.
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Samsung is reportedly reviewing its PR agency amid concerns over growth  SamMobileAccording to a report, it appears Samsung Electronics has decided to review the performance of its PR partner for the company's mobile business, Edelman.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
Kevin Frisch Joins Wag! As Chief Marketing Officer  PRNewswireLOS ANGELES, Dec. 11, 2018 /PRNewswire/ -- Wag!, the inventor of on-demand dog walking, has named Kevin Frisch as the company's first Chief Marketing ...
Katie Walton promoted to GM of Spark PR & Activate  Scoop.co.nzAuckland | 13 December 2018 – Spark PR & Activate, a part of PHD Group, has today announced that Katie Walton has been promoted to General Manager.
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
The small Altrincham PR agency getting big results  Altrincham TodayAltrincham and Sale are creative hotbeds when it comes to PR and marketing communications. Within a three-mile radius there are more than 20 PR agencies ...
Regents should turn down PR grant from Gates Foundation: Nicholas Tampio  The Journal News | LoHud.comIf New York's standards, tests, and accountability standards were high quality, then such a communication campaign would not be necessary.
State School Board OKs near-$600000 budget for public relations contract services  Deseret NewsSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
Chhattisgarh PR Commissioner transferred amid sting row  All India RadioIn the midst of assembly elections, Chhattisgarh government has shifted out its Commissioner Public Relations Rajesh Sukumar Toppo - two days after ...
CCgroup Underlines Growing Influence Of Analysts With New Practice Lead  The Holmes ReportLONDON — Technology PR agency CCgroup has hired Duncan Chapple (pictured) as head of analyst relations. He joins from global analyst relations ...
Puerto Rico overhauls tax laws to help workers, businesses  New Zealand HeraldSAN JUAN, Puerto Rico (AP) — Puerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers.
See Hamilton in Puerto Rico with Lin-Manual Miranda in starring role  Lonely Planet Travel NewsLin-Manuel Miranda has been deeply committed to hurricane relief in Puerto Rico in the wake of Hurricane Maria's devastating effects. Now, over a year after the ...
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
New Congress, same issues for Puerto Rico | TheHill  The HillLast week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
Candelero All-Inclusive Makes Debut in Puerto Rico  Caribbean JournalThe first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Real Madrid and UEFA's PR play to cover up Sergio Ramos' doping controversy is a threat to fair play  FirstpostRamos is often hailed as the poster boy of winning-it-all-costs and has had a long history of bending rules, and he gets adored by his fans for it. It's hard to rule ...
Matthew Hedges 'shocked' after PR deal between British Government and his captors is revealed  Chronicle LiveMatthew Hedges and his wife Daniela Tejada say they are shocked to discover the Government signed a PR deal with the UAE while he languished in jail.
D-Backs' Rawitch wins Fishel award for MLB public relations  FOXSports.comJosh Rawitch of the Arizona Diamondbacks has won the Robert O. Fishel Award for public relations excellence in the major leagues.
Facebook's outgoing VP of comms defends using PR firm to dig up info on critics  CNETElliot Schrage says Definers helped Facebook "understand the backgrounds" of its critics, but denies it pushed fake news.
Keith Weed retires from Unilever after 35 years  PRWeekKeith Weed is retiring from his role as CMO at Unilever after 35 years at the company. The news comes in the wake of the appointment of Alan Jope as chief ...
School PR consultant calls Parkland critics 'crazies'  ABC NewsA public relations crisis consultant hired to advise a Florida school district after a mass shooting is apologizing after dismissing the district's critics as "crazies" ...
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineFollowing years of shuttling back and forth between L.A. and Seattle, the Communications chief actually left the Jeff Bezos run home of Transparent and The ...
Portraits of kindness: Bothell fourth-graders use art to spread cheer to Puerto Rico  Q13 News SeattleBOTHELL, Wash. -- Inside Jeanine Lipp's art class, fourth graders from Evergreen Academy are painting a pretty good picture of kindness, methodically mixing ...
$3700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs  The New York TimesFEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Puerto Rico needs more entrepreneurs. What's being done to help them?  NBCNews.comWhile business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Pratt & Whitney Inaugurates Aerospace Engineering Center in Puerto Rico  Caribbean BusinessPratt & Whitney celebrated the official inauguration of the Pratt & Whitney Puerto Rico Aguadilla Engineering Center on December 10, 2018. (Courtesy).
Yadier Molina: Returning to Puerto Rico when he was most...  The Athletic"To see what he did when Puerto Rico needed it most, how he stepped up, was just very impressive.”
Facebook's PR attack dog also targeted Apple and Qatar  Wired.co.ukThe PR firm hired by Facebook to discredit its critics with online articles also carried out campaigns against Qatar, Apple, and American environmentalists.
School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky'  Sun SentinelA crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district's critics ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBCFacebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
UE project aims to repower Puerto Rico school with solar panels  Evansville Courier & PressA University of Evansville class is working to provide solar power to a school in Puerto Rico, helping it save money it can reinvest into education.
Puerto Rico’s St. Regis Bahia Beach Resort Is Back  Caribbean JournalWhile Puerto Rico has quietly become a haven for high-end hotels in recent years, one property has remained its signature luxury resort: the St. Regis.
Miss Puerto Rico Valeria Vazquez crowned as Miss Supranational 2018 on their 10th-anniversary  Times NowThe night is finally here. After a long wait, Miss Supranational 2018 has been crowned. Miss Puerto Rico, Valeria Vazquez was crowned as the 10th Miss ...
Facebook’s new PR disaster shows it has a lot of growing up to do  The Irish TimesPR agency's discrediting of firm's critics by labelling them agents of Soros is dangerous.
PRWeek US Awards 2019 Shortlist Revealed  PRWeekScroll down for a list of all the finalists for the 2019 PRWeek U.S. Awards. Go here for tickets and more information! Best in Arts, Entertainment, Sports, and Media
Nominations Open for ISGF Innovation Awards 2019  PR Newswire IndiaNEW DELHI, December 11, 2018 /PRNewswire/ --. India Smart Grid Forum (ISGF) is hosting the third edition of the ISGF Innovation Awards 2019 as part of the ...
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
'My Father Is In There': Anguish Builds In Puerto Rico Mountains Over Decimated Tombs  NPRThe damage to 1800 tombs in the Lares Municipal Cemetery was so extensive — and so horrifying — that health officials locked the cemetery gates after ...
U-20 WNT Takes Down China PR 1-0 at 2018 Women's Nike International Friendlies  U.S. SoccerThe U.S. Under-20 Women's National Team defeated China 1-0 in its final match at the 2018 Women's Nike International Friendlies. The USA broke through in ...
What's really behind Carole Middleton's PR blitz?  Daily MailFor someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More