Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on our route. If you volunteer to deliver flyers to all your customers for an upcoming club event, you can develop incredible rapport with these groups. The word of mouth referrals will be great. Consider the fact that these service clubs contain the grass roots movers and shakers of the town. You can put up flyers for events on your counters or post a flyer in the window, this does tremendous advertising for positive events.

Many times these clubs need volunteers. The bigger the club, the easier it is to do large projects. By volunteering, you help the club with strength and in achieving their goals. When working with clubs and community groups, you will notice that many people will volunteer and not follow through. This creates very negative feelings in the minds of other members, so remember to follow through.

Not everyone is able to remember names well, but it is imperative for you to learn everyone's name that you meet in a service club. They will no doubt mention you or praise you in their conversations. People will approach you and say "Oh, you know Fred Wilson, don't you?" "Ah, ah, ah, I don't know" you say. Wrong answer. You should have remembered their name. You should keep a Data Bases Of Service Clubs and names in a Microsoft Excel file called Service Clubs Data Base. This database should contain a list of all the service clubs in your area and surrounding cities. Use this information to coordinate community projects and to help open communications with other groups.

This is yet another opportunity to spread your name through the network of community groups and the multitude of members involved. By being involved with these groups, you can be part of everything that makes your town what it is. You will be a positive element. You will be part of the solution not the problem. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

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Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
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Ancient trove may attest to lost civilization in Puerto Rico  HaaretzA collection of enigmatic figurines given to a monk by their dying guardian in the late 1870s could be artifacts from a lost civilization that lived in Puerto Rico as ...
Toddler takes fatal plunge from cruise ship in Puerto Rico: reports  New York Post The toddler was being held by her grandfather when she slipped out of his arms and plunged from the 11th floor of the "Freedom of the Seas."
Authorities discover nearly $4 million in an abandoned boat in Puerto Rico  CNNAfter border patrol agents in Puerto Rico chased after a boat on Sunday, they found five duffel bags stuffed with $3.7 million in cash.
Puerto Rico in turmoil amid governor scandal  Yahoo NewsGov. Ricardo Rosselló is rejecting calls to resign after his profane private messages were uncovered.
After Maria, The Quest For An Affordable Hurricane Proof House in Puerto Rico  NPRIn Puerto Rico, nearly two years after hurricane Maria, the need for safe, affordable housing is still a massive challenge. "We have more than a half million ...
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Zambia : PR Girl Media turn Lusaka into a “21st Century Garden”  Lusaka TimesLusaka - Zambia: The 4th annual Lusaka July event was successfully held at the Lusaka Polo club under the theme "21st Century Garden" on 13th July.
Positive PR from Tesla (TSLA) and Ford (F) Doesn’t Jibe With a Negative Forecast from RBC Capital  Yahoo FinanceIn just a couple of weeks, Ford Motor (F) is due to report its fiscal Q2 2019 earnings -- and good news: Just last week, Ford revealed that based on preliminary ...
Taylor Swift and Scooter Braun: A Crisis PR Expert’s Take on ‘Scootergate’  VarietyCrisis PR expert and music industry veteran Dylan Jones offers his take on "Scootergate" and navigating tricky business spats in public.
The golden age of the pop PR  The Australian Financial ReviewTwo new books tell us what it was like to work behind pop's shiny curtain in the halcyon days of the 1980s and 90s before the internet.
Police In Puerto Rico Fire Tear Gas At Thousands Of Protesters  NPRIt was the third day of demonstrations against the governor, who's seen his political fortunes plummet after the publication of private text messages that used ...
Naikuni, KQ to pay ex-PR chief Sh10m  Daily NationFormer Kenya Airways chief executive Titus Naikuni and the airline have been ordered to pay a former communications manager Sh10 million after he was ...
John Engerman To Buyout BDO VI And Change Company Name Following BDO Puerto Rico Corruption Scandal -  VI ConsortiumJohn Engerman, the head of BDO Virgin Islands, primarily an auditing firm with millions of dollars in local, federally funded contracts, told The Consortium ...
Who's Next in the Line of Succession in Puerto Rico?  Bay News 9U.S. territory Puerto Rico, which has a large diaspora in Florida, is dealing with the possible resignation or even impeachment of its governor.
49% of non-S'porean spouses who applied for PR have been successful in past 10 years: ICA  Mothership.sgIn 2015, it was revealed that about one in every three marriages that year was between a Singapore citizen and a foreigner.

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