Austin?s Annual Charity Event with KVET

In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in particular was a standout; the Austin's Annual Charity Event with KVET.

Part of my mission statement in my company was always to give back to the communities we serve and to be a community based company. I urge all business entrepreneurs to think like this. We are always interested in ways we can help the communities that our team serves. It is for that reason I joined 10's of thousands of others in the Austin Charity Event. When President Bush suggested that all American's put in their 2000 hours, that was not lip service, he meant it. So when we found out that KVET of Austin, Texas and the Highland Mall were putting on this event, we decided to find out which charities were their to receive the many Texans who came to volunteer their time and what our local franchisee could do to help, how we might offer our services or time to help the community.

I wanted to personally thank the Program Director at KVET, a Channel Communications Station and M. Darlene Corum the Retail Marketing Coordinator for Highland Mall in Austin for organizing an event, which every single community in the nation should put on at least twice per year. Who was there; all the local charities, which serve the community day in and day out. As many know funds are in short supply now as the economy has not fully arrived at its natural strength, there is less money to go around.

We talked with some of the most potentially devastating issues of the near future with the spread of AIDS and other serious illnesses. There on hand was a very knowledgeable group of people with Interfaith Care Alliance. We talked with Violet Leos, the Community Resource Director for the Austin Girl Scouts and volunteered our car wash fundraiser services. We made sure to point out that we did not want to replace their number one fundraiser The Delicious Girl Scouts Cookies (especially Chocolate Mints), but if they needed help in a car wash fundraiser to give us a call since I run a carwash business.

Other National Organizations with big local Austin representation were the Salvation Army, always out in force during the holidays, The United Way promoting their seasonal Angel Tree, United States Marine Corp's "Toys for Tots" program and Safe Place for domestic violence and sexual abuse victims. Our company has been active with the Safe Place groups in AZ and NV.

We were very happy to see the Austin State School, which helps mentally retarded adults in training, social services and medical care, this is so important that we do not forget them in our society. Also next to them was the Austin Children's Shelter, which provides emergency shelter and high quality care and a hope for the future for our abandoned kids in the Austin Community. Speaking of Kids, a great program called Insure-a-Kid was present helping kids who need health care insurance, and we would personally like to thank Michael Dell, Founder of Dell Computers for his extremely active role in getting this one off the ground. This is an incredible program and it is our belief this should be duplicated whoever possible, great program, good people and inspirational story of leadership and creativity in the midst of adversity, WOW.

Children's Advocacy Center was there talking about what is being done about something no one wants to talk about, child abuse cases and it's effect on kids. Very heavy subject and extremely dedicated people, a real tear jerker and they are there for the kids and were actively recruiting volunteers and promoting awareness.

Real everyday family issues were there in force also, including; Literacy Austin, teaching people to read, write and speak English; Live in the Game, providing fifth grade girls with adult female mentors; RIF-Reading Is Fundamental, motivating kids to read books; and Capitol Area Homeless Alliance, a day shelter for the homeless and yes the Bush's have volunteered to work in the food lines before and the people there made it clear Austin is serious about find the necessary means to help those people on the street transition into both employment and housing. Also on scene was Lone Star Equine Rescue, which helps improve the lives of equines throughout Texas and neighboring states.

We would like to tell every one how great it was to see Americans sign up to volunteer and do their part, to put in their 2000 hours. And we too felt proud volunteering our team to car wash fundraisers to help the kids groups. We are all in this together; we should never forget that. I urge every American and every small business model to seek out ways you can give back to your city or town and promote an ownership type community. You will be leading by example and doing what's right for the betterment of mankind and the future of your community. Volunteer and even if your town does not have such an awesome event, seek out ways to help. Maybe you can organize all the non-profit service clubs in your town and get others to volunteer too. Think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
Savannah Engel PR Team Is Seeking NYFW and Fashion PR Interns In New York, NY  FashionistaSavannah Engel PR Team is looking for part-time Fashion PR interns starting ASAP in AUGUST. The candidates must be driven, detail-oriented, and punctual ...
Agony Uncle: Some PR firms are still exploiting interns - how can we get them to behave more ethically?  PRWeekPRWeek's Agony Uncle answers questions on unpaid agency internships, what the industry is doing - and should do - to tackle the climate crisis, and how best ...
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
Scorpio Music - Bilingual PR Agent (FR)  Music Business WorldwideScorpio Music is a dynamic independent record label founded in 1976 based in Paris, France. Scorpio Music operates on a global scale. We are looking looking ...
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Infographic: Your social media video cheat sheet - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...
NorthEscambia Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
Expelled Kerala Nun Accuses Church PR Of 'Humiliating' Her  HuffPost IndiaKOCHI — A Kerala nun, who supported a protest against a bishop accused of rape, Tuesday accused a Catholic priest of Mananthavady diocese of using social ...
Fishman Public Relations Ranks No. 1 Franchise PR Firm for 2nd Consecutive Year  PRNewswireCHICAGO, Aug. 19, 2019 /PRNewswire/ -- Fishman PR, a national agency specializing in public relations, *content* marketing and influencer relations for ...
What the Public Relations Industry Gets Wrong About Artificial Intelligence  Business 2 CommunityArtificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
CS:GO Why Twitch's PR problems can benefit CS:GO fans  Rivalry.com Esports News & VideosTwitch has had a troubled 2019, it's fair to say, with controversies ranging from animal abuse to prejudice and even domestic violence on stream. Against this ...
British government to launch no-deal Brexit PR blitz  The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.
Skadden Report A 'PR Tool,' Crisis Expert Says At Craig Trial  Law360A global public relations strategy for a Skadden report about a politically sensitive prosecution in Ukraine had an ambitious goal: recast the government's ...
Sam Allardyce says Benitez ‘jumped ship’ after winning PR war with Mike Ashley and asks Newcastle fans to giv  The SunTHE Toon Army have been told to lay-off Steve Bruce - by former Newcastle boss Sam Allardyce. Magpies manager Bruce is already getting stick from ...
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
How your social media can help recruit talented team members - PR Daily  PR DailyDoes it feel like everyone's trying to hire from a shrinking pool of talent right now? There's a good reason. As of April, there were 1.6 million more open jobs in the ...
My Size, Inc. Selects 5W Public Relations as US Agency of Record  PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today it has been ...
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Get a first look at the Top 50 PR Agencies list at Prolific North's PR Dinner  Prolific NorthJoin us at the end of October to mix with leading PR professionals - and be among the first to see who's made it into our Top 50 PR Agencies List - at the ...
Be inspired - Creative Mentoring Project 2019 opens for entries  PRWeekThe 2019 Creative Mentoring Project, supported by PRWeek, is open for entries - with successful entrants set to receive expert advice from some of UK PR's best ...
PR agency ID Collective adds Yu Kitchen to its client list  mUmBRELLA*PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen. Under its new remit, ID Collective will be working to amplify the Yu Kitchen ...
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: This place once supplied water to all of Puerto Rico, thanks to a collaboration between Mother ...
AnyUp formed after merger of tech firm AnyMindGroup and PR firm Sunny Side Up  Mumbrella AsiaTechnology firm AnyMindGroup and Japan based public relations firm Sunny Side Up have combined forces to form AnyUp. AnyUp aims to be a 'new breed of ...
Getting more specific with your PR measurement - PR Daily  PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...
Pedestrian struck by off-duty Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing Maryland's busy Indian Head Highway is now fighting for his life after police say he was struck by an off-duty Prince Georges County Police ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Sunil Gautam and Jaideep Shergill become independent advisors for Moe's Art  Campaign IndiaMoe's Art, an independent communication consultancy firm, has roped in PR industry veterans Sunil Gautam and Jaideep Shergill as independent advisors.
Peter Finn appointed to PR Trust Board of Trustees  Exchange4MediaFinn is founding managing partner of independent PR firm Finn Partners.
Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account  mUmBRELLA*Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic. The agency will be responsible for generating earned, ...
Twitter Seeks North American Consumer PR Support Amid Scrutiny  The Holmes ReportThe online giant's move to strengthen its bond with North American consumers comes in advance of the presidential election, when social media will be under ...
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
PR Account Coordinator  Pedestrian TVThe role. We're on the hunt for an Account Coordinator. We're looking for people with a passion for communications, who are highly organised, have meticulous ...
'Staff safety is a concern' - Hong Kong PR chief on protests  PRWeekA PR professional has said 'violence is out of the ordinary' in Hong Kong, as protests across the city over the past few weeks have escalated into angry ...
Q2 2019: Interpublic PR Agencies Continue Growth  The Holmes ReportInterpublic's PR group revenue grew for the fifth consecutive quarter during the three months ending June 30.
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
Deliveroo poaches public affairs and policy chief from techUK  PRWeekDeliveroo poaches public affairs and policy chief from techUK. From PR Week.
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
Boxing News: Pulev: Fury using my name for PR » August 20, 2019  Fight NewsIBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
TransMedia Group Names Catherine deHaan Executive Vice President of Public Relations, Marketing and Video Production  Yahoo FinanceBOCA RATON, Fla. , Aug. 19, 2019 /PRNewswire/ -- The international public relations, social media and marketing firm TransMedia Group today named ...
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Endeavor's Samantha Stark joins The PR Week Podcast  PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.
Breakfast Briefing: Five things for PR pros to know Tuesday morning  PRWeekTwitter and Facebook fight Chinese disinformation; Wendy's disses Chick-fil-A and Popeyes; Tech faces state antitrust probe; CNN analyst's bodyguard charged; ...
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
How the CIA's social media lead deals with trolls  PRWeekLANGLEY, VA: When PRWeek posted a story in June about why the CIA only follows 11 Instagram accounts, a torrent of critical social media comments and ...
In brief: Wealth-tech leader hires H+K, Citypress to support estate agent, Brazen 'breast tape' brief, wins for Speed and Jori White  PRWeekJori White PR lands brief for five-star hotel, Citypress to support estate agent offering, Speed wins professional services duo, and more from PRWeek UK. News.
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
Court of Appeal rules London council must stop publishing fortnightly newsletter  PRWeekA row between Hackney council and two local papers has sparked debate around whether council-owned media puts unfair competition on newspapers that ...
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
Saudi Aramco goes PR over IR for first earnings call  IR MagazineIt's been a big week for Saudi Aramco. The company delivered its first ever half-year financial report. It hosted its first ever earnings call. And it signed the ...
Amazon’s Weird Twitter PR Army: Inside the Corporation Hivemind  San Antonio CurrentRecently, Amazon employees have been popping up in the mentions of more and more Twitter users. These employees, known as "Fulfillment Center ...
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
PR-Disaster or opportunity? The influence of #Brexit in Ireland  MediummagazineThe Brexit will have a big influence on companies in Ireland and Northern Ireland. Kelly explains why a good PR will be more important than ever before.
Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...
The prince and the pervert: a cautionary PR tale  City A.M.The fall of Jeffrey Epstein has everything: money, sex, power, celebrity, glamour and danger, with a profoundly depressing tawdriness as its core. He rose from ...
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Prince William fears Prince Harry and Meghan Markle are acting ‘detrimentally to monarchy’ over PR slip-ups, s  The SunPRINCE Harry and Meghan Markle's move away from tradition may "bother" Prince William, according to a royal expert. Ingrid Seward - editor of Majesty ...
Mulan actress faces backlash after expressing support for Hong Kong police  PRWeekChinese actress and US citizen Liu Yifei – who stars as Mulan in the upcoming namesake Disney film – is facing strong backlash from social media users in ...
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Is earned media on the way out? - PR Daily  PR DailyEarned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the ...
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.
Lessons for PR Pros From Denali National Park's Crisis Comms for Stranded Visitors  PR News - For Smart CommunicatorsDenali showed preparedness, and a quick resolution of a crisis situation, which many organizations would be right to mirror.
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
‘No disrespect & good PR’: Netanyahu explains wife’s blunder at Ukraine welcome ceremony (VIDEO)  RTThe wife of Prime Minister Benjamin Netanyahu has landed in hot water in Ukraine after she threw a piece of bread – part of a welcoming ceremony – on the ...
Garner's strange outburst fitted PR strategy  NewsroomMediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Fleishman survey: Consumers don't expect corporations to save the world  PRWeekST. LOUIS: When it comes to purpose, consumers don't expect corporations to solve the world's problems or even care about the same things that they do, ...
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
Have we been overestimating Ogilvy's PR numbers?  PRWeekAs Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...
Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.
Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group  The DrumInterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business, sidestepping the controversy of Ogilvy's work with the US ...
Breakfast Briefing: Five things for PR pros to know Monday morning  PRWeekWine & Cheez-It box sells out; K-pop stars and Hong Kong protests; CEOs downplay shareholder value; Trump versus the New York Times; Rashida Tlaib ...
Public Relations Major Lands Internship at The Children's Place  Seton Hall University News & EventsIntern Spotlight on Public Relations major, Emily High, who landed a summer internship working with the design and merchandising teams at The Children's ...
5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group  PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...
How A PR Manager In Huddersfield Made It Work On £2,580 A Month  BustleWelcome to How I Made It Work — Bustle UK's financial series which aims to demystify money and the process of achieving financial stability. This time, HIMIW ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish Zealots killed their families, and ...
Police: Man used ID of dead PR resident to obtain license  69News WFMZ-TVCUMRU TWP, Pa. - A Berks County man was caught using the identity of a deceased Puerto Rico resident in order to obtain a Pennsylvania driver's license, ...
Flourish PR Angela Ceberano reveals demanding job put her in hospital after entrepreneurial disease  Daily MailAngela Ceberano, 37, from Melbourne, was left fighting for her life after her demanding job impacted her health and saw her hospitalised. And she's not the only ...
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
PRWeek UK Awards 2019: shortlist revealed  PRWeekPRWeek UK Awards 2019: shortlist revealed. From PR Week.
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
3 Best Day Trips in Puerto Rico  Condé Nast TravelerFind recommendations and ideas on the best day trips in Puerto Rico, with pictures, details, and travel tips, for Ponce, Adjuntas, and Rincòn.
Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

Two Donts for Financial Planners Seeking Free Publicity

Many of my clients have had the misguided perception that... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show?... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More