Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
For Financial Planners, Marketing and Publicity Is About You > NetSparsh - Viral Content you Love & Share

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about having contacts in the media.

Or about writing a great press release.

In the end, it's about one thing: it's about you.

You, and the knowledge and expertise you share every day with your clients.

The same knowledge that helps you recommend the right stocks, mutual funds, or municipal bonds.

The same expertise that your clients seek out when they want to plan a savings account for their child's education, formulate a retirement plan, or protect the value of their estate.

If you have any of that knowledge stuff (and you wouldn't still be in business if you didn't), you can get publicity. And you can use that publicity to build your business. I promise.

By the way, I've encountered many financial planners along the way who thought that getting impactful publicity was an impossible dream for them.

"I'm too small," they'd say.

"No one in the media cares about me."

I can't compete with the big guys."

To which I say, baloney! After which I say, yes, you can.

And after which I cite an old African proverb:

"Anyone who thinks you can be too small to make a difference has never spent a night alone in a closed room with a mosquito."

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

Traditional Versus Digital PR: Is There A Need For Both?
Forbes
The last two decades have been a whirlwind of change. Email, social media, instant messaging -- there are now more ways to communicate with each other than ever before, and unsurprisingly, this revolution is changing the way that people consume ...


Benzinga

5 Ways Cannabis Companies Use PR To Succeed
Benzinga
Branding allows a company to communicate their identity to customers, and PR helps cannabis companies net media coverage, reach customers, build a reputation and even attract investors. “Public relations is at the core of any brand or marketing strategy.


Forbes

Facebook Opens A War Room To Fight Election Interference and Bad PR
Forbes
Facebook's war room is the nerve center where the company will wage a potentially never-ending battle against disinformation and election interference. Facebook has another foe that the war room will help it fight: public relations disasters. The ...
Exclusive: Women's March target of elaborate Facebook scam run from BangladeshCNN
How the Russians did itCNNMoney

all 449 news articles »

CNN

Fareed: US behaving like Saudi government's PR
CNN
Fareed: US behaving like Saudi government's PR. CNN Tonight. CNN's Fareed Zakaria discusses President Trump's course of action since the apparent assassination of Saudi journalist Jamal Khashoggi. Source: CNN ...


The Atlantic

Trump Sees Khashoggi's Disappearance Mostly as a PR Problem
The Atlantic
President Donald Trump is slowly coming around to the probable reality of Jamal Khashoggi's murder by Saudi Arabia. But he isn't happy about it. Not the assassination itself, although he does seem at least displeased about that (he calls it “bad, bad ...
Optics, News Psychology and the Khashoggi MurderPR News - For Smart Communicators (blog)

all 8,596 news articles »

Express.co.uk

Facebook has chosen ex-British deputy prime minister to manage growing PR crises
CNBC
Facebook has hired former British Deputy Prime Minister Nick Clegg as VP of global affairs and communications, a company spokesperson confirmed to CNBC. Clegg replaces Elliot Schrage, who announced his departure as head of communications and ...
Facebook hires Nick Clegg for top PR job: Remainer to shape fake news policiesExpress.co.uk
Nick Clegg appointed Facebook head of global affairs and communicationsPRWeek
Facebook hires Nick Clegg as head of global affairsFinancial Times
iNews -Evening Standard
all 236 news articles »

Bizcommunity.com

PR Manager
Bizcommunity.com
Digital, events management and PR agency Britespark Communications is looking for an All Star Communications practitioner. We need an experienced and passionate PR accounts manager to join our energetic team of communications strategists and ...


Forbes

Beyond 'Star Trek': The PR Power Of Star Power
Forbes
As part of what was called “Team Takei,” we worked closely with George to provide public relations (PR) support for the launch of his paid augmented reality app, House of Cats. The augmented reality app allows users to add dialogue to the character ...


PRWeek

'The impact on PR will be somewhere between dreadful and disastrous' - agency publicly backs Brexit people's vote
PRWeek
In doing so, Uprise becomes the first PR agency to publicly state its position on a second Brexit vote, warning that the original referendum was undemocratic and little more than a 'sordid political game' by chief Brexiteers Nigel Farage and Boris Johnson.

and more »

Entrepreneur

Defining Your Box to Think Out of The Box in PR
Entrepreneur
A good PR Strategy is a way forward to all of this. The demand for PR to promote a brand name has been there since ages. If you are a new company or a startup, a good PR practice will help you to build an industry presence, a known name among its ...

Google News

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More