Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you:

  • more recognition
  • more credibility
  • more value to the marketplace
  • more business
It's obvious that getting more publicity ? exposure in the media ? will yield you more marketplace recognition. But how do the other three "mores" work?

By magic mostly, I have concluded. You see, there's something powerful, magical, and perhaps even a little irrational about this ? but I have found it consistently to be true:

Something special happens when you are featured or quoted in the media. Not only do more people get to see more about you, but they somehow think more of you.

The response is almost universal--and it's a marketing dream. It goes something like this: "Oh, Jennifer must be good at what she does. I see her quoted all the time."

Or ? raise your hand if the description fits ? you'll tear an article from the paper because it talks about exactly the problem or need you're facing right now.

Maybe it's a health concern. Or a personal finance question. Or maybe it's just some useful information on what type of cell phone to buy.

The article quotes someone. An expert. Someone who seems to really know the topic. "He must be good, he's in the paper." And you call them. Or, at a minimum, you make a mental note of the expert's name and you save the clipping for the day you're ready to act. Ideal marketing.

That's what we mean by more credibility. And when you think about it, it's not really so irrational.

Getting quoted in the media ? which is way different than touting your own self in an ad ? means that professional journalists have evaluated you, held you up to the light, and judged you worthy of being interviewed and quoted.

To use big words, it's called third-party validation. Instead of you saying you are worthy, they are saying it for you. Powerful stuff, no?

And when you achieve that higher level of credibility, your value in the marketplace automatically goes up. You're that expert who was on the TV news last week.

I know of one practitioner who was flabbergasted to experience this effect after he was quoted in his hometown newspaper.

"I was riding to work on the train the morning I was in the paper," he recalls, "and I couldn't believe what happened. One of my neighbors saw the story ? someone who knew me ? and he asked me to autograph it."

His value went up. And, before long, so did his business. The fourth "more."

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

How Focusing On An Underserved Industry Propelled Sara Brooks' Public Relation Firm To Success  ForbesSara Brooks, CEO and founder of Covet Public Relations, created an agency that focuses solely on CPG brands in the food, beverage and beauty space. In less ...
Time for change: Tackling PR's mental health problem  PRWeekMental health is a major issue in the PR and communications industry. PRWeek is working with industry leaders and experts on practical solutions to help ...
'Sometimes It's Best to Shut Up:' Inside Lori Loughlin's Crisis PR Strategy  ELLE.comA slew of nameless sources claiming to be "close to" Lori Loughlin and "familiar with her case" have been feeding what seems like endless fodder to tabloids ...
Havas Group Consolidates Worldwide PR Under New Brand  The Holmes ReportThe new brand, Red Havas, will include Havas PR North America, Red Agency and Havas PR offices in the UK and Asia.
The new mainstream media; go digital or go home  PRWeekMamoon Sbeih, president of MENA for APCO Worldwide says communications professionals have two choices today: We either go digital... or, we go digital.
The difference between good and bad PR is a simple ‘no’  The Next WebWe all have an intrinsic human trait where we think that it's all black or white, do or do not, kill or be killed — and when talking shop about PR — pushing an ...
Want a Job in PR and Marketing? | Careers | BoF  The Business of FashionWant the best PR and marketing job opportunities in fashion delivered to your inbox first? Click here to set up a job alert on BoF. LONDON, United Kingdom ...
Why It's Important To Pick Timely Trends For PR  ForbesPique your customers' interest by harnessing the right trends for your brand.
Bayer Investigates Its Shady PR Firm After 'Monsanto File' Scandal in France  EcoWatchIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a "Monsanto File" created by the public relations firm ...
Crisis Management Tips to Keep You Cool in the Hot Seat  PR News - For Smart CommunicatorsWhat lessons can we learn from the crises slamming major brands like Boeing? Join PRNEWS to learn how to prepare your organization for any crisis.
Weber Shandwick Vet Barbara Box Joins Evoke PR & Influence As EVP  The Holmes ReportNEW YORK — Barbara Box has stepped down from her role leading Weber Shandwick's North American healthcare strategy to join Evoke PR & Influence as ...
The only way is ethics  PRWeekRecent developments involving Bayer, Delta Air Lines and BrewDog only serve to confirm the tricky waters PR pros in all areas of the industry must navigate in ...
Bold Media wins PR account for Quantcast and reveals rebrand  mUmBRELLA*Trade press PR agency Bold has added audience measurement platform Quantcast to its client roster. This client win comes as the agency rebrands from Bold.
CMOs With PR Challenges: It's Time To Be More Collaborative  ForbesTaking a programmatic approach to *content* development is key, as is implementing a collaborative approach that makes *content* “everyone's job.”
Stephen Madden, editor-in-chief of MM&M, joins The PR Week Podcast  PRWeekStephen Madden, editor-in-chief of MM&M, joins The PR Week Podcast.
IAN invests Rs 2.5 crore in PR solutions startup Wizikey  Economic TimesNEW DELHI: Technology-focused public relations solutions startup Wizikey has raised Rs 2.5 crore from the Indian Angel Network (IAN), the country's largest ...
Bayer apologizes for Monsanto PR firm's media list  The Japan TimesGermany's Bayer apologized Sunday after revelations in France that its subsidiary Monsanto had a PR agency collate lists of politicians, scientists and jou.
A New Era Of PR: The Changing Face Of Brand Activation  ForbesBrands need people more than people need brands. Traditional ways of marketing no longer apply.
Penman bests her PR to take 100 gold | News, Sports, Jobs  Williamsport Sun-GazetteKatie Penman had no visions of grandeur about beating Selinsgrove's Megan Hoffman in the 100 final at the District 4 track and field championships on ...
2019 Agency Rankings: Global PR Industry Growth Holds Steady At 5%  The Holmes ReportThe global PR industry grew by 5% in 2018, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live.
Public Relations Jobs Boom as Buffett Sees Newspapers Dying  BloombergBillionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists.
30 jobs in the PR and marketing world - PR Daily  PR DailyThe traditional office job is becoming less conventional. Offering the option to work remotely is a popular perk, and many employees are ditching the work ...
PR: Bitcoin.com Partners With Travala.com to Boost Bitcoin Cash Adoption  Bitcoin NewsThe partnership will see Travala.com integrated in the official Bitcoin.com wallet with almost 4 million users. London, United Kingdom –– May 15, 2019 ...
Disney Vet Kevin Brockman to Head PR for WarnerMedia  Hollywood ReporterReporting to Bob Greenblatt, the seasoned exec will oversee communications for HBO, Cinemax, TBS, TNT, TruTV and the conglomerate's upcoming streaming ...
PR is her specialty!  Barbados TodayMichelle Doyle is a public relations consultant who has a Master's Degree in Marketing Communications. The forty-nine-year-old recently worked with her client ...
Jaydn Mata Jumps PR 6-10, Beau Allen Goes 6-8 to Qualify for CIF State Championships  NoozhawkJaydn Mata jumped a personal best of 6-10 in the high jump and San Marcos teammate Beau Allen cleared 6-8, as the Royals pair placed second and third, ...
5 Tips on How to Leverage Social Good for Effective PR  Business.comAdvice from a PR agency owner on how to incorporate social responsibility into your marketing and public relations strategies.
Six PR tips for tech startups  SiftedWhat are some of the first steps a young startup needs to take in PR? How do you make your story stand out among a crowd of other new businesses ...
Sunrise Central Hotel's Promotions Have Increased the Room Production Remarkably  PR.comIn recent years, Sunrise Central Hotel has been running a good business with positive results. This has been thanks to its dedicated team who have provided ...
Cadillac Hands PR Duties To MSL  The Holmes ReportNEW YORK — Cadillac, once the epitome of American-made luxury driving, has named MSL its new PR agency of record, charging the agency with helping the ...
PR expert tells Jeremy Kyle to reinvent himself - Entertainment News from Xposé - Virgin Media Television  virginmediatelevision.ieThe TV presenter's self-titled show has been axed by ITV after the death of a guest.
10 Effective Strategies For Handling An Impending PR Disaster  ForbesToday's world of near-instant *content* proliferation due to technological advances is certainly beneficial for getting a company's message out to the public.
Mass Luminosity Acquires Wheelhouse Marketing and PR  MarTech SeriesMass Luminosity, a Dallas-based research, technology and experiential company, announces its acquisition of Fort Worth, TX based Wheelhouse Marketing and ...
Bill Shorten takes The Feed comedy team's PR advice in his election-morning run outfit  SBSChloe Shorten's husband has hit the streets in a t-shirt emblazoned with an eerily familiar slogan.
'The Weekly' Meet The PR Firm That Turned Our PM Into ScoMo  JunkeeIn an attempt to turn Scott Morrison from a Bible basher into a likeable bloke, a totally real and definitely not satirical PR firm created ScoMo.
What PR pros should know about the growing TikTok platform - PR Daily  PR DailyJust as marketers were starting to feel comfortable with the current social media landscape, a *fresh* platform is on a meteoric rise. As eMarketer recently put it.
Bayer's Shady PR Firms: FleishmanHillard and Ketchum - US Right to Know  U.S. Right to KnowWhy Bayer and its allies would trust these PR companies to inspire trust is hard to understand.
TOH wins brief to represent The House of Garrard in the Middle East  PRWeekTOH wins brief to represent The House of Garrard in the Middle East. From PR Week.
PR: ACD Launches Coin Buy Back Project  Bitcoin NewsACD's new exciting project is the brainchild of Bitcoin.com's CEO Roger Ver and ACD's CEO Yasuhiro Sonoda. ACD has decided to start the "ACD Coin Buy ...
Manifest and BrewDog 'amicably' resolve Punk AF IP dispute  PRWeekBrewDog and Manifest have resolved an IP dispute "amicably" after the agency had called out the craft beer company for using its idea without credit. News.
Airfoil Group Wins Awards In International PR Competition  mitechnews.comROYAL OAK – Airfoil Group was recently given awards for campaign in the Print Media, Integrated Marketing category and the Electronic Media/Social ...
Don't Call PR's New Energy Law a 'Green New Deal'  CityLabPuerto Rico just adopted legislation that commits it to generating all its power from renewable sources. Here's what separates that from what's going on in D.C..
2019 PR Agency Fast Movers | Holmes Report  The Holmes ReportAs in 2018, there's a broad spread of disciplines across the Global Fast Movers ranking, including consumer and corporate and public affairs heavyweights on ...
Study: Marketers struggle to prove social media ROI - PR Daily  PR DailyThough most marketers believe that social media boosts their organizations' bottom lines, communicating its value remains a stumbling block. A recent Sprout ...
The Importance of Diversity in Public Relations  G2 CrowdThere is a lack of diversity in public relations. Learn about why the industry needs more diversity and how to make a difference.
Cleanroom Industry Experts Join SMi's Pharmaceutical Cleanroom Technology Conference in October  PR.comSMi Reports: Leading industry experts will be speaking and attending the inaugural Pharmaceutical Cleanroom Technology conference in London, UK.
SF Preps: SI, SHC postponed; Patrick O’Brien sets pole vault PR  San Francisco ExaminerSt. Ignatius, Sacred Heart Cathedral baseball see second-round CCS games moved after Saturday rain.
It's definitely PR's year -- at least for midsize firms  PRWeekIt's definitely PR's year -- at least for midsize firms. From PR Week.
Bad PR ideas, esports, and the Valley's talent poaching war  TechCrunchI wrote a “master list” of PR DON'Ts earlier this week, and now that list has nearly doubled as my fellow TechCrunch writers continued to experience even more ...
GolinOpinion awarded PR mandate for Charmboard  Exchange4MediaThe account was won after a multi-agency pitch for its distinctive PR and creative approach.
PR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws  PRWeekPR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws. From PR Week.
Podcast: The State Of The Asia-Pacific PR Industry  The Holmes ReportProspect Asia co-founder and MD Emma Dale joins the Echo Chamber to explore the recent State of the Industry Report.
Palestinian Artists Call For Eurovision Boycott; Israel Responds With PR Campaign  NPRThe Eurovision Song Contest starts next week in Tel Aviv. A cultural collective in Gaza is calling for a boycott of the competition; Israel has responded with PR ...
Soliton: A Reg A+, PR Machine With Lockup Expiry Next Week - $6 2-Week Price Target  Seeking AlphaSoliton is a Reg A+ IPO, which means they could not get institutional investors, so they had to raise money from crowdfunding. SOLY has put out 17 PRs since ...
2019 Diversity Distinction in PR Awards open for nominations  PRWeek2019 Diversity Distinction in PR Awards open for nominations. From PR Week.
Nike Puts On For Puerto Rico With a New Air Force 1 Low Colorway  The SourceNike is prepping a special iteration of the classic Air Force 1 silhouette made specifically for the people of Puerto Rico.
Boeing struggling with enormous PR challenge in the wake of 737 MAX crashes  CNBCTV18No amount of public relations spin can repair the reputational hit from two deadly plane crashes. But Boeing may have further damaged itself with muddled ...
London entertainment PR agency opens Manchester office  Prolific NorthMultitude Media is opening an office in Manchester as it eyes expansion across the North of England and Scotland. The agency specialises in entertainment and ...
Cedar Lake Cellars Names Winery Manager  PR.comSt. Louis, MO, May 19, 2019 --(PR.com)-- Cedar Lake Cellars, a year-round winery and event venue, recently promoted Allison Carroll to Winery Manager.
PR launched many new trains to facilitate passengers: Sh. Rashid  Radio PakistanMinister for Railways, Sheikh Rashid Ahmad says Pakistan Railways has launched many new trains to provide modern, safe and swift means of transportation to ...
Former MetLife comms chief Jeanmarie McFadden joins Brunswick  PRWeekNEW YORK: Former MetLife chief communications officer Jeanmarie McFadden has joined Brunswick Group as partner. Monday will be her first day at the firm.
Halle Berry stops for black reporters shut down at John Wick 3 premiere  Metro.co.ukHalle Berry stopped in her tracks after two black reporters were denied an interview with her at the New York City premiere of John Wick: Chapter 3 ...
Do You Have a PR Strategy for Your Next Data Center Outage?  Data Center KnowledgeThe next edition of Uptime Institute's annual Data Center Industry Survey is due later this month, though few may be anticipating any significant change to one of ...
How Hawksmoor turned a £4000 mistake into a PR triumph  ImbibeHow would you feel if you or a staff member made a mistake that cost your business four grand? Angry? Embarrassed? Mortified? In fear of getting sacked?
Iowa 1A state track and field: Ciera Deitchler destroys PR to win 400 hurdles  The GazetteDES MOINES — Getting a personal record in an event is always a good thing. It's even better when it happens at the state track and field meet. It's the best when ...
PR: PBET Merges Online and Physical Gambling Worlds  Bitcoin NewsIt's estimated that 72 % of real-world casino gamblers play online too and statistically, those that play both tend to spend around 15 % more in the physical ...
Why PR Professionals Should Understand the Dangers of Cultural Appropriation  G2 CrowdCultural appropriation is a deeply contested topic that public relations professionals must understand in order to end the perpetuation of harmful stereotypes.
How a little-known Kerala amateur footballer PR Jacob's recommendation gave birth to the 'back-pass rule'  FirstpostJacob's suggestion to improve the game, by introducing a 'back-pass rule', post a low-scoring 1990 World Cup where defenders played it safe by passing the ...
A Festive Mural Appears On The Nike Air Force 1 Low For Puerto Rico  Sneaker NewsThe Nike Air Force 1 Low has appeared in a new Puerto Rico-themed makeup, complete with a festive mural. Check out a full set of official images here.
Police took at least 7 years to charge Singapore PR for money laundering  The Online CitizenIt was reported on Thu (16 May) that Singapore PR, Amos Paul Gabriel, who is a Nigerian was sentenced to three years' jail and fined S$4,200 for money ...
These Tricks Can be a Great Boost to Your Content Marketing and PR Strategy  EntrepreneurThe line between PR and *content* marketing continues to blur as digital becomes synonymous with tradition when it comes to getting your brand name out there.
Bianchi Public Relations Named One of Only 13 Top PR Agencies on DesignRush List for 2019  PRNewswireTROY, Mich., May 1, 2019 /PRNewswire/ -- Bianchi Public Relations, Inc. – a metro Detroit-based public relations (PR) agency with deep automotive and ...
LIer did PR for Yankees before teaching called  NewsdayGrowing up in the Bronx, Bill O'Sullivan idolized Don Mattingly and dreamed of playing for the New York Yankees. In none of his dreams was he riding on a ...
Businessman donates $100 million to help Puerto Rico  CNNBusinessman and philanthropist Orlando Bravo is donating $100 million to fund humanitarian efforts in Puerto Rico.
Nike Is Releasing An Air Max 1 Prior To The Puerto Rican Day Parade  Sneaker NewsIf you have plans to celebrate the wildly festive Puerto Rican Day Parade in NYC early next month, take a gander at your next shoe purchase. Nike has outfitted ...
How Modi-haters became his PR angels  Sify NewsYou can't fault the BJP's public relations cell for the careful planning that went into what was, in fact, a dreadfully banal interview.
Is it Game Over for traditional PR?  GamesIndustry.biz"Definitely yes," says industry veteran Cat Channon, but a more fluid, agile and empowering approach to communications has emerged in its place.
Alaska Pollock Producers Hands Ketchum Global PR Assignment  The Holmes ReportSEATTLE — The Association of Genuine Alaska Pollock Producers has handed its PR business to Ketchum as part of the organization's larger $10m marketing ...
More PR, less change: The impact of the Beti Bachao Beti Padhao scheme in one Rajasthan district  The CaravanThe Beti Bachao Beti Padhao scheme has not delivered on actual metrics on the ground in Hanumangarh district in Rajasthan.
Meet The Drum PR Awards judges: L'Oréal, Discovery Network, Dentsu Aegis Network, Aura PR  The DrumThe Drum has launched its very first PR Awards. To remind the world at large of the importance that PR plays in helping drive business success.
Canada Open Borders For Skilled Indians, 3,30,000 PR Visas Will Be Allocated; Is This The New H-1B?  Trak.inCanada has decided to open their borders, and allocate more work visas and Permanent Residentship to skilled workers. Indians can be benefitted in huge ...
PRWeek reveals the Top 150 UK PR consultancies in 2019  PRWeekPRWeek reveals the Top 150 UK PR consultancies in 2019. From PR Week.
Brands and influencers pay tribute to Grumpy Cat  PRWeekGrumpy Cat, real name Tardar Sauce, who became famous working with brands such as Honey Nut Cheerios and Friskies, died at the age of seven this week.
China's Luckin Coffee brings on Joele Frank for IPO comms support  PRWeekNEW YORK: Luckin Coffee, the second largest coffee company in China, has brought on Joele Frank for communications support around its IPO. Partners Ed ...
Q1 2019: WPP PR Firms Down 0.3%  The Holmes ReportWPP's PR and public affairs firms report revenue decline of 0.3% on a like-for-like basis, less pass-through costs.
APRA: Mahama Urges PR Practitioners to Brand...  PR Nigeria NewsAPRA: Mahama Urges PR Practitioners to Brand Africa. African Military Spokespersons with President of APRA at the Africa PR Conference in Kigali.
Leaked memo ‘shows government launching PR campaign to defend Universal Credit’  The SunThe documents reportedly show that the Department for Work and Pensions is working with the BBC on a new series about the welfare reform.
Concordia's Rasmussen throws PR 220-3 in javelin at GNAC meet  NRToday.comMONMOUTH — Concordia University freshman Dalton Rasmussen, a Roseburg High School graduate, threw a personal best 220 feet, 3 inches to win the ...
Delta's Anti-Union Propaganda Came From PR Shop Busted for Posing as Journalists for ExxonMobil  SludgeDelta Air Lines is trying to convince its workers not to form a union by arguing that they would be better off spending their money on video games than union ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in ways marketers tapped into 'Avengers: Endgame,” tips for creating viral and evergreen *content*, the CIA's ...
What companies can learn from #PeelGate, Samsung's latest PR disaster  PRWeekBy now, everyone knows about Samsung's latest PR calamity: the Galaxy Fold. Journalists have reported that the screen of the $2,000 device, which can ...
Singapore PR charged after allegedly defaulting on NS obligations for more than five years  The Straits TimesSINGAPORE - An Indian national, who is a Singapore permanent resident (PR), was taken to court on Thursday (May 9) after he allegedly defaulted on his ...
Kazoo Magazine, an Award-Winning Girls Magazine, Saves the Planet with “The Great Green Issue,” Coming Summer 2019  Associated PressPress release *content* from PR.com. The AP news staff was not involved in its creation.
Havas Combines PR, Social And Experiential As Red Havas 05/17/2019  MediaPost CommunicationsHavas Group has merged its PR, social, earned *content* and experiential under one roof, called Red Havas. The move affects its operations in the US, Europe ...
PR has launched many new trains to provide modern, safe means of transportation: Sheikh Rashid  UrduPoint NewsMinister for Railways, Sheikh Rashid Ahmad said that Pakistan Railways has launched many new trains to provide modern, safe and swift means of ...
Flora chooses new lead PR agency ahead of relaunch  PRWeekFlora chooses new lead PR agency ahead of relaunch. From PR Week.
Pansy: "Do you want the PR friendly or real answer?"  RealSportWe interviewed casting legends Richards Simms and Lauren "pansy" Scott about their transitions to PUBG, getting "hype" right, and and the state of the game.
How to avoid PR disasters, the new web, and who owns Huawei?  TechCrunchSoon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers ...
President Trump’s claim that Puerto Rico ‘has been given’ $91 billion  The Washington Post“Puerto Rico has been given more money by Congress for Hurricane Disaster Relief, 91 Billion Dollars, than any State in the history of the U.S.”. — President ...
Ex-UKIP comms director back with Nigel Farage as Brexit Party PR chief  PRWeekFormer UKIP comms chief Gawain Towler has re-united with Nigel Farage as director of communications at the high-profile politician's new Brexit Party. News.

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Reporters, by nature, are curious people.If you can get them... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More