Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three ways to get yourself tons of media coverage.

You can be a celebrity. Try becoming a TV, movie or sports star. That's a good start.

You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.

But I recommend that you follow the third route. You can become an expert.

Experts, you see, are quoted in the media all the time. All the time. The media need experts to interview and quote, just like puppies need blankets to chew on. Couldn't live without 'em.

To a TV, radio, or newspaper reporter, experts are essential because they explain things to the watching and reading audience. News reporters, on air or in print, may choose the news and tell it. But experts explain it all.

Sports fans might look at it this way: reporters and on-air personalities are like the play-by-play announcers. But experts are the color commentators who fill in the meaning.

Try this: I defy you to watch any news program or channel for more than 10 minutes, without seeing an expert quoted. Won't happen. Just like you'll never see Monday Night Football without a gaggle of commentators.

But, unless you're ready to cough up big bucks to buy mailing lists, it limits you. You can only reach the people you already know ? the ones in your database. All those people will get to know you better, and that's good ? but you won't be meeting any new prospects. To do that, it's either spend on lists or advertising, or learn how to get yourself some free publicity.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

Owned Media: What you need to know  Business Insider India
PR Newswire - Start of Day  Yahoo Finance UK
Just briefly  PR Week
PR and Social Coordinator  Fashion Journal

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More