Financial Planners, Follow These Guidelines to Get Free Publicity

Be a Resource

The media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.

They look to financial planners to be a resource for these people.

When you become a resource, the media will come back to you again and again.

A resource on what? On the same subject matter and topics that are the everyday stuff of your business, your practice, your interaction with clients and customers.

How you can help people - that's your story.

You Are NEVER the Story

Unless you're a Hollywood star or some kind of oddball, to the media you are not a story.

So forget about breaking your way into the media spotlight with "news" about how great or successful you are, how impeccable your credentials are.

The media don't care. You need more. Your story is your topic ? a slice of your subject matter expertise. (For the next 30 days, repeat this aloud to yourself every morning and evening until it is second nature:)

"My story is my topic."

Your story will focus not on you, but on the needs and problems that drive clients to your door.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

PR Lessons from a Bizarre Friday in July  PR News - For Smart Communicators
Winners Announced for Top Places to Work in PR  PR News - For Smart Communicators

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

How PR Helps Fiercely Competitive Managers

Fiercely combative business, non-profit and association managers use every PR... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More