Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media > NetSparsh - Viral Content you Love & Share

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top tips with the media.

I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't have any use for their services.

But there's two things wrong with this:

First of all, it's true that most people are likely to use your information and never contact you. Then again, most people aren't likely to use a financial planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name in the paper, regardless of the information it is connected to, they will think about calling you.

Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'd better believe that your competitors will be offering practically the same information to the media. In the end, not only is the information disseminated after all, but you lose the chance to take credit for it.

Part of being a good media resource is delivering lots of good information. So share everything you've got. Hold back nothing. With journalists, "saving the good stuff" for paying customers is a certain ticket to becoming a media fiasco.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit or call 212-243-8383.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

The Holmes Report

Q3 2018: Interpublic PR Agencies Continue Growth
The Holmes Report
While Interpublic's PR firms have consistently outperformed the market in recent years, PR revenues from the group's CMG were down for the last three consecutive quarters of 2017 and the year as a whole amid the economic turbulence that gripped the ...

AIME appoints Eleven to PR account
The Asia Pacific Incentives Meetings & Event (AIME) 2019 has appointed Eleven to handle its PR account. Working with sister agency FleishmanHillard, Eleven will drive a global PR campaign to promote AIME's events. AIME has appointed Omnicom ...


Traditional Versus Digital PR: Is There A Need For Both?
Traditional types of public relations involve reaching out to these brick-and-mortar establishments and building relationships. It requires things like press releases, reputation management and attending trade shows. Basically, if it was done before ...


Edelman wins Danone's PR account
“We ensure an insight-driven, earned-centric and social by design approach, bringing strategists, creatives, earned media, social media, digital experts and production teams together to deliver work with impact.” Earlier in the month Edelman won the PR ...

'Bite the dog,' buy this book, learn PR
A friend of mine wrote a book about public relations. It is a good book. I recommend it to anyone who dares practice the art of PR. There. Whew. It took nine months for me to be able to put those words down. See, my friend has committed PR for some ...

Philippine Star

Winning in PR in the digital economy
Philippine Star
The ASEAN PR Network recently staged a one-day summit on “PR and the Digital Economy” coinciding with the inauguration of the London School of PR, Bali, Indonesia campus. I represented the Philippines at the summit and delivered a talk on “PR ...

Free PR and Marketing Workshop this Tuesday at Sarasota Libraries
SRQ Magazine
“Integrating PR + Digital Marketing: From Awareness to Loyalty” is the focus of a free Success Strategies for Business Owners Meetup with a panel of subject area experts which will be held on October 23 at two Sarasota County libraries. Attendees will ...

The Star, Kenya

WILFRED MARUBE: Has PR industry now come of age?
The Star, Kenya
The Public Relations Society of Kenya (PRSK) has made two significant steps that would define the communication management landscape. First, was the launch of a strategic plan. Second, was the appointment and commissioning of a task force to explore ...

Saudi Arabia's 'liberal' shift was always PR spin
The Saudis have our measure, I'm afraid. They grasp just how trivial, shallow and greedy Western opinion-formers can be. Mohammed bin Salman, the de facto Saudi ruler since June 2017, knew that he had to press only two buttons for his regime to get ...


5 Ways Cannabis Companies Use PR To Succeed
Branding allows a company to communicate their identity to customers, and PR helps cannabis companies net media coverage, reach customers, build a reputation and even attract investors. “Public relations is at the core of any brand or marketing strategy.

Google News

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

PR Secrets for Small Business

Most small businesses do little to no public relations (PR)... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Business - How to Build it Using the Media

Have you ever noticed that when someone is interviewed on... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More