Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.

Media people are just as protective of their "clients," the reading and viewing public.

Your word about a new trend in investing or the latest tip for retirement planning might be enough to get a media person interested, but it usually won't be enough information for them to write a whole article or create a television segment.

Most times, they'll need more than your timely information and juicy quotes to complete their story. They'll need some background information such as:

  • Pertinent statistics
  • Real-life examples
  • Photos of you or of clients who have benefited from your advice
  • Confirmation from other experts

Sure, you can leave it to them to do the additional research, or dig up the photos they need to flesh out your story.

And just as sure, they may decide to move onto another story ? one that requires less heavy lifting. The more you help a reporter, the better the odds your story will fly. Make it easy for them, and they'll come back to you again and again!

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

Just briefly  PR Week
PR Newswire - End of Day  Yahoo Finance UK
PR Strategies For High Profile Litigations  Live Law - Indian Legal News
PR Newswire - Start of Day  Yahoo Finance UK
Senior Publicist  Pedestrian TV
PCA appoints new PR manager  GoAutoNews Premium

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

How PR Helps Fiercely Competitive Managers

Fiercely combative business, non-profit and association managers use every PR... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More