Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.

Media people are just as protective of their "clients," the reading and viewing public.

Your word about a new trend in investing or the latest tip for retirement planning might be enough to get a media person interested, but it usually won't be enough information for them to write a whole article or create a television segment.

Most times, they'll need more than your timely information and juicy quotes to complete their story. They'll need some background information such as:

  • Pertinent statistics
  • Real-life examples
  • Photos of you or of clients who have benefited from your advice
  • Confirmation from other experts

Sure, you can leave it to them to do the additional research, or dig up the photos they need to flesh out your story.

And just as sure, they may decide to move onto another story ? one that requires less heavy lifting. The more you help a reporter, the better the odds your story will fly. Make it easy for them, and they'll come back to you again and again!

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
POWER Vs PR : The Choice is ours  Daily ExcelsiorAmit Sharma Today, a very interesting thing is here to talk about. We live in a world, where there is a very thin line of difference between the two.
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
How to Career Jump from Journalism to Public Relations  PR News - For Smart CommunicatorsJournalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. Earlier this month ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalHere are four ways that you can drive higher returns from your digital PR campaigns by capitalizing on its cross-funnel potential.
How Today's Leading Biotech PR Teams are Turning Innovation into Headlines  Business WireToday's biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique ...
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
'Staff safety is a concern' - Hong Kong PR chief on protests  PRWeekA PR professional has said 'violence is out of the ordinary' in Hong Kong, as protests across the city over the past few weeks have escalated into angry ...
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
Flack on Friday: Home Office chicken shop campaign roasted, PR definition, putting the boot into generic creative  PRWeekIn Flack this week: has Flack found another PR campaign copycat, or are more great minds thinking alike? Plus PR explained for school kids, and comms pros ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
Here's Why PR Isn't Working For You  ForbesIn over a decade of leading digital PR for clients with Zen Media, I've made a staggering discovery that's quite revealing. Clients either end their engagement ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
How failing the Leaving Cert twice helped me establish a global PR company  Fora.ieTHIS WEEK MANY students will have received the seemingly devastating news that they won't be going to college or enrolling in their selected courses this ...
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Crack the Small Business PR Code with These 3 Pro Tips  Small Business TrendsPR and media coverage doesn't have to be limited to the big corporate brands out there. Try these 3 PR tips for small business to gain attention.
Total Fitness appoints Manchester PR agency to grow brand positioning  PRWeekManchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector. News.
Discover Financial Services sticks with Golin for PR support  PRWeekRIVERWOODS, IL: Discover Financial Services is sticking with Golin for PR support. Discover, which put its PR account up for review in May, said in a document ...
Porter Novelli offers young women a taste of PR  PRWeekPR firm Porter Novelli has partnered up with girl-focused charity BelEve UK to offer young women a taste of agency life by working together on a new campaign.
IN.FOM Wins Grab PR Duties As It Plots Post-Microsoft Future  The Holmes ReportSINGAPORE — Southeast Asian ride-hailing unicorn Grab has handed its PR duties for Singapore and Asia-Pacific to IN.FOM, the Holmes Report can reveal.
THE HOURS IS SEEKING A PART-TIME PR INTERN IN NEW YORK, NY  FashionistaThe Hours is seeking an intern for Fall 2019 for 2 days a week. School credit and daily stipend for meals included.
Survey: PR agencies are charging clients more for CEO time  PRWeekNEW YORK: The hourly rate PR agency CEOs charge clients grew nearly 10% last year, compared to 2017, according to a survey of rates by M&A consulting ...
The Drum PR Awards 2019 finalists: 'Great storytelling continues to cut through the noise'  The DrumThe Drum PR Awards 2019 judging day has come to a close and we can now reveal the hopeful finalists for the inaugural year.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Ava DuVernay on Moving From PR to Filmmaking, Directing ‘When They See Us’  VarietyAva DuVernay talks to Variety about her start in PR, her transition into directing and her latest project, Netflix's "When They See Us."
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
Public Relations Manager - Amazing BondiBoost Brand!  Pedestrian TVGreat team culture in the heart of vibrant Double Bay; Influential brand with a strong cult following; Growing brand, passionate team, exciting future.
PR Lessons in Mergers From the CBS-Viacom Deal  PR News - For Smart CommunicatorsIn a move to compete with entertainment streaming trends, CBS and Viacom mended their 2006 separation with a merger Tuesday (Aug. 13, 2019).
German PR group clears FleishmanHillard in Monsanto lists case  PRWeekNEW YORK: The top FleishmanHillard executive in Germany said he is "pleased" a PR professional body in the country cleared the agency of wrongdoing in ...
'A male-dominated world' - PR mogul on Dubai's gender balance  PRWeekBriar Prestidge, founder of an eponymous Dubai-based PR firm, gives her view on a new report revealing that hardly any investment in new start-ups in MENA ...
Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...
PR maven blazed trail for women in maritime  FreightWavesBarbara Spector Yeninas had the moxie to launch a business serving the male-dominated maritime industry 45 years ago. That determination has kept her ...
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Registry operator for .PR domain celebrates 30th anniversary  Caribbean BusinessThe *service* is 'almost as old as the internet itself,' says CEO of Gauss Research Lab's tech partner, Afilias. SAN JUAN – Gauss Research Laboratory Inc., the ...
List Leaders: ICF Next tops Public Relations Firms List  Minneapolis / St. Paul Business JournalThere's a new company at the top of The List of largest public relations firms in the Twin Cities metro area. ICF Next displaced Carmichael Lynch Relate as the ...
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
Don't Cry Wolf Wins Two Femtech PR Accounts The agency is working with breast pump  The Holmes ReportLONDON — Don't Cry Wolf has won two clients in the fast-growing femtech industry: breast pump and pelvic floor trainer company Elvie, and innovative period ...
Puerto Rico, with 3 governors in a week, considers a 4th  The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...
PR Protests: Why Daddy Yankee, Lin-Manuel Miranda, and Ricky Martin Are Protesting the Puerto Rico Governor  GQDemonstrators are calling for Puerto Rico governor Ricardo Rosselló's resignation after publication of sexist, homophobic, and macabre text messages.
As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...
5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group  PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...
MARVEL COMICS Finds New PR Lead from DISNEY RESORTS  NewsaramaAnthony Blackwood has been hired as Marvel Comics' new Communications Coordinator. Blackwood will report to David Gabriel, the company's Senior VP of ...
Getting more specific with your PR measurement - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. July 30, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...
BAFTA puts TV awards brief out to pitch  PRWeekThe British Academy of Film and Television Arts (BAFTA) is re-pitching the account for the Virgin Media British Academy Television Awards, PRWeek has ...
Local PR Association Announces Board, Celebrates Member Achievements  SarasotaThe Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) recently installed its 2019-2020 board of directors and recognized ...
Who is Puerto Rico’s new governor, Wanda Vazquez?  Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
Charities offered free PR and social media support  Charity Digital NewsScottish charities are being offered the chance to receive free communications support in areas such as social media strategy and PR. Communications agency ...
Agentry PR is looking for NYFW Interns  FashionistaAgentry PR is a full-*service* marketing communications agency. We specialize within the fashion, lifestyle and entertainment sectors across all facets of ...
‘The People Can’t Take It Anymore’: Puerto Rico Erupts in a Day of Protests  The New York TimesSAN JUAN, P.R. — Hundreds of thousands of people swept through the capital of Puerto Rico on Monday, shutting down a major highway and paralyzing much ...
PR firms 'refused to work with Cambridge Analytica during Facebook data hack scandal'  PRWeekCambridge Analytica approached "tens" of PR agencies for crisis comms support during the Facebook data breach scandal, and every agency refused, says a ...
Adfactors PR & upGrad join hands for training 300 PR professionals in digital marketing  Exchange4MediaAdfactors PR has signed a MoU with education company upGrad to train 300 of its client-servicing employees in a post-graduate certification programme on ...
Collision On Hwy 59 At PR 305  SteinbachOnline.comThere was a collision this morning on Highway #59 at Provincial Road 305. It happened around 11:00 a.m.. Reporter Connor Gerbrandt says there is a ...
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekCathay Pacific CEO resigns; Hickenlooper ends presidential run; Myanmar's army sues over Facebook posts; fried chicken and knife crime; FCC fines Jimmy ...
Golden Tate’s P.R. strategy sidesteps cheating stigma  Yahoo SportsGiants receiver Golden Tate may indeed have been telling the truth when he explained that he began taking a fertility drug, that he realized in a matter of days ...
Va. man armed with knife shot by Pr. William Co. police  WTOPA 54-year-old Woodbridge, Virginia, man armed with a knife was shot by two Prince William County police officers who responded to a domestic dispute ...
Relevance International hires new MD at London office  PRWeekPR and brand strategy agency Relevance International has announced former head of VIP relations at Selfridges, Fiona Harris, will join the firm as managing ...
Adfactors PR ropes in upGrad and MICA to skill employees  Campaign IndiaAdfactors PR has signed a MoU with leading education company upGrad to train 300 of its client-servicing employees in a post-graduate certification program ...
Gov't to embark on port PR campaign  Cayman 27Government is readying its public relations campaign for its multi-million dollar port project. To this end, the government has issued a Request For Proposals for ...
Just revoke Zakir Naik’s PR status and let him decide where to go, lawyer tells Putrajaya  Malay MailKUALA LUMPUR, Aug 14 — Lawyer Syahredzan Johan has suggested today for Putrajaya to simply revoke fugitive televangelist Dr Zakir Naik's permanent ...
Trivago books Peppercomm as AOR  PRWeekNEW YORK: Hotel-search company Trivago has picked Peppercomm as U.S. AOR. The agency tweeted about the win earlier this month. Hotel? trivago. AOR for ...
McDonald's blends streetwear and spice with spoof brand 'Schnuggs'  PRWeekCelebrating the release of the brand's new Spicy Chicken McNuggets, McDonalds has unveiled a spoof collaboration, aptly named "Spicy X Chicken ...
Secret Russia weapon project: gamechanger or PR stunt?  Yahoo NewsParis (AFP) - A deadly explosion at a Russian testing site has focused attention on President Vladimir Putin's bid to build a nuclear-powered missile that the ...
How Fox News runs PR for CBP and ICE, covering up abuse of migrants  Media Matters for AmericaFox News has been defending U.S. Customs and Border Protection ( “CBP” ) and Immigration and Customs Enforcement ( “ICE” ) from criticism over reports ...
PR: bitHolla Releases Open Exchange Kit HollaExShell  Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...
Three arrested in connection to alleged child abuse released on PR bonds  Martinsburg JournalMARTINSBURG — On Friday morning, three individuals — who are also defendants in multiple civil lawsuits — were arrested on misdemeanor criminal charges ...
Puerto Rico had three governors in a week. Now what?  USA TODAYNext month, Puerto Rico will commemorate the second anniversary of its devastating encounter with Hurricane Maria, which resulted in about 3,000 deaths, ...
Puerto Rico governor announces resignation  CNNCrowds gathered to celebrate after Puerto Rico Governor Ricardo Rosselló said he will step down after more than a week of protests calling for his resignation.
Minister turned up at PR event for genetic-data harvesting firm as a 'favour'  Sunday Business PostFinian McGrath's appearance at the Genomics event stemmed from a request by former Labour senator Lorraine Higgins, now a PR operative.
Netflix alum Steve Swasey joins Healthline Media  PRWeekSAN FRANCISCO: Healthline Media has hired Steve Swasey as VP of communications, a newly created role at the health-focused publishing company. Swasey ...
Puerto Rico in Political Crisis: Senate Sues over Appointment of New Governor Pierluisi  Democracy Now!The political crisis in Puerto Rico continues as its Senate has sued against the appointment of Pedro Pierluisi as the new governor following Ricardo Rosselló's ...
Edelman, Public Relations Giant, Drops Client Over Border Detention Centers  The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...
Pr. George’s police officer pleads guilty to sex solicitation  Washington PostThe officer went to an ATM to get money to pay a woman for a sex act in Washington, prosecutors said.
Tristan Hallman Stole My Job as the Mayor's PR Guy  D MagazineI was out of the office yesterday and away from the internet. Imagine my white-hot anger when I returned to work, checked in on FrontBurner, and learned that an ...
PR: Uruguayan President Meets With the Founder of SCRY  Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...
PR: Pbet Raises Storm in Casino Space With Blockchain Solution  Bitcoin NewsPbet has come up with a complete blockchain crypto-based gaming platform that will redefine the existing casino industry and lead to a fair, trusted, transparent, ...
PR: Remco - Powerful Distributed Token Generating Platform  Bitcoin Newsremittancetoken.io – Token-Generating Platform for Money Transfer currently trading on Digifinex has announced it's sponsoring blockchain Finance Lagos ...
Pr. George’s police captain to be demoted after trial board finds he threatened a police chief and used his position to seek time off for his son  Washington PostA Prince George's County police captain will be demoted after a trial board determined that he tried to leverage his official position for a personal matter and ...
Recycling fund 'a PR stunt' as council demands $3 million back  Sydney Morning HeraldA tax on every tonne of trash taken to tips in Victoria has contributed $1.7 billion in the last decade to state government coffers - but with the recycling system in ...
Indian PR must train company spokespersons to avoid using cliches  Quartz IndiaOften, we as public relations (PR) professionals engage in training our spokesperson(s) on how to deal with media, sensitising them about do's and don'ts and ...
Puerto Rico governor plans to stay in office, fight corruption  PBS NewsHourWanda Vázquez told the Associated Press that she expects to complete former Gov. Ricardo Rosselló's term through November 2020.
After ABC7 reports on Pr. George's County Fair cancellation, officials fund it after all  WJLAShortly after ABC7 reported Thursday that the Prince George's County Fair, the oldest in the state, would be canceled this year due to lack of funding, County ...
CNN’s PR Head Responds To Cuomo ‘Fredo’ Meltdown. Trump Jr. Nukes Him.  The Daily WireA top CNN PR official responded to a viral video on Monday night that showed CNN's Chris Cuomo yelling at a man who called him "Fredo" by stating that the ...
PR: FuzeW Launches Special BCH Cold Wallet Summer Promo  Bitcoin NewsFuze W announces that it will hold a promotion to offer discount coupons to Bitcoin.com readers who purchase the Fuze W as a special event for summer.

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

Media Relations: When Numbers Lie

NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More