Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media.

At that point, they are free to do whatever they want with the information you gave them.

Your job from then on: control and communicate it to the maximum. Offer new information if you find it. Steer them to resources that may help them flesh out the story. Assure them that you will be available for follow-ups, day or night.

But they own the media outlet. Their job: creating the story as it will appear in their newspaper, magazine or over the airwaves.

Unless you are authoring an article to appear under your own byline, don't expect ? or request ? approval rights, an advance peek, or any changes. They may never call again if you do.

Occasionally, a reporter will offer to show you the story before it runs. That's different. It's usually because they want to check facts, or ensure that they have quoted you correctly.

Always say yes if they initiate this offer. Even if you have 12 meetings tomorrow morning, and are undergoing surgery after lunch. This is a chance to make yourself sound as knowledgeable and intelligent as possible to the thousands of potential clients that will read the article.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

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Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
Puerto Rico bankruptcy decision a Death Star for Wall Street  American ThinkerA U.S. Bankruptcy Court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...
Tentsile Taps White Cloud Communication to Lead North American Public Relations  SNEWSTentsile, a leader in portable Tree Tents, appoints White Cloud Communication to lead its North American public relations efforts.
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Trump sends letter to Pelosi saying he's postponing her 'public relations event'  KSN-TVTrump sent Pelosi a letter Thursday informing her that the trip she had planned to "Brussels, Egypt, and Afghanistan has been postponed" while the government ...
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READ IT: Trump sends letter to Pelosi saying he's postponing her 'public relations event'  www.brproud.comDear Madame Speaker: Due to the Shutdown, I am sorry to inform you that your trip to Brussels, Egypt, and Afghanistan has been postponed. We will reschedule ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Disgraced former MP sets up PR firm on release from jail  Brisbane TimesDisgraced former Queensland state MP and convicted fraudster Scott Driscoll is out of jail and advertising his services as a public relations and branding ...
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
Puerto Rico governor rips report of Trump redirecting disaster aid funding for border wall  POLITICOGov. Ricardo Rossello declared that there could be “no justification” for such a move.
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
Castro explains Puerto Rico campaign trip: 'Everyone counts'  Economic TimesMANCHESTER, N.H. (AP) — Democrat Julian Castro, in the early primary state of New Hampshire for the first time as a presidential candidate, told voters on ...
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.

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