Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is this: they are busy.

Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.

When a reporter calls ? move quickly

A reporter calls you. Great! Now what? Just remember this tip: media people rate you as a resource on strange criteria, such as ? how fast you call them back. If you don't call swiftly enough, they'll quote someone else. Media time is not like regular time: for them, three hours is not a quick callback. It's an eternity. And probably for you, it's a missed opportunity.

As you're following the media, ask yourself new questions

Examples of questions to ponder regularly: Why did they quote that expert? Look on their web site to see if they have any publicity materials you can review. Which reporters seem to cover my topics? Start a list of reporters and media that cover your topic regularly. You're going to become friends with them before long.

Don't build your publicity campaign solely around press releases

Don't rely on press releases to build your PR campaign. Reporters get 30 of 'em a day ? and toss most. (Repeat after me: "Most press releases get tossed.") Instead, build relationships and send useful information in other forms.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa  africanewsFrustrations naturally accompany a tedious and resource consuming exercise in which results are never forthcoming despite the efforts. This is typical of small ...
Making The Case For Diversity In Marketing And PR  ForbesThe ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a ...
16 Tips to Succeed With Organic PR Outreach  EntrepreneurRecently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing InteractiveBeing in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
How Instagram offers unique marketing opportunities - PR Daily  PR DailyBy Jeremy Juhasz Feb. 15, 2019. SHARE. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
Agency Exec On How Real Estate PR Has Evolved  ForbesEmily Johnson positions public relations firm Taylor Johnson as a resource to the real estate industry.
PR and ad agencies don't understand their clients - Chris Moerdyk  Bizcommunity.comOne of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...
How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency  EntrepreneurIn the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality ...
Winning the PR Battle—Without Losing the War of Words | Daily Business Review  Law.comIf an attorney or law firm is looking for a strategy to compete in the court of public opinion Washington D.C. is providing a mixed model.
PR Is A Management Function, Not A Comms Function: IN2Summit MENA  The Holmes ReportIn the integration era, PR must play a leading business role, say communications leaders in the Middle East.
30 jobs in the PR and marketing world - PR Daily  PR DailyObserving the warm feelings of Valentine's Day in the dead of winter seems incongruous. The cold weather has many dreaming of a beach and an umbrella ...
Black PR Spotlight: Gloria Jones  Afro AmericanBy Micha Green, AFRO Washington, D.C. Editor, [email protected] For a person of color in the workforce, more often than not, it might seem hard to get a ...
PR push for white officer accused of killing armed black man  Yahoo NewsNASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Are marketers really more romantic than PR pros?  PRWeekMarketers are more romantic than PR pros. Or so says a study by online marketplace OnBuy.com, which found that 78% of people in marketing and sales did ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science MagazineHow dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Soar Running appoints PaceUp Media as PR agency  endurancebusiness.comPerformance running wear brand Soar Running has appointed sports PR & Communications agency PaceUp Media as its PR agency.
3 Monkeys Zeno head of digital integration exits  PRWeekBurrows had been at the agency for six-and-a-half years. He was previously head of digital until last August, when his role changed to head of digital integration ...
Events: Museum of PR Celebrates Female Leaders; IPR to Hold Bridge Conference in April; USC Annenberg Event to Look at Tech's Future - Thu., Feb. 14, 2019  O'Dwyer's PR NewsThe women who became some of the PR industry's first female leaders will be the subject of a March 7 event presented by the Museum of Public Relations and ...
Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day  PRWeekCan't buy me love? Maybe you can, if you're a marketing professional. People working in marketing and sales were crowned the "most romantic on Valentine's ...
What is an influencer? (Even the PR industry can't seem to decide)  PRWeekPRWeek has heard so many contrasting definitions of what constitutes an 'influencer', so we decided to ask those who really should know. The responses left us ...
Longtime PR director Chase leaves Twitch  PRWeekLongtime PR director Chase leaves Twitch. From PR Week.
Levi Strauss brings on TrailRunner International to support IPO  PRWeekSAN FRANCISCO: Levi Strauss & Co. has selected TrailRunner International as lead PR agency to support its IPO. The account is being handled by TrailRunner ...
Union PR push, move to seal documents tangle Nashville officer's case  WMOTNASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man is calling for legal discovery documents to be ...
City Mayor says PR dep’t not functioning  Stabroek NewsGeorgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
Clarins appoints new PR and digital agencies  mUmBRELLA*Cosmetic group Clarins has appointed Tailormaid Communications to handle its Australian PR and Admatic as its digital media agency.
How To Win Journalists And Influence People - Why PR Matters  ForbesThe relationship between financial PRs and journalists is an intangible but important one. Here's how to get the most from it.
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  FortuneLin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
China's 'ham-handed' PR moves hurt its global image  Nikkei Asian ReviewTAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Amgen moves finance exec Judy Gawlik Brown to lead comms role  PRWeekTHOUSAND OAKS, CA: Biopharmaceutical company Amgen has named Judy Gawlik Brown as SVP of corporate affairs. Brown is reporting to Robert Bradway, ...
A&W Malaysia appoints PR partner to 'rejuvenate' brand  Marketing InteractiveA&W Malaysia has appointed GO Communications to publicise its expansion plans in the country while rejuvenating the brand to a modern generation of ...
Video shows Norwegian cruise ship destroy dock in Puerto Rico  New York Post A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
DeVries picks up PR account for digital radio brand Pure  PRWeekDeVries picks up PR account for digital radio brand Pure. From PR Week.
Marshalls Seeks PR Agency To Help Elevate Brand  The Holmes ReportThe off-price retailer is currently searching for project support, while MSL remains in place as the company's agency of record.
How Technology Drives Public Relations Businesses  Business.comTechnology has had a significant impact on the world of public relations. However, smart public relations professionals, like Emma Smith of Three Lions Public ...
Visit Florida Floats PR RFP - Thu., Feb. 14, 2019  O'Dwyer's PR NewsVisit Florida is floating an RFP for PR services in the US and Canada to keep the Sunshine State top of mind among its target audiences and to increase the ...
Arizona's charter school board spends $4K a month on crisis PR expert  AZCentralOpinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
Hedge Funds See Windfall From Bets on Puerto Rico After Storm  BloombergQuint(Bloomberg) -- In late 2017, while Puerto Rico was reeling from Hurricane Maria, the government's bonds went into a free fall as Wall Street speculated that ...
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International  The Business of FashionNEW YORK, United States — Derris, the communications agency behind a lengthy list of direct-to-consumer brands including Warby Parker, Everlane, ...
Drinks brands' changing strategy to attract Gen Z  PRWeekNew research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol than older generations. News.
Amazon's Departure from New York City Is a PR Fiasco  CityLabThe mega-company has bucked dealing reasonably with New York City, Seattle, and any community that asks them to pay for its freight.
Bukalapak in PR Disaster After CEO's 'New President' Tweet  Jakarta GlobeJakarta. Bukalapak, one of Indonesia's four unicorn startups, is facing a public relations disaster after its founder and chief executive, Achmad Zaky, expressed ...
Vodafone is best PR Organisation in telecoms sector  Myjoyonline.comVodafone Ghana has been voted the “PR Organisation of the Year” in the telecoms sector at the 7th Institute of Public Relations (IPR) Excellence Awards.
Breakfast Briefing: Amazon fallout; Hulu's self-aware influencer campaign  PRWeekObservers are assessing the fallout from Amazon's decision, announced via blog post, to cancel its plans for a second headquarters in New York's Long Island ...
Scientology should get no PR help from Clearwater police, editorial board writes  Tampa Bay TimesThe Clearwater police chief should be neutral, and nothing more, in dealings with the church.
Omnicom PR revenue up 1.5% in Q4  PRWeekNEW YORK: Omnicom Group's public relations firms reported a 1.5% organic revenue increase in Q4 to $370.1 million. The PR agencies within Omnicom Public ...
Working Word boosts Welsh language credentials with new PR team appointments  Wales247One of Wales' largest independent PR agencies, Working Word, has announced the appointment of three new recruits to its Cardiff-based team. Ffion Rees joins ...
Kate Stewart:PR is not for Public Relations but Personal Responsibility  New Zealand HeraldTo many the letters PR might signify the term Public Relations, but to me they conjure up another phrase — Personal Responsibility, a once common and ...
Talker Tailor hires former Freuds deputy MD as partner  PRWeekTalker Tailor hires former Freuds deputy MD as partner. From PR Week.
Alleged sex abuser's former PR guru now working for Benny Gantz  The Times of IsraelIsrael Resilience party spokeswoman points out Ronen Tzur no longer works on Malka Leifer's behalf; woman's accusers 'shocked' to learn of prominent new ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Brunswick appoints Freshfields' Brussels founder as senior advisor  PRWeekBrunswick Group has strengthened its regulatory, competition and foreign investment practices with the appointment of John Davies, who joins as a senior ...
Ogilvy UK Hires Matt Buchanan As Head of PR & Influence  The Holmes ReportBuchanan joins from One Green Bean to take on the new role of leading Ogilvy's PR capability in London.
Moeldoko Urges Ministry PR to More Promote Jokowi Achievement  Tempo.co EnglishPresidential Chief of Staff Moeldoko demanded central and regional public relations to intensively promote the government works under President Jokowi.
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin NewsCoinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
A cruise ship was filmed crashing into a pier in Puerto Rico  INSIDEROn Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task  CNBCA Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Google Gary Illyes: RankBrain Is PR-Sexy Machine Learning  Search Engine RoundtableI love when Gary Illyes talks about Google. He was asked about what is RankBrain and goes off to explain that "RankBrain is a PR-sexy machine learning ...
Microsoft lampoons Office 2019 in PR pitch for Office 365  ComputerworldMicrosoft is now slamming its own software, portraying Office 2019 as a second-class software suite when pitted against its rival...Office 365.
Navy captain who moonlighted as Fat Leonard's PR man is going to prison  NavyTimes.comRetired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
The Drum reveals new awards show for the PR industry  The DrumThe Drum is launching a new global awards event to celebrate the innovative and creative thinking in the PR space. The Drum PR Awards will champion the ...
PROBATE NOTICE: Dorothy Most 19HA-PR-19-76  Hastings Star GazetteSTATE OF MINNESOTA COUNTY OF DAKOTA FIRST JUDICIAL DISTRICT DISTRICT COURT PROBATE DIVISION Court File No.: 19HA-PR-19-76. Estate of:
PR Council Awards Five Minority-Owned Firms Fellowships  The Holmes ReportNEW YORK — As part of its effort to boost diversity throughout the industry, the PR Council has awarded fellowships to five minority-owned firms, giving them ...
Visiting Puerto Rico, and Finding the Up Beat  The New York TimesOn the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Middle East PR Industry To Tackle Climate Change Challenge At IN2Summit  The Holmes ReportA heavyweight roster of climate change and sustainability comms experts will feature at the Holmes Report's MENA conference, taking place on 13 February in ...
PR providing free of cost travel facility to senior citizens: Rasheed  ARY NEWSISLAMABAD: Federal Minister for Railways Sheikh Rasheed has said senior citizens above age of 70 years are being provided with the free facility to travel, ...
PR set to launch train tracking system  DAWN.comRAWALPINDI: Pakistan Railways (PR) will introduce a train tracking system and relaunch Thal Express from Rawalpindi to Multan on Feb 12 (Tuesday) after a ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store  Bitcoin NewsYour security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
BAE Systems Reviews Consumer PR Account  The Holmes ReportLONDON — BAE Systems is reviewing its UK consumer PR account, with an RFP going out to shortlisted agencies this week, the Holmes Report has learned.
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess  ExpressSamantha Markle launched a *fresh* attack against the Duchess of Sussex on Wednesday, claiming the anonymous sources speaking up in favour of Meghan ...
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
Midwest Companies Look to Puerto Rico for Workers  FortuneMany companies in Ohio, Iowa, and Nebraska are having difficulty finding local employees. There's also a shortage of legal immigrants to work under the H-2B ...
UPDATE: Payless ShoeSource closing all stores in U.S., Puerto Rico  WXOW.comPaylesss ShoeSource is shuttering all of its remaining stores in the U.S. and Puerto Rico, joining a list of iconic names like Toys R Us and Bon-Ton that have ...
Arizona State Charter Board Shells Out for Crisis PR  Phoenix New TimesThe Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...
Paterson BOE sending recruiters to Puerto Rico to find Spanish-speaking teachers  NorthJersey.comPaterson school district is sending a group of officials to Puerto Rico to recruit Spanish-speaking teachers.
Investors Trust opens new insurance company in Puerto Rico  International InvestmentInvestors Trust has announced the opening of ITA International Insurer in the US territory of Puerto Rico, in the latest expansion of the wealth management group ...
Madrid launches PR campaign ahead of Catalan separatist trials  Financial Times'This is the real Spain' advert aims to combat disinformation from secessionists.
Prince Philip car crash: Buckingham Palace accused of ‘DIY public relations’  ExpressTHE way Buckingham Palace have mismanaged the fallout from Prince Philip's car crash has been condemned as “DIY public relations” by an industry expert.
Councillor’s attack on city’s Public Relations Division unwarranted  Stabroek NewsDear Editor, The Senior Officers and general administrative staff of the Mayor and City Council are utterly disgusted with the emotionally charged statements of ...
Louisville PR firm played a key role in Covington Catholic controversy  Courier JournalLouisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
Documents: Purdue Pharma hired PR firm for covert campaign  KOKH FOX25The office of Attorney General Mike Hunter released a statement saying he has obtained previously confidential documents pertaining to the state's case against ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
With these sweet names, Minnesota couple is 'Hershey PR team's dream come true'  Minneapolis Star TribuneFor Minnesotans Jenny Ries and Craig Hirschey, first comes love, then comes a combo candy bar.
Was Netflix's Fyre Fest Documentary A 'Shadow P.R. Campaign' For Jerry Media?  Gothamist2019 kicked off in fine fashion with Hulu surprise-releasing FYRE FRAUD, their documentary about the disastrous Fyre Festival, a few days before Netflix ...
U.S. court faults Puerto Rico board appointments, keeps bankruptcy alive  KFGO NewsSAN JUAN (Reuters) - A U.S. Appeals Court ruled on Friday that members of Puerto Rico's federally created oversight board were unconstitutionally appointed ...
Boswell: SNC-Lavalin affair might have been avoided – if only we had electoral reform  Ottawa CitizenUnder PR, each Commons committee would be composed of a fairer cross-section of MPs and no single party would be in a position to dictate what is discussed ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico?  Foreign PolicyThe U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...
Cheap antics and empty PR  INQUIRER.netThe front page of the Inquirer last Feb. 7 caught my attention: “Coliform levels down but swimming still banned.”
First Liberty Institute Urges US Supreme Court to Reverse Puerto Rico Court Decision Threatening Church, Religious Freedom  GlobeNewswireWASHINGTON, Feb. 15, 2019 (GLOBE NEWSWIRE) -- Today, attorneys with First Liberty Institute filed a brief with the Supreme Court of the United States on ...
PR: Bitcoin.com Partners With Anarchapulco  Bitcoin NewsAcapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
\'See You in Court\': Puerto Rico Governor Threatens Legal Action Over National Emergency  GoverningPuerto Rico Gov. Ricardo Rosselló on Thursday threatened legal action against President Trump if American citizens foot the bill for his long-desired border ...
Browns Risk Massive PR Sack By Signing Troubled Running Back Kareem Hunt  RealClearLifeHunt was released by the Chiefs in December after a video showing him shoving and kicking a woman last February at a Cleveland hotel was obtained by TMZ.
PR firm Edelman names Leo Burnett ad exec behind #LikeAGirl campaign as chief creative officer  Chicago TribunePublic relations giant Edelman has named Judy John, the advertising executive behind the groundbreaking #LikeAGirl campaign, as its first global chief creative ...
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill  The HillThe Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.
Serena Williams offers Meghan Markle PR advice amid trolling  Daily MailAmerican tennis star Serena Williams, 37, has reportedly offered Kensington Palace the help of her PR team after seeing cruel jibes aimed at pregnant Meghan ...
Swain's World: Puerto Rico government frustrated with FEMA bureaucracy  Caribbean BusinessEditor's note: The following originally appeared in the Feb. 14 -20, 2019, issue of Caribbean Business. While the government of Puerto Rico has an office to ...

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Reporters, by nature, are curious people.If you can get them... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More