Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.

However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.

Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing to get the reporter's email address. Sometimes reporters email addresses are at the bottom of their article in the newspaper-or linked to in the online version of the outlet. It's rarely a secret.

Again, offer practical story ideas ? one or two max per e-mail. Summarize your best story idea in the 'subject' line of the email.

Be specific. In fact, spend as much time composing that subject line as you do the entire body of your message. It's that important.

Reporters get dozens of emails per day, and struggle with spam just like the rest of us, so make sure that your email doesn't look like spam. Avoid any words (you know what they are) that would be likely to set off a spam blocker.

And never, ever send a reporter an attachment of any kind. Many news organizations, fearful that their technically unsavvy staff will introduce a virus, prevent staff from receiving attachments. Usually they accomplish this by deleting the whole email.

If you want your email to be read, include a compelling subject line, and no attachment.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Former Warner Bros Int’l Publicist Justine Gamez Huckabay Launches PR Label Intercommunicate  DeadlineEXCLUSIVE: Former Warner Bros International theatrical publicist Justine Gamez Huckabay is launching entertainment and tech PR label Intercommunicate.
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
EKU program re-certified in PR by PRSA  The Eastern Progress OnlineThe public relations major in the Department of Communications at Eastern Kentucky University has earned Certification in Education for Public Relations ...
Leading Dutch software provider Omnia Retail appoints PR Agency One  Prolific NorthLeading Dutch marketing software provider Omnia Retail has appointed PR Agency One to establish and expand its business in the UK.
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
PR: BitDeer Partners with BTC.com and AntPool to Provide World-Class Computing Power Sharing Service  CoingapeBEIJING, CHINA – On December 12th, 2018, BitDeer announced its official launch as a world-class computing power-sharing platform and strategic ...
Her CrossFit PR is Walking Without a Cane  Morning Chalk UpJessica Gomez has been living with Multiple Sclerosis for thirteen years and walks using the assistance a cane. A few weeks ago, Jess and her coach James ...
Local News, PR passes RV ordinance  Bonner County Daily BeePRIEST RIVER — A months-long conversation came to head last week as City Council members voted in approval of.
BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018  PRWeekBA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018. From PR Week.
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
PROBATE OF WILL- Beverly M Schoolmeesters 19HA-PR-18-924  Hastings Star GazetteSTATE OF MINNESOTA COUNTY OF DAKOTA DISTRICT COURT FIRST JUDICIAL DISTRICT Court File No.: 19HA-PR-18-924. In Re: Estate of. Beverly M.
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
2018's top 10 controversial marketing and PR stories that had readers hooked  Marketing InteractiveHere are the juiciest stories of 2018 that had readers hooked and asking for more.
PROBATE ORDER: Michael Cook Estate; Case No. 18-PR-110  Richmond-NewsLegal Notice STATE OF WISCONSIN CIRCUIT COURT ST. CROIX COUNTY Order Setting Time to Hear Petition for. Special Administration (Formal ...
The media is not the establishment's PR machine  Asia TimesAt a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
Chili's Grill & Bar promotes Ellie Doty to marketing head  PRWeekDALLAS: Chili's Grill & Bar has promoted Ellie Doty to SVP and head of marketing. Doty is reporting to Wyman Roberts, CEO and president of Chili's and parent ...
Colin McConnell to exit Prudential Financial after 27 years  PRWeekColin McConnell to exit Prudential Financial after 27 years. From PR Week.
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
The army’s PR Hanukkah miracle  HaaretzThe Israelis are the modern-day Maccabees, fighting - the few against the many, the weak against the strong - against the existential danger posed by the ...
Alibaba VP Bob Christie leaves for Brunswick  PRWeekSAN FRANCISCO: Brunswick Group has named Bob Christie, former VP of international media at Alibaba Group, as a partner. Christie had worked at Alibaba ...
You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast TravelerThe Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Five Christmas campaigns we liked: your winner revealed  PRWeekFive Christmas campaigns we liked: your winner revealed. From PR Week.
PR Agency For Women’s March Sends Terrible Email to Every Reporter on Twitter  MediaiteA PR firm representing the Women's March sent out a bizarre, off the record email to reporters who tweeted about a recent exposé of the progressive group by ...
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
Real Effects Of Fake News On PR  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
PR Council's Kim Sample joins The PR Week Podcast  PRWeekPR Council president Kim Sample joins the podcast to talk about her role at the organization. Plus: the PRWeek Awards shortlist, PRWeek Hall of Fame, ICF ...
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
Twitter feud erupts between PRCA's Ingham and Whitehouse Consultancy founder  PRWeekA Twitter spat has erupted between a senior lobbyist and the head of the PRCA over how the new Public Affairs Board Twitter account should be used - an ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Procter & Gamble takes DeVries Global off Olay, Pantene in the U.S.  PRWeekCINCINNATI: Procter & Gamble has made changes to its PR agency roster for its Olay and Pantene brands. DeVries Global is no longer working on either brand ...
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeekThe company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
PR: How to Turn Your Crypto Losses Into Tax Savings  CoingapeLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19,511 just before Christmas. Now, Bitcoin is worth just $3,752.
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico  The New York TimesA former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
Juniper Networks Reviews PR Agency Support  The Holmes ReportSUNNYVALE, CA — Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business, the Holmes ...
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
6 charged in '11 killing of US bank executive in Puerto Rico  ABC NewsFederal authorities announced Wednesday that they have solved the high-profile killing of a New Jersey banking executive slain more than seven years ago in a ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
Brad Dean Wants You To Spend Your Vacation in Puerto Rico  The Holmes ReportBrad Dean has spent much of the last year going to bat for Puerto Rico, showing people that the island is open for business despite the widely held (but ...
O2 Award-winning journalist leaves Mail for PR firm 32West  HoldTheFrontPage.co.ukAn award-winning regional daily journalist has left the industry to join her former editor's public relations company. Ulverston-based consultancy 32West has ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Dorado Beach, A Ritz-Carlton Reserve In Puerto Rico Is Better Than Ever  ForbesFollowing a meticulous restoration, Dorado Beach, A Ritz-Carlton Reserve is better than ever. If you haven't already done so, be sure to plan a stay as soon as ...
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Is NW reshuffle just a PR exercise or will it bring stability, improvement?  News24North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
PR News' Top Places to Work Award-Winner, ARPR, Grew Headcount 38 Percent in Second Half of 2018  PR WebARPR, a leading tech public relations agency that PRopels global leaders to #MakeNews and #DriveLeads, announced it promoted 43 percent of its full-time ...
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
Congress moves to ban cockfighting in US territories  St. Paul Pioneer PressBy DANICA COTO. SAN JUAN, Puerto Rico (AP) — Congress on Wednesday gave final passage to legislation that would shut down legal cockfights in U.S. ...
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'  PRWeek'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'. From PR Week.
Striving to Adopt Solar Energy in Puerto Rico | The Takeaway  WNYC StudiosA community organization in Puerto Rico called Casa Pueblo is pushing more solar energy on the island after the devastation of Hurricane Maria last year.
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
Hurricanes Yield "Fundamental Change" In Puerto Rico's Watershed  WSHUResearchers in Puerto Rico say hurricanes Irma and María made long-lasting and ongoing impacts to forest and coastal ecosystems. For decades, researchers ...
Paul Ralph “PR” Chopard – Edgewood  kmch.comPaul Ralph “P.R.” Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
City Council stirs up controversy as it prepares to pick next president  News 12 WestchesterMount Vernon City Hall seems to be creating more controversy as it gets ready to pick the next city council president.
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
Jon Creighton cannot travel to Puerto Rico for vacation, federal judge rules  Asheville Citizen-TimesASHEVILLE — Former Buncombe County assistant manager Jon Creighton cannot travel to Puerto Rico later this month for a planned vacation, a federal judge ...
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
Matthew Hedges 'shocked' after PR deal between British Government and his captors is revealed  Chronicle LiveMatthew Hedges and his wife Daniela Tejada say they are shocked to discover the Government signed a PR deal with the UAE while he languished in jail.
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
Facebook's outgoing VP of comms defends using PR firm to dig up info on critics  CNETElliot Schrage says Definers helped Facebook "understand the backgrounds" of its critics, but denies it pushed fake news.
Optibus Attracts $ 40 Million Investment to Accelerate Growth of its AI-Based Mass Transportation Platform  PRNewswireSAN FRANCISCO and TEL AVIV, Israel, Dec. 12, 2018 /PRNewswire/ -- Optibus, which modernizes mass transit for the world's leading transportation operators ...
Candelero All-Inclusive Makes Debut in Puerto Rico  Caribbean JournalThe first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineFollowing years of shuttling back and forth between L.A. and Seattle, the Communications chief actually left the Jeff Bezos run home of Transparent and The ...
School PR consultant calls Parkland critics 'crazies'  ABC NewsA public relations crisis consultant hired to advise a Florida school district after a mass shooting is apologizing after dismissing the district's critics as "crazies" ...
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs  The New York TimesFEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Puerto Rico Tax Overhaul Expected To Provide $2B In Relief  Law360Puerto Rico will have a lower corporate tax rate and a new tax credit aimed at creating a more attractive tax climate under a bill its governor recently signed that ...
Puerto Rico's new tax break lures money as expiration date looms  Accounting TodayOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
State School Board OKs near-$600000 budget for public relations contract services  Deseret NewsSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBCFacebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
Puerto Rico needs more entrepreneurs. What's being done to help them?  NBCNews.comWhile business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Facebook's PR attack dog also targeted Apple and Qatar  Wired.co.ukThe PR firm hired by Facebook to discredit its critics with online articles also carried out campaigns against Qatar, Apple, and American environmentalists.
📝 Atlético-PR 1-1 (4-3 pens) Junior FC: Atlético win the Sudamericana  OnefootballTonight was a special night for Brazilian-side Atlético-PR, as they defeated Colombia's Junior Barranquilla on penalties to claim the 2018 Copa Sudamericana ...
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
See Hamilton in Puerto Rico with Lin-Manual Miranda in starring role  Lonely Planet Travel NewsLin-Manuel Miranda has been deeply committed to hurricane relief in Puerto Rico in the wake of Hurricane Maria's devastating effects. Now, over a year after the ...
US Embassy supports small business trade mission from Puerto Rico  Jamaica ObserverA trade mission from Puerto Rico visited Jamaica late last month and was assured by a senior Amer...
Miss Puerto Rico Valeria Vazquez crowned as Miss Supranational 2018 on their 10th-anniversary  Times NowThe night is finally here. After a long wait, Miss Supranational 2018 has been crowned. Miss Puerto Rico, Valeria Vazquez was crowned as the 10th Miss ...
What's really behind Carole Middleton's PR blitz?  Daily MailFor someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...
India vs Netherlands, 2018 Men's Hockey World Cup: Manpreet Singh, PR Sreejesh in Top 5 Players to Watch  LatestLYIndia takes on the Netherlands in the quarter-final match of the 2018 Men's Hockey World Cup to progress to the semis for the first time since 1975. Read about ...
Holiday Travel Increases Fifteen Percent, While Puerto Rico Makes A Comeback  PRNewswireRICHMOND, Va., Dec. 12, 2018 /PRNewswire/ -- According to Allianz Global Assistance's 2018 Top Holiday Destinations Report, American travel increased 15 ...
Parkening International Guitar Competition Accepting Applications for 2019 Competition  PR Newswire IndiaMALIBU, California, Dec. 12, 2018 /PRNewswire/ -- The 2019 Parkening International Guitar Competition, which will be held at Pepperdine University in Malibu, ...
Puerto Rico sends bonuses to workers, ignoring fiscal warning  ReutersDec 5 (Reuters) - Puerto Rico dispersed millions of dollars in holiday bonuses to government workers on Wednesday despite a warning from its federally ...
UE project aims to repower Puerto Rico school with solar panels  Evansville Courier & PressEVANSVILLE, Ind. — A University of Evansville class is working to raise the money to provide solar power to a school in Puerto Rico, helping it save money it ...
Corker mocks White House as 'public relations firm' for Saudi crown prince | TheHill  The HillSenate Foreign Relations Committee Chairman Bob Corker (R-Tenn.) on Tuesday criticized the White House for acting like a “public relations firm” for Saudi ...

Say What?

As the comedian Steve Martin once said, "some people have... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More