For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting your name in it won't have great impact.

Trade on the reputation of the trades

Some of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Now I'm not talking about the trade publication for your profession ? the only people you'll reach are your competitors. Get yourself in the publications your prospects and clients read!

Don't forget the Sewer Cleaner Association's newsletter

It's a great to get yourself in the newsletters of the associations your prospects in that niche belong to. Whatever your market is, you can bet it has a professional or trade association. Sure, their newsletters are "smaller." But there's nothing better or more tightly focused on reaching your targets ? and no one else!

Offer yourself as a guest columnist

Unlike the major publications, which receive 100 times more material then they could ever print, smaller publications usually scramble to get enough content. Ask one of those industry publications, or your local paper, if they'd like a guest columnist to write advice articles on your topic. Or offer to answer "reader's mailbag" questions.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

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Andhra Pradesh govt cancels 3,543 PR road works worth RS 1,031 crore  The New Indian ExpressThe YSRC government had decided to cancel those engineering works sanctioned before April 1, 2019, but not grounded.
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Gadsden State PR department earns honors  Gadsden TimesThe Public Relations and Marketing Department at Gadsden State Community College earned six awards for exemplary work at the Alabama Community ...
Hospitality PR firms merge to form new agency  PRWeekHospitality PR firms merge to form new agency. From PR Week.
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PR blessing in hiding in Kashmir  Telegraph IndiaAn “awareness” blitz in the Valley to assure residents that they would not be compelled to part with their land.
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Can This Hollywood PR Firm Change the Public's View of Meghan Markle?  Showbiz Cheat SheetWas hiring a PR firm to fix Meghan Markle's reputation the best thing to do?

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