For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting your name in it won't have great impact.

Trade on the reputation of the trades

Some of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Now I'm not talking about the trade publication for your profession ? the only people you'll reach are your competitors. Get yourself in the publications your prospects and clients read!

Don't forget the Sewer Cleaner Association's newsletter

It's a great to get yourself in the newsletters of the associations your prospects in that niche belong to. Whatever your market is, you can bet it has a professional or trade association. Sure, their newsletters are "smaller." But there's nothing better or more tightly focused on reaching your targets ? and no one else!

Offer yourself as a guest columnist

Unlike the major publications, which receive 100 times more material then they could ever print, smaller publications usually scramble to get enough content. Ask one of those industry publications, or your local paper, if they'd like a guest columnist to write advice articles on your topic. Or offer to answer "reader's mailbag" questions.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

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PR: Legislators Support V20 Summit in Response to New FATF Rules  Bitcoin News[Osaka, Japan, 18 June 2019] Legislators have shown their support for the V20 Summit which is set to take place alongside the G20 Leaders Summit in Osaka, ...
SUNY Seeks PR Support - Wed., Jun. 19, 2019  O'Dwyer's PR NewsThe State University of New York has issued an RFP for public relations firms that can provide services and support assisting the 64-campus college system's ...
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Paul Pogba agent Mino Raiola hiring Juventus PR to improve shocking image of his agency  The SunEnrica Tarchi has been targeted to work on building up the public perception of controversial transfer fixer Raiola and his stars.
Avon reveals raft of promotions with Khan made head of PR  The BooksellerAvon has unveiled a number of promotions across the division, with Katie Loughnane, Sabah Khan and Molly Walker-Sharp all stepping up to new roles, as well ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Does Trump really need a White House press secretary?  PRWeekSarah Huckabee Sanders is set to leave her role at White House press secretary at the end of the month. Speculation has swirled about who could replace her.
On the Move: Baretz+Brunelle Hires Anthony Tramontana; Pollack PR Snags Brandon Buck; BAM Communications Lures M. Nicole Siobal; H&K Gets Chip Keng Ng, Ikram Zainy Back - Thu., Jun. 20, 2019  O'Dwyer's PR NewsBaretz+Brunelle hires Anthony Tramontana as CFO. He was at WPP Coretech in charge of global accounting….Pollack PR Marketing Group has snags Brandon ...
PR recently accidents reasons revealed  UrduPoint NewsThe reason for increasing accidents in Pakistan railway has been come to the surface. Allegedly General Manager Railway, Aftab Akbar has deliberately hided ...
Mike Ashley PR campaign now moving up through the gears as Rafa Benitez contact ends in 8 days  The MagLooks like things are set to go up a few notches with Mike Ashley and a PR push in the coming days, weeks… It feels like the entire football club is in limbo.
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Cardi B, Beyoncé, Bruno Mars, Migos, Michael B. Jordan, BLACKKKLANSMAN And Childish Gambino Take Top Honors At 2019 "BET Awards"  PRNewswireNEW YORK, June 24, 2019 /PRNewswire/ -- Tonight, BET Networks honored a powerful and show-stopping lineup of artists, entertainers, cultural icons and...
First Nations ownership in Trans Mountain poses public relations problem for opponents  Vancouver SunThe re-approval of the Trans Mountain expansion throws open the door for pro-pipeline First Nations to gain an ownership stake in the project, which could pose ...
Financial Advice for Your PR Agency - Tue., Jun. 18, 2019  O'Dwyer's PR NewsConsider an SBA loan. Funding capital to support your PR agency's growth is an ongoing challenge. When searching for funding for your PR agency, you'll want ...
US being cast as 'disgraceful' villains is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Podcast: Why Public Relations & SEO Need Each Other  The Holmes ReportThreepipe, Ready10 and 10 Yetis Digital join the Echo Chamber.
PR firm Big Ideas hired to 'rig' decision on Holocaust memorial site  The TimesThe government has been accused of rigging its campaign to build a £100 million Holocaust memorial next to the Houses of Parliament.Thousands of positive ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
PR Council Will Require Members To Pay Interns At Least Minimum Wage  The Holmes ReportNEW YORK — In a move aimed at boosting diversity, the PR Council will require all of its member agencies to pay US interns at least their market's minimum ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
Puerto Rico Cultivates Its Own Kind of Pride  gaycitynews.nycPride runs strong in Puerto Rico. That goes equally for the LGBTQ community and for the “fuerza Puerto Rico” power that rallied the island after 2017's ...
Business Extra: Adnoc on fertile ground, Boeing's troubles and Facebook's latest PR push  The National'The National' breaks down the week's business headlines.
17-Year-Old Powerlifter Austin White Squats a Massive 661lb PR  BarBendPowerlifter Austin White may be just 17 years old, but he's quickly distinguishing himself as a young strength phenom. Take what he did this past week for ...
Lebo Madiba to head up Ogilvy PR - Ogilvy & Mather  Bizcommunity.comOgilvy Johannesburg has announced Lebo Madiba as the new Managing Partner: Public Relations & Influence at the agency...
Port Hawkesbury town council hires PR agency to find out answers on proposed Inverness airport  Cape Breton PostThe Town of Port Hawkesbury has hired a government public relations firm in Ottawa to seek out answers to questions it has on a proposed airport for the village ...
Greenbrier hires Vanessa Lindlaw as partner  PRWeekSAN FRANCISCO: Crisis agency Greenbrier is launching a "proactive" PR business with the hiring of Vanessa Lindlaw. She joined The Messina Group agency ...
Nike's Air Force 1 Low Puerto Rico Shoes Illustrated a Lack of Cultural Competency  AdweekIt could've been avoided had a more diverse team been employed.
For Those Missing Puerto Rico, 'En Mi Viejo San Juan' Is Both Anthem And Lament  NPRThe official anthem of the capital city, "En Mi Viejo San Juan" also serves as a nostalgic lament, evoking memories of the island for the many forced to leave it ...
PR-B honor roll students listed  Brainerd DispatchHelen F. Alves, Ally R. Anderson, Hanna M. Bowen, Torry D. Hirschey, Joseph C. Merritt, Gabriell M. Rainwater, Emma L. Templeton, Mercedes L. Tilbury, ...
Supreme Court takes case on Puerto Rico financial crisis  CBS NewsWashington — The Supreme Court will decide a challenge to the oversight board established by Congress in response to Puerto Rico's financial crisis.
Nike video with Olympian Caster Semenya calls for acceptance  PRWeekNike has launched a video starring Olympic 800-metre champion Caster Semenya that calls for acceptance and echoes its recent social purpose videos with ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekYouTube may remove children's *content* from its site; Burger King's tagged photos on Instagram NSFW; and other news. News · Tweet ...
Miss Puerto Rico reveals her struggle to speak fluent Spanish  ¡HOLA! USAMiss Puerto Rico Madison Anderson discussed her journey to speaking Spanish fluently ahead of the big Miss Universe competition.
Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP  ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...

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