For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting your name in it won't have great impact.

Trade on the reputation of the trades

Some of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Now I'm not talking about the trade publication for your profession ? the only people you'll reach are your competitors. Get yourself in the publications your prospects and clients read!

Don't forget the Sewer Cleaner Association's newsletter

It's a great to get yourself in the newsletters of the associations your prospects in that niche belong to. Whatever your market is, you can bet it has a professional or trade association. Sure, their newsletters are "smaller." But there's nothing better or more tightly focused on reaching your targets ? and no one else!

Offer yourself as a guest columnist

Unlike the major publications, which receive 100 times more material then they could ever print, smaller publications usually scramble to get enough content. Ask one of those industry publications, or your local paper, if they'd like a guest columnist to write advice articles on your topic. Or offer to answer "reader's mailbag" questions.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

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Page Turns PR Over to G&S - Tue., Mar. 26, 2019  O'Dwyer's PR NewsThe Arthur Page Society has tapped G&S Business Communications for pro bono PR duties, which had been handled by Text 100.
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PR professionals on high demand this poll season  The New Indian ExpressToday's political public relations has evolved and is no longer restricted to rallies and traditional canvassing, said Sunil Khosla, founder of a Delhi-based public ...
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PR: Bitcoin.com Partners With Jeju Blockchain Smartcity Association to Spread BCH Adoption  Bitcoin NewsRoger Ver, CEO of Bitcoin.com has agreed to help the Jeju Blockchain Smartcity Association grow the BCH ecosystem. On March 25th, Roger Ver agreed to ...
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Xerox hires Anne Marie Squeo as comms, brand leader  PRWeekNORWALK, CT: Xerox has named Anne Marie Squeo as SVP and chief communications and brand officer. A newly created role, Squeo will oversee all aspects ...
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PRSA Foundation names Lenovo's Torod Neptune as Paladin honoree  PRWeekNEW YORK: The PRSA Foundation has named Torod Neptune, Lenovo's worldwide group VP and chief communications officer, as its 2019 Paladin honoree.
Huawei turns to US group in public relations battle  Financial TimesHuawei recently hired a top Washington public relations group to help it make its case in the US following months of media and political scrutiny for the Chinese ...
Destination Canada re-ups with Zeno Group  PRWeekNEW YORK: Destination Canada has renewed its deal with Zeno Group, extending a contract dating to late 2015 to help the commission promote Canadian ...
Ex-UBS broker first to be sentenced in fraudulent Puerto Rico bond sales scheme  CNBCWASHINGTON — A former top broker in Puerto Rico for the Swiss banking giant UBS was sentenced to a year and a day in prison Tuesday, months after he ...
Microsoft moves consumer PR from 3 Monkeys Zeno  PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...
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The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
A Conservative Case for Puerto Rican Statehood  National ReviewBesides being the right thing to do, it could reawaken Americans to the necessity of our Constitution's federalist principles.
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Stuart Newman, war hero, PR pioneer, dies at 97  KeysNews.comStuart Newman started promoting the Florida Keys as a tourism destination years before the island chain had established its own Tourist Development Council.
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PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
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Huawei's PR Lessons For China Inc  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
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Puerto Rico Legislature Approves 100 Percent Renewable Energy Target  Greentech Media NewsPuerto Rico joins a small group of jurisdictions pursuing 100 percent renewables.
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Is There Still A Path that Returns Puerto Rico to Debt Sustainability?  Council on Foreign RelationsPuerto Rico's debt restructuring is in a strange form of limbo. Puerto Rico's oversight board is currently on life support. It is waiting to see if the Supreme Court ...
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Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Rujugiro embarks on PR campaign to mask blood money in Uganda  The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
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Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
McMillan brings big dreams to Trade Street PR firm  Up & Coming WeeklyIt was about 15 years ago when Aneisha McMillan had an idea for a product she wanted to launch and needed a public relations firm to give her plan a boost.
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
PR executive Hilarie Grey files in Ward 2  Nevada CurrentSouthern Nevada public relations executive Hilarie Grey has filed to run in the special election for Ward 2 of the Las Vegas City Council. Grey “got her start in ...
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Trump Blasts Puerto Rico as Senate Bickers Over Disaster Aid  BloombergPresident Donald Trump during a private lunch with Republican senators on Tuesday leveled criticism at Puerto Rico's use of past disaster aid, further ...
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P.R. Natarajan promises night train between Coimbatore and Bengaluru  The HinduWill work towards exempting job working units from GST, he says.
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Tamannaah Bhatia: "#MeToo Movement became more of a PR ploy"  Times NowActress Tamannaah Bhatia opens up on #MeToo movement and says #MeToo movement was more of a PR ploy. Watch the video to know more.
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
Puerto Rico launches probe into dietary supplement regulations  NutraIngredients-usa.comThe Puerto Rican commonwealth legislature has launched an investigation into what authorities it has to govern the dietary supplement industry, and what ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
As Puerto Rico Pushes for Statehood, Governor Bryan Calls on Residents to have ‘a more meaningful conversation’ About the Territory’s Relationship with the U.S. this Transfer Day  State of the Territory NewsAll five U.S. territories in the Caribbean and the Pacific have begun having conversations about their relationship with the United States in recent months -- with ...
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
Boyfriend of Yonkers murder victim also a suspect in Puerto Rico slaying  The Journal News | LoHud.comA man who police believe fatally shot his girlfriend, Diana Casado, in Yonkers two years ago is also a suspect in the death of another girlfriend in Puerto Rico ...
Solving Communication Problems in Puerto Rico after Storms  EDM DigestBy David E. Hubler Contributor, EDM Digest. Puerto Rico's near-total devastation from Hurricane Maria in 2017 has spawned several unusual technological ...
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
Longtime Greenville Reporter Leaving to Start Public Relations Company  TVSpyAfter a quarter of a century covering stories in Greenville, S.C., longtime WYFF reporter Tim Waller is calling it quits. He made the announcement on his ...
Fastline Media Group Hires Rachel McMahan  PRNewswireBUCKNER, Ky., March 26, 2019 /PRNewswire/ -- Fastline Media Group (Fastline), a 40-year old brand with over 750,000 catalog subscribers and several lines ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
AFC U-23 Championship 2020 Qualifiers: China PR score late to hold impressive Malaysia to a 2-2 draw  FOX Sports AsiaChina PR need an 84th minute goal from Jiang Shenglong to hold hosts Malaysia to a 2-2 draw in the 2020 AFC U-23 Championship Qualifiers at the Bukit Jalil ...
Puerto Rico's Skate Mamis Empowers Girls to Skateboard  PapermagSkate Mamis is more than a crew; it's also a movement for more participation from women in skateboarding culture, competitions included, throughout the ...
Bitmain’s IPO expires, PR rep hints at the next course of action  Cryptoline NewsBitmain's IPO expires six months after the virtual currency company, filed its initial public offering (IPO) with the Hong Kong Stock Exc...
Public relations association to host mini-conference  Daytona TimesThe Florida Public Relations Association (FPRA) Volusia/Flagler Chapter is hosting a mini-conference titled The Art & Science of Public Relations, which.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
Rachel Carver, Public Relations Facilitator for Outlook Nebraska, Discusses The Vision Resource Fair  91.5 KIOS-FMThe Vision Resource Fair is taking place at Baxter Arena April 6 and 7 from 10 a.m. to 4 p.m. both days. It will bring together more than 20 organizations.
South Florida public relations giant Stuart Newman dies at 96  FL Keys NewsStuart Newman founded NewmanPR in 1946 and went on to represent the Florida Keys and Carnival Cruise Line for decades.
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
Photo Essay: Puerto Rico’s Small Farmers Rebuild, with Help from Chef José Andrés’ World Central Kitchen  Civil EatsA year and a half after Hurricane María struck the island, grants from World Central Kitchen are helping dozens of small farmers start *fresh*.
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
KPU's Public Relations Cohort Raises Funds to Support Women in the Workforce  The RunnerAttendees of the Dress for Success event enjoy a night filled with fun activities for a good cause. (Jayne Wright). The public relations cohort at KPU held Works of ...
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
Alkahest to Present Data in Alzheimer's and Parkinson's Diseases at the AD/PD Conference  PRNewswireSAN CARLOS, Calif., March 26, 2019 /PRNewswire/ -- Alkahest Inc., a clinical stage biotechnology company focused on developing transformative therapies to ...
Pinterest seeks to woo advertisers and international users as IPO looms - PR Daily  PR DailyPinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The visual social media platform ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
How Puerto Rico Became The Latest Battleground For Abortion Rights  Refinery29The Puerto Rico House of Representatives passed the first major anti-abortion bill in decades. Here's why PS950 alarmed advocates and health providers.
‘PR disaster’: NASA ditches historic all-female spacewalk after spacesuits won’t fit  RTPeople on social networks are struggling to understand how NASA prepares for its missions after the space agency announced that its historic all-woman ...
Find Legendary Surfing and Sunsets in Puerto Rico’s Chillest Beach Town  ThrillistGo whale spotting and food truck hopping in the Caribbean's surfing capital.

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