Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters.

They deal with horrors like jargon-filled press releases, poorly-written news advisories, and gimmicky pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve.

What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?"

This is the single worst way to follow up after sending something.

When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now.

You think: "Unfair! These guys lose half the stuff they get sent!" True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side.

What works better is to find a credible reason to follow up. For example: "Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law that makes it even easier."

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

Banita Sandhu prefers to focus on craft over PR  Business StandardWhere is Banita Sandhu after "October"? The London-based actress says she would love to work more in India, but is disappointed that there isn't much for her ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Boxing News: Zorilla defeats Pino for PR domestic title » December 9, 2018  Fight NewsPuerto Rico's undefeated rising star in the junior welterweight division Danielito 'El Zorro' Zorrilla scored an eight round unanimous decision over tough.
The power of media relations should not be lost on PR  PRWeekThe power of media relations should not be lost on PR. From PR Week.
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
USA Roller Sports Announces Partnership with Team App  PR.comUSA Roller Sports based out of Lincoln, Nebraska, USA is proud to announce its partnership with Australian company Team App, a world-leading mobile app for ...
LAURENT Bout victorious in PR | Sports  Virgin Islands Daily NewsTRUJILLO ALTO, Puerto Rico — Clayton Laurent Jr.'s first two fights as a professional boxer ended rather quickly, with second-round knockouts in both.
How voice technology is reshaping PR | Articles | Home  PR DailyThe technology is quickly changing and with new offerings from companies like Google, it's more important than ever to make your *content* appear in ...
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
Real Effects Of Fake News On PR Steering through the turbulence of the “Fake News”  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
Facebook knew collection of Android call data was ‘high-risk’ PR-wise, emails show  The Mercury NewsEarlier this year, Facebook was reported to be collecting call data from Android users without their permission. Now, internal documents released by British ...
PR queen Montarna McDonald weds lawyer Nick Pitt  Daily MailPublicist Montarna McDonald, 28, tied the knot with lawyer Nick Pitt in an intimate ceremony on Friday.
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Do-it-yourself PR startup, SUADA launches in Australia  mUmBRELLA*SUADA, a DIY PR startup, has launched in Australia giving new business owners the tools and skills to manage their own public relations needs. DIY PR.
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Is NW reshuffle just a PR exercise or will it bring stability, improvement?  News24North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
How Kevin Hart Failed to Apologize, Offended the LGBTQ Community and Blew His Oscar Hosting Dreams  VarietyBefore he withdrew as Oscars host, Kevin Hart blew his chance to apologize for history of homophobic tweets, experts say.
Dealchecker appoints Rooster for PR push  The DrumDealchecker, the travel comparison and verified deals website, has appointed Rooster PR to handle its public relations brief.
The Sticky Pig is Back After a 4-Year Hiatus  PR.comThe Sticky Pig is the online bacon confection company who invented the first ever “bacon filled” chocolate candy back in 2009 and has returned after a 4-year ...
Masdar Shifts PR Duties To H+K Strategies From Edelman  The Holmes ReportABU DHABI — Masdar, the multibillion dollar planned city project in the UAE, has shifted PR duties to H+K Strategies from Edelman, the Holmes Report has ...
Coca-Cola Picks Frank As UK PR Agency For Diet Coke  The Holmes ReportThe agency takes over from Text100 to lead the PR brief for the diet soft drinks brand.
Getting ads banned is a planned PR and advertising strategy  The DrumVarious advertisements are designed to be banned so that the resulting earned media gets the ad more eyeballs than if it ran without the ban.
PR: iCumulate - A New Era in Social Investing  Bitcoin NewsiCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...
Prototanium Price Hits $0.63 on Major Exchanges (PR)  XNewsPressPrototanium (CURRENCY:PR) traded flat against the US dollar during the 24-hour period ending at 11:00 AM ET on December 9th. In the last seven days, ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Samsung is reportedly reviewing its PR agency amid concerns over growth  SamMobileAccording to a report, it appears Samsung Electronics has decided to review the performance of its PR partner for the company's mobile business, Edelman.
Parkland shooting PR consultant criticized in Broward was recommended by Orange schools  Orlando SentinelWinter Park PR consultant Sara Brady, hired by Broward County schools in the wake of the Parkland shooting, has been blasted for a speech in which she ...
Paul Ralph “PR” Chopard – Edgewood – Mix 94.7 KMCH  kmch.comPaul Ralph “P.R.” Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
Facebook's PR head defended its anti-Soros effort, saying it was 'completely legitimate'  Business InsiderElliot Schrage, the social networking giant's outgoing communications chief, said it was done in the interest of transparency and honesty.
PR: Geeba Token Sale Lists on Latoken Exchange  Bitcoin NewsGeeba is going to usher in a new futuristic age of delivery *service* through the use of robots and blockchain to make last mile delivery faster, more efficient and ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
No changes proposed to PR certificate rules, Gov tells Omar  Kashmir LifeSrinagar Governor Jammu and Kashmir Satya Pal Malik on Sunday evening replied to a letter by former chief minister Omar Abdullah who on behalf of his party ...
Sughroue, Gade PR in Season Opener  Oklahoma State AthleticsBOSTON— Molly Sughroue and Noah Gade both ran for the Oklahoma State track and field team in the 3,000 meters at the Sharon Colyear-Danyville BU ...
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
Awkward... Revealed Facebook emails show plans for data slurping, selling access to addicts' info, crafty PR spinning  The RegisterAnalysis Emails released today reveal Facebook CEO Mark Zuckerberg discussing how to squeeze more cash from companies hoping to tap into the platform's ...
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
Matthew Hedges 'shocked' after PR deal between British Government and his captors is revealed  Chronicle LiveMatthew Hedges and his wife Daniela Tejada say they are shocked to discover the Government signed a PR deal with the UAE while he languished in jail.
Chhattisgarh PR Commissioner transferred amid sting row  All India RadioIn the midst of assembly elections, Chhattisgarh government has shifted out its Commissioner Public Relations Rajesh Sukumar Toppo - two days after ...
Democrats pledge to use new House majority to investigate Puerto Rico’s oversight board  Washington PostA leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...
Real Madrid and UEFA's PR play to cover up Sergio Ramos' doping controversy is a threat to fair play  FirstpostRamos is often hailed as the poster boy of winning-it-all-costs and has had a long history of bending rules, and he gets adored by his fans for it. It's hard to rule ...
Puerto Rico needs more entrepreneurs. What's being done to help them?  NBCNews.comWhile business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Jonathan Lopez, Alfredo Santiago, Abimael Ortiz Win in PR  BoxingScene.com'*Fresh* Productions Boxing' showed that its young boxers have the skills to beat opponents who have won world titles. From the Pedro 'Perucho' Cepeda ...
Miss Puerto Rico Valeria Vazquez crowned as Miss Supranational 2018 on their 10th-anniversary  Times NowThe night is finally here. After a long wait, Miss Supranational 2018 has been crowned. Miss Puerto Rico, Valeria Vazquez was crowned as the 10th Miss ...
Is Facebook a toxic brand for advertisers?  PRWeekHow much reputational damage can the world's dominant social media brand endure before enough is enough for brands? News · Tweet ...
Home sweet home! Roxy Jacenko touches down in Sydney after high-end shopping trip in Los Angeles  Daily MailShe's the savvy businesswoman who jetted off to Los Angeles on Monday for a lavish shopping trip.
Facebook's outgoing VP of comms defends using PR firm to dig up info on critics  CNETElliot Schrage says Definers helped Facebook "understand the backgrounds" of its critics, but denies it pushed fake news.
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineFollowing years of shuttling back and forth between L.A. and Seattle, the Communications chief actually left the Jeff Bezos run home of Transparent and The ...
The lame duck Congress has four opportunities to help Puerto Rico before it goes home | TheHill  The HillCongress can take legislative action before the end of the year to give Puerto Rico a shot at a better year ahead.
'My Father Is In There': Anguish Builds In Puerto Rico Mountains Over Decimated Tombs  NPRThe damage to 1800 tombs in the Lares Municipal Cemetery was so extensive — and so horrifying — that health officials locked the cemetery gates after ...
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs  The New York TimesFEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Puerto Rico is open for business with Utah, secretary says  Deseret NewsSALT LAKE CITY — Puerto Rico is ready to do more business with Utahns. That was the message Wednesday from the secretary of Puerto Rico's Department of ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Deadpool has absolutely wrecked The Avengers with a new PR stunt  JOE.co.ukThe Avengers Endgame trailer dropped on Friday, and showed the remaining hero coming to terms with their grim fate... And Deadpool was there to mock them.
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBCFacebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
Facebook's PR attack dog also targeted Apple and Qatar  Wired.co.ukThe PR firm hired by Facebook to discredit its critics with online articles also carried out campaigns against Qatar, Apple, and American environmentalists.
Senators want broader probe of FEMA contracts in Puerto Rico  McClatchy DC BureauMore than a year after Hurricane Maria's deadly tear across Puerto Rico, the island struggles to rebuild and FEMA is under increased scrutiny as senators ...
Uber Eats arrives in Puerto Rico  Caribbean BusinessSAN JUAN – Uber Eats has arrived in Puerto Rico, promising to revolutionize food delivery *service* with its launch in the metropolitan area, along with different ...
What's really behind Carole Middleton's PR blitz?  Daily MailFor someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...
Boeing Leadership Faces PR Hurdles After Lion Air Crash  Wall Street JournalThe Lion Air accident in Indonesia has created new engineering and public relations challenges for Boeing Co. and its chief executive Dennis Muilenburg.
Puerto Rico lost $43 billion after Hurricane Maria, according to govt. report  NBCNews.comHurricane Maria had a $43 billion impact on the U.S. territory's economy, $1 billion more than originally estimated, according to an island government report.
PR: Midex Launches EU Regulated Crypto to Fiat Exchange  Bitcoin NewsMidex, an international company with HQs in Estonia and representatives in Asia, has announced the launch of the first EU regulated crypto-to-fiat exchange.
Puerto Rico Pledges to Go All-Renewable by 2050  Scientific AmericanScientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the ...
Undenge jailed 4 years over $12000 PR firm payout  Bulawayo24 NewsFORMER Energy Minister Samuel Undenge has been jailed for four years after he was convicted of abuse of public office.Undenge, 62, who lost his job after a ...
Corker mocks White House as 'public relations firm' for Saudi crown prince | TheHill  The HillSenate Foreign Relations Committee Chairman Bob Corker (R-Tenn.) on Tuesday criticized the White House for acting like a “public relations firm” for Saudi ...
PR adviser says reference to Paudie Coffey was ‘purely parody’  The Irish TimesFine Gael senator suing publisher over story comparing him to 18th century highwayman.
‘IDF tunnel operation along Lebanese border is PR stunt’  The Jerusalem Post - Israel NewsThere was no pressing need for the IDF to carry out Operation Northern Shield along the country's border with Lebanon, a source familiar with the details of the ...
Puerto Rico national team recruiting Carmelo Anthony  ESPNIf Carmelo Anthony wants a new team, Puerto Rico has a No. 15 jersey awaiting him.
Will Green Growth Save Puerto Rico?  The Real News NetworkThe people of Puerto Rico are facing severe austerity measures; a new study, Austerity Versus Green Growth for Puerto Rico, presents a way out of the debt ...
The story of PR Sreejesh: How a scrawny lad from Kerala went on to become an Indian hockey great  Scroll.inSreejesh's sporting journey, which started in 1998 from a small town in Ernakulam, has seen him become one of India's greatest hockey goalkeepers.
Edwin Diaz meets mural of himself in Puerto Rico  MLB.comMariners right-handed reliever Edwin Diaz was one of the most dominant pitchers in the game this season, earning the Mariano Rivera AL Reliever of the Year ...
Puerto Rico Fast Facts  KXLF Butte NewsHere's a look at the Commonwealth of Puerto Rico, a self-governing US territory located in the Caribbean. About Puerto Rico: (from the CIA World Factbook).
These houses are designed to help Puerto Rico survive future storms  Fast CompanyAcross the island, architects are testing the limits of resilient, off-grid housing to prepare for the next storm that knocks out power.
A New Beach Hotel Opens in Puerto Rico  Caribbean JournalThat includes the southwestern beach town of Cabo Rojo, which is now home to a new place to stay: the Boho Beach Club hotel in Puerto Rico.
Guess Who Came to Wisin & Yandel's Puerto Rico Shows: See Photos of Maluma, Ricky Martin, Daddy Yankee and Mor  BillboardDay one and two of Wisin & Yandel's record-breaking eight shows at Coliseo de Puerto Rico have turned out to be a parade of hits and guest artists.
Inside Puerto Rico’s Quest for 100% Renewables: A Clash Over Natural Gas  Greentech Media NewsIf your goal is to get to 100 percent renewables by 2050, you should start investing in them now,” clean energy advocates tell the government.
Trump denies death toll in Puerto Rico  Cabrini College LoquiturTrump denies the loss of life from the 2 tropical storms that hit Puerto Rico and pointed the finger at Democrats for the number, saying it was increased “in order ...
Trump reportedly wants to stop giving Puerto Rico hurricane relief funds because he thinks, without evidence, that the government is using it to pay off its debt  Business InsiderPresident Donald Trump can't reclaim disaster funds already set aside for Puerto Rico, but he reportedly could refuse to sign future spending bills.
QNB Announces Neymar Jr as Global Brand Ambassador  PR Newswire IndiaDOHA, Qatar, December 9, 2018 /PRNewswire/ --. QNB Group, the largest financial institution in the Middle East and Africa, has announced the appointment of ...
Trump wants to stop spending to help Puerto Rico, congressional aide says  NBCNews.comPresident Donald Trump has asked Congress to stop providing relief and reconstruction money to Puerto Rico, provoking criticism from advocates for the island ...
Advocates Fight 'Culture of Secrecy' In Post-Hurricane Puerto Rico  NPRPuerto Rico's governor pledged to run a transparent recovery process. But as billions of dollars are on the way, many say there are indications that transparency ...
Puerto Rico completes its first debt restructuring deal  Live 5 News WCSCThe U.S. territory of Puerto Rico has completed its first debt-restructuring deal since the government announced it was bankrupt more than three years ago, ...
Puerto Rico’s $300-an-Hour Demographer Catches Heat From Bondholders  BloombergQuint(Bloomberg Businessweek) -- Some of the most contentious numbers in Puerto Rico's bankruptcy are population projections: How many taxpayers will be living ...
Accounting No Longer The Be-All And End-All For Business, Says Rashesh Shah In A Chat With PR Ramesh, YH Malegam  BloombergQuintWith accounting standards changing across the world, is there a need to go back to the boardroom and reassess the scope of financial statements? How does ...
Trump gripes he gets 'no credit' for relief efforts in Puerto Rico  New York Post Donald Trump says the amount of money the government spent on Puerto Rico after the hurricane is "beyond belief" and his administration gets no gratitude ...
Puerto Rico Set to Reduce Development Bank's Debt  BloombergPuerto Rico is poised to restructure the Government Development Bank's debt by exchanging its bonds for $2.6 billion of new securities, the first such debt swap ...
Nuclear Advocates Set Sights on Advanced Reactors for Puerto Rico  Morning ConsultNuclear industry professionals have launched a long-term bid to convince Puerto Rico they may have the solution for the island's energy woes.
Raashi's PR Act Through Mega Hero  GulteAn interesting thing is now being heard about cute beauty Raashi Khanna. Other day she has created a storm with her birthday party, and then comes this news.
Suspected catshark embryo found off Puerto Rico  Telegraph.co.ukA live shark embryo, suspected to be a catshark, has been found squirming inside its egg case west of Puerto Rico's Desecheo Island.
Rising sea levels from climate change threatens Puerto Rico's infrastructure, report states  NBCNews.comThe National Oceanic and Atmospheric Administration's climate report highlights how Puerto Rico's infrastructure is vulnerable to rising sea levels and ...
Why Puerto Rico Needs A Green New Deal -- Politicians, Economists, & Social Activists Speak Out  CleanTechnicaDecember 4th, 2018 by Carolyn Fortuna. A Green New Deal could radically change the daily lives of Puerto Ricans and the outlook for the island, according to ...
Amp PR Lotion Cyber Monday Exclusive  VeloNewsPR Lotion delivers more of the bicarbonate your body naturally produces to neutralize acid, battle fatigue, and reduce soreness. More bicarbonate means the ...
Antigua CORCO – Guayanilla, Puerto Rico  Atlas ObscuraDiscover Antigua CORCO in Guayanilla, Puerto Rico: Puerto Rico's once thriving oil company is now an abandoned wonderland of rusty steel.

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More