Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!

Letters to the editor are among a paper's most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.

Letters to the editor can't just be about anything-they have to be related to the news. The ones most likely to get published bring a personal perspective to a topic of national or intense local interest. Anytime one of your topics is even vaguely in the news, try writing a letter about it.

Letters to the editor should be short-no more than 200 words-so they shouldn't take long to write. Type it up on your computer and e-mail it over to the editor. Look for your letter in the newspaper in the next few weeks, and if it appears, let your clients and colleagues know about it.

There are some newspapers that now put letters to the editor that didn't make the newspaper on their web sites. Soon, a letter to the editor may be guaranteed publicity.

Longer, signed articles called "op-eds" run on the same page and are spectacular showcases. Try one.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

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Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
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PR Intern  Pedestrian TVThe PR Intern at Two Birds Talking will be a showroom whiz. You will be responsible for ensuring the showroom is in order and looking it's best. A TBT intern is a ...
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Local PR firm founder honored in 40 best marketing leaders  Frederick News PostChristina May, Illumine8 Marketing & PR founder and chief marketing officer, was recognized as a 2019 DMN 40Under40 honoree.
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15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
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Puerto Rico, with 3 governors in a week, considers a 4th  The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...
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