Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Publicity: Three Tips on Writing a Press Release > NetSparsh - Viral Content you Love & Share

Publicity: Three Tips on Writing a Press Release

Use journalistic style

Reporters are busy. Just like you.

So when you write anything for the media, be concise and tight.

Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about complete sentences.

Save big, sophisticated words for impressing old English teachers at school reunions. To get free publicity from the media, use common words.

It's OK. Trust me. It's how they write. It's what they want. Shows 'em you understand their jobs.

Keep everything short. Not just sentences.

The whole press release should be short ? one page, or two at most. Honest.

Lincoln's Gettysburg Address, one of this nation's enduring literary masterpieces, is only 278 words. Surely you can entice a reporter's attention with less than 400 words, which is about one page.

Hold the adjectives and the jargon

Be lively and colorful in your writing. But avoid the hype. Adjectives in a release doom you to the trash box. "Unique," "Exceptional," "Remarkable," "Cutting-edge"?. All they say to a reporter is, "toss me." Better: let the facts ? your story ? speak for themselves.

If there's anything reporters hate more than hype, it's jargon. Reporters have even created web sites to vent their frustration about this. Avoid hackneyed words and phrases like "solution" or "best-in-breed." Use plain English. Like Lincoln did.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

MileSplit

Vincent Mauri's Epic PR In Ohio Won The Weekend
MileSplit
In Massachusetts, Grace Connolly dazzled at Brown Northeast. And in Illinois, Katelynne Hart dropped a PR for 3-miles. Click in the slideshow to find the top 500 performances over the past four days at 5K and 3-Miles. Or find each list in the links below.


GlobeNewswire (press release)

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI ...
GlobeNewswire (press release)
“The Proof survey is a giant wake-up call for marketing and PR teams, and their agencies too,” said Michelle Killebrew, head of global performance marketing at CA Technologies and the company's western regional marketing leader. “This survey places a ...


TransMedia Group to Paint a Swath of Publicity On Its Widest PR Canvass For Dazzling New Client, Prolific Post ...
PR Newswire (press release)
BOCA RATON, Fla., Oct. 22, 2018 /PRNewswire/ -- Prolific PR firm TransMedia Group has a prolific new client, the post-impressionist artist DUAIV. The firm that has worked with many impressive creatives from renowned sports artist LeRoy Neiman to one of ...


The Holmes Report

"PR Excels In The Complex," Richard Edelman Tells PRovoke18
The Holmes Report
WASHINGTON — Richard Edelman, president and CEO of the world's largest public relations firm, headlined the Independent Public Relations Firm Forum, kicking off the annual PRovoke18 Global Public Relations Summit. Edelman marked his Summit ...


Reuters

Philip Morris stop-smoking campaign attacked as PR stunt
Reuters
LONDON (Reuters) - Marlboro cigarette maker Philip Morris International (PM.N) drew accusations of hypocrisy on Monday after using a four-page newspaper advertisement to urge smokers to quit cigarettes.
Philip Morris: Tobacco giant's anti-smoking campaign branded 'PR puff'Sky News
Marlboro-maker Philip Morris accused of 'PR puff' amid launch of £2m anti-smoking campaignThe Drum

all 187 news articles »

Forbes

Traditional Versus Digital PR: Is There A Need For Both?
Forbes
The last two decades have been a whirlwind of change. Email, social media, instant messaging -- there are now more ways to communicate with each other than ever before, and unsurprisingly, this revolution is changing the way that people consume ...


The Holmes Report

Q3 2018: Interpublic PR Agencies Continue Growth
The Holmes Report
While Interpublic's PR firms have consistently outperformed the market in recent years, PR revenues from the group's CMG were down for the last three consecutive quarters of 2017 and the year as a whole amid the economic turbulence that gripped the ...


The Spectator USA

When justice is a PR stunt
The Spectator USA
Last week the public was informed of the indictment of a Russian citizen, 'Elena Alekseevna Khusyaynova, 44', for conspiring to defraud the United States. What had she done wrong? According to FBI Special Agent, David Holt, whose girlish signature ...

and more »

NewsOK.com

'Bite the dog,' buy this book, learn PR
NewsOK.com
A friend of mine wrote a book about public relations. It is a good book. I recommend it to anyone who dares practice the art of PR. There. Whew. It took nine months for me to be able to put those words down. See, my friend has committed PR for some ...


Vanguard

IPRA 2018: Russia, Japan, Turkey win Multiple PR Awards in Barcelona
Vanguard
In the ranking of multiple award winners among the PR agencies, Dentsu PR of Japan led with 10 awards in different categories followed by FleishmanHillard with Headquarters in the United States of America which won 6 awards for PR campaigns in Russia ...

Google News

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More