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Publicity Wont Thrive on Press Releases Alone > NetSparsh - Viral Content you Love & Share

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.

But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.

You may think that your press release contains terrific, useful news, but you share that belief with the other three hundred people that sent their press release to the newspaper that day. If newspapers used every press release they got, paperboys would lose their jobs-the morning paper would have to be delivered by forklift.

Reporters are inundated by press releases. Some get 60 press releases a day-and on a good day they have time to write only two stories.

There's a smarter way to garner free publicity that will build your financial planning practice. Rely instead on developing the tools and tactics I teach in my articles and seminars. Practice contacting reporters informally and writing intelligently about your topics.

Don't lump yourself in with the dozens of press release submitters who receive but a brief glance from reporters, and hardly any chance of garnering publicity. Share your expertise with the media in creative, common sense ways.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

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The Daily Freeman

PR Gov.: We're treated like second-class citizens
The Daily Freeman
During an interview on the one-year anniversary of Hurricane Maria, Puerto Rico Gov. Ricardo Rossello says that Puerto Ricans are treated like second-class citizens. TownNews.com Content Exchange ...

and more »

euronews

Raw Politics: who's winning the PR battle over Hungary?
euronews
There's a PR war brewing between the Hungarian government and the European Parliament following the decision by MEPs last week to trigger an Article 7 procedure and potential sanctions on Hungary for violating European values. The government of ...


O'Dwyer's PR News

SeaWorld's Ex-PR Chief Settles Blackfish-Tied Fraud Charges
O'Dwyer's PR News
Fred Jacobs, former VP-communications at SeaWorld, has agreed to settle a fraud charge for his role in misleading investors and to pay $100K disgorgement charges and prejudgment interest, according to the Securities and Exchange Commission. The SEC ...


Fox News

Alexandria Ocasio-Cortez claims Puerto Rico is still a 'colony' that 'deserves real self-determination'
Fox News
“Today marks 1 year since Hurricane Maria. A year later, Puerto Rico is still in shambles,” Ocasio-Cortez tweeted. “Some things to advocate today: 1. PR is still a colony of the United States. The island deserves real self-determination. We must say ...
Year after Maria, sisterhood reinventing Puerto RicoWDIV ClickOnDetroit
Sunrise Melodies and Tearful Reflections: Puerto Rico a Year After MariaNew York Times
1 year after Maria: Meteorologists recount the nightmare of Hurricane Maria slamming Puerto RicoAccuWeather.com
Miami Herald -AOL -Washington Post
all 3,512 news articles »

Patch.com

Joliet Seeks PR Firm On Alternative Water Source Project
Patch.com
(The following press release was issued Thursday by the Office of Joliet City Manager David Hales.) JOLIET, IL - The City of Joliet is accepting qualifications to provide public relations consulting services for Phases I and II of the City's ...

and more »

KVUE.com

AccuWeather in Puerto Rico: How NWS-PR was able to track Hurricane Maria without power
KVUE.com
During Hurricane Maria, the National Weather Service office in San Juan, Puerto Rico was unable to track the storm via radar due to power going out. All, but one satellite radar, the GOES-16. AccuWeather's Jonathan Petramala spoke with meteorologists of.


News 12 Connecticut

CT-based Save the Children continues with recovery effort in PR
News 12 Connecticut
One year after Hurricane Maria made devastating landfall on Puerto Rico, Connecticut-based Save the Children is still hard at work on the recovery effort. Save the Children's Director of Puerto Rico Outreach Luis Soto says a year later many on the ...
United for Puerto Rico Distributes Nearly $38 Million for Relief and Recovery InitiativesBusiness Wire

all 16 news articles »

5W PR Stands Up for Heroes
O'Dwyer's PR News
5W Public Relations will handle the Stand Up for Heroes event, which will include headliners Bruce Springsteen, Jon Stewart, Seth Meyers and others, slated for Madison Square Garden Nov. 5. Presented by the New York Comedy Festival and the Bob ...


5W Public Relations Announces Representation of Lesso Home New York Market
PR Newswire (press release)
NEW YORK, Sept. 20, 2018 /PRNewswire/ -- 5W Public Relations (5WPR), one of the top 10 independently owned PR firms in the U.S., is pleased to announce the addition of Lesso Home New York Market to its diverse roster of consumer home and lifestyle ...


The Sociable

News of PR Firms
O'Dwyer's PR News
Adding to that growth were the acquisition of New York City-based Owen Blicksilver PR in 2018; Lansing, Michigan-based Sterling Corporation in 2014; Atlanta-based IR Squared in 2011; and Detroit-based John Bailey & Associates in 2008. “The Lambert ...
Native Ads vs Banner Ads - SharethroughSharethrough
Originals - ESPACIO - Espacio Medellin IncubatorEspacio Medellin Incubator
How Content Promotion Changed Digital Marketing Forever - SlideShareSlideShare

all 9 news articles »
Google News

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The Feeding Tube for Your Business

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Generating Publicity For Your Business: Knowing Your Media Market Is Critical

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Mind Your Own Business!

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The Increasing Power Of Publicity - And How It Can Benefit Your Business

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Five Publicity Buckets For Marketing-Minded Financial Planners

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Business - How to Build it Using the Media

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How Public Relations Changes Minds

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Managers: Can We Agree on This?

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The Best PR Has to Offer Managers

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Business Gifts for Your Clients and Employees

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5 Critical Tests Every Press Release Must Pass

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