Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Keep The Publicity Machine Rolling with Reprints > NetSparsh - Viral Content you Love & Share

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how?

You've worked hard, gotten your story in. You're a media star. Wait? Job's not done!

You want everyone in your mailing list ? not just those who read today's paper ? to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren't enough.

Everyone else on your list ? that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the publication to see if permission is needed to reprint. Sometimes they will create the reprint for you-for a fee.)

Article reprints should look appealing and be easy to read. Take time and care to get them looking good. Ask a print shop or local designer to help out if need be. Or just have someone computer-savvy and design-minded give it a once-over. It's worth the small investment.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Politico

PR firm helped Whelan stoke half-baked Kavanaugh alibi
Politico
CRC Public Relations, the prominent Alexandria, Virginia-based P.R. firm, guided Whelan through his roller-coaster week of Twitter pronouncements that ended in embarrassment and a potential setback for Kavanaugh's hopes of landing on the high court, ...
Conservative PR firm helped promote unfounded theory about Kavanaugh: reportThe Hill (blog)
Swift Boat PR Firm Helped Tease Ed Whelan's Bogus Kavanaugh DefenseTPM

all 18,892 news articles »

Bitcoin News (press release)

PR: Crypto Exchange Bleutrade Confirms Its Presence In Malta
Bitcoin News (press release)
The company, founded in Brazil, emerged in 2014 in the digital currency market as an innovative Exchange, working with a platform focused to simplify trades among cryptocurrencies. It is also the first Exchange in Latin America and has announced the ...

and more »

USL Soccer

USL Welcomes Ryan Madden as VP of Communications, PR
USL Soccer
TAMPA, Fla. – The United Soccer League today officially welcomed Ryan Madden as the organization's Vice President of Communications and Public Relations. Madden brings experience from Major League Soccer where he served as Senior Director of ...

and more »

Irish Times

Innovative RTÉ star and PR guru Bunny Carr laid to rest
Irish Times
In 1973 he established Carr Communications which introduced American-style PR and media training into Irish political live. He advised six taoisigh and many ministers and business leaders. Such was his company's reach that it would often advise the ...

and more »

The Daily Freeman

PR Gov.: We're treated like second-class citizens
The Daily Freeman
During an interview on the one-year anniversary of Hurricane Maria, Puerto Rico Gov. Ricardo Rossello says that Puerto Ricans are treated like second-class citizens. TownNews.com Content Exchange ...

and more »

Hokkaido towns post PR video online
NHK WORLD
The towns in one of Hokkaido's resort areas have posted a PR video online that showcases the region and its resorts. The number of people visiting the area has been dwindling since a massive earthquake devastated the northern-most Japanese prefecture ...


HealthNewsReview.org

Zika vaccine for brain cancer? PR release headline omits crucial words: 'in mice'
HealthNewsReview.org
This news release summarizes a study in which researchers deployed a Zika virus vaccine to target and kill human glioblastoma brain cancer stem cells, which had been transplanted into mice. Some of the weaknesses of a Newsweek story on this research ...
Treatment of Human Glioblastoma with a Live Attenuated Zika Virus Vaccine Candidate | mBiomBio - American Society for Microbiology

all 117 news articles »

euronews

Raw Politics: who's winning the PR battle over Hungary?
euronews
There's a PR war brewing between the Hungarian government and the European Parliament following the decision by MEPs last week to trigger an Article 7 procedure and potential sanctions on Hungary for violating European values. The government of ...


Park Rapids Enterprise

PR graduate wins Emmy
Park Rapids Enterprise
The Emmy awards recognize the brightest stars in television, but there are many people behind the scenes who are involved in the producing award-winning shows. One of those people is Nick Thomason. A 1992 graduate of Park Rapids Area High School, ...

and more »

Her.ie

#YourCareerIn FASHION: Account manager and fashion PR specialist Ashley Mahon
Her.ie
I guess what made me steer towards PR was the diversity it offered and the fact that no day is ever the same! I get bored easily and I love a challenge. I love meeting new people and learning new things and PR is 100% one of the best professions to ...

Google News

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More