Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.

Fill your e-zine with the same advice, information, and tips you use in your publicity articles. You'll want to edit in for readability on the Web-that means short paragraphs. Studies have shown that people hate reading long blocks of text on a computer screen.

You are using the same content, but have more ways to get it in front of your sources of referrals, clients and potential clients. Better publicity, better marketing, more business.

You don't have to be tech-savvy or even tech-competent to create an e-zine these days. Plenty of services now do all the tech stuff, design work, and bulk e-mail distribution for you?. for pennies. They are web-based, so you don't even have to download a program, and you can write your e-zine from anywhere.

Once you spend an hour doing the basic set up work, all you do is write a few clever words, they automatically fall into an appealing-looking template, and are then sent to your list.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

CNN

Corker: North Korea pulled good PR move
CNN
JUST WATCHED. Corker: North Korea pulled good PR move. Replay. More Videos ... MUST WATCH. Playing on. Play Video. Play MuteMute. Current Time 0:00. /. Duration Time 0:00. Loaded: 0%. 0:00. Progress: 0%. 0:00. Progress: 0%. Live. Remaining Time -0:00 ...


CNNMoney

How major companies handle - and botch - public relations crises
CNNMoney
Before Southwest and Starbucks came Equifax (EFX), Facebook (FB), United Airlines (UAL) and Wells Fargo (WFC). Each of these companies has had to navigate a public relations crisis over the past year and a half. Some have been more successful than ...

and more »

Deadline

Slate PR Promotes 10 Across Team
Deadline
“We are very excited to be recognizing the outstanding work of these team members with these well-deserved promotions,” the Slate PR partners said. “Not only are all of these folks incredibly talented and hard-working executives, they also have great ...


Bitcoin News (press release)

PR: Bitcoin of America Opening New BTMs in 5 Major U.S. Cities ...
Bitcoin News (press release)
Chicago, IL: Bitcoin of America is happy to announce that they will be expanding their services in five major U.S. cities during the next four months. The company, which is headquartered in Chicago, IL, will be opening new Bitcoin Teller Machines ...

and more »

MLive.com

Lambert Edwards buys New York PR firm
MLive.com
GRAND RAPIDS, MI - Lambert, Edwards & Associates is bolstering its national presence with the purchase of a New York financial public relations firm, Owen Blicksilver Public Relations, Inc. The deal announced this week moves LE&A from a Midwest player ...


Forbes

13 Proven Tactics For Getting Free PR
Forbes
For most modern PR professionals, the goal is to get their clients earned media -- press mentions, news features, TV and radio segments, etc. that don't cost anything other than their time and knowledge. These media placements can drive significant ...


InsideSources

Pulitzer Prize Winners Moving to PR: What Does That Say About the ...
InsideSources
The Pulitzer Prize is the ultimate accolade of American journalism, the mark of the best of the best, or perhaps, the culmination of a lifetime of effort in the field. A few publications win more than their fair share–the Boston Globe, the New York ...

and more »

Slate Magazine

Why the Starbucks Racial Bias Training Is More Than Just Good PR
Slate Magazine
For Starbucks, racism isn't just bad PR: It's an existential threat to the entire business model. The job of a Starbucks manager, then, is to constantly be aware of social interactions in the store, and to try to keep it as welcoming as possible to as ...
Anatomy of a PR response: How Starbucks is handling its Philadelphia crisisWashington Post
Starbucks to Close All U.S. Stores for Racial-Bias Education | Starbucks NewsroomStarbucks Newsroom
Unconscious Bias | diversity.ucsf.eduUCSF Office of Diversity and Outreach
TeenVogue.com
all 618 news articles »

CNN

Most of Puerto Rico still without power
CNN
(CNN) With most of Puerto Rico in the dark Wednesday night, Gov. Ricardo Rossello said in a tweet that he has suggested Puerto Rico's Electric Power Authority cancel its contract with a subcontractor that caused an island-wide power outage. An ...
In Puerto Rico, Stadium Lights Glow, Homes Do NotNew York Times
Puerto Rico Series coverageMLB.com
Puerto Rico Loses Power — AgainNPR
AccuWeather.com -Bloomberg -NBCNews.com
all 689 news articles »

Morris Posts PR in Steeplechase at War Eagle Invitational
GoMocs.com
AUBURN, Ala. --- University of Tennessee at Chattanooga runner Haley Morris led a strong showing for the Mocs with a PR in the 3000 meter Steeplechase at the War Eagle Invitational hosted by Auburn University. "We had another good day with Haley ...

Google News

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More