The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost.

The only way to get lots of free advertising is to develop a Press Kit, also commonly called a Media Kit. Once you've produced a folder full of information about you and your business, present it to your local media people - editors, producers and writers. A good Press Kit shows that you're media-savvy and that you understand how the game is played.

A Press Kit is a necessary marketing tool. It's a folder containing information that will help reporters write an accurate story about your business. It helps reporters save time and improve accuracy. Reporters don't have to spend time on follow-up calls to the source (you) for more information or to double check numerous facts. You've provided them all for them. Your respect for Media people with be appreciated and your time in developing this package will not be wasted.

It's usually assumed that the only people who need Press Kits are the Non- or Not-for-profit sectors, doing work and raising funds for special needs groups. Not so!

- Musicians with upcoming gigs or CD releases.

- Grass roots Political groups needing positive attention drawn to their cause.

- Companies with new products they'd like reviewed by Trade and Commercial Publications and Newspapers, TV Programs, Websites and specific Radio Talk Shows.

- New companies just opening their doors.

- A company which has won an Industry Award.

- A company sponsoring an event, fundraiser or just for fun.

- A business person seeking to become a Specialist in their industry to garner regular media attention in order to increase exposure and sales.

- Most big businesses have a Press Kit prepared and regularly updated for use at a moments' notice.

- Your company has just received major media attention and you want the world to know!

- Your company has sponsored a contest, survey or charitable event that people would have an interest in being involved in.

Sound like a lot of work? Initially it can be, but it's worth the sweat equity you put into it. Develop a well written Press Kit, including product information, a personal biography and a list of questions for your interviewer and you'll be placed in front of thousands in no time, for free. You'll be the industry specialist. You'll be the one everyone calls on because nobody knows better than you. Best of all, you'll be the one the customers call and it didn't cost you a dime.

Linda Laforge-Koebel is an advertising professional dedicated to the business success of her clients. To find more resources or to sign up for the Business Booster newsletter visit her at: or contact her by email at: [email protected]

In The News:

The 6 Must-Have Elements of a Comprehensive PR Plan  PR News - For Smart Communicators
9 Things About PR They Didn't Teach You in College  PR News - For Smart Communicators
Launching an Ad Campaign: A Step-by-Step Method for PR  PR News - For Smart Communicators

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Press Releases

How do press releases or interest stories have an effect... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More