How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics ? press releases, publications and brochures and, particularly, fun-to-manage special events ? while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in their hands.

We're talking about those important outside audiences whose behaviors most affect their departments, groups, divisions or subsidiaries.

Obviously, some of the less sensitive among those managers just don't get it ? the fact that the right public relations alters individual perceptions leading to changed behaviors among key external audience members and, thus, the achievement of managerial objectives.

When they compound that oversight by not persuading those awfully important outside folks to their way of thinking, then moving them to take actions that allow their units to succeed, bingo!, they badly hurt their PR results.

Needn't be the case. Take a moment and savor this approach: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.

Look at what could come their way: fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; rising membership applications; welcome bounces in show room visits; prospects starting to do business with you; customers making repeat purchases; and new approaches by capital givers and specifying sources not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities.

A few questions as to how this work might be assigned. To an outside PR agency team? To folks assigned to your operation? To your own public relations people? Just realize that regardless of where they come from, they need to be committed to you and your PR plan beginning with key audience perception monitoring.

You should meet with your public relations team in order to be certain that those assigned to you are clear on why it's vital to know precisely how your most important outside audiences perceive your operations, products or services. They must accept the reality that perceptions almost always lead to behaviors that can help or hurt your operation.

Discuss your PR operating plan with them, especially how you will monitor and gather perceptions by questioning members of your most important outside audiences. For instance, how much do you know about our chief executive? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?

Have no hesitation (other than budget) in using professional survey firms in the perception monitoring phases of your program. But remember that your PR people are also in the perception and behavior business and can go after the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

The most damaging distortions you discovered during your key audience perception monitoring will respond to the right kind of PR goal by calling for straightening out that dangerous misconception, or correcting that gross inaccuracy, or stopping that potentially fatal rumor as quickly as possible..

Big challenge here is selecting the right strategy. Namely, a strategy that tells you how to move forward. Please remember that there are just three strategic options available to you when it comes to handling a perception and opinion challenge. Change existing perception, create perception where there may be none, or reinforce it. Since the wrong strategy pick will taste like sea salt on your rice pudding, be certain the new strategy fits comfortably with your new public relations goal. You don't want to select "change" when the facts dictate a "reinforce" strategy.

It's inevitable and unavoidable -- someone on your PR staff will have to write a strong message and aim it at members of your target audience. Because crafting action-forcing language to persuade an audience to your way of thinking really is hard work, you need your best, first-string writer to put together some very special, corrective language. Words that are not only compelling, persuasive and believable, but clear and factual if they are to correct something and shift perception/opinion towards your point of view leading to the behaviors you are targeting.

Less taxing, and occasionally fun, is the selection of the communications tactics most likely to carry your message to the attention of your target audience. Do this after you run the draft by your PR people for impact and persuasiveness. There are dozens of tactics available to you. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure that the tactics you pick are known to reach folks just like your audience members.

As we all know, the method by which we communicate a message, if tainted in any way, can affect its believability and credibility. So, if unsure, you may wish to limit its initial scope by unveiling it before smaller meetings and presentations rather than through higher-profile news releases.

Suggestions that progress reports might be a nice touch, should be viewed as an early warning that a second perception monitoring session with members of your external audience, be undertaken. Many of the same questions used in the first benchmark session can be used again. But this time, you will be watching carefully for signs that the problem perception is being altered in your direction.

If you suspect the program is lagging, accelerate matters with more communications tactics, then increase their frequencies.

Thus, instead of hurting your PR results, you will indeed increase the chances of program success. And once you as a manager digest the underlying premise of managerial public relations, as outlined above, you'll understand how the right PR really CAN alter individual perception and lead to those changed behaviors you need.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected] Word count is 1135 including guidelines and resource box. Robert A. Kelly © 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. [email protected]

Visit:http://www.prcommentary.com

In The News:

PR: The Evermore Disposable Discipline?  The Holmes ReportRelationships between agencies and brands are suffering, as the hunt for a PR partner is often taken less seriously.
Fossil Fuel Ad Campaigns Emphasize 'Positives' After Climate Science Denial PR Lands Industry in Hot Seat  DeSmogThis story is part of Covering Climate Now, a global collaboration of more than 250 news outlets to strengthen coverage of the climate story. Public relations ...
Facebook outed a Ukrainian PR agency which spent $1.6 million on ads for fake accounts and pages  INSIDERFacebook announced Monday that it has taken down hundreds of fake accounts, groups, and pages originating from Ukraine and Iraq.
Revealed: Failed Hong Kong Govt PR Plan To Salvage Global Reputation  The Holmes ReportHONG KONG — The Hong Kong government has sought PR agency counsel for a campaign to salvage its global reputation as the city remains gripped by ...
8 Second PR selected as Textbook for California State University San Bernardino PR Writing Class by Instructor this Fall 2019  Yahoo Finance8-Second PR: Energize Your Story for Ultimate Media Success has been chosen as the primary textbook for the COMM 344 Public Relations Communication ...
How to get your ads working, and whether PR is worth it  TechCrunchJulian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing ...
How Katie Sturino Went from Working in PR to Becoming an Influencer-Entrepreneur  Yahoo LifestyleIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion industry about how they broke in and found success.
Experts: Huawei's Offer to License 5G Technologies a 'Smart PR Move'  Caixin GlobalExperts called Chinese tech giant Huawei's offer to license 5G technologies to the U.S. a “smart public relation move.” In an interview with the Economist posted ...
Influencer fraud's $1.3B price tag—and how marketers can respond - PR Daily  PR DailyInfluencer marketing has emerged as an exciting tool for communicators looking to tap devoted audiences online—but a lack of regulation threatens to bring ...
Gaming company Bethesda chooses new PR agency  PRWeekGaming company Bethesda chooses new PR agency. From PR Week.
Seven Skills Every Modern-Day PR Team Needs  ForbesThe lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success.
Align PR Adds Five Key Staffers, Including Senior Publicist Brit Reece  Hollywood ReporterNicole Perez-Krueger launched the company over the summer and continues to expand operations across both coasts.
Domino's Pizza announces retained consumer PR agency  PRWeekDomino's Pizza announces retained consumer PR agency. From PR Week.
Ogilvy India’s PR capabilities shine at Asia-Pacific Sabre Awards  Best Media InfoOgilvy topped all agencies with 16 Sabre Awards, alongside impressive performances from competition at the Asia-Pacific Sabre Awards in Singapore last night.
PR Account Executive  Pedestrian TVDo you classify yourself as a PR whiz? Do you love to hustle, be creative and work amongst a dynamic & passionate team? We're looking for a full time account ...
Breakfast Briefing: 5 things for PR pros to know on Monday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Monday morning. From PR Week.
PR crises that have defined 2019 - PR Daily  PR DailyThere are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...
The Mystery PR Man — or Three — Behind Taliban Propaganda  OZYIs he real or fake? One man or many? Nobody knows for sure about Zabihullah Mujahid.
Infographic: How to capture the Gen Z demographic - PR Daily  PR DailyFor companies looking into the future, pulling in young consumers is essential. If you can't bring in new shoppers, you eventually won't have any buyers, ...
Position, Research and Tell Stories: PR Tips for Startups  PR News - For Smart CommunicatorsFor the PR professional, it is essential to research the company's market sector when beginning a relationship with a startup.
W&W PR Vice President Karen Lee Receives High Honors from Living Legends Foundation  Eurweb.comPLUS: She Credits 'Old Hollywood' publicist Henry C. Rogers, legendary Patti Webster as role models and speaks on the amazing charitable nature of PRINCE.
PRworks founder to speak at National PR Congress  SunStar PhilippinesDORIS Isubal-Mongaya, founder and CEO of PRworks Inc., will be among the speakers during the 26th National Public Relations Congress at the SMX ...
Are you the you or the us on the team bus?  Bizcommunity.comThe privilege I have had over my years within this industry - apart from continued learning - is observing and being exposed to new thinking, new attitudes and ...
TransMedia Group To Place Pitches Beneath Its PR Pillow To Curry Media Favor For Author Zane Carruth's 'Abella Series' Of Children's Books About The Tooth Fairy  PRNewswireBOCA RATON, Fla., Sept. 16, 2019 /PRNewswire/ -- TransMedia Group was selected to help brand and publicize the "Abella Series," a charming and magical...
Chandigarh immigration firm told to pay 46K for no PR status  Times of IndiaThe district consumer disputes redressal forum has directed an immigration firm, Global Gateways, in Sector 22, Chandigarh, to pay Rs 12000 for faili.
Advice For Communications Professionals: Consider Tech PR  ForbesHistorically, writing about technology was considered a technical skill. Professionals who found themselves pigeonholed into tech industries took pride in ...
How to apply for Australia Permanent Residency (PR) Visa in 2019  India TodayAustralia is one of the best countries to apply for Permanent Residency (PR) Visa as it allows one to work and settle in the country for a period of 5 years.
Liven Announces Strategic Partnership with Bitcoin.com  Bitcoin NewsLiven, the lifestyle rewards app that lets users spend and earn cryptocurrency rewards in over 1000 restaurants across Australia, is introducing Bitcoin Cash into ...
Inside Out PR adds The Embodied Present Process to its client list  mUmBRELLA*Inside Out PR has won the account for de-stressing procedure, The Embodied Present Process (TEPP). The agency will be supporting the launch of TEPP's ...
Catching Up with a Grad: PR exec Christine Schunk, '99  Sonoma Index-TribuneShe arrived at U.C. San Diego – the first person in her family to attend college -- and describes the transition to a big city “as awe-inspiring and completely, totally ...
Bitcoin.com Announces Partnership With Telecommunications Manufacturer HTC  Bitcoin NewsBitcoin.com, one of the world's oldest and most established cryptocurrency innovators with over 4.5 million wallet holders worldwide, and leading ...
News of Firms: PR World Alliance Welcomes Denterlein, XCOM; Duarte Opens in Brooklyn; FiComm Freshens Up Brand  O'Dwyer's PR NewsPR World Alliance adds Denterlein of Boston and XCOM of Brazil to membership... Duarte Inc. opens Brooklyn office to expand reach of Silicon Valley firm.
'Suddenly almost anyone could be famous, with a good enough headline' - Matthew Freud on PR in the 1990s  PRWeekThe third in a series of interviews marking 50 years of UK PR, PRWeek talks to Matthew Freud about a 'weird decade' for the industry. Feature · Tweet ...
PR Internship  Pedestrian TVPublique Agency is a full-*service* PR and communications agency based in Melbourne, working across projects, brands, campaigns and events throughout ...
PR Icon Kelly Cutrone bans Jezebel writer for life  Page SixPR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...
How can I apply for Canada PR?  India TodayCanada PR: Here's how you can apply for PR in Canada from India.
The How-To: Owning Your PR Even On A Tight Budget  EntrepreneurA record number of 366 startup deals took place in 2018 across MENA, amounting to a total investment of US$893 million. According to Magnitt's The Start-up ...
The PR Process That Drives Hundreds of Links Time After Time  Search Engine JournalLinks remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...
Hospitality PR firms merge to form new agency  PRWeekHospitality PR firms merge to form new agency. From PR Week.
Green Badger Selects Ripley PR as Public Relations Agency of Record  PRNewswireSAVANNAH, Ga., Sept. 12, 2019 /PRNewswire/ -- Green Badger, the leading software solution for LEED certification for the construction industry, has named the ...
Entertainment giant Endeavor files IPO  PRWeekLOS ANGELES: Entertainment giant Endeavor has taken another step towards its IPO, issuing documents with the SEC Monday that, according to media reports, ...
Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
Explainers: What are music PRs? And what can they do for me?  MusicRadarWe look at how to find, price and pick a PR you can work with.
Waited for 12 years to fulfill this dream, says Finals director PR Arun  OnmanoramaStarring Rajisha Vijayan in the lead role, latest movie Finals tells an inspiring tale of survival. This small movie amazingly captures the struggles and passion of a ...
WE study: Consumers are ready to keep brands in check  PRWeekSEATTLE: It's not just up to brands and the government to make sure companies are using technology ethically. Consumers say that they, too, have a role to play ...
Ready10 'buoyed' by comms brief for UK's largest boat show  PRWeekReady10 'buoyed' by comms brief for UK's largest boat show. From PR Week.
DesignRush.com Names Bianchi Public Relations One of Top PR Companies for 2019  PRNewswireTROY, Mich., Sept. 9, 2019 /PRNewswire/ -- Bianchi Public Relations, Inc. – a metro Detroit-based public relations (PR) agency with deep automotive and ...
What the Future of PR Looks Like  Business 2 CommunityPublic relations has changed considerably the past few years and is presenting exciting times for business and brands. skip. Ads by Hooly. This change is ...
Context PR appointed by fintech firm  Prolific NorthMacclesfield's Context Public Relations has been appointed by fintech firm Revive Management to develop and deliver its social media strategy.
Traditional PR Doesn't Work Anymore. Here's What Does.  The Business of FashionNEW YORK, United States — PR just isn't what it used to be. Consider the experience of Tibi designer Amy Smilovic, who started her New York-based label in ...
Gallup says the PR industry has a bad reputation. Here's what can be done about it  PRWeekPR didn't finish dead last in a Gallup poll released this week about industries with the best and worst reputations, but it came perilously close, with the ...
PR blessing in hiding in Kashmir  Telegraph IndiaAn “awareness” blitz in the Valley to assure residents that they would not be compelled to part with their land.
PR: Sportsbet.io and Watford FC Drive Bitcoin Awareness  Bitcoin NewsThe Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford this season, as part of an educational drive led by the innovative ...
Why and how PR pros should embrace artificial intelligence - PR Daily  PR DailyArtificial intelligence (AI) is finding its way into customer *service*, online search and even the crafting of articles. All this gives rise to a new phenomenon for ...
Media Mantra bags the PR mandate of MyOperator  afaqsMyOperator is a provider of call management systems that allows businesses to streamline incoming calls.
Most popular undergraduate PR courses revealed  PRWeekMedia studies and journalism are the most popular courses for young people looking to learn about PR, according to annual data published by UCAS, the ...
Striking pilots largely winning PR battle against British Airways, say comms pros  PRWeekWith British Airways facing a huge comms challenge over strikes called by pilots union BALPA, PR industry figures largely agree that the airline is coming out ...
Protest PR: the creative team supporting Hong Kong's anti-government demonstrations  South China Morning PostHong Kong protesters are not only taking their message to the streets. Thousands are volunteering to create graphics, posters, videos and other *content* meant ...
'Agencies should ask more questions' - PR bosses on how to improve the industry's communication problem  PRWeekAgencies can improve the relationship with clients by asking more questions, according to comms bosses on a PRWeek Asia panel, who also cited the benefits ...
Trendspotting for PR practitioners: Tips and tricks  PRWeekMost brands want to "break the internet" with their *content* and it is our job as PR practitioners to get them as close to achieving that as possible. But before that ...
Oppo India ropes in ET's Karan Bajaj as Senior Manager, Public Relations  Exchange4MediaBajaj was associated with Economic Times for over eight years.
A day in the life of running a PR agency: 1980s versus now  PRWeekNexus grandfather and grandson leadership duo reveal the differences between a typical PR day in the 1980s (for Choat senior, chairman), and today (for Choat ...
Francesca Simons PR is seeking Fall 2019 PR Interns in NYC (Paid Internship)  FashionistaFrancesca Simons is a leading, fine jewelry publicist located in New York, representing luxury fine jewelry brands on a project and freelance basis.
PAN Communications Phil Nardone joins the PR Week Podcast  PRWeekPAN Communications Phil Nardone joins the PR Week Podcast.
Weber Shandwick hires Lisa Fern-Talbot as EVP of healthcare strategy  PRWeekNEW YORK: Weber Shandwick has hired Marina Maher Communications' Lisa Fern-Talbot as EVP of healthcare strategy and growth. Fern-Talbot started in the ...
Meghan Markle told new PR company she wanted to 'break the internet' in secret talks  ExpressThe Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of ...
XNA fills new role for PR, marketing  talkbusiness.netNorthwest Arkansas Regional Airport (XNA) has hired Alex English as the airport's public relations and marketing specialist. Her role is a new position for the ...
Haryana government transfers officials of Public Relations Department  Times NowElections in Haryana are due for the 90 Assembly seats of Haryana in October-November.
PR Tips for Democrats to Connect with the American Public  PR News - For Smart CommunicatorsAs the Democrats prepare for tonight's debate, I offer advice as a former editor-in-chief of a celebrity magazine and a current PR pro: Don't ignore American pop ...
"He Understood The Power Of PR": Lord Tim Bell Obituary  The Holmes ReportThatcher's former comms advisor founded Bell Pottinger, playing a highly influential role in the development of London's global PR industry.
How Tim Bell was overtaken by modern PR  Financial TimesThe mouth of hell gapes in warning, yet Doctor Faustus cannot repent and avert damnation, in the play by Christopher Marlowe. My Faustian moment came after ...
Public Relations/PR Account Director job with Hausman LLC | 403710  mediabistro.comWe have an opening at our SoHo office for a public relations professional who wants to take his or her game to a new level, working with great clients and a ...
Meghan Markle’s secret friendship with high-flying British PR guru  NEWS.com.auThe godmother to Prince Harry and Meghan Markle's baby son has reportedly been revealed — and chances are, you've never heard of her.
PR Strategy: What You Need to Know About Earned and Owned Media  Business 2 CommunityFor years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade ...
Why the heart of a PR agency should be driven by content: Asif Upadhye, SPRD  Exchange4MediaUpadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative.
PR agency implements four-day week after successful trial  PRWeekMedical comms consultancy Synergy Vision is making its four-day working week permanent, saying the move made staff happier, less anxious and more ...
Kite Hill PR's Tiffany Guarnaccia joins The PR Week podcast to discuss Communications Week  PRWeekKite Hill PR's Tiffany Guarnaccia joins The PR Week podcast to discuss Communications Week.
PR measurement: stop reviewing, start planning - and share your ideas and experiences  PRWeekIn the third of a series of columns from our partner AMEC, Jon Meakin argues that truly effective evaluation calls for honest and open analysis of what didn't work ...
Hilton's Daniella Foster joins Bayer in public affairs, sustainability role  PRWeekWHIPPANY, NJ: Bayer has hired Hilton's Daniella Foster as head of public affairs and sustainability for its consumer health division. Foster started in the role on ...
Bianchi Public Relations Welcomes Fall Intern  PRNewswireTROY, Mich., Sept. 12, 2019 /PRNewswire/ -- Kathryn Lauro has joined Bianchi Public Relations, Inc. – a full-*service* business-to-business PR firm with special...
RenoRun Selects Ripley PR as North American Public Relations Agency of Record  PRNewswireMONTREAL, Sept. 10, 2019 /PRNewswire/ -- RenoRun, the world's leading technology-enabled construction material delivery *service*, has selected global B2B ...
PR - CLASSIC DRAGON QUEST GAMES ARRIVE ON NINTENDO SWITCH SEPTEMBER 27  GoNintendoLOS ANGELES (Sept. 16, 2019) – SQUARE ENIX® announced that the first three classic games in the DRAGON QUEST™ franchise will be released for the ...
Adventures In Anti-Renewables PR: North Carolina Duke Energy Solar Edition  CleanTechnicaA North State Journal article on Duke Energy and solar is the anti-renewables disinformation campaign in a nutshell.
Raheem Sterling ditches his PR agency after its England captaincy news leak  The TelegraphRaheem Sterling has split from the public relations agency that leaked news about him getting the England captaincy.
Bad fauxmance: when celebrity couples become PR stunts  The GuardianFrom Camila Cabello and Shawn Mendes to J Lo and Drake, pop is awash with accusations of fake relationships – but who's for real?
Can This Hollywood PR Firm Change the Public's View of Meghan Markle?  Showbiz Cheat SheetWas hiring a PR firm to fix Meghan Markle's reputation the best thing to do?
4 ways Toms drives consumer success and sales on social media - PR Daily  PR DailyBy Beki Winchel · @bekiweki. Sept. 11, 2019. SHARE. Since 2006, retailer Toms has given shoes, sight and safe water to more than 94 million people around ...
Singapore Tourism Board picks MY agency partner for PR and digital duties  Marketing InteractiveSingapore Tourism Board (STB) Malaysia and Brunei has appointed Brandthink PR in Malaysia for PR and digital consultancy services. The appointment is for a ...
Tim Bell, PR and advertising executive, 1941-2019  Financial TimesTim Bell, who has died aged 77, was a swashbuckling spin-doctor who became a confidante of Margaret Thatcher and helped to create Britain's public relations ...
Prince Harry, Duchess Meghan hire Hollywood PR firm for travel organization  Fox BusinessMeghan Markle and Prince Harry are breaking away with their own travel initiative, and that includes a new PR team.
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes Report1.7m people brave torrential rain to take to the streets, underlining how protestors are winning an increasingly global battle for hearts and minds.
Golin wins PR mandate for Pure Group in Hong Kong  Mumbrella AsiaFitness brand Pure Group has appointed Golin Hong Kong as its PR agency. Golin's mandate extends across Pure Group verticals like yoga, fitness, apparel ...
PR Professionals wins PR mandate for UN Convention to Combat Desertification COP 14  Exchange4MediaPR Professionals, one of the fastest-growing PR firms in the country, has won the most sought after communication mandate for the fourteenth session of the ...
Fake post-apocalyptic Brexit game causes media backlash  PRWeekThe release of a fake Brexit-related game that pitched civilians and politicians against each other in a battle for survival garnered national media attention for ...
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning  PRWeekThe We Company is delaying its IPO. The parent of co-working startup WeWork issued a statement on Monday evening that says it "expects" to complete its IPO ...
3 Visual Ideas for Successful PR Pitching  Business 2 CommunityIn our era of fast news and short interests, the media landscape needs to be fast to change and demands of their readers. Unfortunately, there are 6 PR ...
The Lake Geneva Region appoints AllDetails Middle East for its PR brand representation in the GCC market  ZAWYADubai: AllDetails Middle East is very pleased to announce its recent appointment with the Tourism office of the Canton de Vaud, Lake Geneva Region, ...
Wary of media, govt departments turning to PR agencies  The Hans IndiaFor avoiding media interaction, various departments housed inside the Haj House are slowly leaning on PR agencies, which are trying their best to make readily ...
Lazada Malaysia calls for PR pitch  Marketing InteractiveLazada Malaysia has called for a PR pitch and the job scope will cover day-to-day activities as well as events, with the appointment being for six months, A+M ...

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

Public Relations: Toast?

Could be, when unit managers in businesses, non-profits and associations... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More