Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.

Setting up and maintaining good relationships with the media can be of enormous benefit. Effective media relations promote trust and balance between the media and an individual and their organisation.

Once you've proved yourself as a useful and dependable information source, you'll realise it can; help to get your story into a news cycle, and provide opportunities for the media to approach you for comment on appropriate stories which in turn helps a journalist add depth, by filling gaps or backing up information, to their story.

Effective media relations is about working with, rather than against, the media. That's not to say you can't have a robust relationship with the media. However, adopting this approach gives you better access to journalists when there is something to say in the media.

Being available for comment when asked is another essential ingredient in effective media relations. In a crisis, your well-established media relationship can also provide you with a stronger opportunity to get a fair hearing in response.

Consider for a moment reactive media relations - the only time you deal with the media is when things go wrong. The reactive situation puts pressure on outcomes and doesn't always allow for your messages to be delivered in a positive way. Obviously pressured reactive responses, or worst still, no response at all, can negatively influence public opinion of you and your organisation.

Media relations is also about; putting out regular media releases on appropriate issues that catch the eye, with short paragraphs written in newspaper style; actively providing comment on issues and or decisions; knowing what builds or makes a story; and knowing how to keep a story alive and when to let it go.

Using the media effectively can help you win public support. Public support is critical when trying to convince others, such as government or bureaucracy of the merit of a particular proposal or application.

Once you're comfortable talking to the media you should take a proactive approach to your media relations. The benefits are well worth it in the long run.

If you're not ready to manage your own media relations, but would like to work toward it, consider approaching a specialist in the field. They can provide advice or management as appropriate on media issues, help write media releases, distribute media releases, organise news conferences, facilitate one-on-one meetings with journalists, as well as deal with crisis and issues management.

Effective media relations can help you and your organisation develop a media profile. The benefit of a media profile becomes obvious when doors open wider for you within government, business and the community.

Mark Croxford advises clients from the government, private and corporate sectors on Government and Media Relations. He is a co-author of Talking to the Media. Talking to the Media teaches readers the skills and techniques they need to exploit the media's strengths, limitations and demands. Don't spend any money on media training until you've read Talking to the Media http://www.talkingtothemedia.com

In The News:

PR Self-Defense: Four Ways To Fight Suspicious Media Requests  ForbesBy digging deeper on story requests, PR professionals can present the full picture around a given media opportunity, placing themselves and their clients in a ...
PR Protests: Why Daddy Yankee, Lin-Manuel Miranda, and Ricky Martin Are Protesting the Puerto Rico Governor  GQDemonstrators are calling for Puerto Rico governor Ricardo Rosselló's resignation after publication of sexist, homophobic, and macabre text messages.
Britvic Refreshes PR Agencies With Addition Of Tin Man & Cirkle  The Holmes ReportLONDON — British soft drinks company Britvic has refreshed its PR agency bench, confirming Tin Man as brand PR agency for its J2O brand and awarding its ...
Travelopia hires travel PR specialist to provide strategic comms  PRWeekTravelopia is a global collection of specialist travel brands, with more than 50 brands in the portfolio that exclusively focuses on specialist travel. Lotus will focus ...
The Political Crisis in Puerto Rico  The New York TimesA leaked group chat involving the governor set off protests demanding his resignation. The outcry has brought the island to a crossroads.
Puerto Rico protesters are clearing the streets after a night of demonstrations included police firing tear gas  CNNSan Juan, Puerto Rico (CNN) Protesters calling for the resignation of Gov. Ricardo Rosselló began clearing the streets in the early morning hours of Thursday, ...
Jail for polo player who gave false info in PR application  The Straits TimesA Pakistan-born polo player, said by his lawyer to be Singapore's highest-ranked, was sentenced to jail yesterday for lying about his secondary school 13 years ...
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’  MarketWatchA reputation-repair program for a prominent person convicted of criminal wrongdoing can easily cost more than $100000.
Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
14 Apps Top PR Executives Can't Live Without  ForbesSet your PR team up for success with these must-have apps from the experts of Forbes Agency Council.
The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
Tear Gas Fired at Puerto Rico Protesters Amid Calls for Governor’s Resignation  The New York TimesA day of protests turned raucous in Puerto Rico and the police fired tear gas to hold back a crowd demanding the resignation of Gov. Ricardo Rosselló.
53% of PR pros use a wire service, Coca-Cola's approach to inclusion, and words to banish - PR Daily  PR DailyGood morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “start a conversation about theirs.” The campaign, called ...
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
On the ground as Puerto Rico's political protests erupt  CNNLeyla Santiago reports from Puerto Rico, where a standoff between protestors and the Puerto Rican governor has sent the island into political chaos.
McHugh Brothers Battle in 200 Breast, Beata Nelson Hits PR in Minneapolis  SwimSwamIn a battle of the brothers, Max McHugh took down older brother Conner McHugh in the men's 200 breast tonight in Minneapolis. Max, a rising sophomore with ...
Star India's Preeti Puri Sharma steps down as vice president PR  Indiantelevision.comStar India's Preeti Puri Sharma has put in her papers, Indiantelevision.com has learnt. Friday will be her last day at the company, wrapping up a six-year ...
30 jobs in the PR and marketing world - PR Daily  PR DailyIt might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and ...
CMS Board hires PR firm for damage control of superintendent suspension  WBTVSources say the firm is expected to specifically to handle the situation involving the superintendent's suspension so that CMS employees wouldn't have to deal ...
AT&T explores sale of its Puerto Rico business: sources  Reuters(Reuters) - AT&T Inc (T.N) is exploring options for its business in Puerto Rico that could include a potential sale for around $3 billion, people familiar with the ...
Foundation Is Seeking Fall '19 Digitally-Savvy PR and Social-Media Interns In New York, NY  FashionistaFoundation is a digital-first agency based in NYC. We provide communications strategy and talent management for the industry's best brands and influencers.
PR: Liechtenstein Financial Market Authority Approves Tokenized Real Estate Investment Product  Bitcoin NewsCROWDLITOKEN AG pioneers and starts distribution of a digital bond – European retail investors benefit as well For the first time in Europe, the Liechtenstein ...
Two-thirds of Americans support statehood for Puerto Rico, Gallup finds  CNNWashington (CNN) Two in three Americans support statehood for the US territory of Puerto Rico, a Gallup Poll released Thursday found, a figure that's largely ...
Puerto Rico Leadership in Turmoil Amid Calls for Ricardo Rosselló to Resign  The New York TimesTwo senior members of Gov. Ricardo A. Rosselló's cabinet have stepped down amid a widening political crisis in Puerto Rico.
PR: Bitcoin.com Wallet Joins Blockchain Consortium FIO  Bitcoin NewsBitcoin.com wallet, the official wallet of Bitcoin.com, has joined the Foundation for Interwallet Operability (FIO) in a move that will assist the wave of new users ...
CMS Board Hires PR Firm To Deal With Superintendent Suspension Aftermath  WFAEThe Charlotte-Mecklenburg Schools board has hired a global public relations firm for $30000 that specializes in crisis management to deal with the.
What CMS is getting out of hiring a PR firm  WBTVCHARLOTTE, NC (WBTV) - Charlotte Mecklenburg School District (CMS) school board has hired a public relations firm for $30,000 to help with damage control ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
Research reveals two in ten executives do not know what 'PR' stands for  PRWeekA new report into how executives in large companies perceive PR found that 40 per cent do not think PR delivers good value to their business. News · Tweet ...
Grayscale PR Is Seeking Fall '19 Showroom Interns In New York, NY  FashionistaGrayscale PR is looking for fall showroom interns who are interested in pursuing a career in Public Relations.
Starbucks reveals why brands should lead with values - PR Daily  PR DailyStarbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to ...
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
Did Betsy DeVos's School Choice Program Enable Puerto Rico's Corruption Scandal?  ForbesYesterday, the former education secretary of Puerto Rico, Julia Keleher, returned to the island to stand trial after being arrested by the FBI on July 10th on fraud ...
Dutch airline KLM having week from hell following second PR gaffe  The Irish TimesCompany attracted negative press after saying it would tell breastfeeding mothers to cover up.
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportCANNES—This year's Cannes PR jury awarded just six Gold Lions—half as many as last year—but for the first time it did present one of them to a campaign ...
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
PR: Cred and Bitcoin.com Join Forces to Boost Crypto Lending  Bitcoin NewsBy John Yearwood Cred Correspondent Amid a dramatic Bitcoin bull run, two of the most influential names in the blockchain finance industry have launched a.
Stream Residente's Puerto Rico Protest Song "Afilando Los Cuchillos' : Alt.Latino  NPRAmid the most crucial political crisis to hit Puerto Rico in its modern history, Puerto Rican artists Residente, Bad Bunny and iLe respond with music in real time.
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
In Puerto Rico, Ponce Mayor Mayita Meléndez Discusses The State Of The Island  NPRNPR's Ailsa Chang speaks with Mayor Mayita Meléndez of Ponce, Puerto Rico, about growing calls for the governor's resignation.
How Samantha McMillen Went From Magazines and PR to Styling Elle Fanning and Johnny Depp  FashionistaIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success ...
PR: Matrix Exchange Receives Approval From Abu Dhabi Global Market  Bitcoin NewsAbu Dhabi-based crypto asset exchange, Matrix Exchange announced on July 12 that it has received an In-Principle Approval (IPA) from by the Financial ...
Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt  The DrumPaddy Power has stoked controversy yet again after revealing a "bold" design for new partner Huddersfield Town's kit. However, fans are convinced the move is ...
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month  Mothership.sgLove can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
Trump tweets as Puerto Rico's Irma, Maria hurricane recovery trickles  USA TODAYWASHINGTON – Nearly two years after Hurricanes Irma and Maria left Puerto Rico in shambles, the pace of recovery on the U.S. territory remains at a crawl as ...
AT&T Might Sell Puerto Rico Business to Offload Debt  Market RealistOn Thursday, a Thomson Reuters report suggested that AT&T (T) might sell its business in Puerto Rico for around $3 billion.
'Living legend' of public relations Harold Burson makes career move at 98  The Daily MemphianHarold Burson is called a living legend, icon, godfather and founding father of the public relations industry. And he's switching his office from New York to ...
Does Richland County need better PR? Council members want to hire an image maker  The StateRichland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
BlackBerry PR agency brief for South East Asia raises fears of alleged 'idea theft'  Mumbrella AsiaA recent request for proposal for a Singapore-based public relations firm from BlackBerry has resulted in at least one agency deciding to withdraw from the pitch ...
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
Puerto Rico: thousands flood streets in push to oust governor – in pictures  The GuardianPhotographer Angel Valentin accompanied our reporter Oliver Laughland to capture the growing protests in Puerto Rico against Governor Ricky Rosselló.
Why PR pros should be part of your SEO and social media teams - PR Daily  PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
Puerto Rico’s Bankruptcy Plan Is Almost Done, and It Could Start a Fight  The New York TimesAfter three years of negotiations, Puerto Rico's federal overseers are at last finishing up a plan to complete the restructuring of the island's roughly $124 billion in ...
The relentless Sky Sports pro-Mike Ashley PR coverage gets ever worse | NUFC  The MagSky Sports are continuing to do a great job on covering Newcastle United this summer. For Mike Ashley that is. The most disastrous self-inflicted summer the ...
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker  NBC New YorkPuerto Rican Gov. Gov. Ricardo Rosselló was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
PR Consultant / Account Executive  Pedestrian TVIf you love communications, social media, working in a fast-paced, immersive, flexible and pioneering team and love to disrupt, rather than be dull, this could be ...
As BDO PR/USVI Former President Appears In Federal Court On Corruption Charges, Questions Linger About The Company's USVI Operations -  VI ConsortiumFernando Scherrer appeared in federal court in Puerto Rico on Tuesday to finalize bail procedures as part of a group of six people arrested on July 10 for their ...
Weightlifter Katherine Nye Squats 182kg/400lb for a New PR  BarBendUSA weightlifter Katherine Nye is a name on everyone's radar heading into the upcoming Olympic year. She's had a record-setting 2019 season so far, being ...
PR: Crypto Exchange Bithoven.com Enables Margin Trading  Bitcoin NewsBithoven.com a progressive and high-tech cryptocurrency trading platform, has reported on the launch of advanced Margin Trading services on multifunctional ...
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions  AdAge.comBecause Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
Podcast: Asad Dhunna On Diversity & Inclusion In PR  The Holmes ReportThe founder of specialist minorities agency The Unmistakables joins the Echo Chamber to talk Cannes and diversity.
UNHRC: What we have here is a PR problem  Philippine StarFrankly speaking, I'm for leaving the United Nations Human Rights Council (UNHRC) for it has become a PR problem to the Philippines. Yes, for me it is a PR ...
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now?  MoneycontrolFinance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
Tales Of The Cocktail Doubles Down On Its Support Of Puerto Rico's Bar Scene  ForbesThe nation's biggest annual cocktail convention returns to the island for the second time.
‘Trends end’: Fashion brands are working to move sustainability efforts beyond PR  GlossySustainability is about more than just materials. While making a pair of shoes out of plastic bottles is good PR, it's the behind-the-scenes supply chain changes ...
Puma appoints Gudrun Cämmerer as Senior PR Manager Europe  FashionUnited UKGudrun Cämmerer has been announced as Puma's new Senior Manager of Public Relations for Europe. She will be responsible for adapting global PR ...
US briefing: Trump crowd chants 'send her back', Puerto Rico and Kevin Spacey  The GuardianThursday's top story: Trump crowd turns ugly as more than 100 Democrats vote against attempt to impeach. Plus, why the lesson of Notre Dame is not to rely on ...
PR guilty of sharing info promoting child-sex acts  The Straits TimesA senior bank executive formerly with Deutsche Bank met four other men in Singapore and shared with them information to promote child sex activities in the ...
2019 Premios Juventud: The Best Moments, From Daddy Yankee's Puerto Rico Speech to Maluma's Family Moment  Entertainment TonightThe 2019 Premios Juventud did not disappoint! The annual Latin celebration took place at Watsco Center in Coral Gables, Florida, on Thursday, and delivered ...
Toddler takes fatal plunge from cruise ship in Puerto Rico: reports  New York Post The toddler was being held by her grandfather when she slipped out of his arms and plunged from the 11th floor of the "Freedom of the Seas."
Authorities discover nearly $4 million in an abandoned boat in Puerto Rico  CNNAfter border patrol agents in Puerto Rico chased after a boat on Sunday, they found five duffel bags stuffed with $3.7 million in cash.
Richland County SC Needs PR Help, Alright  FITSNewsRichland County, South Carolina's scandal-scarred, competence-challenged government voted earlier this week to hire a public relations firm to assist its ...
Nick Clegg: “I'm not just providing a PR gloss”  Financial TimesICYMI, former deputy prime minister-turned-YouTube sensation-turned-Facebook flack Nick Clegg went on Radio 4's Today programme earlier on Monday to ...
49% of non-S'porean spouses who applied for PR have been successful in past 10 years: ICA  Mothership.sgIn 2015, it was revealed that about one in every three marriages that year was between a Singapore citizen and a foreigner.
San Juan Mayor: Puerto Rico Has 'Awakened'  NBC New YorkGaby Acevedo speaks with San Juan Mayor Carmen Yulín Cruz about the protests in Old San Juan and the future of the island.
Kate Middleton and Meghan Markle’s Wimbledon visit was a ‘masterful PR exercise’ to stop rift rumours, royal e  The SunRUMOURS of a royal rift between Kate Middleton and Meghan Markle were finally put to bed over the weekend, when the duchesses took to the royal box at ...
Vox Sentences: What is happening in Puerto Rico?  Vox.comVox Sentences is your daily digest for what's happening in the world. Sign up for the Vox Sentences newsletter, delivered straight to your inbox Monday through ...
How I Save: The PR in Leeds earning £32k a year with £5k saved  Metro.co.ukIn our weekly saving series, we look at the personal finances and budgeting of a 27-year-old PR who spends most of her money on food and socialising.
Positive PR from Tesla (TSLA) and Ford (F) Doesn’t Jibe With a Negative Forecast from RBC Capital  Yahoo FinanceIn just a couple of weeks, Ford Motor (F) is due to report its fiscal Q2 2019 earnings -- and good news: Just last week, Ford revealed that based on preliminary ...
Specsavers appoints AMPR to its 'style and quality' public relations account  mUmBRELLA*AMPR has won the 'style and quality' public relations account for Specsavers, following a competitive pitch process. Specsavers' public relations account is split ...
Norton to Puerto Rico: Drop Dead?  WashingtonianIt may be hot in Washington this week, but Eleanor Holmes Norton is chilly on one measure: statehood for Puerto Rico. Speaking on the Gallup Podcast today, ...
Puerto Rico Protests: What It's Like in Old San Juan, Ground Zero for the Unrest  NBC New YorkNews 4's Gaby Acevedo walks through the Old San Juan intersection that has been the epicenter for this week's protests in Puerto Rico.
Kate Middleton and Meghan Markle PR Stunt  Cosmopolitan.comThe royal family has a saying: never complain, never explain. Which means that when they're confronted with drama, they have to find other, more creative, ways ...
720 Strategies Celebrates a Milestone: 20 Years of Excellence in Public Relations, Public Affairs  PRNewswireWASHINGTON, July 19, 2019 /PRNewswire/ -- 720 Strategies, an independent public relations and public affairs agency based in Washington, DC, celebrates ...
Naikuni, KQ to pay ex-PR chief Sh10m  Daily NationFormer Kenya Airways chief executive Titus Naikuni and the airline have been ordered to pay a former communications manager Sh10 million after he was ...
Hilton is back, stronger than ever in post-Maria Puerto Rico  Travel WeeklyPuerto Rico's hospitality sector has staged a major comeback in the aftermath of Hurricane Maria, with Hilton striving not only to renovate but to elevate ...
Who's Next in the Line of Succession in Puerto Rico?  Bay News 9U.S. territory Puerto Rico, which has a large diaspora in Florida, is dealing with the possible resignation or even impeachment of its governor.
Puerto Rico faces tougher scrutiny over federal Medicaid funding  ReutersU.S. lawmakers on Wednesday called for heightened scrutiny of Puerto Rico's Medicaid program as the bankrupt territory seeks increased federal healthcare ...
Judge rejects expat mum's bid to give up Singapore PR status. She thought son could skip NS.  TODAYonlineSINGAPORE — A Family Court judge has dismissed a Portuguese mother's application to move her two young children from Singapore to the United Kingdom.
4 ways to maintain your media relations skills - PR Daily  PR DailyAny personal trainer or athlete will tell you that in order to get in shape and stay in shape, a good stretching regimen is critical. It helps prevent injury, ensures ...
Inside the New Orleans wedding of a fashion PR and an NFL star  Vogue AustraliaAn Australian fashion publicist and a New Orleans Saints player wed at the New Orleans Marigny Opera House during a lavish celebration.
Dominican Republic Taps Rubenstein PR for Crisis - Thu., Jun. 20, 2019  O'Dwyer's PR NewsThe Dominican Republic has a $35K monthly contract with Rubenstein PR to provide advisory services regarding the impact that its reeling tourism sector will ...
‘A Space Where You Could Be Free’: Puerto Rico’s L.G.B.T. Groups Rebuild After a Hurricane  The New York TimesHurricane Maria doomed some of Puerto Rico's safe spaces for L.G.B.T. groups. Now they're opening new ones — and fighting new political fights.
An explanation of how Mike Ashley is using PR spin on Newcastle United fans  The MagHow Mike Ashley PR spin is being used to manipulate Newcastle United fans - An explanation.
Puerto Rico’s Vieques island ousted the US Navy. Now the fight’s against Airbnb.  PRIOn a tranquil afternoon, a light breeze sends little waves lapping along the shores of the island of Vieques. A dog bounces in the shallows. On the sand, a man ...
Danny Danon: Israel's shameless PR man  Middle East EyeAs Israel's permanent representative to the United Nations, Danon has received unfathomable indulgence in the corridors of power.

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

PR: Focus on What Matters!

Sure, as a manager, you have a talented member of... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More