Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.

That's the sweet ice cream. The whipped cream comes as that manager persuades those key outside folks to his or her way of thinking. The cherry-on-top arrives when s/he moves those people to take actions that let his/her department, group, division or subsidiary succeed.

A darn nice sweet spot, in this case described as an ice cream sundae. But one that has a real basis for such action: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.

Imagine some of the possible results: fresh proposals for strategic alliances and joint ventures; customers making repeat purchases; new approaches by capital givers and specifying sources; community leaders beginning to seek you out; prospects starting to do business with you; welcome bounces in show room visits; rising membership applications; not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities.

Getting your public relations people on board this particular approach to PR will be your first concern. Are they on board when it comes to knowing why it's so important to be certain how your outside audiences perceive your operations, products or services? And be sure they accept the reality that negative perceptions almost always lead to behaviors that can damage your organization.

Tell them how you plan to monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?

Managers usually perk up when they realize that their PR people are already in the perception and behavior business and can be of real use for the initial opinion monitoring project. Professional survey firms are always available, of course, but that can cost many dollars. But, whether it's your people or a survey firm who handles the questioning, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions or any other troublemaker perceptions.

Now, you identify which of the problems outlined above will become your corrective public relations goal. In other words, clarify the misconception, spike that rumor, correct the false assumption or fix a variety of other possible inaccuracies.

Now, you can meet that goal only when you establish the right strategy from the three choices available to you. Change existing perception, create perception where there may be none, or reinforce it. Picking the wrong strategy will taste like peanut butter in your cucumber salad. So please be certain the new strategy fits comfortably with your new public relations goal. You wouldn't want to select "change" when the facts dictate a "reinforce" strategy.

Tough job ahead! Put together a persuasive message aimed at members of your target audience. Yes, it's always a challenge to put together action-forcing language that will help persuade any audience to your way of thinking.

You had best have your best writer on the assignment as s/he must produce that very special, corrective language. And s/he will need words that are not only compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you desire.

The next chore could even be fun. For example, identify the communications tactics you need to carry your message to the attention of your target audience. As long as you are certain the tactics you select have a record of reaching folks like your audience members, you can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.

Often overlooked is the fact that the credibility of the message can be dependent on the credibility of its delivery method. Which means you may wish to deliver it in small getogether-like meetings and presentations rather than through a higher-profile media announcement.

An off-handed request for a progress report should be viewed as an alert that you and your PR team need to think about a second perception monitoring session with members of your external audience. You'll want to use many of the same questions used in the first benchmark session. But now, you will be watching very carefully for signs that the bad news perception is being altered in your direction.

Should program momentum slow, think of it as a blessing because you now have the opportunity to add more communications tactics as well as increasing their frequencies.

Please remember that PR's sweet spot appears when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.

Now, stop doing public relations the hard way and embrace that sweet spot today!

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected]

Robert A. Kelly © 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:[email protected]

Visit:http://www.prcommentary.com

In The News:

The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
Working With PR: Top Tips To Manage Your PR Personnel  EntrepreneurHere's how you can ensure you are maximizing the relationship with your own PR personnel, whether it's in-house or through an agency.
Red Havas young gun takes the helm of Manchester PR agency  PRWeekRed Havas head of news Alex Duckett, 27, has left to lead Manchester-based agency Wentworth PR. He played a pivotal role in Greggs' vegan sausage roll ...
Kate & Co wins PR for Coles Supermarkets  mUmBRELLA*Kate & Co has won the public relations account for Coles Supermarkets in Victoria, NSW, Tasmania and the ACT. The agency is tasked with overseeing local ...
14 Apps Top PR Executives Can't Live Without  ForbesSet your PR team up for success with these must-have apps from the experts of Forbes Agency Council.
Starbucks reveals why brands should lead with values - PR Daily  PR DailyStarbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to ...
Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
Can a name change save Boeing's 737 MAX? - PR Daily  PR DailyThe aircraft is still grounded worldwide as the manufacturer tries to solve a software issue. Meanwhile, passengers have vowed never to set foot on another 737 ...
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
PR and entertainment company New Romans appoints Anthony Spargo as managing partner  mUmBRELLA*Former Latitude Finance head of corporate affairs, Anthony Spargo, has been appointed as managing partner of PR and entertainment company New Romans.
PR: Cred and Bitcoin.com Join Forces to Boost Crypto Lending  Bitcoin NewsBy John Yearwood Cred Correspondent Amid a dramatic Bitcoin bull run, two of the most influential names in the blockchain finance industry have launched a.
Girls Who Invest hires Water & Wall Group as marketing and PR AOR  PRWeekGirls Who Invest hires Water & Wall Group as marketing and PR AOR. From PR Week.
Four Questions To Ask Before You Hire A PR Agency  ForbesThere's no question that public relations can deliver a lot of value, especially when it comes to getting your message out, establishing credibility in the market, ...
PR Is Not Dead: How PR Has Evolved In The Digital Age  ForbesPR has shifted in a lot of ways to effectively provide success to brands and consumers alike.
Does Richland County need better PR? Council members want to hire an image maker  The StateRichland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
A day in the life of... Head of Content and Digital PR at MediaVision  EconsultancyJodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month  Mothership.sgLove can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
PR: Matrix Exchange Receives Approval From Abu Dhabi Global Market  Bitcoin NewsAbu Dhabi-based crypto asset exchange, Matrix Exchange announced on July 12 that it has received an In-Principle Approval (IPA) from by the Financial ...
PR On A Budget: Six DIY Tips For Small Businesses  ForbesThough a PR campaign is often what's needed to raise their profile and revenue, startup companies and other smaller ventures often do not have the financial ...
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
Calls For Puerto Rico Gov. Rossello To Resign Over Profane Private Chats  NPRThere are growing calls for Puerto Rico's governor to resign amid a corruption scandal and after the leak of texts laced with misogyny, homophobia and jokes ...
State of comms: Study finds 40% of execs don't think PR delivers good value to biz  Marketing InteractiveHowever, of those who did have a good understanding of the function, 80% thought it delivered good value.
Social Media / PR / Marketing Assistant  Pedestrian TVAfter 8 years of studies and building my instagram page (now 38k), I am now working with multiple brands on PR / Social media campaigns and have developed ...
Creating Powerful Co-Marketing Opportunities In Your PR Agency's Network  ForbesThe other half and often overlooked keyword in "public relations" is the word "relations," as in relationships, and how our field helps businesses and individuals ...
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
Mental Wealth: four simple ways to get a handle on stress  PRWeekStress is now one of the most common causes of sickness leave from work, with Millennials in PR and comms one of the demographics most at risk. Opinion.
Study: 40% Of Execs Don't Think PR Delivers Good Value A new report finds there  The Holmes ReportLONDON — A new report into perceptions of PR among executives has found that two in ten do not know what PR stands for and 40% do not think it delivers ...
30 jobs in the PR and marketing world - PR Daily  PR DailyIt might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and ...
Here's How This PR Maven Balances Deadlines, Family Life and Uncertainty  EntrepreneurIn this episode of Resilience, Entrepreneur Network partner Alley spotlights Beltkiss Sanborn, the founder of Bilquis Ocon PR, about some her biggest ...
PAN Moves Into UK With Capella PR Acquisition  The Holmes ReportThe purchase of the London digital and PR agency has created Boston-based PAN's first owned office outside the US.
Why PR pros should be part of your SEO and social media teams - PR Daily  PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
Harpootlian blasts Richland County for voting to hire PR firm  The StateSC state Sen. Dick Harpootlian blasted Richland County Council for voting to hire public relations consultants to conduct PR for county council members, saying ...
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
Industry speak: How has AI impacted the role of PR and communications?  Marketing InteractiveAI has taken every single industry by storm, disrupting age old processes and automating many for the better. The field of public relations has not been spared ...
Research reveals two in ten executives do not know what 'PR' stands for  PRWeekA new report into how executives in large companies perceive PR found that 40 per cent do not think PR delivers good value to their business. News · Tweet ...
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
Crosshairs Communication bags PR and Social Media mandate for Kiehl’s India  Exchange4MediaCrosshairs Communications will be responsible for crafting and managing Kiehl's key messages across the Indian market and manage end-to-end social media.
Kate Middleton behind 'masterful PR exercise' to end Meghan Markle feud rumours  ExpressKate Middleton and Meghan Markle took to the royal box at Wimbledon on Saturday, putting on a united front amid rumours of a royal feud. While the duo ...
Nike Reviews North American PR Agency Support  The Holmes ReportBEAVERTON, OR — Nike, which built its brand around high-impact marketing, is reviewing its North American PR support, the Holmes Report has learned.
Jeffrey Epstein launched PR campaign after 2008 sex abuse allegations  INSIDERJeffrey Epstein launched a PR campaign in hopes of improving his image after he was released from prison following a plea agreement on sexual abuse ...
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
How starting a conversation boosts social media engagement - PR Daily  PR DailyHow can PR pros break the ice and start a conversation? Even the most extroverted among us face big challenges in creating brand engagement. The obstacles ...
Consumer Lifestyle and Fashion PR Agency Is Hiring Experienced PR Freelancers In Los Angeles And NYC  FashionistaBi-coastal boutique consumer lifestyle and fashion PR agency is looking for experienced and well connected freelancers in NYC and Los Angeles.
BlackBerry PR agency brief for South East Asia raises fears of alleged 'idea theft'  Mumbrella AsiaA recent request for proposal for a Singapore-based public relations firm from BlackBerry has resulted in at least one agency deciding to withdraw from the pitch ...
Newgate advises investment firm on planned £750m Thomas Cook package  PRWeekNewgate has been advising Chinese investment firm Fosun on its proposed rescue package for holiday company Thomas Cook, PRWeek understands. News.
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportCANNES—This year's Cannes PR jury awarded just six Gold Lions—half as many as last year—but for the first time it did present one of them to a campaign ...
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
PR: Crypto Exchange Bithoven.com Enables Margin Trading  Bitcoin NewsBithoven.com a progressive and high-tech cryptocurrency trading platform, has reported on the launch of advanced Margin Trading services on multifunctional ...
Facebook’s Libra ‘Isn’t Anything Yet,’ Except a Public Relations Plan Gone Awry, Says Analyst  FortuneFacebook's splashy debut of the Libra cryptocurrency project was likely a public relations plan gone awry, and the government doesn't need to comment or ...
Mind games begin ahead of inaugural PR Cup  PRWeekThere was some fighting talk and even a poem from PR footballers after the groups were drawn ahead of the inaugural PR Cup tournament this week. News.
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year  PRWeekPRWeek editor-in-chief Danny Rogers, James Herring of Taylor Herring and Warren Johnson of W gathered other luminaries of the UK independent PR scene ...
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker  NBC New YorkPuerto Rican Gov. Gov. Ricardo Rosselló was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
HelloFresh Hands Consumer PR Assignment To Mischief  The Holmes ReportThe agency will run the global meal-kit delivery *service's* press office in the UK.
Lego Reviews Multi-Market PR Agency Support  The Holmes ReportBILLUND, DENMARK — Lego, which has spent the last 18 months rebounding from a major sales slump, has launched a multi-market PR agency review, the ...
How to convert social media critics into avid fans - PR Daily  PR DailySocial media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers' ...
6 ways to up your storytelling game - PR Daily  PR DailyYou've launched a brand journalism site. Kudos. But it's time to move on to what's next. Welcome to brand journalism 2.0.
Report: Consumers want to be entertained on social media - PR Daily  PR DailyHow invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a ...
Museum of Public Relations opens Harold Burson exhibit  PRWeekNEW YORK: Harold Burson, the 98-year-old founding father of PR, was honored at a reception on Monday as the Museum of PR in New York opens an exhibit ...
HIT PR Veteran Jodi Amendola Named Finalist on PR News' 2019 Top Women in Healthcare Awards  PRNewswireSCOTTSDALE, Ariz., July 9, 2019 /PRNewswire/ -- Amendola Communications founder and CEO Jodi Amendola has been named a finalist for the PR News Top ...
New Balance Hands Global PR Business To MullenLowe  The Holmes ReportBOSTON — Sportswear giant New Balance has handed its global public relations business to MullenLowe PR, formally naming the firm its PR agency of record.
Ancient trove may attest to lost civilization in Puerto Rico  HaaretzA collection of enigmatic figurines given to a monk by their dying guardian in the late 1870s could be artifacts from a lost civilization that lived in Puerto Rico as ...
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
Sun deputy political editor Steve Hawkes moves to PR after more than two decades in journalism  Press GazettePress Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information *service* which helps ...
PR: My BitIRA Launches to Empower US Consumers With 24/7 Cryptocurrency Retirement Account Access  Bitcoin NewsBitIRA — pioneer of the first insured cold storage solution for cryptocurrency retirement accounts — has launched its newest tool, the “My BitIRA” investing ...
Fourth of July Declaration was just a PR document  Financial TimesSo, there has been trouble over the way American Independence Day celebrations have been run this year. The protest ought to be that the wrong day is ...
Perspective Strategies MD Andy See to lead global PR network in APAC  Marketing InteractiveAndy See (pictured), founder and managing director of Perspective Strategies, has been appointed as one of the three regional vice president for Public ...
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now?  MoneycontrolFinance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
How Cameo Survived a Public Relations Nightmare  EntrepreneurListen to Cameo's founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one day last November when he got a ...
Majority of UK Instagram influencers engage in fakery - landmark new study  PRWeekMore than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic ...
After Maria, The Quest For An Affordable Hurricane Proof House in Puerto Rico  NPRIn Puerto Rico, nearly two years after hurricane Maria, the need for safe, affordable housing is still a massive challenge. "We have more than a half million ...
Avian WE bags Danone's PR mandate | PR  Campaign IndiaDanone India has appointed Avian WE as its PR consultancy on record following a competitive pitch. Avian WE's remit covers both corporate and brand ...
'Journalists and social media influencers are too spoiled' - agency CEO on regional PR drawbacks  PRWeekNot a Cliché founder Duha Shabib says, as the region looks to foster its image, PR is needed now more than ever - but the Middle East faces a unique set of ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in graphic design trends, the picture that sparked a backlash, increasing the reach of your messaging on social media ...
Conclaves planned on new PR Act  The HinduThe State Government is considering holding of conclaves across the State to create awareness about the new Panchayat Raj Act enacted recently.
Podcast: Asad Dhunna On Diversity & Inclusion In PR  The Holmes ReportThe founder of specialist minorities agency The Unmistakables joins the Echo Chamber to talk Cannes and diversity.
Inside the New Orleans wedding of a fashion PR and an NFL star  Vogue AustraliaAn Australian fashion publicist and a New Orleans Saints player wed at the New Orleans Marigny Opera House during a lavish celebration.
Premium Content Cannes: Ranking the 2019 PR Gold Lions Winners Paul Holmes 01 Jul 2019 Seven  The Holmes ReportSeven public relations campaigns from around the world won Gold Lions in the public relations category at Cannes this year. We rank them from the ordinary to ...
PR & Events Guide: We need your details  Campaign Middle EastCampaign Middle East is pleased to announce the PR and Events Guide 2019 with the Online Directory. This guide will be circulated with Campaign's 25th Aug ...
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions  AdAge.comBecause Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
Is China’s propaganda machine losing the PR battle with the US?  South China Morning PostBeijing's tight grip on all forms of communication linked to the trade war could be doing it more harm than good, analysts say.
Authorities discover nearly $4 million in an abandoned boat in Puerto Rico  CNNAfter border patrol agents in Puerto Rico chased after a boat on Sunday, they found five duffel bags stuffed with $3.7 million in cash.
Toddler takes fatal plunge from cruise ship in Puerto Rico: reports  New York Post The toddler was being held by her grandfather when she slipped out of his arms and plunged from the 11th floor of the "Freedom of the Seas."
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Rio PR Is Hiring A PR & Marketing Assistant In New York, NY  FashionistaRio PR is a luxury fashion and lifestyle PR agency based in NYC. This is a great opportunity to get hand-on experience in the PR industry. Must be a creative ...
Positive PR from Tesla (TSLA) and Ford (F) Doesn’t Jibe With a Negative Forecast from RBC Capital  Yahoo FinanceIn just a couple of weeks, Ford Motor (F) is due to report its fiscal Q2 2019 earnings -- and good news: Just last week, Ford revealed that based on preliminary ...
An explanation of how Mike Ashley is using PR spin on Newcastle United fans  The MagHow Mike Ashley PR spin is being used to manipulate Newcastle United fans - An explanation.
The golden age of the pop PR  The Australian Financial ReviewTwo new books tell us what it was like to work behind pop's shiny curtain in the halcyon days of the 1980s and 90s before the internet.
Naikuni, KQ to pay ex-PR chief Sh10m  Daily NationFormer Kenya Airways chief executive Titus Naikuni and the airline have been ordered to pay a former communications manager Sh10 million after he was ...
Nick Clegg: “I'm not just providing a PR gloss”  Financial TimesICYMI, former deputy prime minister-turned-YouTube sensation-turned-Facebook flack Nick Clegg went on Radio 4's Today programme earlier on Monday to ...
Vox Sentences: What is happening in Puerto Rico?  Vox.comVox Sentences is your daily digest for what's happening in the world. Sign up for the Vox Sentences newsletter, delivered straight to your inbox Monday through ...
Taylor Swift and Scooter Braun: A Crisis PR Expert’s Take on ‘Scootergate’  VarietyCrisis PR expert and music industry veteran Dylan Jones offers his take on "Scootergate" and navigating tricky business spats in public.
Reminder: Puerto Rico is not a country  City & StateOn Sunday, President Donald Trump went on a Twitter rant, brashly directing “'Progressive' Democrat Congresswomen” – presumed to be Reps. Alexandria ...
49% of non-S'porean spouses who applied for PR have been successful in past 10 years: ICA  Mothership.sgIn 2015, it was revealed that about one in every three marriages that year was between a Singapore citizen and a foreigner.
Apple Goes on the PR Offensive Over Jony Ive’s Departure  FortuneApple CEO Tim Cook has responded to a report about the reason for the departure of design chief Jony Ive.
Thai online celebrity travels to Taipei to pr...  Taiwan NewsTAIPEI (Taiwan News) – Thai celebrity blogger and YouTuber Mint visited Taipei last week at the invitation of the city government for a short film project aimed at ...
Charlie Methven & Stewart Donald’s Sunderland PR machine has slowed down, but is it necessary?  Roker ReportRewind the clock back twelve months or so and the new owners, Stewart Donald and Charlie Methven arrived in Sunderland. Energy was immediately injected ...
Starbucks' apology, Deutsche Bank's layoffs and Bleacher Report's Twitter misfire - PR Daily  PR DailyGood morning, PR pros: If you were binge-watching the “Stranger Things” third season over the holiday weekend, you might have noticed cigarettes—many of ...

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More