The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook!

The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience? Here are some tips to help you succeed:

- Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give the media what they want and they will give you what you want... Now, what the press and media really want is a story! Just provide: the Who, What, When, Where and How with regards to the uses of your products and or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all the better. Think to yourself: Would this be something that I might read in a newspaper?

- Get a Good Start. The headline and the first few sentences of the first paragraph are the absolute most important part of the press release. If you don't catch the readers interest here you will lose your audience. The best way to do this is to use your most hard hitting infomation FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are the details that SUPPORT your story or theme.

- Write to the Media. Remember your press release is being read by a journalist, editor or reporter, not necessarily a client. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.

- Keep Your Release Short and to the Point. It should contain no more than about 500 words and no more than two pages.

- Include Your Contact Information. Provide full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists.

Targeted press releases to the media have helped thousands of companies succeed. They are the most powerful form of marketing and advertising on the planet! Remember: One article is all it takes!

For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.

About the Author

Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com

To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.advanced-pr.com

In The News:

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Miss Puerto Rico Valeria Vazquez crowned as Miss Supranational 2018 on their 10th-anniversary  Times NowThe night is finally here. After a long wait, Miss Supranational 2018 has been crowned. Miss Puerto Rico, Valeria Vazquez was crowned as the 10th Miss ...
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Puerto Rico is open for business with Utah, secretary says  Deseret NewsSALT LAKE CITY — Puerto Rico is ready to do more business with Utahns. That was the message Wednesday from the secretary of Puerto Rico's Department of ...
Puerto Rico’s St. Regis Bahia Beach Resort Is Back  Caribbean JournalWhile Puerto Rico has quietly become a haven for high-end hotels in recent years, one property has remained its signature luxury resort: the St. Regis.
The lame duck Congress has four opportunities to help Puerto Rico before it goes home | TheHill  The HillCongress can take legislative action before the end of the year to give Puerto Rico a shot at a better year ahead.
China's Seraphim to supply modules to Australia's largest smart solar farm  PR Newswire IndiaCHANGZHOU, China, Dec. 12, 2018 /PRNewswire/ -- Jiangsu Seraphim Solar System Co. Ltd. ("Seraphim"), a world-class solar product manufacturer in China, ...
STRATACACHE Acquires Chinese Embedded Computing and Commercial Tablet Manufacturing Company  PR Newswire IndiaNow Known as Scala China, the Company Adds Innovative Technology, Advanced Production and Development Capability in the World's Largest Retail ...
Deadpool has absolutely wrecked The Avengers with a new PR stunt  JOE.ieAfter months and months of waiting in agony, fans of the Marvel Cinematic Universe were finally treated to their first view of the aftermath of Avengers: Infinity ...
Puerto Rico Pledges to Go All-Renewable by 2050  Scientific AmericanScientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the ...

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