Culture As A Barrier To Communication

Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us. This article expound on three aspects: what culture is, the main causes for cross-cultural misunderstandings, and the attitudes and skills that we need to communicate cross-culturally.

When we think about culture we first think about a country, and particularly about its food, art, customs, and patterns of behavior. These are the outward manifestations of a system of values, assumptions, and deeply rooted beliefs. Culture emerges as a group of people face and then react to the challenges of life. The responses to those challenges that are successful are taught and shared among members of the group and are passed on from the older to the younger members. Culture is then learned through experience.

You can think of culture as having three levels:

? The top level is the outward manifestations, the artifacts: visible behavior, art, clothing and so on.

? In the middle level are the values. These are invisible rules that cause the artifacts

? The most powerful dimension of culture is the implicit cultural assumptions. These assumptions lie so deep that they are never questioned, stated or defended

Culture also exists among Americans, but what are the implicit cultural assumptions of Americans? Some of the most distinctive characteristics of the American culture are: individualism, equality, competition, personal control of the environment, self-help concept, action orientation, informality, directness, practicality, materialism, and problem-solving orientation.

These American values and deeply rooted beliefs are very different from other country's values and beliefs. The implicit cultural assumptions of Americans are often opposed to those of other cultures. When individuals from different cultures run into each other's values and beliefs, cross-cultural misunderstandings take place.

People constantly interact with people who have similar views and who reinforce their beliefs. To be able to distinguish between the in-group and the out-group is of central importance for individuals because it allows them to find an identity as to who they are and who they are not.

In the book entitled Cross Cultural Encounters , Brislim states: "If individuals have out-groups whom they can blame for troubles, the in-group is then solidified since there is a common goal around which to rally." Later on he says: "Individuals become accustomed to reacting in terms of in-group and out-groups. They continue to use such distinctions when interacting with people from other cultures whom they do not know."

This in-group/out-group distinction provides us with the basis for ethnocentrism, which is the tendency to interpret and to judge all other groups, their environment, and their communication according to the categories and values of our own culture. We are guilty of ethnocentrism when we hold that our view of the world is the right one, the correct one, and the only one.

We are all familiar with stereotyping, which is one of the most serious problems in intercultural communication. Our tendency to hold beliefs about groups of individuals based on previously formed opinions, perceptions, and attitudes is often a defense mechanism, a way of reducing anxiety.

There are many other causes of cross-cultural misunderstanding: lack of trust, lack of empathy, and the misuse of power. All of us know what they are about and the turmoil that they cause. But, how can we do a better job at communicating among cultures?

The same skills that we need to communicate in general apply to cross-cultural communication. Lets look at some of those skills:

Know yourself: Identify your attitudes, your opinions, and the biases that we all carry around. Identify your likes, your dislikes, your prejudices, and your degree of personal ethnocentrism.

Take time: Listen to the other person and allow him or her to accomplish their purpose. Don't jump to conclusions. Some times we finish the thoughts and ideas of the other person before he or she has finished talking. Some cultures non-verbal styles call for periods of silence and long pauses.

Encourage feedback: Feedback allows communicators to correct and adjust messages. Without feedback we cannot have agreement. First we must create an atmosphere where others are encouraged to give us feedback. Again, don't be afraid of silence. It could be the appropriate feedback at times.

Develop empathy: The grater the difference between us and others, the harder it is to empathize. To develop empathy we must put ourselves in the other person's place. By becoming more sensitive to the needs, values, and goals of the other person, we overcome our ethnocentric tendencies.

Seek the commonalities among diverse cultures: Despite our cultural differences we are all alike in many ways. We need to seek that common ground to establish a bond between ourselves and the rest of humanity.

Although our own ethnocentrism might have hindered us from getting to know people from other cultures, let us be more than ever committed to help ourselves and others overcome the barrier that culture creates. Let us endeavor to minimize the occurrences of cross-cultural misunderstandings as we develop the attitudes and the skills that are needed to communicate cross-culturally.

Dori Kelsey is owner operator of SpainExchange. She holds a Bachelor of Arts degree from Spring Arbor College (Michigan) in Management and Organizational Development, and a Master of Liberal Studies from The University of Toledo (Ohio). Through her 25-year career in the United States she acquired professional experience in the fields of international education, employment and training, and human resources development along with effective skills in the development and coordination of programs and the provision of services to foreign nationals.

As owner operator of SpainExchange, she has developed educational tours of Spain, school exchanges, and customized training programs for various schools, universities and educational services. All programs have successfully met the clients' objectives as they provided relevant learning as well as enjoyable activities for the participants.

In The News:

Candidates turn to PR agencies to run the show  The New Indian ExpressElection time provides a windfall for graffiti artists and printing presses.
Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
International Happiness Day: How different agencies keep their employees happy  PRWeekTo celebrate International Happiness Day, PRWeek Middle East has asked PR and communications agency leaders across the region to give their perspective ...
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
How To Compete With Market-Leading Companies As A PR Underdog  ForbesEvery industry has an 800-pound gorilla. Here's how to go toe-to-toe with them in the PR battle.
Food banks risk being 'captured' by corporate PR drive, say activists  The GuardianLetter by 58 campaigners and academics says corporate approach is a 'sticking plaster'
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
PR Account Coordinator Wanted - Entry Level Role  Pedestrian TVDo you think you have what it takes to be the next industry superstar? If so, CampaignLab wants to hear from you. We're on the hunt for a talented and ...
The Successful Italian Entrepreneur Who Insists Women Can Have It All  ForbesPaola Diana's patriarchal Italian upbringing turned her into a rebel. Today as founder of the Diana Group, she provides bespoke childcare and lifestyle ...
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Governments should communicate promptly and positively - like Jacinda Ardern  PRWeekCommunication experts have called for educational evolution, and prompt and positive communication by governments, highlighting the importance of crisis ...
The PR Week Special 20th Anniversary Edition 3.22.2019  PRWeekAfter a night of celebrating the best of the best in PR and communications, PRWeek's Steve Barrett, Diana Bradley, Thomas Moore, and Sean Czarnecki look ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
Denny's brings on Allison+Partners as PR AOR  PRWeekSPARTANBURG, SC: Denny's has selected Allison+Partners as its PR AOR after the restaurant chain reorganized part of its marcomms structure. Denny's hired ...
Dubai's Waterfront Market appoints new creative comms agency  PRWeekCommunication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Dubai's Waterfront Market - one of the emirate's ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Elected Zonal Chairman of Public Relations Council of India  Star of MysoreMysuru: K.Jayaprakash Rao of Mysuru, an International personality development trainer, author and freelance journalist, has been chosen as Zonal Chairman of ...
PR Primer: Learn To Promo Your Business On March 28 At 2019's First Dtec Forum Powered By Entrepreneur Middle East  EntrepreneurDubai Technology Entrepreneurship Campus (Dtec), a Dubai Silicon Oasis Authority-owned technology startup centre, and Entrepreneur Middle East have ...
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Beverage Organizations Support Mary's Center with Donation for New Teaching Kitchen  PR.comMary's Center announced the creation of a Teaching Kitchen at its new Silver Spring location thanks to a $50000 donation from the American Beverage ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
Will Meghan Markle's New Hire Stop Her Family Drama?  The Cheat SheetIt's no surprise then Harry and Meghan just hired an expert PR rep as a form of crisis manager to handle Meghan's family drama.
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Win an Apple Watch worth £279! PR professionals invited to have a say in Haymarket's Jobs Survey  PRWeekVoice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3 worth £279.
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Philippines U-23 0-8 China U-23: Hiddink's charges cruise to another victory  Goal.comAFC U23 Championship Match Report for Philippines U23 v China PR U23 on 24 March 2019, includes all goals and incidents. Have your say on the game in ...
Zeno Group wins U.S. Agency of the Year  PRWeekZeno Group was rewarded for another year of strong growth in 2018 with Agency of the Year laurels at the PRWeek U.S. Awards 2019 in New York.
Roddy Dewe, PR boss, dies aged 83 | Business  The TimesRoddy Dewe, the public relations supremo who launched many of the big privatisation campaigns of the 1980s, has died. He was 83. Dewe, pictured ...
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
iMARS Signed an Agreement on Collaboration with PR 24×7 for India Market  APN NewsiMARS Communications signed an Agreement on Collaboration and Cooperation with PR24x7 Network Limited, a leading media relations company the ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Walmart job changes create PR mess, draw EEOC attention  Hr MorningWalmart's disabled and elderly employees claim discrimination after retail giant changes job descriptions.
Plan your next trip to Puerto Rico  Florida FlambeauMost of Puerto Rico is up and running and awaiting your visit.
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Daniel Seitz joins Jones PR  Journal RecordJones Public Relations hired Daniel Seitz from Topeka, Kansas, as an account executive to serve clients on the agency's public affairs team.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
MENA has unrivalled energy and sheer potential for growth  PRWeekMENA has unrivalled energy and sheer potential for growth. From PR Week.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Watch: People's Vote spoofs Fyre Festival trailer with Brexit film  PRWeekA youth organisation campaigning for a new public vote on Brexit has compared the process of leaving the European Union to the illusive Fyre Festival in its ...
Disaster aid bill facing a tricky path as it heads to Senate  MyArkLaMissA battle over funding for Puerto Rico is complicating the path forward for a long-delayed disaster aid bill that's a top political priority for some of President Donald ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
A crisis for Walmart’s disabled workers, and a PR crisis for the retail giant  The Washington PostMore than a dozen current and former disabled greeters said Walmart's new requirements left them in a lurch and afraid they'd lose their jobs.
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
AFC U-23 Championship 2020 qualifiers – Philippines vs China PR; live stream, updates, when and where t...  FOX Sports AsiaOn Matchday 2 of the ongoing AFC U-23 Championship 2020 qualifiers, Group J member Philippines U-23 will take on China U-23 in their second match.
While Russia sows discord online, China is on a PR offensive  VerdictChina is using state-sponsored social media influence to create a distorted positive image of itself to the West, according to security researchers.
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
40 Under 40: Katharine Sherrer, Director of Public Relations, MGM Resorts International  Las Vegas SunThursday, March 21, 2019 | 2 a.m. - Katharine Sherrer was a senior at Emerson College in Massachusetts majoring in theater studies with a focus in costume ...
My Nation, My Vote: Pune needs good bus service, says Sanjana Sharma, public relations professional  Hindustan TimesWith the rising population in Pune and increasing number of road accidents and fatalities, road safety has been a major problem.
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
Canadian Public Relations Society Calls on All Alberta Parties to Demonstrate Ethical Public Engagement and Fact-Based Communications During Election Campaign  Canada NewsWireTORONTO, March 22, 2019 /CNW/ - The Canadian Public Relations Society (CPRS) appeals to all political parties in the current Alberta provincial general ...
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
Hey, Look at Me! I’m a Venture Capitalist  The New York TimesAs high-profile start-ups like Lyft, Pinterest and Uber prepare to go public, Silicon Valley venture capitalists are using the moment to shine the spotlight on ...
Puerto Rico to Ban Conversion Therapy on Minors  Out MagazineThe governor has announced he will sign an executive order.
More than 670000 Puerto Rico residents have received cuts to food stamp benefits amid congressional impasse  Washington PostPuerto Rico has started cutting benefits paid out by a food stamps program used by more than 1 million of its residents, as federal lawmakers have not provided ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
The sovereignty question for Puerto Rico | TheHill  The HillThe time is ripe for the Committee on Natural Resources to take a serious look at sovereignty for Puerto Rico.
Interview with Igor Kholkin, SEO and Digital PR Specialist  TechBullionIgor Kholkin is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor ...
Puerto Rico debt adjustment plan not 'realistic' in April: official  ReutersSAN JUAN (Reuters) - The executive director of Puerto Rico's federally created financial oversight board said on Monday that a plan to restructure the U.S. ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
How Puerto Rico Became The Latest Battleground For Abortion Rights  Refinery29The Puerto Rico House of Representatives passed the first major anti-abortion bill in decades. Here's why PS950 alarmed advocates and health providers.
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
Puerto Rico’s number-crunching frustrates even the best minds  Financial TimesPuerto Rico is not a banana republic. Yes, there are bent local officials with control over huge and not fully explained cash balances, a clumsy and overbearing ...
Puerto Rico is on its way to 100% renewable electricity  pv magazine USAA bill to mandate that the island's electric system move to 100% renewable energy by 2050 has passed the Puerto Rico Senate and is being sent to the House ...

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More