Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How Video Production can be used in PR > NetSparsh - Viral Content you Love & Share

How Video Production can be used in PR

At the core of any successful public relations campaign is effective communication.

Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.

Video production is one area that is constantly changing. Let's take a look at some of the common applications in public relations.

1. Video News Release (VNR)

An obvious example of how PR and video production can work seamlessly together is the Video New Release. This is basically a press release in video format.

A 90 second video is created which is then distributed to television stations for airing in news programs. When VNR's are well made, it is extremely difficult to differentiate them from a regular news story.

An example is a publicity stunt for the launch of a new airline on the evening news.

Tip: Include your script with the VNR and any suggested intro to give the network flexibility in putting together your story.

2. CD-ROMs

For clients that have complicated products and need a lot of promotional material, CD-ROM's can be an effective medium.

CD-ROMs are particularly flexible as they can include video, audio, brochures, documents and website/email links. They are perfect for travellers who wish to reduce the amount of marketing materials they need to carry.

Mini CD-ROMs or CD-ROM business cards also come in a variety of sizes and shapes that can be made to suit your campaign. An example is they can be cut into the shape of a flower for a campaign for a seed producer. The only negative is that because of their small size they are unable to hold lots of content, unlike the regular sized CD-ROMs.

An example of CD-ROM we undertook was for a Professional Society that had a topic that it needed the press to understand and write about. A CD-ROM was used to show video interviews with leaders in the industry and also to display documents, which explained the topic in more detail. It is also contained website and email links to relevant sites and people in the industry.

Tip: Picture quality of a CD-ROM is half that of DVD. Use a high quality broadcast camera at the shoot to ensure clear and professional looking pictures.

3. Trade Shows

Go to any expo and you will nearly always find that all of the large and impressive stands will have video content constantly running.

The key to any successful trade show DVD is lots of exciting pictures with informative titles and music.

Trade show videos suit companies that have complicated products where people need to see to see how it works and in what situations.

Tip: Make sure that your trade show video conveys your messages without the use of a voiceover. Voiceovers must be avoided as they will not be heard at a trade show. Instead, use titles to tell your story.

4. Special Events

An effective way to launch award ceremonies, conferences, and corporate roadshows is by using a powerful video opener.

When planning an event, use video to set the mood. Use it to educate, inspire, motivate or excite.

If the event has a large audience, filming the event live and displaying the content on large projector screens dispersed around the room will ensure that attendees can all see the action.

At the recent Keep Australia Beautiful Victoria Sustainable Cities Awards, we created a relaxing and picturesque video that showed lots of different shots of trees with autumn leaves. The theme for the night was autumn and the video was played while people enjoyed their cocktails. Autumn decoration were also used throughout the venue, as well as lighting that was created to splash autumn leaves over the walls and ceilings. It was an appealing way to set the mood for the night and it proved to be a great success.

Tip: Work out your objective and theme for the event and get your video production to reflect your theme. For your next PR project, think about how you can harness the power of video to get the right message across to your audience.

(c) Marie-Claire Ross 2005. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast Productions. Digicast Productions works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted at mc@digicast.com.au. The website is at http://www.digicast.com.au

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

Five Little-Known Ways PR Agencies Can Help Your Products Hit The Shelves
Forbes
Technology PR agencies are known to be in place to create and generate great content that usually results in increased brand awareness for their clients. In most cases, such agencies work on using the power of both traditional and new media channels to ...


The Guardian

World's biggest tobacco firm under fire over 'disgraceful' PR stunt ...
The Guardian
The world's biggest tobacco firm has been accused of staging “a digraceful PR stunt” by offering to help NHS staff quit smoking to help mark the service's 70th ...

and more »

PR Account Executive
mediabistro.com
Our client, an ad agency in Allentown, PA is looking for a PR Account Executive to provide comprehensive PR, media relations and communication support to a broad range of clients primarily in the consumer products sector. This is an ongoing freelance ...


Motley Fool

Pizza PR Problems, Private-Equity Postulation, and More
Motley Fool
In this MarketFoolery podcast, host Mac Greer is joined by analysts Jason Moser and Taylor Muckerman to put some of Wall Street's more interesting news items into context for investors. First, they consider the efforts now underway at Papa John's ...


The Holmes Report

Smoke And Mirrors? PR Industry Filters Out Tobacco Pitch
The Holmes Report
Big tobacco's public travails — a seemingly never-ending parade of manipulation, deceit and disinformation — has resulted in the unlikely scenario that most PR agencies have opted to distance themselves from an industry that remains a potentially ...

and more »

Public Relations: the Next 50 Years
O'Dwyer's PR News
Fifty years of chronicling the growth of the PR industry is certainly a milestone worthy of reflection. Jack O'Dwyer was a financial journalist at two of the biggest daily newspapers in the U.S., the New York Journal-American and the Chicago Tribune.


Bizcommunity.com

What is PR really?
Bizcommunity.com
PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company. All three of these individuals need PR, but they need ...


The Hill

NAACP statehood statement leaves Puerto Ricans perplexed
The Hill
"The NAACP stands with the people of Puerto Rico now more than ever, and we affirm our ability to work together in our joint struggle for equal protection, equal opportunity, and free will. Puerto Rico should be free to decide its preferred option in a ...


European Public Relation Robots Market Report 2018: 2014-2016 Historical Data, 2017 Revenue Estimates ...
PR Newswire (press release)
The report estimates the total revenue of European public relation (PR) robots market has reached $59.6 million in 2017 and will continue to grow rapidly driven by an increasing adoption of PR robots in a magnitude of industrial applications across Europe.
Global Public Relation Robots Market to 2025: Market will Reach $7.95 Billion During 2018-2025 Owing to a Growing ...Markets Insider

all 8 news articles »

Bitcoin News (press release)

PR: trade.Io Appoints Banking Veteran David Hannigan to Run OTC Desk
Bitcoin News (press release)
Wednesday Lugano, Switzerland – trade.io, a leading cryptocurrency exchange and innovator of the industry's leading liquidity pool, today announced that David Hannigan has joined the company as its Chief Dealer. David brings almost 30 years of trading ...

Google News

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More