What is News?

What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.

First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the company newsletter but not typically for the mainstream press.

Timeliness is also a factor. No one wants to hear about something that happened a year ago, or even a month ago. Reporters want fresh ideas and breaking news.

Generally, the media won't cover the same story twice. If your company has already received coverage for a particular event, subject or product, the media won't write about it again ? unless there's a whole new angle to explore. If there's a new twist to the story, a new development, a trend emerging as a result of the original story, new facts, findings, or product enhancements, then it may be news all over again.

If, using these general guidelines, you're pretty sure you have news to share, there's still the possibility that it won't get picked up. Don't get discouraged. Instead, become diligent about reading the publication(s) where you'd like to get coverage to get a feel for the types of stories covered and what different reporters are writing about. You'll be better positioned so that the next time you have a story idea to share, you'll know who to contact, and that the "news" meets the publication's needs.

Sally Saville Hodge is president of Hodge Communications, Inc. (http://www.hodgecommunications.com), a strategic PR and marketing communications firm in Chicago. She can be reached at [email protected].

In The News:

Explainers: What is a music PR? And what can they do for me?  MusicRadarWe look at how to find, price and pick a PR you can work with.
How to get your ads working, and whether PR is worth it  TechCrunchJulian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing ...
how-reputable-are-pr-monitoring-reports  b3c newswireMost new customers ask if we also provide a PR monitoring report following a press release distribution. Such PR monitoring reports are provided by big wire ...
Domino's Pizza announces retained consumer PR agency  PRWeekDomino's Pizza announces retained consumer PR agency. From PR Week.
Ogilvy India's PR capabilities shine at Asia-Pacific SABRE Awards  Indiantelevision.comOgilvy tops all agencies with 16 SABRE Awards, alongside impressive performances from competition at the Asia-Pacific SABRE Awards in Singapore on Friday ...
PR: Bitcoin.com Announces Partnership With Telecommunications Manufacturer HTC  Bitcoin NewsBitcoin.com, one of the world's oldest and most established cryptocurrency innovators with over 4.5 million wallet holders worldwide, and leading ...
Gaming company Bethesda chooses new PR agency  PRWeekGaming company Bethesda chooses new PR agency. From PR Week.
Inside Out PR adds The Embodied Present Process to its client list  mUmBRELLA*Inside Out PR has won the account for de-stressing procedure, The Embodied Present Process (TEPP). The agency will be supporting the launch of TEPP's ...
Seven Skills Every Modern-Day PR Team Needs  ForbesThe lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success.
Inside Track: Indigo Pearl's Caroline Miller on the changing face of PR  PC Games InsiderThis year PR firm Indigo Pearl turned 20. We caught up with Caroline Miller to talk about the company's recent success, how PR has changed and why it&r...
Breakfast Briefing: 5 things for PR pros to know on Monday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Monday morning. From PR Week.
PR Internship  Pedestrian TVPublique Agency is a full-*service* PR and communications agency based in Melbourne, working across projects, brands, campaigns and events throughout ...
PR crises that have defined 2019 - PR Daily  PR DailyThere are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...
'Suddenly almost anyone could be famous, with a good enough headline' - Matthew Freud on PR in the 1990s  PRWeekThe third in a series of interviews marking 50 years of UK PR, PRWeek talks to Matthew Freud about a 'weird decade' for the PR industry. Feature · Tweet ...
Position, Research and Tell Stories: PR Tips for Startups  PR News - For Smart CommunicatorsFor the PR professional, it is essential to research the company's market sector when beginning a relationship with a startup.
Waited for 12 years to fulfill this dream, says Finals director PR Arun  OnmanoramaStarring Rajisha Vijayan in the lead role, latest movie Finals tells an inspiring tale of survival. This small movie amazingly captures the struggles and passion of a ...
Agility PR Solutions Brings Top-Rated User Experience to Reimagined Media Monitoring Software  Yahoo FinanceAgility PR Solutions, a subsidiary of Innodata Inc. (NASDAQ:INOD), announced today the launch of their reimagined media monitoring software that incorporates ...
Advice For Communications Professionals: Consider Tech PR  ForbesHistorically, writing about technology was considered a technical skill. Professionals who found themselves pigeonholed into tech industries took pride in ...
How to apply for Australia Permanent Residency (PR) Visa in 2019  India TodayAustralia is one of the best countries to apply for Permanent Residency (PR) Visa as it allows one to work and settle in the country for a period of 5 years.
PR Icon Kelly Cutrone bans Jezebel writer for life  Page SixPR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...
Homebase looking for new consumer PR agency  PRWeekHomebase looking for new consumer PR agency. From PR Week.
TransMedia Group To Place Pitches Beneath Its PR Pillow To Curry Media Favor For Author Zane Carruth's 'Abella Series' Of Children's Books About The Tooth Fairy  PRNewswireBOCA RATON, Fla., Sept. 16, 2019 /PRNewswire/ -- TransMedia Group was selected to help brand and publicize the "Abella Series," a charming and magical...
Weber Shandwick hires Lisa Fern-Talbot as EVP of healthcare strategy  PRWeekNEW YORK: Weber Shandwick has hired Marina Maher Communications' Lisa Fern-Talbot as EVP of healthcare strategy and growth. Fern-Talbot started in the ...
Hospitality PR firms merge to form new agency  PRWeekHospitality PR firms merge to form new agency. From PR Week.
Green Badger Selects Ripley PR as Public Relations Agency of Record  PRNewswireSAVANNAH, Ga., Sept. 12, 2019 /PRNewswire/ -- Green Badger, the leading software solution for LEED certification for the construction industry, has named the ...
PR: Sportsbet.io and Watford FC Drive Bitcoin Awareness  Bitcoin NewsThe Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford this season, as part of an educational drive led by the innovative ...
The struggle is 10 times harder for girls in sports: Director PR Arun on 'Finals'  The News MinuteAlice had come back home late at night. But the early morning alarm doesn't irritate her. She wakes up with a smile on her face, puts on her cycling gear and ...
The How-To: Owning Your PR Even On A Tight Budget  EntrepreneurA record number of 366 startup deals took place in 2018 across MENA, amounting to a total investment of US$893 million. According to Magnitt's The Start-up ...
How can I apply for Canada PR?  India TodayCanada PR: Here's how you can apply for PR in Canada from India.
The PR Process That Drives Hundreds of Links Time After Time  Search Engine JournalLinks remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...
Green light to launch PR campaign in 12 destinations  Sunday ObserverSri Lanka Tourism has received approval to go ahead with the Public Relations (PR) campaign to promote the destination in 12 major tourism markets ...
Protest PR: the creative team supporting Hong Kong's anti-government demonstrations  South China Morning PostHong Kong protesters are not only taking their message to the streets. Thousands are volunteering to create graphics, posters, videos and other *content* meant ...
Get noticed by generating your own PR  Brain Tumour ResearchActivity and visibility is the key to reaching a wide audience to tell them about your fundraising. Here are our top tips to help you create a buzz around your event.
Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
DesignRush.com Names Bianchi Public Relations One of Top PR Companies for 2019  PRNewswireTROY, Mich., Sept. 9, 2019 /PRNewswire/ -- Bianchi Public Relations, Inc. – a metro Detroit-based public relations (PR) agency with deep automotive and ...
Fake post-apocalyptic Brexit game causes media backlash  PRWeekThe release of a fake Brexit-related game that pitched civilians and politicians against each other in a battle for survival garnered national media attention for ...
Traditional PR Doesn't Work Anymore. Here's What Does.  The Business of FashionNEW YORK, United States — PR just isn't what it used to be. Consider the experience of Tibi designer Amy Smilovic, who started her New York-based label in ...
What the Future of PR Looks Like  Business 2 CommunityPublic relations has changed considerably the past few years and is presenting exciting times for business and brands. skip. Ads by Hooly. This change is ...
'Agencies should ask more questions' - PR bosses on how to improve the industry's communication problem  PRWeekAgencies can improve the relationship with clients by asking more questions, according to comms bosses on a PRWeek Asia panel, who also cited the benefits ...
Pype Selects Ripley PR as Public Relations Agency of Record  PRNewswireWASHINGTON, Sept. 9, 2019 /PRNewswire/ -- Pype, a leading construction software platform that uses machine-learning to provide unprecedented data ...
PR: Bitmain Announces Highly Anticipated World Digital Mining Summit  Bitcoin NewsThe World Digital Mining Summit (WDMS) hosted by Bitmain – the world's top 10 and China's second largest fabless chipmaker – is set to return on 8-10 October ...
Adventures In Anti-Renewables PR: North Carolina Duke Energy Solar Edition  CleanTechnicaA North State Journal article on Duke Energy and solar is the anti-renewables disinformation campaign in a nutshell.
Gallup says the PR industry has a bad reputation. Here's what can be done about it  PRWeekPR didn't finish dead last in a Gallup poll released this week about industries with the best and worst reputations, but it came perilously close, with the ...
PR blessing in hiding in Kashmir  Telegraph IndiaAn “awareness” blitz in the Valley to assure residents that they would not be compelled to part with their land.
PAN Communications Phil Nardone joins the PR Week Podcast  PRWeekPAN Communications Phil Nardone joins the PR Week Podcast.
PR Tips for Democrats to Connect with the American Public  PR News - For Smart CommunicatorsAs the Democrats prepare for tonight's debate, I offer advice as a former editor-in-chief of a celebrity magazine and a current PR pro: Don't ignore American pop ...
A day in the life of running a PR agency: 1980s versus now  PRWeekNexus grandfather and grandson leadership duo reveal the differences between a typical PR day in the 1980s (for Choat senior, chairman), and today (for Choat ...
Striking pilots largely winning PR battle against British Airways, say comms pros  PRWeekWith British Airways facing a huge comms challenge over strikes called by pilots union BALPA, PR industry figures largely agree that the airline is coming out ...
Don’t try to pass public relations work as journalism  The MercuryFOR a public relations firm to claim a client talking to its podcast is akin to a journalistic scoop is disingenuous at the very best.
Pagefield Global ceases trading  PRWeekPagefield Global, the litigation PR agency formed in 2017 with the appointment of 17 former Bell Pottinger staff, has ceased trading, PRWeek has learned. News.
Francesca Simons PR is seeking Fall 2019 PR Interns in NYC (Paid Internship)  FashionistaFrancesca Simons is a leading, fine jewelry publicist located in New York, representing luxury fine jewelry brands on a project and freelance basis.
Most popular undergraduate PR courses revealed  PRWeekMedia studies and journalism are the most popular courses for young people looking to learn about PR, according to annual data published by UCAS, the ...
Case study: Celeb factor boosts pharma campaign  PRWeekSanofi Pasteur used the pulling power of TV presenters Ben Fogle and Dr Christian Jessen to help propel a travel health campaign onto the mainstream news ...
Lynne Franks: 'Influencer marketing is out of hand'  PRWeekLynne Franks: 'Influencer marketing is out of hand'. From PR Week.
XNA fills new role for PR, marketing  talkbusiness.netNorthwest Arkansas Regional Airport (XNA) has hired Alex English as the airport's public relations and marketing specialist. Her role is a new position for the ...
Trendspotting for PR practitioners: Tips and tricks  PRWeekMost brands want to "break the internet" with their *content* and it is our job as PR practitioners to get them as close to achieving that as possible. But before that ...
Meghan Markle told new PR company she wanted to 'break the internet' in secret talks  ExpressThe Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of ...
Melbourne publicist Amanda Jenkins launches new PR agency [exclusive]  The Music NetworkMelbourne based publicist Amanda Jenkins and Central Station Records and Sweat It Out label owner Jamie Raeburn have launched Paper Planes PR.
Can This Hollywood PR Firm Change the Public's View of Meghan Markle?  Showbiz Cheat SheetWas hiring a PR firm to fix Meghan Markle's reputation the best thing to do?
PR CEO Aftab gets retired  UrduPoint NewsPakistan Railways Chief Executive Officer (CEO-grade 22) M Aftab Akbar got retired after completion of his 35 year *service* in the department. According to the ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
Kite Hill PR's Tiffany Guarnaccia joins The PR Week podcast to discuss Communications Week  PRWeekKite Hill PR's Tiffany Guarnaccia joins The PR Week podcast to discuss Communications Week.
Bianchi Public Relations Welcomes Fall Intern  PRNewswireTROY, Mich., Sept. 12, 2019 /PRNewswire/ -- Kathryn Lauro has joined Bianchi Public Relations, Inc. – a full-*service* business-to-business PR firm with special...
Bad fauxmance: when celebrity couples become PR stunts  The GuardianFrom Camila Cabello and Shawn Mendes to J Lo and Drake, pop is awash with accusations of fake relationships – but who's for real?
4 ways Toms drives consumer success and sales on social media - PR Daily  PR DailyBy Beki Winchel · @bekiweki. Sept. 11, 2019. SHARE. Since 2006, retailer Toms has given shoes, sight and safe water to more than 94 million people around ...
Public Relations/PR Account Director job with Hausman LLC | 403710  mediabistro.comWe have an opening at our SoHo office for a public relations professional who wants to take his or her game to a new level, working with great clients and a ...
Judge frees Greenpeace protesters without bail  KTRK-TVProtesters with Greenpeace face a pair of criminal charges after a day-long protest beneath the Fred Hartman Bridge.
Omnicom Public Relations Group nabs Publicis' Erin Lanuti  PRWeekNEW YORK: Omnicom Public Relations Group has hired former Publicis executive Erin Lanuti as chief innovation officer. Lanuti started in the newly created ...
How Tim Bell was overtaken by modern PR  Financial TimesThe mouth of hell gapes in warning, yet Doctor Faustus cannot repent and avert damnation, in the play by Christopher Marlowe. My Faustian moment came after ...
In brief: PRCA Russia launches, global PR hire at dating app, Dewe memorial announced, wins for Seahorse and Lucre  PRWeekIn brief: PRCA Russia launches, global PR hire at dating app, Dewe memorial announced, wins for Seahorse and Lucre. From PR Week.
"He Understood The Power Of PR": Lord Tim Bell Obituary  The Holmes ReportThatcher's former comms advisor founded Bell Pottinger, playing a highly influential role in the development of London's global PR industry.
The changing landscape of fashion PR | TNS  The News on SundaySome of Pakistan's major fashion publicists speak to Instep about the upending business of communication in fashion. The changing landscape of fashion PR.
Singapore Tourism Board picks MY agency partner for PR and digital duties  Marketing InteractiveSingapore Tourism Board (STB) Malaysia and Brunei has appointed Brandthink PR in Malaysia for PR and digital consultancy services. The appointment is for a ...
RenoRun Selects Ripley PR as North American Public Relations Agency of Record  PRNewswireMONTREAL, Sept. 10, 2019 /PRNewswire/ -- RenoRun, the world's leading technology-enabled construction material delivery *service*, has selected global B2B ...
Why the heart of a PR agency should be driven by content: Asif Upadhye, SPRD  Exchange4MediaUpadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative.
PR measurement: stop reviewing, start planning - and share your ideas and experiences  PRWeekIn the third of a series of columns from our partner AMEC, Jon Meakin argues that truly effective evaluation calls for honest and open analysis of what didn't work ...
Tim Bell, 77, Dies; Brazen P.R. Man for Thatcher and Other Leaders  The New York TimesTim Bell, an irrepressible pioneer in the field of political public relations who helped Margaret Thatcher and Britain's Conservative Party win three elections, then ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Thursday morning. From PR Week.
Raheem Sterling ditches his PR agency after its England captaincy news leak  The TelegraphRaheem Sterling has split from the public relations agency that leaked news about him getting the England captaincy.
PR agency implements four-day week after successful trial  PRWeekMedical comms consultancy Synergy Vision is making its four-day working week permanent, saying the move made staff happier, less anxious and more ...
Golin wins PR mandate for Pure Group in Hong Kong  Mumbrella AsiaFitness brand Pure Group has appointed Golin Hong Kong as its PR agency. Golin's mandate extends across Pure Group verticals like yoga, fitness, apparel ...
EDITORIAL: State's empty-headed PR | Opinion  Mail and GuardianGovernment spokespersons need to decide if they are civil servants or publicity officers for politicians. Three weeks ago, the Mail & Guardian sent media queries ...
Prankster denies stealing Blenheim Palace's £5million solid gold toilet for PR stunt  Mirror.co.ukMaurizio Cattelan, an Italian artist, created the 18-carat gold toilet for Winston Churchill's ancestral home in rural Oxfordshire.
Prince Harry, Duchess Meghan hire Hollywood PR firm for travel organization  Fox BusinessMeghan Markle and Prince Harry are breaking away with their own travel initiative, and that includes a new PR team.
Roxy Jacenko: PR Queen unrecognisable in photos from mid-2000s  NEWS.com.auBut the PR Queen, whose reality show I Am Roxy! debuted on Channel 10 this week, looked drastically different in 2004. In recently unearthed photos, Roxy is ...
Tim Bell, PR and advertising executive, 1941-2019  Financial TimesTim Bell, who has died aged 77, was a swashbuckling spin-doctor who became a confidante of Margaret Thatcher and helped to create Britain's public relations ...
Employee turnover is a good thing  PRWeekEmployee turnover is a good thing. From PR Week.
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes Report1.7m people brave torrential rain to take to the streets, underlining how protestors are winning an increasingly global battle for hearts and minds.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning  PRWeekThe Purpose Awards shortlist revealed. The shortlist reflects the best in purpose marketing, which will be on full display on October 16 at Marshall's Landing in ...
PR Professionals wins PR mandate for UN Convention to Combat Desertification COP 14  Exchange4MediaPR Professionals, one of the fastest-growing PR firms in the country, has won the most sought after communication mandate for the fourteenth session of the ...
PR Strategy: What You Need to Know About Earned and Owned Media  Business 2 CommunityFor years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade ...
Leading AI Innovator, SparkBeyond, Selects 5W Public Relations as Agency of Record  PRNewswireNEW YORK, Aug. 27, 2019 /PRNewswire/ -- SparkBeyond, the leading AI innovator that empowers organizations to solve their most complex challenges by ...
Why PR Pros Should Remove Selective Listening from Their Repertoire  PR News - For Smart CommunicatorsWas it a PR crisis? Probably not, but it also wasn't a high point for the all-sports network, celebrating its 40th anniversary.
PR Council OKs preliminary $3.5M budget  Park Rapids EnterpriseThe Park Rapids City Council approved a preliminary general fund budget and property tax levy Tuesday for fiscal year 2020. During a budget workshop before ...
The Romans wins six-figure brief for sleep wellness brand  PRWeekThe Romans wins six-figure brief for sleep wellness brand. From PR Week.
Gia Kuan, the PR powerhouse behind New York's fashion renaissance  Document JournalLast February, a mob surrounded Irving Plaza as media, buyers, and assorted cool kids tried to fight their way into the Telfar Fall/Winter 2019 fashion show.
3 Visual Ideas for Successful PR Pitching  Business 2 CommunityIn our era of fast news and short interests, the media landscape needs to be fast to change and demands of their readers. Unfortunately, there are 6 PR ...
I Got Hurt Beating My Half-Marathon PR, and Learned That Running Is About More Than Times  POPSUGARSetting my half-marathon PR left me injured for six months — and helped me realize that I don't run to beat times.
PR Arabia gives Altalayi Company Limited media cover  Arab NewsAltalayi Company Limited has signed an agreement with PR Arabia, whereby PR Arabia provides media services, covering all media communications and ...
Has mystery of Archie’s godmother been solved? How Meghan Markle ‘secretly picked’ PR pal Izzy May who’s been  The SunMEGHAN Markle and Prince Harry have remained tight-lipped about Archie's godparents – but it has been claimed that a US PR guru could have chosen.

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More