PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.

So it goes with your PR program. If you truly intend to have a proactive media relations program, rather than one that just reacts to news developments, a plan is essential to ensure you stay on track with not just with tactical details, but with your organization's overriding business goals and objectives.

Here are some guidelines to establishing a plan that will put and keep you on track:

Start by analyzing your organization's positioning and how it is perceived by the markets you serve, particularly vis a vis your competitors. Look at your menu of offerings, in terms of products, services or areas of expertise, or at the underlying challenges your organization faces.

Identify and prioritize your key imperatives according to your organization's most pressing business needs. Your mandates from management, for example, might be to develop PR approaches to help support the trial and launch of a new product or service, to support an existing specialty that may have been neglected for past lack of resources, and to generally help bolster the business' brand.

A mini plan of attack should be designed for each imperative that incorporates the overall strategy for the project, how it will be supported tactically (audience and media markets targeted, vehicles used, such as news releases, surveys, or bylined articles), implementation timelines and assigned responsibilities, and, ideally, how the PR tactics will dovetail with marketing tactics in terms of everything from messaging to timelines.

To better support an existing specialty service, for example, perhaps the strategy is to develop a program that underscores your expertise and thought-leadership in that arena. You'd identify markets of your buyers, media markets that cater to their interests, ideas for a series of bylined articles on issues or trends tying in with that service to be positioned with those media outlets, a timeframe and responsibilities for article development and pitching, and a plan for how the placed articles should be used (e.g. links to a PDF incorporated into a direct mail piece or client newsletter).

You should also figure out estimated costs, in terms of internal staff time, PR agency fees (if you use one) and ancillary costs (reprint permissions/PDFs, clipping service, etc.), as part of the plan. You may, in fact, have to pare back ? or bolster ? your initiatives depending on what the numbers tell you.

Moreover, those numbers tie into another important component of the plan: how you anticipate measuring the effectiveness of the program. Return on investment is one (though not the only) way to go ? for which you'll need total spendings as well as a way to tie those spendings to such measurable results, like more business coming over the transom.

Developing a PR plan takes time and energy, but is essential to bringing focus to your PR program. Ideally, you'll get the structure in place so that each year, the planning gets easier, the metrics help prove out where refinements are needed, and your value is substantially demonstrated to management.

Sally Saville Hodge is president of Hodge Communications, Inc., specializing in strategic public relations and marketing communications for businesses, entrepreneurs and professional associations. Formerly an award-winning financial journalist, she brings over 30 years experience to client engagements. Subscribe today to [email protected]! our free bimonthly e-newsletter and get a free special report: "Using Buzz To Create a Groundswell For Your Business." Visit http://www.hodgecommunications.com

In The News:

Marketing and PR trends for 2019  Washington BladeThis year revealed several new trends to the ever-changing landscape of marketing and communications – the rise of live video and distinctions between ...
Editorial missed point of PR  Prince George CitizenRe: PR vote a Christmas lump of coal, Neil Godbout editorial, Dec. 11.
PR council approves 2019 levy and budget  Park Rapids EnterpriseThe Park Rapids City Council had a truth-in-taxation hearing on Tuesday, during which Treasurer Angela Brumbaugh explained the city's proposed budget and ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
The Most Powerful Tech PR Firms of 2018  ObserverHere are our choices for 2018's top firms in tech PR (including nine agencies that also earned a slot in this year's Observer PR Power 50).
Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Mzansi Super League 2018  CricbuzzFollow Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Dec 14, Mzansi Super League 2018 with live Cricket score, ball by ball commentary updates on ...
The Most Powerful PR Firms of 2018  ObserverWelcome to the fifth volume of Observer's annual PR Power 50—which may just represent the most exciting year yet.
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
Three predictions for 2019  PRWeekSurprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative. Opinion · Tweet ...
Favourtism costs PR millions of rupees  The NationLahore - The Pakistan Railways is violating the prescribed rules in award of a 'crane handling contract' at its Mughalpura, Lahore Dry Port, favouring its.
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
PR: Postar - Public Chain Transaction Platform  Bitcoin NewsRecently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...
Esports Orgs Take Note! This is How You Do PR  HotsPawnEpic Games made a mistake releasing the Infinity Blade - especially during the NA Fortnite Winter Royale tournament - but they owned up to the PR disaster.
Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
Teen charged in killing of stepfather in Pr. George’s County, Md.  Washington PostAn argument preceded the fatal shooting, police said.
Public Relations expert advocates training, certification of PR practitioners  VanguardA Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
Trump says Cohen did low-level work for him, mostly PR: Fox  ReutersU.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
Galloway and Swisher give props to Apple PR  24/7 Wall St.Apple has done a great job of finding the soft tissue of Facebook and Amazon and really squeezing on it.” In this week's episode of Pivot, Recode's…
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
The Most Powerful Entertainment and Media PR Firms of 2018  ObserverWith N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
PR agencies rebranding as PR agencies - please stop  PRWeekI think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, ...
Research on Global Public Relations Market by 2018-2025: Top Key Players- DJE, IPG, Omnicom, Publicis, WPP, APCO, Coyne PR, Bell Pottinger, FTI Consulting, Havas - Press Release  Digital JournalTo analyze global Public Relations status, future forecast, growth opportunity, key market and key players.
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
Would you ditch your smartphone for one year?  PRWeekVitaminwater is selecting one contestant to win $100,000 if they manage to stay off their smartphone for one year. As a PR pro, could you live without your ...
Motlanthe Commission could be a high-level PR stunt for...  Daily MaverickThe killing of six unarmed civilians by Zimbabwe's military on 1 August, two days after polling in the country's general elections, was a huge setback for an ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Latest Jewel in PR Consultancy’s Crown – Jago partners with Historic Royal Palaces  Love BelfastJago will provide strategic and creative public relations support to Historic Royal Palace's London-based communications team around the historic royal ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Adidas Reviews London PR Agencies In Line With 2020 Strategy  The Holmes ReportLONDON — Adidas is reviewing its London PR agency roster with a view to consolidating duties with a smaller number of agencies, the Holmes Report has ...
PR vote a Christmas lump of coal  Prince George CitizenThankfully, the long provincial nightmare is over. The proportional representation referendum is done and now we can all breathlessly await the results, sure to ...
What the Hell Is Going on With the Women’s March?  The CutFrom Tablet's report of anti-semitism within Women's March to the organizations botched attempt to silence journalists, what's going on with the Women's March?
The Most Powerful Real Estate PR Firms of 2018  ObserverHere are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.
Camarillo public relations firm makes Top 10 rankings  Ventura County StarCamarillo-based public relations firm Marketing Maven has made the Top 10 of the latest Clutch rankings of public relations firms in four categories.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm  CNBCFacebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
Puerto Ricans Angry Over Impending Ban On Cockfighting  NPRAs part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...
The army’s PR Hanukkah miracle  HaaretzThe Israelis are the modern-day Maccabees, fighting - the few against the many, the weak against the strong - against the existential danger posed by the ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Diet Coke chooses Frank as lead PR agency  PRWeekDiet Coke chooses Frank as lead PR agency. From PR Week.
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBCSadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
Jagdish Thakkar, Low-Profile PR Officer to India's Most High-Profile Client  The WireSoft spoken Thakkar was reputed not just to capture the mindset of his boss, but also prepare the perfect press note even before the briefing ended.
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Facebook-linked PR firm Definers pushed criticism of Apple, Google, and Bird  The VergeDefiners sought to portray Google and Apple in a negative light. The firm also pitched The Verge on a negative story about scooter company Bird, encouraging a ...
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineAfter 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Mzansi Super League 2018 Eliminator: Top 5 Fantasy Cricket picks for Jozi Stars vs Paarl Rocks Dream11 team  GQ India - What a man's got to doJozi Stars vs Paarl Rocks is the eliminator match in the Mzansi Super League 2018. Find out the top picks for your JOZ vs PR Dream11 Team for tonight's MSL ...
Congress Moves To Ban Cockfighting In USVI, PR -  VI ConsortiumThe U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...
Eggnog recipe: Try Puerto Rico's "coquito" for holiday twist  QuartzMake this festive, coconut-and-rum cocktail part of your holiday feasts.
Puerto Rico ready to welcome travelers | Lifestyle | postguam.com  The Guam Daily PostHurricane Maria did a job on El San Juan Hotel, the storied property in Puerto Rico where Sammy Davis Jr., Frank Sinatra and Liza Minnelli once crooned.
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Hurricane Maria cut the height of Puerto Rico's forests by a third  GristThe storm caused 60 years worth of natural tree-falls in just a day.
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
PR Agency For Women’s March Sends Terrible Email to Every Reporter on Twitter  MediaiteA PR firm representing the Women's March sent out a bizarre, off the record email to reporters who tweeted about a recent exposé of the progressive group by ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Puerto Rico: Successful Campaign against Illegitimate Debt  CADTM.orgPuerto Rico is a colony of the United States. Its inhabitants, although they have US citizenship, cannot vote for the president of the United (...)
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Calgary’s city councillors paid a PR firm to promote Monday’s ‘grassroots’ pro-pipeline rally  Toronto StarCALGARY—Council members dipped into their office budgets to hire a PR consultant to produce a series of videos and a social media campaign in support of ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Can Rick Scott follow through on health care, Puerto Rico promises?  Sunshine State NewsTo win election to the U.S. Senate, Gov. Rick Scott promised to protect patients with pre-existing health conditions and to fight for the people of Puerto Rico.
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
PR response to Tablet’s Women’s March story turns into an embarrassing disaster  Hot AirMonday I wrote about a lengthy exposé of the Women's March published by Tablet magazine. The piece featured a number of threads but I focused on the ...
Facebook’s new PR disaster shows it has a lot of growing up to do  The Irish TimesPR agency's discrediting of firm's critics by labelling them agents of Soros is dangerous.
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
Proposed cockfighting ban spurs outrage in Puerto Rico  The Guam Daily PostIt's Puerto Rico's answer to the bull ring – a death-in-the-afternoon blood sport. But now the commonwealth is facing the end of cockfighting.
Miss Universe 2018: Miss Philippines and Puerto Rico early favorites  CalvinAyre.comThe 67th Miss Universe competition is coming up on December 17th, and Bodog has released their odds.
Key ingredient? Puerto Rico pride  Lowell SunLOWELL -- Dolores Cruzado is restless. It's late Thursday morning and she's been up for hours. There are still a few steps left to finish making her latest batch of ...
You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast TravelerThe Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.
Parkland’s David Hogg sends ‘thoughts and prayers' to the NRA's 'PR team’ after accused Russian agent pleads guilty | TheHill  The HillParkland, Fla., school shooting survivor David Hogg offered “thoughts and prayers” to the public relations team at the National Rifle Association (NRA) on ...
Harvard students create plan for renewable electricity in Puerto Rico  Harvard GazetteA plan designed by a team of Harvard University students to create a reliable source of renewable, affordable electricity for a Puerto Rican community ...
Amp PR Lotion Cyber Monday Exclusive  VeloNewsPR Lotion delivers more of the bicarbonate your body naturally produces to neutralize acid, battle fatigue, and reduce soreness. More bicarbonate means the ...
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico  The New York TimesA former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...
Arizona Diamondbacks' Josh Rawitch wins Fishel Award MLB public relations  ESPNJosh Rawitch of the Arizona Diamondbacks has won the Robert O. Fishel Award for public relations excellence in the major leagues.
Parkland shooting PR consultant criticized in Broward was recommended by Orange schools  Orlando SentinelWinter Park PR consultant Sara Brady, hired by Broward County schools in the wake of the Parkland shooting, has been blasted for a speech in which she ...
Puerto Rico Overhauls Tax Laws to Help Workers, Businesses  VOA NewsPuerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers and some business owners amid a 12-year recession.
Puerto Rico's New Tax Break Lures Money as Expiration Date Looms  BloombergOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
'Tim Cook for President' and other tawdry campaigns from Qualcomm's PR bulldog  AppleInsiderDefiners Public Affairs, the PR firm Facebook contracted to sling mud at critics after the Cambridge Analytica debacle, also conducted campaigns against Apple ...
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs  The New York TimesFEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Puerto Rico's War on Its Poor  Boston ReviewPuerto Rico's War on Its Poor from Boston Review. In the 1990s, Puerto Rico showed Washington how militarized policing and privatization can extract profits ...
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
Puerto Rico Governor Signs Bill for $2 Billion in Tax Relief  GoverningBy Luis Valentin Ortiz. Puerto Rico Governor Ricardo Rosselló signed into law on Monday legislation to provide nearly $2 billion in tax relief over five years amid ...
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
State School Board OKs near-$600000 budget for public relations services  KSL.comSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
Best Coquito Cocktail Recipe from Puerto Rico  EsquireCoquito is like eggnog, but better. Served predominately in Puerto Rico, where it originated, it is a rich, milky rum drink sweetened with curls of coconut cream.
'They threw us under the bus at every opportunity': Facebook fact-checkers say its mission to weed out fake news was a PR stunt  Business InsiderSome fact-checkers expressed dismay at the news that Facebook hired the Republican-linked PR firm Definers to smear prominent critic George Soros.
Democrats pledge to use new House majority to investigate Puerto Rico’s oversight board  Washington PostA leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...
'I feel sorry for her': Newry reacts as May begins Brexit PR drive  The GuardianIf Theresa May takes her public relations offensive to people in Newry, a market town on Northern Ireland's border with the Republic of Ireland, she'll have them ...
New Congress, same issues for Puerto Rico | TheHill  The HillLast week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
Striving to Adopt Solar Energy in Puerto Rico | The Takeaway  WNYC StudiosA community organization in Puerto Rico called Casa Pueblo is pushing more solar energy on the island after the devastation of Hurricane Maria last year.

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More