Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How to Get More Mileage Out of Your Media Coverage > NetSparsh - Viral Content you Love & Share

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.

There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they read or even remembering it for long. The smarter bet is to find ways to leverage your coverage to enhance the odds of driving more prospects in. Here are some fairly easy ways to do it:

First, create a short synopsis of the article (making sure your part of it is front and center), including the headline, publication and publication date. Tease to the "hit" or placement on your home page and link it to the synopsis, which you should post to the Press section (or some informational equivalent) of your site.

If you're among the many who are comfortable with e-mail marketing and are fairly nimble, you can devise a simple informational mailing that shares news of coverage and provides a link to the article on the publication's website, if it's available. Many publications allow public access to their content for a limited amount of time, so do this before that time expires.

Otherwise, you need to check out the availability of reprint rights and PDFs, well worth it for articles where you're quoted expansively or that you've authored. For a price, you can secure a PDF (hard copies are usually extra) and guidelines for usage. Don't make your own photocopies or PDFs because you risk violating the publication's copyright.

Here's how to use the PDF: o Create a link to the PDF from the synopsis of the article you've posted on your website. That way people will know they can access the complete piece. o Whether you have formal or informal outreach efforts to clients, customers and friends, incorporate a brief, FYI-type summary of the article and attach the PDF, if it's an e-communique. And don't forget to encourage the recipients to forward the piece to people they know who might find it of interest. o If you use snail mail outreach, things are a little dicier. If you've gotten a printable PDF and the mailing is fairly small, you may be safe printing and making copies to include as part of the mailing. Check the terms of your reprint permission. The problem is that PDFs are made to look good on the computer screen, but printouts don't reproduce as well. o Make sure anyone in your organization who is involved in business development is equipped with the PDF, and encouraged to include it as an informational attachment when promoting the business to prospects and friends.

If it's printed, they may come. If you promote what's been printed, the odds go up exponentially!

Sally Saville Hodge is president of Hodge Communications, Inc., specializing in strategic public relations and marketing communications for businesses, entrepreneurs and professional associations. Formerly an award-winning financial journalist, she brings over 30 years experience to client engagements. Subscribe today to Communic@te! our free bimonthly e-newsletter and get a free special report: "Using Buzz To Create a Groundswell For Your Business." Visit http://www.hodgecommunications.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

Five Little-Known Ways PR Agencies Can Help Your Products Hit The Shelves
Forbes
Technology PR agencies are known to be in place to create and generate great content that usually results in increased brand awareness for their clients. In most cases, such agencies work on using the power of both traditional and new media channels to ...


PR Account Executive
mediabistro.com
Our client, an ad agency in Allentown, PA is looking for a PR Account Executive to provide comprehensive PR, media relations and communication support to a broad range of clients primarily in the consumer products sector. This is an ongoing freelance ...


The Guardian

World's biggest tobacco firm under fire over 'disgraceful' PR stunt ...
The Guardian
The world's biggest tobacco firm has been accused of staging “a digraceful PR stunt” by offering to help NHS staff quit smoking to help mark the service's 70th ...

and more »

Motley Fool

Pizza PR Problems, Private-Equity Postulation, and More
Motley Fool
In this MarketFoolery podcast, host Mac Greer is joined by analysts Jason Moser and Taylor Muckerman to put some of Wall Street's more interesting news items into context for investors. First, they consider the efforts now underway at Papa John's ...


The Holmes Report

Smoke And Mirrors? PR Industry Filters Out Tobacco Pitch
The Holmes Report
Big tobacco's public travails — a seemingly never-ending parade of manipulation, deceit and disinformation — has resulted in the unlikely scenario that most PR agencies have opted to distance themselves from an industry that remains a potentially ...

and more »

Bizcommunity.com

What is PR really?
Bizcommunity.com
PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company. All three of these individuals need PR, but they need ...


Public Relations: the Next 50 Years
O'Dwyer's PR News
Fifty years of chronicling the growth of the PR industry is certainly a milestone worthy of reflection. Jack O'Dwyer was a financial journalist at two of the biggest daily newspapers in the U.S., the New York Journal-American and the Chicago Tribune.


The Hill

NAACP statehood statement leaves Puerto Ricans perplexed
The Hill
"The NAACP stands with the people of Puerto Rico now more than ever, and we affirm our ability to work together in our joint struggle for equal protection, equal opportunity, and free will. Puerto Rico should be free to decide its preferred option in a ...


European Public Relation Robots Market Report 2018: 2014-2016 Historical Data, 2017 Revenue Estimates ...
PR Newswire (press release)
The report estimates the total revenue of European public relation (PR) robots market has reached $59.6 million in 2017 and will continue to grow rapidly driven by an increasing adoption of PR robots in a magnitude of industrial applications across Europe.
Global Public Relation Robots Market to 2025: Market will Reach $7.95 Billion During 2018-2025 Owing to a Growing ...Markets Insider

all 8 news articles »

Bitcoin News (press release)

PR: trade.Io Appoints Banking Veteran David Hannigan to Run OTC Desk
Bitcoin News (press release)
Wednesday Lugano, Switzerland – trade.io, a leading cryptocurrency exchange and innovator of the industry's leading liquidity pool, today announced that David Hannigan has joined the company as its Chief Dealer. David brings almost 30 years of trading ...

Google News

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Getting Traffic Through Publicity

If your reading this, you must be online and most... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often... Read More

What I Do

I believe this about public relations.People act on their own... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More