The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is "Farbucks" ? poking fun at the fact that an unending stream of patrons appears willing to pay four bucks for a cup of coffee.

While it's an exaggeration to say there is one on every corner, since 1992, Starbucks has exploded from 192 locations to more than 9,000 worldwide, and will average four new store openings every day this year.

Starbucks isn't the only retailer attempting to create density in the marketplace. Walgreen's and CVS are popping up locations everywhere ? usually across the street from each other, just like Lowe's and The Home Depot. In my small community, there are even two Shell stations on either side of the primary street; definitely a strategy of getting your customers coming and going.

As a small business owner, your challenges probably lie more in the area of finding new customers than in what area to open your new location. The first step in growing your business is to own the three-mile radius surrounding it. Before worrying about how to get folks from the other side of the city to do business with you, make sure you've taken the proper approaches to informing everyone who lives and works nearby that you are there for them.

There are many techniques for getting your name out to prospects, and you may already be utilizing some of them. Networking at community events is a great way to become visible to your potential customers. And don't be shy about asking your best customers to refer you to their friends and associates. Advertising in a local magazine is an excellent way to reach those in your target market. Direct Mail, billboards, Yellow Pages, radio/TV and even a magnetic sign hung on your car door are all proven forms of effective advertising.

An often overlooked marketing gem is public relations. Think of PR as free advertising?with one big difference. With advertising, you pay for the ad and control the message. When it comes to PR, a newspaper or magazine publishes a story about your company and charges you nothing, but they control the editorial content. Despite this important distinction, PR has the potential to send many new customers your way.

To get publicity for your business, write a press release containing your newsworthy information. Don't worry about making it fancy, just include the "Who, What, Where, When, Why and How" and your contact information. Find out the names of the editors of local publications who distribute in your three-mile radius such as the Tri-County News, Local Villager and Area Sun, then send them ? by fax or e-mail ? your press release. Be sure to follow up the next day with a phone call asking if they received it, and if there is any more information you can provide. They'll respect your determination and you'll rise to the top of their "possibilities" file.

Editors are always looking for news, but be aware they don't like press releases that appear to be promotions or sales pitches. One of the first things I learned in journalism school more than 25 years ago is "Dog bites man. No story. Man bites dog. That's news." Be creative in crafting your press releases. Start by thinking about yourself. What makes you unique?

One of our coaching clients is a former two-time individual world champion in his sport. When opening his business, he decided to separate the successful athlete of his youth from the aspiring business owner of his adulthood, so "people would take me more seriously." When we started working together, I immediately suggested he change that philosophy and capitalize on the champion angle. After sending out a few press releases, he started receiving many calls from editors who recognized the connection between perseverance as an athlete and a business owner. The ensuing articles led to speaking engagements at community events and, ultimately, to more customers.

The mythical kingdom in Shrek ? home of Princess Fiona ? is named Far Far Away, and some area businesses are able to attract customers from far away neighborhoods. The faux jewelry and fashion stores you would drive miles to visit are perfect examples, as are unique restaurants far far away. If your business doesn't fall into this category, remember to focus on owning your three-mile radius. There are plenty of potential customers within that circle just waiting for you to tell them how you will make things better for them.

Copyright © 2005 by Success Handler, LLC. All rights reserved.

The Coach, David Handler, is the founder of Success Handler, (http://www.successhandler.com), and specializes in helping small business leaders find clarity and take action. He understands the challenges of running a business, because he's been there ? as a small business owner, franchisee, franchisor, corporate leader, and trainer. Much like sports coaches, his coaching will show you how to compete on a level playing field in your industry.

In The News:

CIPR launches service to help clients recruit PR talent and agencies  PRWeekThe Chartered Institute of Public Relations (CIPR) has launched a client adviser *service* to guide businesses through the process of hiring public relations ...
Fusion Media to handle PR for sports clothing brand  PRWeekFusion has been tasked with helping the company grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers as ...
Think Tank: The ‘P.R. Girls’ Debunking Stereotypes, Driving Results  WWDJessica Schaefer is founder and ceo of Bevel, a public relations consultancy driving quantifiable results in fintech, hedge funds and more.
Infographic: Your social media marketing checklist - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Jan. 17, 2019. SHARE. Click Here to Expand. Click Here to Expand. Not every social media task has to be done every day—but ...
Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
30 jobs in the PR and marketing world - PR Daily  PR DailySo, you're going to pursue an education in communications? Congratulations, deciding your major is a big step toward achieving a fulfilling career. Now that you ...
Expanding Rocco Forte Hotels group appoints UK PR agency  PRWeekPRCO has been appointed as the UK PR agency for Rocco Forte Hotels. The group has a portfolio of 11 hotels and resorts in iconic destinations, with several ...
PR tender issued in effort to attract more British tourists  The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.
Target Restructures Communications & Marketing Amid PR Agency Review  The Holmes ReportMINNEAPOLIS — Target has upped its two top marketing execs — Katie Boylan and Rick Gomez — as part of a larger revamp of how the retail giant handles its ...
Hostels giant Generator appoints UK agency to Europe brief  PRWeekOne of Europe's institutions on the backpacking circuit, hostels business Generator, has appointed London-based travel representation and PR consultancy Hills ...
MHP and Mischief to adopt 'Engine' branding  PRWeekMHP Communications and Mischief will operate under the 'Engine' banner and could dissolve their legacy brands in years to come, PRWeek has learned. News.
Suspect in Tema port PR manager's murder remanded  GhanaWebThe Tema TDC Magistrate Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, ...
How to prove your PR value in 2019  G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...
FleishmanHillard Middle East incorporates into Omnicom's Impact BBDO  PRWeekFleishmanHillard has incorporated its Middle Eastern business into Impact BBDO, the regional network owned by Fleishman parent company Omnicom, ...
Huawei Reviews Global Consumer PR Support  The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...
8 PR trends that will actually happen in 2019  The Next WebAs PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you're breathing” to be about the only ...
How This PR Maverick Utilizes The Power Of Networking To Grow Her Business  ForbesLiza Anderson, founder of Anderson Public Relations Group, is a Hollywood public relations maverick who understands the power of hard work and networking.
Breakfast Briefing: Tesla plots a 'very difficult' roadmap  PRWeekTesla is planning to cut about 7% of its workforce, or about 3,000 positions, as it looks to lower the price of its Model 3 sedan and boost production of the car.
7 PR Trends That Will Help You Prepare For 2019  Inc.Building trust -- with clients, with journalists, with audiences -- is still the name of the PR game. It's only the tactics that have changed.
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
OPEC Mulls US PR Push - Thu., Jan. 17, 2019  O'Dwyer's PR NewsThe Organization of Petroleum Exporting Countries, which supplies 40 percent of the world's oil, is considering a PR program in the US to bolster its image.
Only 10000 expected at DC Women's March, amid PR battle and clash with National Park Service  WUSA9.comThe expected attendance figures have not been previously reported and are recorded within a final permit issued by the U.S. Department of the Interior.
Ogilvy's John Seifert dishes on the future of PR at Ogilvy  PRWeekOgilvy's John Seifert dishes on the future of PR at Ogilvy. From PR Week.
Unai Emery is having none of Ozil’s PR campaign… and even Arsenal stars are fed up with German star’s mood swi  The SunSunSport's Chief Football Reporter claims nobody knows what to do with the £350000-a-week German midfielder.
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
Letter: DM editorial treats climate change as PR problem  Charleston Gazette-MailI look forward to the Friday paper when the Daily Mail WV section features a development theme and the editorial interprets it. With the “Sun, wind, and ...
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Why McDonald's doesn't fight social media wars  PRWeekThe home of the Golden Arches has a reason for staying silent in the face of social media attacks by competitors such as Wendy's and Burger King. News.
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
Ikea seeks agency for new global PR account  PRWeekAround half a dozen agencies have been contacted to pitch for the account, with the world's largest furniture retailer focused on consultancies with a global ...
New Agency Scenario Lands Puma's North American PR Business  The Holmes ReportLOS ANGELES — Puma has handed its North American PR business to new communications agency Scenario, the latest move by the sportswear brand to ...
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
Grayling hires ex-Boris Johnson adviser  PRWeekBen Gascoigne, a former adviser to Boris Johnson as both Foreign Secretary and Mayor of London, is joining Grayling UK as a director in its public affairs team.
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
Radisson Dubai Deira Creek appoints senior PR and marketing manager  Hotelier Middle EastPeruvian national Clara De Lama has worked in Europe and the UAE.
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
Global software company Citrix appoints Northern Europe head of comms  PRWeekGlobal software company Citrix appoints Northern Europe head of comms. From PR Week.
Ten names leadership team across publicity, social and PR strategy  mUmBRELLA*Network Ten has appointed new leaders across publicity, social media and PR strategy, which will see marketing and social media boss, Brad Garbutt, step.
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
Soul food in Puerto Rico  The HinduFrom mashed plantain to sweet sticky rice, breakfast on this Caribbean island is the perfect way to experience its melting pot of culinary traditions.
Republican congressman Jason Smith apologises for shouting ‘go back to Puerto Rico’ during tense debate  The IndependentA Republican congressman apologised for shouting “Go back to Puerto Rico“ on the House floor on Thursday, said California's Democrat representative, Tony ...
Workplace wellbeing: how PR agencies are tackling mental health  PRWeekWith mental health rising rapidly up the political and cultural agenda, it is no surprise that PR agencies are now focusing more intently on the psychological ...
Press Releases- PR News: State of War : Warmonger  GamasutraMichalovce, Slovakia, 18th January, 2019State of War : Warmonger (Classic 2000)- releaseCypronia, an indie games developer, is proud to announce a ne.
HUD official quits over Trump's attempt to block Puerto Rico hurricane recovery funds  SalonDeputy HUD Secretary Pam Patenaude reportedly quit after battling against Trump's effort to defund hurricane relief.
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
Breakfast Briefing: 5 things to know Thursday  PRWeekTrump's lawyer Cohen stiffed a firm hired to rig polls; Cardi B is upset about the shutdown; a proposed new Federal privacy agency; Facebook kills more fake ...
Roxy Jacenko and husband Oliver Curtis launch new PR business venture targeting China  mUmBRELLA*High-profile public relations practitioner Roxy Jacenko is launching a new business, 18 Communications, targeting Australian companies which want to raise.
Jimmy Fallon Visits Puerto Rico and Performs With Lin-Manuel Miranda  Hollywood ReporterDuring Jimmy Fallon's visit to Puerto Rico, 'The Tonight Show' host rode a zip line and performed with Lin-Manuel Miranda on the 'Hamilton' stage.
P.E.I. PR referendum road show launches this week  CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
Steve Smith's media re-emergence is PR but his humility is genuine  The GuardianThe redemption of Australia's fallen captain is spin but the man himself remains believable.
IG Ibrahim Idris lays foundation of Police PR school  The PunchThe Inspector General of Police, Ibrahim Idris, on Friday laid the foundation of the Nigeria Police Public Relations School in Ilorin. The IGP, ...
After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry  Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...
Ogilvy Names New Shanghai & PR Leaders As Debby Cheung Retires  The Holmes ReportSHANGHAI — Ogilvy has named new leaders in Shanghai to succeed Debby Cheung, who is retiring from her role as president after 25 years with the agency.
PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
PR: ABCC To Suspend Release Of AT Tokens  CoingapeSingapore: ABCC Exchange, the Cryptocurrency Exchange based in Singapore, has recently announced that it will be stopping the release of AT tokens under ...
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
San Sebastián Festival begins in Puerto Rico  9News.com KUSAThe San Sebastián Festival in Old San Juan, Puerto Rico is the largest in the U.S. territory and one of the largest in the Caribbean region. According to ...
Puerto Rico governor hits Trump over talk of using disaster funding for wall | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Friday tore into President Trump over reports he might reallocate natural disaster funding to build a border wall, warning ...
Wave of Killings Showcase Puerto Rico's Ongoing Weakened Security  Insightcrime.orgA string of brazen homicides in Puerto Rico, some in broad daylight, has shocked residents and drawn attention to the weakened state of local law enforcement ...
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
GOP Congressman Yells 'Go Back to Puerto Rico' at Democrats on the House Floor  SplinterAn attempt at a voice vote on the House floor Thursday was abandoned after it devolved into a shouting match, according to The Hill. The vote, proposed by ...
Promoting Your Band: A Conversation With PR Maven Amanda Cagan  Drum MagazineAt a trade show not long ago I found myself talking to a young drum maker about his marketing. At some point I asked him, “When you've got a new product or ...
Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
Crime wave continues to soar in Puerto Rico as a man is gunned down while waiting at a gas station  Daily MailWilberto 'Boly' Adorno Quiles became the 20th person murdered in the first nine days of 2019 in Puerto Rico when a suspect approached him at a gas station ...
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
Judge opens hearing on major Puerto Rico debt restructuring  New Jersey HeraldSAN JUAN, Puerto Rico (AP) — A court hearing on a major restructuring of Puerto Rico's mammoth debt opened Wednesday, with protesters warning the deal ...
PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
Aurelius's Puerto Rico Bankruptcy Battle Takes an Unexpected Turn  Institutional InvestorIn August of 2017, Mark Brodsky's Aurelius Capital filed a constitutional challenge to the board overseeing Puerto Rico's bankruptcy. This week, that board ...
Must Read: Mike Ashley PR spin now in full swing as Newcastle United move into middle of January  The MagThese increasing instances of Mike Ashley PR spin show the Newcastle owner is now putting massive efforts into distorting the true picture.
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
EXCLUSIVE: East Alabama man wanted in 1985 Capital Murder arrested in Puerto Rico  WRBLCHAMBERS COUNTY, Ala. (WRBL) An East Alabama murder suspect on the run for nearly 34-years has been captured. News 3 has confirmed 57-year-old ...
Kevin Fret: Rapper shot to death in Puerto Rico at 24  CNNRapper and LGBT activist Kevin Fret was shot to death Thursday as he rode a motorbike in Puerto Rico, CNN affiliate Noticentro.tv reported.
NB Power launches PR campaign for revived smart meter plan  CBC.caNB Power is going on a public relations campaign to garner support for its smart meter plan. The utility is planning public consultations before it brings the ...
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
Puerto Rico bankruptcy decision a Death Star for Wall Street  American ThinkerA U.S. Bankruptcy Court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
Tentsile Taps White Cloud Communication to Lead North American Public Relations  SNEWSTentsile, a leader in portable Tree Tents, appoints White Cloud Communication to lead its North American public relations efforts.
Don't Play The Russian PR Game  The American InterestNeither the delisting of Rusal nor the allowing of sanctioned Russian persons to attend Davos is a capitulation. Two recent stories surrounding Russia ...
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
READ IT: Trump sends letter to Pelosi saying he's postponing her 'public relations event'  www.brproud.comDear Madame Speaker: Due to the Shutdown, I am sorry to inform you that your trip to Brussels, Egypt, and Afghanistan has been postponed. We will reschedule ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Trump denies US House Speaker Nancy Pelosi military aircraft for 'public relations trip' to Brussels and Afghanistan  The Japan TimesIt took President Donald Trump one day to flex his executive power back at House Speaker Nancy Pelosi, denying her an aircraft to visit troops abroad in ap.
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More