Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Top Five Publicity Myths > NetSparsh - Viral Content you Love & Share

Top Five Publicity Myths

Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.

1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless the pitch is good, it doesn't matter if your contacts are your best friends -- they won't risk their jobs on your bad idea.

2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at all). I also know people who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.

3. You have control over the information presented. One of the differences between advertising and publicity is that you pay for advertising and publicity is "free." Another difference is that by paying for advertising, you control the message. The publicity you receive may contain an inaccurate quote, or may present your information in a different way than you had intended. These are possibilities, and should be taken in stride.

4. A publicist can guarantee media coverage. Unless it is paid for, there is no guarantee of coverage. Even something that has a target broadcast or publication date can be moved if a hot story overshadows yours.

5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media takes their time determining their interest in a story. That's why constant follow-up is so necessary for all pitches.

Copyright 2005 Margie Fisher All Rights Reserved

Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

cleveland.com

Rep. Jim Jordan's campaign paid PR firm to address wrestling allegations
cleveland.com
WASHINGTON, D.C. - Champaign County GOP Rep. Jim Jordan paid a public relations firm in Virginia $38,000 to help shoot down allegations that he knew an Ohio State University doctor had sexually abused wrestlers in his charge while he was an assistant ...

and more »

Chicago Tribune

Killing baboons is bad PR? Who knew?
Chicago Tribune
Most Americans don't hunt, but they're OK with other people doing it. It helps that it's a familiar part of American history, that it's a common source of food and that most of the harvesting occurs out of the view of those who might blanch at it. Most ...

and more »

Report: 64% of PR Pros Have Fast Access to News, but Crisis Response Hurdles Persist
PR News - For Smart Communicators (blog)
The so-called assessment moment is at the crux of what PR News and DataMinr, a real-time information discovery company, sought to learn about from the PR professionals we surveyed earlier this year. In short, we found slightly more than 60 percent felt ...


Jaguars PR/KR Mickens on injured reserve, re-sign WR Greene
FOXSports.com
JACKSONVILLE, Fla. (AP) — The Jacksonville Jaguars have placed kick returner Jaydon Mickens on injured reserve and re-signed receiver Rashad Greene. The team announced the roster moves Monday, one day after a 40-7 loss at Dallas. Mickens broke ...

and more »

FW Business

Career Path: Daniels finds a force in community PR
FW Business
Business: Force Community, a boutique public relations agency specializing in intimate events and social media management. Age: 23. Education: Bachelor of arts degree in progress from Purdue University Fort Wayne, public relations major. Class of 2019.


Houston Business Journal

What Houston businesses should consider in PR for the fourth quarter
Houston Business Journal
Public relations is all about planning and proactively communicating to your stakeholders. Whether it's a product launch, a grand opening, a rebrand, a corporate restructuring or a community initiative, it's important to communicate this news to your ...


ChannelNews

PR Companies Struggle With Tech PR, More Product Than Brand
ChannelNews
Tech PR is a multimillion-dollar industry in Australia and unlike some categories it is constantly changing making it extremly appealing to PR Companies and those who 'think' they can make a quick few dollars from this category. Today tech is on the ...


The Holmes Report

Kekst CNC Merger Is A Reminder Of Corporate PR's Enduring Value
The Holmes Report
That it has chosen to do so via a separate brand rather than under the MSL umbrella is also unsurprising, given the brand and consumer PR focus represented by Publicis Groupe's flagship PR network, which has become increasingly submerged in the ...


Bitcoin News (press release)

PR: Roger Ver Joins Azbit Crypto Exchange Advisory Board
Bitcoin News (press release)
We are elated to announce that Roger Ver, CEO of Bitcoin.com and Mate Tokay, COO of Bitcoin.com joined Azbit as our Advisors! Apparently the subject on everyone's mind today is “Roger Ver is planning to open his own cryptocurrency exchange”.

and more »

O'Dwyer's PR News

Banksy Pulls PR Stunt of the Year
O'Dwyer's PR News
The work of art, “Girl with Balloon,” was a favorite of the anonymous street artist and prankster known as Banksy; its “self-destruct” mode just the latest in Banksy's long history of eye-catching public relations stunts. The work depicted a small ...

and more »
Google News

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

PR Secrets for Small Business

Most small businesses do little to no public relations (PR)... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More