Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.

Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication tool, if it can be accessed.

Writing effective media releases for target audiences has become an important skill for leaders, managers, policy makers, marketing professionals and volunteers in order to access media attention.

Here are The Top Ten Reasons you Should Consider Writing and Distributing a Media Release.

1. FOCUS.

The process of researching and writing something interesting and new about your business provides a focus and helps define, clarify and communicate what your strengths are. This mere act can deliver a much needed break from the daily grind and ensure a moment to reflect and plan. It provides a reason 'to work on the business', instead of 'in the business'.

Often we are so caught up in the day-to-day tasks of our jobs we don't allow any time to look at the 'big picture'. Taking a step back and viewing your organisation from a different angle offers a chance to identify strengths you might otherwise miss.

2. IMPROVES MORALE.

Nothing helps create better morale than celebrating achievements, milestones and successes. Writing and distributing a media release helps do this in the most public way. You can tell the world and also acknowledge publicly those that have helped along the way. This also demonstrates your pride for your organisation and staff and their achievement.

3. KEEPS EVERYONE INFORMED.

There's nothing worse than not knowing what's going on. When there is an information vacuum rumours tend to spread. A media release helps provide the facts on an issue and keep everyone informed from your employees to your best customers. This works both internally and externally to quash rumours and involve your stakeholders.

4. SAVES TIME AND MONEY.

Writing your own media release can save time and money by building your own internal capabilities, contacts and processes. If you want to learn more about how to do this visit http://www.8mmedia.com/Writing%20Pitching%20Releases%20Seminar.htm

5. IT IS FREE.

Getting your media release used by the media provides thousands of dollars worth of free publicity. The media is a great way to access thousands of people from different target markets freely and in some cases instantly.

6. INCREASES YOUR CREDIBILITY.

The great strength of editorial coverage in the media is the credibility it brings. Everyone knows advertising messages are paid for and lack credibility. Being reported in the media provides third party and independent endorsement that no advertising campaign can deliver.

7. BUILDS YOUR BRAND.

This added credibility is the most powerful, fastest and cheapest way to build a strong brand. Being mentioned in an article or on a talk-back program makes your company stand out from the advertising campaigns featured in the same media.

8. REACHES CUSTOMERS YOU CAN'T.

The media provides access to the world's largest database. It can reach customers that no other marketing tools or tactics can. Often media is syndicated so your interview might be used in a larger area then you expected.

9. PROVIDES LEVERAGE OPPORTUNITIES.

Once you have gained media coverage, article reprints and copies of radio and TV interviews can be used to further build your brand or credibility. These can be sent to prospects and clients or posted on your website.

10. PROVIDES CONTROL.

While editorial coverage provides credibility, you also lose control. In an ad you can control every word and image because you are paying for that privilege. When working through journalists you lose this control and the risk of being misquoted, taken out of context and inaccuracies increases. A media release reduces this risk. Have all your messages clearly included in your release with prepared quotes. Journalists will be grateful for the prepared work and your sure to have given them all the information you want covered.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

In The News:

Survey Whacks at News Release Assumptions - PR News  PR News - For Smart Communicators
The year of PR disasters  GamesIndustry.biz
Music Week  Music Week
Bold PR plans  DAWN.com
4 New PR Priorities for 2020  Business 2 Community
PR youth heading down a pathway to STEM  Bonner County Daily Bee
Analysis: PR Disasters of 2019  Swinburne University of Technology

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

Making Great Announcements

When do you use the newspaper for publishing announcements for... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More