Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Photographs - Ten Tips For Getting Good Shots > NetSparsh - Viral Content you Love & Share

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire.

A newsworthy or unusual photograph can really add to a story and enhance your message. Often a story may be run purely because it has a great photograph or a front page photograph will have it's accompanying story a few pages back.

Good media relations practitioners should always be on the lookout for good photographs. When planning a media event, always keep in mind options for good photo opportunities.

This is especially true for television, where moving visual pictures are essential for the story.

Digital cameras and editing software made taking and distributing photographs a lot cheaper and easier.

Whether you are taking photographs yourself or employing a professional photographer, keep these tips in mind to make your visual images more effective when trying to communicate your message.

1. THE SET-UP.

Avoid busy, cluttered backgrounds that may detract from your subject. Remember that people often scan newspapers, sometimes whilst preparing for work or commuting. Make your picture interesting without being too cluttered, showcase your subject in the picture.

2. THE PEOPLE FACTOR.

Don't photograph subjects head on. Shots taken from a slight side angle are more natural. Research has shown people like to look at other people, try to include a person in all your pictures where appropriate.

3. KEEP IT NATURAL.

Candid shots of subjects are better than posed "mug shots".

4. FRAME IT.

Too much space around a subject can be distracting. Try to keep your shots tightly framed without cutting parts of your subject from the picture. Seeing a person's head trimmed in a shot isn't appropriate or favoured by the media.

5. AVOID ROWS.

Photograph a group in a natural cluster, never in a stiff row.

6. KEEP IT SIMPLE.

Avoid the temptation to photograph too many people in a group. Remember the focus of your article.

7. FOCUS ON FACIAL FEATURES.

Generally, faces should be at least as large as the nail on your little finger.

8. ALWAYS PROOF.

Ask for proof sheets from the processor before selecting negatives for printing. Better still with digital cameras, check your shot before saving. Be mindful of blurring because when the shot is printed any blurring is worsened and may ruin your shot.

9. BUILD RELATIONSHIPS.

Make sure people in your photographs receive copies. It's a really easy simple gesture that lets people know you appreciate their help.

10. ASK PERMISSION.

Always ask permission to take photographs of subjects used for publicity purposes. Always obtain a release, even for internal publications and file photos.

Source: Adapted from 'Public Relations: The Profession and the Practice', Otis Baskin, Crag Aronoff and Dan Lattimore, 4th ed, McGraw Hill, pg 213.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Philippine Star

2Do we need a PR for PR?
Philippine Star
September is public relations month in the Philippines by virtue of Proclamation No. 1357 signed on Aug. 13, 2007 by then President Gloria Macapagal-Arroyo. As such, the Public Relations Society of the Philippines (PRSP) is tasked to hold a public ...


Politico

PR firm helped Whelan stoke half-baked Kavanaugh alibi
Politico
CRC Public Relations, the prominent Alexandria, Virginia-based P.R. firm, guided Whelan through his roller-coaster week of Twitter pronouncements that ended in embarrassment and a potential setback for Kavanaugh's hopes of landing on the high court, ...

and more »

Spectrum Named 2018 Medium PR Firm of the Year by PR News
Markets Insider
WASHINGTON, Sept. 24, 2018 /PRNewswire/ -- Spectrum Science Communications, a leading independent health and science public relations agency, has been named PR News' 2018 Medium PR Firm of the Year. This win comes during a pivotal year for ...


PRWeek

'PR is having its moment in the sun, despite confidence crisis' - senior adland exec
PRWeek
But this isn't the view of PR from senior marketers or advertising executives, according to an global adland veteran. Richard Pinder, the chair of Universum and former COO of Publicis Groupe, said adland believes we are approaching "peak PR", a ...


The Holmes Report

SharkNinja Hands US PR Duties To DeVries Global
The Holmes Report
NEW YORK — SharkNinja has tapped DeVries Global to lead its communications in the US, a move that puts the home appliance company's PR and media in the hands of Interpublic Group agencies. DeVries is charged with driving awareness of and interest ...


The Guardian

OPINION: PR breeds unstable governments
The Guardian
Some see the upcoming B.C. referendum on electoral reform - whether the province should switch to a proportional representation (PR) voting system - as a blatant attempt by the B.C. Green Party to secure more power. While it's clear that under any form ...


Branding in Asia Magazine

Kellogg Appoints Eleven to PR Duties Across Australia and New Zealand
Branding in Asia Magazine
Eleven's appointment will see all PR responsibilities folded into its Sydney, Melbourne, and Auckland offices, providing integrated solutions across B2C and B2B audiences. Eleven has created a hybrid team comprising specialists from Eleven and ...


JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast
Markets Insider
To help business-to-business (B2B) executives navigate today's shifting and often-volatile media landscape, Karla Jo Helms of JoTo PR strapped on her boots and forayed into the quagmire in a recent If You Market podcast. During her interview with ...


MuMbrella

Eleven wins PR business for Kellogg Australia and New Zealand
MuMbrella
Omnicom's PR agency Eleven has won the public relations account for Kellogg across both Australia and New Zealand, Mumbrella can reveal. Just last February Kellogg appointed Edelman to its public relations account while the brand also worked with both ...

Google News

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More