Making the News - Tips from A News Journalist

What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?

The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day's news.

In an in-depth interview with a veteran news editor and journalist I posed the question " What makes a good media release?" Here are his 7 tips in identifying a good release;

1. ONE THAT MAKES SENSE.

An obvious point but one often overlooked in the pressure to put out a media statement.

2. APPEALS TO A WIDE RANGE OF PEOPLE.

3. DOES NOT HAVE AN OBVIOUS 'SPIN'

If it is overtly trying the 'sell' something the release is likely to go no-where.

4. FOR RADIO - IT MUST BE SOMETHING THAT WILL ENGENDER TALKBACK AND DISCUSSION.

5. FOR NEWSPAPERS - IT MUST BE IMPORTANT, NEWSY AND INTERESTING

6. DELIVER IT VIA EMAIL.

Avoid the use of fax for a competitive radio station as it is unlikely to reach its target.

7. DON'T BULL S**T!

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

In The News:

Think Tank: The ‘P.R. Girls’ Debunking Stereotypes, Driving Results  WWDJessica Schaefer is founder and ceo of Bevel, a public relations consultancy driving quantifiable results in fintech, hedge funds and more.
Infographic: Your social media marketing checklist - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Jan. 17, 2019. SHARE. Click Here to Expand. Click Here to Expand. Not every social media task has to be done every day—but ...
30 jobs in the PR and marketing world - PR Daily  PR DailySo, you're going to pursue an education in communications? Congratulations, deciding your major is a big step toward achieving a fulfilling career. Now that you ...
PR tender issued in effort to attract more British tourists  The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.
Target Restructures Communications & Marketing Amid PR Agency Review  The Holmes ReportMINNEAPOLIS — Target has upped its two top marketing execs — Katie Boylan and Rick Gomez — as part of a larger revamp of how the retail giant handles its ...
Hostels giant Generator appoints UK agency to Europe brief  PRWeekOne of Europe's institutions on the backpacking circuit, hostels business Generator, has appointed London-based travel representation and PR consultancy Hills ...
FleishmanHillard Middle East incorporates into Omnicom's Impact BBDO  PRWeekFleishmanHillard has incorporated its Middle Eastern business into Impact BBDO, the regional network owned by Fleishman parent company Omnicom, ...
Suspect in Tema port PR manager's murder remanded  GhanaWebThe Tema TDC Magistrate Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, ...
PR: JB Hunt Q4 & FY 2018 results  The LoadstarPRESS RELEASE. “LOWELL, Ark., January 17, 2019 – J.B. Hunt Transport Services, Inc., (NASDAQ:JBHT) announced fourth quarter 2018 net earnings of $88.7 ...
When the public relations industry does PR for itself  Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...
How to prove your PR value in 2019  G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...
Huawei Reviews Global Consumer PR Support  The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...
Expanding Rocco Forte Hotels group appoints UK PR agency  PRWeekPRCO has been appointed as the UK PR agency for Rocco Forte Hotels. The group has a portfolio of 11 hotels and resorts in iconic destinations, with several ...
How This PR Maverick Utilizes The Power Of Networking To Grow Her Business  ForbesLiza Anderson, founder of Anderson Public Relations Group, is a Hollywood public relations maverick who understands the power of hard work and networking.
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
OPEC Mulls US PR Push - Thu., Jan. 17, 2019  O'Dwyer's PR NewsThe Organization of Petroleum Exporting Countries, which supplies 40 percent of the world's oil, is considering a PR program in the US to bolster its image.
7 PR Trends That Will Help You Prepare For 2019  Inc.Building trust -- with clients, with journalists, with audiences -- is still the name of the PR game. It's only the tactics that have changed.
Only 10000 expected at DC Women's March, amid PR battle and clash with National Park Service  WUSA9.comThe expected attendance figures have not been previously reported and are recorded within a final permit issued by the U.S. Department of the Interior.
UK PR agencies (and groups) to watch in 2019  PRWeekUK PR agencies (and groups) to watch in 2019. From PR Week.
Unai Emery is having none of Ozil’s PR campaign… and even Arsenal stars are fed up with German star’s mood swi  The SunSunSport's Chief Football Reporter claims nobody knows what to do with the £350000-a-week German midfielder.
Letter: DM editorial treats climate change as PR problem  Charleston Gazette-MailI look forward to the Friday paper when the Daily Mail WV section features a development theme and the editorial interprets it. With the “Sun, wind, and ...
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
Why McDonald's doesn't fight social media wars  PRWeekThe home of the Golden Arches has a reason for staying silent in the face of social media attacks by competitors such as Wendy's and Burger King. News.
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
MWWPR hires Ogilvy vet Michelle Rios to lead DC office  PRWeekWASHINGTON: MWWPR has hired Michelle Rios as EVP of corporate affairs and MD of its Washington, DC, office. Rios started the job on January 14.
Why everyone wanted to get their hands on McDonald's MacCoins  PRWeekCompany: McDonald's. Campaign: MacCoin. Agency mix: Golin (strategy, PR), in-house (strategy, execution) Duration: August 2018 - December 2018. In honor ...
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureAfter the release of the documentary series 'Surviving R. Kelly' the artist is in more legal trouble, so how should he respond and should he respond at all?
Radisson Dubai Deira Creek appoints senior PR and marketing manager  Hotelier Middle EastPeruvian national Clara De Lama has worked in Europe and the UAE.
Ikea seeks agency for new global PR account  PRWeekAround half a dozen agencies have been contacted to pitch for the account, with the world's largest furniture retailer focused on consultancies with a global ...
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Global software company Citrix appoints Northern Europe head of comms  PRWeekGlobal software company Citrix appoints Northern Europe head of comms. From PR Week.
Ten names leadership team across publicity, social and PR strategy  mUmBRELLA*Network Ten has appointed new leaders across publicity, social media and PR strategy, which will see marketing and social media boss, Brad Garbutt, step.
Cathay Pacific's second pricing blunder: A silver lining for PR?  Marketing InteractiveFor the second time running withing the span of a month, Cathay Pacific has again mistakenly offered hugely discounted prices on its first class flights. This time ...
Soul food in Puerto Rico  The HinduFrom mashed plantain to sweet sticky rice, breakfast on this Caribbean island is the perfect way to experience its melting pot of culinary traditions.
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
How to PR your life and influence people  New Zealand HeraldCould individuals benefit from applying the principles of PR to their own lives?
Workplace wellbeing: how PR agencies are tackling mental health  PRWeekWith mental health rising rapidly up the political and cultural agenda, it is no surprise that PR agencies are now focusing more intently on the psychological ...
HUD official quits over Trump's attempt to block Puerto Rico hurricane recovery funds  SalonDeputy HUD Secretary Pam Patenaude reportedly quit after battling against Trump's effort to defund hurricane relief.
PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
Breakfast Briefing: 5 things to know Thursday  PRWeekTrump's lawyer Cohen stiffed a firm hired to rig polls; Cardi B is upset about the shutdown; a proposed new Federal privacy agency; Facebook kills more fake ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
P.E.I. PR referendum road show launches this week  CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
'Shockingly inaccurate', 'wholly unfair', 'naive' - pros slam PR episode of The Media Show  PRWeekPR professionals are up in arms about how the industry has been characterised on a public relations episode of BBC Radio 4's The Media Show. News ...
IG Ibrahim Idris lays foundation of Police PR school  The PunchThe Inspector General of Police, Ibrahim Idris, on Friday laid the foundation of the Nigeria Police Public Relations School in Ilorin. The IGP, ...
After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
'We love them and we didn't forget': Jimmy Fallon tells Puerto Rico with his show  NBCNews.comJimmy Fallon said Tuesday's "Tonight Show" episode, taped in Puerto Rico with "Hamilton" creator Lin-Manuel Miranda is his way of supporting the island, ...
Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry  Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...
San Sebastián Festival begins in Puerto Rico  9News.com KUSAThe San Sebastián Festival in Old San Juan, Puerto Rico is the largest in the U.S. territory and one of the largest in the Caribbean region. According to ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
White House Slams Democrats For Puerto Rico Vacation During Shutdown  The Daily CallerSarah Sanders harshly criticized Democratic lawmakers for flying to Puerto Rico for a political event and vacationing during a partial government shutdown.
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
Wave of Killings Showcase Puerto Rico's Ongoing Weakened Security  Insightcrime.orgA string of brazen homicides in Puerto Rico, some in broad daylight, has shocked residents and drawn attention to the weakened state of local law enforcement ...
PR: ABCC To Suspend Release Of AT Tokens  CoingapeSingapore: ABCC Exchange, the Cryptocurrency Exchange based in Singapore, has recently announced that it will be stopping the release of AT tokens under ...
Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
Small Fry Basketball Team Places 2nd at PR Invitational Tournament  St. John SourceIn preparation for the International Small Fry Basketball Championships to be held in Orlando, Fla., the St. Croix Small Fry All Stars Basketball Team traveled to ...
Puerto Rico governor hits Trump over talk of using disaster funding for wall | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Friday tore into President Trump over reports he might reallocate natural disaster funding to build a border wall, warning ...
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Aurelius's Puerto Rico Bankruptcy Battle Takes an Unexpected Turn  Institutional InvestorIn August of 2017, Mark Brodsky's Aurelius Capital filed a constitutional challenge to the board overseeing Puerto Rico's bankruptcy. This week, that board ...
PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
US shutdown threatens to delay major Puerto Rico debt case  New Zealand HeraldSAN JUAN, Puerto Rico (AP) — The federal government shutdown could delay the outcome of a major debt restructuring case in Puerto.
EXCLUSIVE: East Alabama man wanted in 1985 Capital Murder arrested in Puerto Rico  WRBLCHAMBERS COUNTY, Ala. (WRBL) An East Alabama murder suspect on the run for nearly 34-years has been captured. News 3 has confirmed 57-year-old ...
Embattled tech company Huawei is looking for a new PR person in Canada  Daily HiveThe Canadian branch of Huwawei has a opening in its public relations / communications department –as the company's Public Relations Director.
NB Power launches PR campaign for revived smart meter plan  CBC.caNB Power is going on a public relations campaign to garner support for its smart meter plan. The utility is planning public consultations before it brings the ...
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
GOP Congressman Yells 'Go Back to Puerto Rico' at Democrats on the House Floor  SplinterAn attempt at a voice vote on the House floor Thursday was abandoned after it devolved into a shouting match, according to The Hill. The vote, proposed by ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
Must Read: Mike Ashley PR spin now in full swing as Newcastle United move into middle of January  The MagThese increasing instances of Mike Ashley PR spin show the Newcastle owner is now putting massive efforts into distorting the true picture.
Puerto Rico bankruptcy decision a death star for Wall Street  American ThinkerA U.S. bankruptcy court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Samsung went on a week-long PR Blitz for their Next-Gen Folding Smartphone while Xiaomi tried to steal the Show  Patently AppleOn Monday Samsung sent out invitations to their Galaxy S10 unboxing event that will take place in San Francisco on Wednesday February 20. The hint within ...
Trump denies US House Speaker Nancy Pelosi military aircraft for 'public relations trip' to Brussels and Afghanistan  The Japan TimesIt took President Donald Trump one day to flex his executive power back at House Speaker Nancy Pelosi, denying her an aircraft to visit troops abroad in ap.
WATCH: Rob Schmitt Confronts Sen. Menendez on Puerto Rico Beach Photo  Fox News Insider"Fox & Friends First" host Rob Schmitt tracked down Sen. Bob Menendez in Puerto Rico Monday after the New Jersey lawmaker was photographed on a beach ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Disgraced former MP sets up PR firm on release from jail  Brisbane TimesDisgraced former Queensland state MP and convicted fraudster Scott Driscoll is out of jail and advertising his services as a public relations and branding ...
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Jimmy Fallon seen dancing in the Puerto Rico streets as he prepares for hurricane relief show  Daily MailJimmy Fallon is getting ready for a special episode of The Tonight Show from Puerto Rico, which will benefit hurricane relief efforts, with the host spotted dancing ...
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
Alex Cora, Red Sox manager and Puerto Rico native, mulls skipping White House visit over Trump policies  CBS NewsBoston Red Sox manager Alex Cora, a Puerto Rico native who has been outspoken about its need for hurricane relief, indicated Thursday he may skip the World ...
Kayima Hands Over to Enanga, Lauds Police PR Team for Commitment  softpower.ugThe outgoing Police Spokesperson, Senior Superintendent of Police (SSP) Emilian Kayima, has Wednesday handed over office to his successor, Commissioner ...
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
Alabama's incentives for Airbus: 'Public relations donation' or “investment in future'?  AL.comAirbus, a Fortune 500 heavyweight in the commercial aircraft manufacturing industry, is the latest large company to receive a boost from Alabama in tax ...

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More