Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Making Your Own News > NetSparsh - Viral Content you Love & Share

Making Your Own News

Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story ? and that can be the hard part.

Here's a basic rule of public relations for you, though: if you don't have a good news story to tell, you create one. Here's how to do it:

1. Throw a Launch Party

It doesn't matter if your business is a few months old, or just newly opened: if you haven't thrown a launch party, it's time to do it. Invite everyone you can think of to your party: invite the local councilors and MPs, members of your local business community, your friends, family and prospective customers - and, of course, the media.

2. Run a Competition

Just as everyone loves a story, you'll find that there are very few people who can resist a freebie. By running a competition, you'll be able to tap into that opportunistic streak all of us have ? and promote your business at the same time.

3. Give something away for free

I know, I know ? when your business is new, you want to hold onto every last penny. The very idea of giving something away for free is anathema to you! But trust me ? freebies not only help you get into the local media, they also help bring in more business.

By offering freebies, you do two things:

* Generate goodwill towards your business
* Gain media exposure

The media couldn't care less if you're selling something (even at a substantial discount) ? that's why they have an advertising section. Once you start giving it away though ? that's when they'll sit up and take notice.

Again, giving away freebies will cost you money: but the interest generated by the offer will last long after it ends, and there's a good chance that the people who missed out on the freebie will decide to try out the product anyway.

4. Get sponsored in an unusual way

As any PR-person will tell you, sponsorship doesn't just benefit the charity you're raising money for: if you're a small business owner, it can be of great benefit to you as well. Cynical? Well, probably. There's no getting away from the fact, though, that being sponsored to do something, whether it's a charity hike, sponsored silence or a walk halfway round the world will give you a better chance of seeing your business name in the paper.

5. Sponsor someone else

If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports teams and organizations are always on the lookout for extra cash, and while you may not be able to spring for a sponsorship deal with your local premiership club, sponsoring your local kids' football team will earn you goodwill ? and your business name on eleven shirts for a year!

6. Piggy-back on someone else's press release

We've already discussed politicians and how media savvy they are. The same goes for many other organizations and businesses, who are just as desperate for publicity as you are. It makes sense to get to know the PR people working for these organizations. Say your business is in a health-related industry, and you find out that your local hospital is about to put out a press release about an issue affecting them. Why not contact the hospital press officer and ask if you can help? You may be surprised at how willing they are to have your voice of support quoted on their press release ? and that means getting your business in the media.

This article is an excerpt from "PR Power: How to Write a Killer Press Release ? and make sure it gets published!", Amber McNaught's popular new ebook. Buy it at

Amber also offers an affordable press release writing and distribution service.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at


Facebook Opens A War Room To Fight Election Interference and Bad PR
Facebook's war room is the nerve center where the company will wage a potentially never-ending battle against disinformation and election interference. Facebook has another foe that the war room will help it fight: public relations disasters. The ...

and more »


Traditional Versus Digital PR: Is There A Need For Both?
The last two decades have been a whirlwind of change. Email, social media, instant messaging -- there are now more ways to communicate with each other than ever before, and unsurprisingly, this revolution is changing the way that people consume ...


Fareed: US behaving like Saudi government's PR
Fareed: US behaving like Saudi government's PR. CNN Tonight. CNN's Fareed Zakaria discusses President Trump's course of action since the apparent assassination of Saudi journalist Jamal Khashoggi. Source: CNN ...


Free from large agency bureaucracy, PR shop Poem focuses on feels over figures
Poem was looking to fill a gap in the PR agency market, but without the red tape and bureaucracy that accompany large agency models. Founders Rob Lowe and Matt Holmes tell AdNews all about the business in our popular 'Spotlight' feature, which first ...


Beyond 'Star Trek': The PR Power Of Star Power
As part of what was called “Team Takei,” we worked closely with George to provide public relations (PR) support for the launch of his paid augmented reality app, House of Cats. The augmented reality app allows users to add dialogue to the character ...

Three ways to make the most of social media within your PR strategy
Managing your own PR may feel daunting, but social media – if done right – can be a great help in you doing this. Social media is more than just several scattered posts and tweets once a week, it's about planning and preparing what to share and how to ...

4 Tips for Success With Your Difficult Client
PR News - For Smart Communicators (blog)
When Warren Cohn met with a new client in 2016, he had a huge task in front of him: repairing trust with a client who had been burned badly by an experience with a prior public relations firm. “His trust level was probably below zero,” said Cohn, CEO ...

Aerospace Adhesives: Global Markets
PR Newswire (press release)
NEW YORK, Oct. 18, 2018 /PRNewswire/ -- Report Scope: The scope of the report includes an overview, a clear understanding of the global market of aerospace adhesives and analyses of global market trends.The report includes market data from 2016 and ...

and more »


Royal Caribbean welcomes new head of PR & Social on board
She also helped launch Symphony of the Seas to trade, travel and consumer media and influencers. She has enjoyed an extensive career working in senior roles at PR and communications agencies, including Ketchum, freuds, Edelman and Porter Novelli.
New head of PR and social for Royal Caribbean in UK and IrelandBreaking Travel News

all 33 news articles »

Pinstripe Alley

Manny Machado's nightmare PR week shouldn't deter the Yankees
Pinstripe Alley
Manny Machado is having a terrible, horrible, no good, very bad public relations week. It all started during Game Two of the NLCS, when Machado struck a groundball towards Brewers shortstop Orlando Arcia. The Dodgers superstar didn't run the ball out ...
Associated Press News - MLBAP News

all 1,012 news articles »
Google News

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More