Making Your Own News

Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story ? and that can be the hard part.

Here's a basic rule of public relations for you, though: if you don't have a good news story to tell, you create one. Here's how to do it:

1. Throw a Launch Party

It doesn't matter if your business is a few months old, or just newly opened: if you haven't thrown a launch party, it's time to do it. Invite everyone you can think of to your party: invite the local councilors and MPs, members of your local business community, your friends, family and prospective customers - and, of course, the media.

2. Run a Competition

Just as everyone loves a story, you'll find that there are very few people who can resist a freebie. By running a competition, you'll be able to tap into that opportunistic streak all of us have ? and promote your business at the same time.

3. Give something away for free

I know, I know ? when your business is new, you want to hold onto every last penny. The very idea of giving something away for free is anathema to you! But trust me ? freebies not only help you get into the local media, they also help bring in more business.

By offering freebies, you do two things:

* Generate goodwill towards your business
* Gain media exposure

The media couldn't care less if you're selling something (even at a substantial discount) ? that's why they have an advertising section. Once you start giving it away though ? that's when they'll sit up and take notice.

Again, giving away freebies will cost you money: but the interest generated by the offer will last long after it ends, and there's a good chance that the people who missed out on the freebie will decide to try out the product anyway.

4. Get sponsored in an unusual way

As any PR-person will tell you, sponsorship doesn't just benefit the charity you're raising money for: if you're a small business owner, it can be of great benefit to you as well. Cynical? Well, probably. There's no getting away from the fact, though, that being sponsored to do something, whether it's a charity hike, sponsored silence or a walk halfway round the world will give you a better chance of seeing your business name in the paper.

5. Sponsor someone else

If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports teams and organizations are always on the lookout for extra cash, and while you may not be able to spring for a sponsorship deal with your local premiership club, sponsoring your local kids' football team will earn you goodwill ? and your business name on eleven shirts for a year!

6. Piggy-back on someone else's press release

We've already discussed politicians and how media savvy they are. The same goes for many other organizations and businesses, who are just as desperate for publicity as you are. It makes sense to get to know the PR people working for these organizations. Say your business is in a health-related industry, and you find out that your local hospital is about to put out a press release about an issue affecting them. Why not contact the hospital press officer and ask if you can help? You may be surprised at how willing they are to have your voice of support quoted on their press release ? and that means getting your business in the media.

This article is an excerpt from "PR Power: How to Write a Killer Press Release ? and make sure it gets published!", Amber McNaught's popular new ebook. Buy it at http://www.hotigloo.co.uk/prpower.htm

Amber also offers an affordable press release writing and distribution service.

In The News:

NRA Sues Its PR Firm, Ackerman McQueen, Over Failed 'Coup'  TIMEThe NRA sued its longtime public relations firm, accusing it of engineering a failed “coup” attempt to undermine the NRA's leadership.
Botswana Hires Hollywood Firm to Fight Elephant Hunting PR  Snopes.comWASHINGTON (AP) — The Botswanan government has enlisted a public relations firm with deep ties to Hollywood to push back against the bad publicity ...
How To De-Escalate A PR Disaster Within The First 48 Hours  ForbesEvery company is fallible. While many companies have PR teams or implement measures to avoid making public errors, the truth of being a company in the ...
PR: Tronipay Launches Cross Border eCommerce Solution  Bitcoin NewsThe high growth of the market has created new opportunities and attracted talented entrepreneurs to come up with novel business models using the blockchain ...
30 jobs in the PR and marketing world - PR Daily  PR DailyMany people will be checking the legs, noticing the tannins and savoring the nose in the contents of their stemware this weekend. On May 25, oenophiles ...
PRWeek celebrates global PR practice  PRWeekPRWeek celebrates global PR practice. From PR Week.
Nearly Half Of PR Agency Leaders Have Experienced Ideas Theft  The Holmes ReportAccording to new research by the PRCA, 46% of PR agency leaders report intellectual property rights infringement in the past year.
PRCA MENA strike new partnership with Talkwalker  PRWeekPRCA MENA strike new partnership with Talkwalker. From PR Week.
IN2SummitEMEA: Do PR Agencies Really Care About Diversity?  The Holmes ReportBME PR Pros founder Elizabeth Bananuka says while many agencies have diversity policies, most “just don't get it”.
How PR pros should account for social media 'lurkers' - PR Daily  PR DailyBy Michelle Garrett May 22, 2019. SHARE. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.
Chico High track and field’s Charlie Giannini sets new PR but finishes 17th in CIF State Championship | Local roundup  Chico Enterprise-RecordAt last year's CIF State Championship, Chico High track and field distance runner Charlie Giannini set a PR in the boys 3,200 meter race, clocking a time of 9 ...
PR pro Jonathan Marder surprised with birthday bash  Page SixPals threw a surprise 60th birthday party for Jonathan Marder — who's known as Manhattan's nicest publicist. The anomalously delightful PR pro was fêted at a ...
5 Technologies Disrupting Marketing and PR  EntrepreneurThese innovations are going to change the functioning of the marketing and the PR industry, making it accessible in every sense.
Global Top 10 PR Agency Ranking 2019 | Holmes Report  The Holmes ReportThe world's top 10 global PR agencies in 2019, ranked by fee income.
Air Asia appoints Sarah Quinn to lead Australian PR and communications  mUmBRELLA*AirAsia has revamped its comms team with Sarah Quinn appointed as PR and communication manager for its Australian operations. Quinn joins the airline from.
Gold Coast PR alumni launch new agency KK&O  mUmBRELLA*PR professionals Ty Kudla, Rebbecca Kent and brand architect Kat Orchard have partnered to create communications agency KK&O, based on the Gold Coast.
The Rise Of Independent PR  ForbesWe hear a lot about the boom in the "gig" economy, but there's one segment I've specifically kept a close eye on in the past 1o years: independent PR ...
'Sometimes It's Best to Shut Up:' Inside Lori Loughlin's Crisis PR Strategy  ELLE.comA slew of nameless sources claiming to be "close to" Lori Loughlin and "familiar with her case" have been feeding what seems like endless fodder to tabloids ...
The PR Week Mini-Podcast: Cannes Lions PR jury president Michelle Hutton  PRWeekMichelle Hutton, MD of global client strategy at Edelman, is serving as PR jury president for the 2019 Cannes Lions International Festival of Creativity. She sat ...
Cabinet delays tourism PR campaign  The Sunday Times Sri LankaDelays at the Cabinet to approve a publicity campaign to get the tourism industry back on track have irked an industry that has fewer tourists to welcome as they ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekHeads up, PR Council member firms: You must now pay U.S. interns at least minimum wage. The policy, effective January 1, 2020, will be written into the PR ...
Public Relations Jobs Boom as Buffett Sees Newspapers Dying  BloombergBillionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists.
[Funding alert] Technology PR startup Wizikey raises Rs 2.5 cr from IAN  YourStoryWizikey, a tech-driven PR solutions startup, has raised Rs 2.5 crore from Indian Angel Network. The funding round was led by IAN investors, including Alok Mittal ...
PICTORIAL: PR Practitioners, UPDF Clean Up Kawempe Referral Hospital  softpower.ugMembers of the Public Relations Association of Uganda (PRAU) together with the officers and men of Uganda People's Defence Forces (UPDF) have Saturday ...
Comparison website comparethemarket.com launches PR agency review  PRWeekComparison website and insurance intermediary comparethemarket.com has begun a PR agency review that will see it shift from a single retained agency ...
The PR Week 5.24.2019: Catherine Hernandez-Blades and the My Special Aflac Duck  PRWeekCatherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special ...
Oman's Six Senses Zighy Bay appoints new marketing director  PRWeekOman's Six Senses Zighy Bay has appointed a new director of sales and marketing, Katja Graf, who brings more than 15 years of international luxury hospitality ...
Led by Jaron Flournoy's PR in the 200, LSU track teams have another big day at NCAA East prelims  The AdvocateThe final day of the NCAA East Preliminary rounds was another productive one for the LSU track and field teams Saturday.
2019 Agency Rankings: Global PR Industry Growth Holds Steady At 5%  The Holmes ReportThe global PR industry grew by 5% in 2018, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live.
Selah's Martin keeps Class 2A 800-meter title with personal best at Tacoma  Yakima Herald-RepublicTACOMA — To rise to the occasion, Olivia Martin was prepared to go low.
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
PRWeek UK Top 150: Independent PR agency rankings 2019  PRWeekEdelman retains the top spot, while Media Zoo, Headland and BECG are among the strongest risers. Our table of independent agencies reveals all... Research.
Bayer Investigates Its Shady PR Firm After 'Monsanto File' Scandal in France  EcoWatchIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a "Monsanto File" created by the public relations firm ...
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations  Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.
Zeno Group Wins 2019 North American PR Agency Of The Year  The Holmes ReportNEW YORK — Zeno Group was named North American Agency of the Year at the SABRE Awards dinner at Cipriani tonight, after earlier taking home Midsize ...
Bayer's Shady PR Firms: FleishmanHillard, Ketchum, FTI Consulting - US Right to Know  U.S. Right to KnowIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a “Monsanto File” created by the public relations firm ...
PR Practitioners’ Body, UPDF Partner to Clean Up Kawempe Hospital  softpower.ugThe Public Relations Association of Uganda (PRAU) has partnered with the Uganda Peoples' Defence Forces (UPDF) to conduct a joint general cleaning ...
'The Weekly' Meet The PR Firm That Turned Our PM Into ScoMo  JunkeeIn an attempt to turn Scott Morrison from a Bible basher into a likeable bloke, a totally real and definitely not satirical PR firm created ScoMo.
P&G Seeks Additional PR Support For Home Care Brands  The Holmes ReportCINCINNATI — P&G is shopping for PR support to augment the work already being done for the CPG giant's home care brands, the Holmes Report has learned.
Anthony Joshua accuses Deontay Wilder of using his name for a 'PR campaign'  GIVEMESPORTAnthony Joshua has revealed that he believes Deontay Wilder's comments about him may be motivated more by a 'PR campaign' than a genuine desire to get ...
Bath House PR Anime Collaboration with Osamu Tezuka's Phoneix Streams Prologue, Episode 1  Anime News NetworkPony Canyon released the prologue and first episode of the Dogo Onsen hot spring bath house collaboration anime with Osamu Tezuka's Phoenix on Thursday.
For start-up success, align PR strategy with the brand's core objectives - ET BrandEquity  ETBrandEquity.comWith the ever-shrinking attention spans, start-ups need to deliver impactful messages at the right time to grab attention; properly aligning PR strate..
Kendall Jenner’s latest P.R. fumble: Talked up ‘sacred’ bond with Ben Simmons just before reported breakup  East Bay TimesKendall Jenner and Ben Simmons have reportedly broken up, right after she talked up the 'sacred' bond the two share in a new Australia Vogue cover story.
Six PR tips for tech startups  SiftedWhat are some of the first steps a young startup needs to take in PR? How do you make your story stand out among a crowd of other new businesses ...
Cadillac Hands PR Duties To MSL  The Holmes ReportNEW YORK — Cadillac, once the epitome of American-made luxury driving, has named MSL its new PR agency of record, charging the agency with helping the ...
London PR agency wins projects for Wagamama and Siemens  PRWeekLondon PR agency wins projects for Wagamama and Siemens. From PR Week.
PR school board hears comments about football pairing  Park Rapids EnterpriseApproximately 25 people commented, listened or asked questions about a proposed football pairing with Menahga during a Park Rapids School Board special ...
PR: Bitcoin.com Partners With Travala.com to Boost Bitcoin Cash Adoption  Bitcoin NewsThe partnership will see Travala.com integrated in the official Bitcoin.com wallet with almost 4 million users. London, United Kingdom –– May 15, 2019 ...
Q1 2019: WPP PR Firms Down 0.3%  The Holmes ReportWPP's PR and public affairs firms report revenue decline of 0.3% on a like-for-like basis, less pass-through costs.
Why brands aren't looking for the next Grumpy Cat  PRWeekWhen a pop culture icon passes away, the news media races to publish obituaries. Hollywood celebrities and fans react with tributes on social media.
Shopee Singapore names new PR partner  Marketing InteractiveShopee Singapore has appointed AKA Asia as its PR agency, following a pitch. Effective immediately, the appointment is for a period of one year. AKA Asia has ...
The Importance of Diversity in Public Relations  G2 CrowdThere is a lack of diversity in public relations. Learn about why the industry needs more diversity and how to make a difference.
Federal aid for Puerto Rico, if passed, could spark rebuild  The CT MirrorThe United States Senate has passed legislation that would provide Puerto Rico with more disaster relief money. But its ultimate passage has been delayed.
PR: ACD Launches Coin Buy Back Project  Bitcoin NewsACD's new exciting project is the brainchild of Bitcoin.com's CEO Roger Ver and ACD's CEO Yasuhiro Sonoda. ACD has decided to start the "ACD Coin Buy ...
Man found dead in Pr. George’s was killed, police say  Washington PostThe man was found suffering from head trauma early Wednesday in College Park.
PR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws  PRWeekPR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws. From PR Week.
Nike Pulls Its ‘Puerto Rico’ Air Force 1 Low Sneaker Amid Controversy Using a Panama Design  Footwear NewsNike has pulled its forthcoming 'Puerto Rico' Air Force 1 Low due to the use of a print that originated from the Guna people of Panama.
Steak-umm wants to get 'even more personal' on YouTube  PRWeekSteak-umm isn't quite done with Twitter, but it sees YouTube as the next big frontier for "humanized and relatable" brands. The brand launched the "Thoughts of ...
Hayfield plans rapid expansion with new national PR manager  PRWeekHayfield plans rapid expansion with new national PR manager. From PR Week.
EazyDiner awards PR mandate to 80-dB Mavericks  Exchange4MediaFounded by veteran hotelier, Kapil Chopra, EazyDiner is on a mission to build an eating-out reality to cater to India's changing paradigm.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in ways marketers tapped into 'Avengers: Endgame,” tips for creating viral and evergreen *content*, the CIA's ...
Woman is first to play in PR men's league  MLB.comBaseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
Palestinian Artists Call For Eurovision Boycott; Israel Responds With PR Campaign  NPRThe Eurovision Song Contest starts next week in Tel Aviv. A cultural collective in Gaza is calling for a boycott of the competition; Israel has responded with PR ...
Why You Must Visit The Hidden Side Of Puerto Rico: Rincón, Guánica And Ponce  ForbesJourney beyond San Juan and find out why celebrities and filmmakers are making the magical southern coast of Puerto Rico their new favorite destination.
FEMA Official Probed Over Puerto Rico Power Restoration  The Wall Street JournalA FEMA official who oversaw reconstruction of Puerto Rico's electrical grid is under investigation by a government watchdog over allegations she steered work ...
PR: Bitcoin.com and Cred Partner to Offer Lending and Borrowing  Bitcoin NewsSAN FRANCISCO and TOKYO-- Bitcoin.com, the leading source for Bitcoin information with over 4 million Bitcoin wallets, and Cred, the leading provider of ...
Will Arnett's new girlfriend is named as PR director Alessandra Brawn after spotted kissing  Daily MailThe Arrested Development star has reportedly been dating New York-based businesswoman Alessandra Brawn for several months, a source told Us Weekly ...
New Spotify feature turns your favorite songs into recipes  PRWeekSpotify and J. Walter Thompson Brazil have created a way to turn the platform's 44 million tunes into recipes. Flavor of Songs, a campaign for Brazilian cookware ...
Senate approves disaster aid with $1.4 billion for Puerto Rico  Vox.comAfter six months of fighting, the Senate has finally approved a deal on disaster aid, green-lighting $19.1 billion in relief to millions of Americans who have been ...
Tosh Rock stepping down as Pink Dot SG ambassador: The right PR move?  Marketing InteractiveA day after Pink Dot SG unveiled its new ambassadors for this year's event, Ah Boys to Men actor and local rapper Tosh Rock copped flak from netizens for his ...
More PR, less change: The impact of the Beti Bachao Beti Padhao scheme in one Rajasthan district  The CaravanThe Beti Bachao Beti Padhao scheme has not delivered on actual metrics on the ground in Hanumangarh district in Rajasthan.
From cardboard factory to the kantei? Yoshihide Suga gets PR makeover as rumors of PM bid soar  The Japan TimesUnsmiling, tight-lipped and at times appearing heavy-handed, Chief Cabinet Secretary Yoshihide Suga was never exactly the type of politician the public wou.
Facebook totally blew its own 'we banned the bad guys' PR stunt  Boing BoingFacebook says the ban rollout took longer than planned.
Man saves Virginia man’s life while vacationing in Puerto Rico  WTKR News 3Charlie Dickman and his family have vacationed in Puerto Rico several times within the past decade, but none may have been as memorable as their last in ...
Dustin Lance Black says buggy story at Tom Daley dive is ‘PR spin’  PinkNewsDustin Lance Black, husband of Tom Daley, has hit out at British Swimming, and said a statement the organisation released yesterday about him is "PR spin."
Stephen Moore gets PR firm's help to 'manage the media' in bid to join Fed  POLITICOStephen Moore, President Donald Trump's embattled pick for the Federal Reserve, is getting help from a conservative-leaning public relations firm in navigating ...
What PR pros should know about the growing TikTok platform - PR Daily  prdaily.comJust as marketers were starting to feel comfortable with the current social media landscape, a *fresh* platform is on a meteoric rise. As eMarketer recently put it.
How this stylish Irish PR pro gets dressed for work and fun  image.ieFor Victoria Lennon, her mum's life-long obsession with fashion has definitely rubbed off.
Senate Democrats ask NRA execs, PR firm for documents related to alleged self-dealing  Washington PostMembers of the Senate Finance Committee are asking Wayne LaPierre, Oliver North and Ackerman McQueen to turn over documents.
Fact Check: Trump's Misleading Puerto Rico Aid Figures  TIMEPresident Donald Trump is sticking to his claim that Congress gave Puerto Rico $91 billion in aid money. Here's why his claim is misleading.
Government accused of running a climate emergency 'PR exercise'  Manx RadioRamsey member doubts CoMin's commitments. An MHK has slammed the government's approach to climate change calling it an 'exercise in good PR'. Tynwald ...
Erika Brown Swims PR in 100 Free, Becomes 4th-Fastest American This Season  SwimSwamBrown improved on her previous best tine of 54.52, going 54.36 in the 100 free at the 2019 Atlanta Classic.
Harley Davidson India appoints Imran Qadri as Head of Marketing & PR  Exchange4MediaQadri was earlier associated with Nissan Motor Corporation where he was the Head of Marketing Communications for its brand Datsun India.
Why digital PR is essential for brand awareness objectives  The DrumI want to get my brand noticed. This is the core objective behind the vast majority of marketing activities; yet in 2019 standing out from the crowd is becoming ...
The birth of Baby Sussex has been a royal PR triumph  New StatesmanBut we shouldn't miss the opportunity to challenge the system he represents.
How Cuban Chinese refugees in Puerto Rico built a life on ice cream  San Francisco ChroniclePuerto Rican food doesn't always look like its greatest hits. Puerto Rican food can look like empanada de jueyes, a flat dough disc seasoned with achiote and ...
How the royal PR machine's treatment of both public and press left us all lost for words  Telegraph.co.ukNicholas Witchell's uncharacteristically stumbling performance while reporting the arrival of the Duke and Duchess of Sussex's baby is rightly prompting much ...
Congress, White House move disaster relief for Puerto Rico, US States and Territories  NationofChange"Millions of Americans are suffering and this disaster relief plan is urgently needed."
Justice PR Ramachandra Menon Sworn In As Chief Justice Of The Chhattisgarh HC  Live LawJustice PR Ramachandra Menon was Monday sworn in as Chief Justice of the Chhattisgarh High Court. Governor Anandiben Patel administered him the oath of ...
Delta's Anti-Union Propaganda Came From PR Shop Busted for Posing as Journalists for ExxonMobil  SludgeDelta Air Lines is trying to convince its workers not to form a union by arguing that they would be better off spending their money on video games than union ...
Controversial Billionaire Alki David Talks Looking to Puerto Rico for Hemp Farm  Rolling StoneAlkiviades “Alki” David, the Coca-Cola bottling billionaire and hologram concert producer for deceased stars, has found a new profession: walking cause célèbre ...
Police took at least 7 years to charge Singapore PR for money laundering  The Online CitizenIt was reported on Thu (16 May) that Singapore PR, Amos Paul Gabriel, who is a Nigerian was sentenced to three years' jail and fined S$4,200 for money ...
Journalists up in arms against Dhenkanal District Information & Public Relations Officer  Odisha Television Ltd.Dhenkanal: Hundreds of journalists of Dhenkanal district gheraoed the district information & public relations office demanding the transfer of the district ...
Get PR personnel to speak for you – Joyce Mogtari advises EC  GhanaWebSpecial Aide to former President John Dramani Mahama, Joyce Bawa Mogtari, wants the Electoral Commission (EC) to consider engaging public relations ...
Businessman donates $100 million to help Puerto Rico  CNNBusinessman and philanthropist Orlando Bravo is donating $100 million to fund humanitarian efforts in Puerto Rico.
Biggest Muni Junk-Bond Fund Plows In as Puerto Rico Debt Rallies  BloombergThe biggest buyer of muni junk bonds is big on Puerto Rico.
Disney Vet Kevin Brockman to Head PR for WarnerMedia  Hollywood ReporterSeasoned PR veteran Kevin Brockman, who left Disney at the end of January following a 22-year run, has been appointed executive vp global communications ...
Puerto Rico Got Rid of Its Coal Ash Pits. Now the Company Responsible Is Moving Them to Florida.  Mother JonesThis story was originally published by Grist and is shared here as part of the Climate Desk collaboration. This past January, Itiba De Jesus moved to St. Cloud, ...
Puerto Rico Adopts New Climate Law, With Goal of 100 Percent Renewable Energy By 2050  Yale Environment 360Puerto Rico Governor Ricardo Rosselló signed into law a new climate change initiative that calls for the island to reduce its carbon emissions 50 percent in the ...
PR: CoinDeal – Premier League Sponsor Ready for New Challenges in US Market  Bitcoin NewsLast season in the Premier League brought a huge success for the both teams – Wolves and CoinDeal. The crypto exchange, thanks to this brave marketing ...

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More